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Journal of Business Administration (JBA)
Published by Politeknik Negeri Ujung Pandang
ISSN : 27751279     EISSN : 27752186     DOI : 10.31963
Core Subject : Social,
Social Sciences
Journal of Business Administration (JBA) merupakan jurnal ilmiah yang memuat tulisan dalam bentuk artikel penelitian (research article), literatur review (studi literatur), dan review buku (book review), artikel opini (perspective article) yang diterbitkan oleh Jurusan Administrasi Niaga, Politeknik Negeri Ujung Pandang dengan periode terbitan dua kali setahun pada bulan Juni dan Desember.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 7 Documents
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Search results for , issue "Vol. 5 No. 1 (2025): Juni 2025" : 7 Documents clear
Pengaruh Pengetahuan Kewirausahaan dan Ekspektasi Pendapatan terhadap Minat Berwirausaha pada Mahasiswa Jurusan Akuntansi dan Administrasi Niaga Politeknik Negeri Ujung Pandang Usman, Ahmadi; Roesly, Lismaya
Journal of Business Administration (JBA) Vol. 5 No. 1 (2025): Juni 2025
Publisher : Jurusan Administrasi Niaga, Politeknik Negeri Ujung Pandang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31963/jba.v5i1.4858

Abstract

This research aimed to examine the influence of entrepreneurial knowledge and income expectations on entrepreneurship intention among students in the Department of Accounting & Business Administration at State Polytechnic of Ujung Pandang. The population of this research consisted of 468 respondents selected. The sample consisted of 267 students from the Department of Accounting and Business Administration who had taken entrepreneurship courses used purposive sampling and stratified random sampling techniques. Data collection was conducted through questionnaires and interviews. Data analysis included instrument validation, descriptive statistics and inferential statistics. The data were analyzed used SPSS version 25 software. The results of this research indicate that 1) the perception of students regarding the entrepreneurial knowledge for entrepreneurship was highly favorable, 2) the perception of students regarding income expectations in entrepreneurship was notably high, 3) the perception of students regarding entrepreneurship intention was highly interested, 4) entrepreneurial knowledge had a positive and significant effect on entrepreneurship intention among students, 5) income expectations had a positive and significant effect on entrepreneurship intention among students, 6) entrepreneurial knowledge and income expectations had a positive and significant effect on entrepreneurship intention among students. Furthermore, the coefficient of determination of this research was 0.581. This means that the variables of entrepreneurial knowledge and income expectations contribute 58.1% to entrepreneurship intention, while the remaining 41.9% was explained by other variables outside of this research.
Pengaruh Pemasaran Digital dan Brand Positioning terhadap Minat Beli Melalui Kualitas Produk Smartphone Iphone pada Mahasiswa Politeknik Negeri Ujung Pandang Sumatriani; Amansyah, Farida; Arif, Milda
Journal of Business Administration (JBA) Vol. 5 No. 1 (2025): Juni 2025
Publisher : Jurusan Administrasi Niaga, Politeknik Negeri Ujung Pandang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31963/jba.v5i1.4972

Abstract

The purpose of this study was to understand perception of digital marketing, to understand perception of Iphone smartphone brand positioning, to understand perception of Iphone smartphone purchase interest, to understand influence of digital marketing on Iphone smartphone product quality, to understand the influence of digital marketing on Iphone smartphone product quality, to understand the influence of brand positioning on Iphone smartphone product quality, to understand the influence of digital marketing on Iphone smartphone purchase interest, to understand the influence of brand positioning on Iphone smartphone purchase interest, to understand the influence of product quality on Iphone smartphone purchase interest, to understand the influence of digital marketing through product quality on Iphone smartphone purchase interest, and to understand the influence of brand positioning through product quality on Iphone smartphone purchase interest. The population of this study was students of the State Polytechnic of Ujung Pandang with a sample of 98 students using validity and reliability tests with quantitative research type. Data analysis uses descriptive and inferential analysis, structural model analysis (Inner model), measurement model analysis (Outer model) and hypothesis testing with the help of SmartPLS 4.0 software. Base on the result  of research conducted that digital marketing has a positive and significant effect on product quality, brand positioning has a positive and significant effect on product quality, digital marketing has a positive and significant effect on buying interest, brand positioning has a positive and significant effect on buying interest, brand positioning has a positive and significant effect on buying interest, digital marketing can affect buying interest through intervening variables, namely product quality and brand positioning can affect buying interest through intervening variable, namely product quality.
Pengaruh Kompensasi terhadap Kepuasan Kerja Karyawan pada PT Deltra Jaya Karya Makassar Khatimah, Annisa Khusnul; Imasita; Serpian; Ekadina, Dian Nurisa; Rahmatillah
Journal of Business Administration (JBA) Vol. 5 No. 1 (2025): Juni 2025
Publisher : Jurusan Administrasi Niaga, Politeknik Negeri Ujung Pandang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31963/jba.v5i1.5432

Abstract

This research aims to determine 1) the provision of employee compensation at PT Deltra Jaya Karya Makassar; 2) employee job satisfaction at PT Deltra Jaya Karya Makassar; 3) the effect of compensation on employee job satisfaction at PT Deltra Jaya Karya Makassar. This study uses a quantitative approach with data collection methods using questionnaires and interviews. The sample in this study amounted to 35 respondents taken using the saturated sample method. Data analysis was carried out by simple regression analysis using SPSS Version 30 for windows. Testing of the questionnaire used validity and reliability tests. The inferential statistical analysis used in this study was simple linear regression, t-test, determination coefficient analysis (r2), and Spearman test. The results of this study indicate that 1) the provision of employee compensation at PT Deltra Jaya Karya Makassar is very good, 2) employee job satisfaction at PT Deltra Jaya Karya Makassar is very good, 3) compensation has an effect on employee job satisfaction at PT Deltra Jaya Karya Makassar.
Pengaruh Kesadaran dan Implementasi Manajemen Risiko terhadap Kinerja Perusahaan Start-Up Samsinar
Journal of Business Administration (JBA) Vol. 5 No. 1 (2025): Juni 2025
Publisher : Jurusan Administrasi Niaga, Politeknik Negeri Ujung Pandang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31963/jba.v5i1.5444

Abstract

Digital start-ups have grown rapidly in recent years, with Indonesia reaching 1,190 start-ups according to MIKTI’s 2021 mapping. However, despite this growth, 95% of start-ups fail, highlighting the high risks they face. Risk management is crucial in helping companies manage these risks and protect their value. This research aims to examine the influence of risk management awareness and implementation on start-ups performance in Indonesia. The research adopts a quantitative approach, collecting data through non-probability and purposive sampling. A total of 51 CEOs/Founders of Indonesian digital start-ups participated by completing an online questionnaire. The questionnaire included four sections: demographic information, risk management awareness, risk management implementation, and company performance. Data collected were analysed using multiple linear regression, including T and F tests. Findings show that while risk management awareness among start-up leaders is high, its implementation remains incomplete. Both risk management awareness and implementation significantly affect start-up performance, but only implementation shows a partial significant effect. These results highlight the importance of fully applying risk management practices. Start-ups, incubators, and government bodies can use these insights to strengthen start-up performance and reduce failure rates by promoting comprehensive risk management implementation.
Calling Your Name: Sebuah Metode Penggunaan Papan Nama Sebagai Dorongan Motivasi Belajar dan Refleksi Diri: [Penelitian Tindakan Kelas Mata Kuliah Komunikasi Bisnis dan Ilmu Administrasi Bisnis] Nurachmah, Asri Essada; Utami, Dian Gita; Samsinar
Journal of Business Administration (JBA) Vol. 5 No. 1 (2025): Juni 2025
Publisher : Jurusan Administrasi Niaga, Politeknik Negeri Ujung Pandang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31963/jba.v5i1.5461

Abstract

This article describes action research in the form of the use of nametags that trigger students' motivation and their self-awareness in the classroom. The study was conducted by identifying classes through two stages of the PDAC cycle and also by conducting direct observations, interviews and questionnaires with fifty nine students in the communication classes at Business Administration Study Program PNUP. The results showed that by using nametags in the class, students felt more enthusiastic, more valued as individuals, willing to contribute more, figured-out their strength and weakness during class interactive session, and self-reflect on the learning process. The research aims to provide alternative solution regarding class action to be more productive and adaptive to student characters in which coherent with the UN Sustainable Development Goals number 4 quality of education and number 12 collaboration to achieve goals.
Strategi Pemasaran Usaha Mikro Kecil Menengah pada Era Digital di Kota Makassar Ellyana Haris, Andi Tenri; Tahir, Rahmawati; Putri Lanrang Haris, Andi Tenri Lawa; Gunawan, Muhammad Taufan
Journal of Business Administration (JBA) Vol. 5 No. 1 (2025): Juni 2025
Publisher : Jurusan Administrasi Niaga, Politeknik Negeri Ujung Pandang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31963/jba.v5i1.5479

Abstract

This study aims to analyze and enhance digital-based product marketing strategies for MSME actors in Makassar City. This research adopts a case study approach focusing on the Mom To Mom (MTM) Mompreneur Community in Makassar. The study was conducted over a two-month period, from April to May 2024. The sampling technique employed was purposive sampling, involving 37 MSME actors operating in the culinary, fashion, services, and other sectors. Data analysis was carried out using SWOT analysis. The findings indicate that the effective and sustainable utilization of digital technology as a medium for promotion and marketing enables MSME products to gain greater market recognition, thereby increasing sales. Furthermore, the creation of high-quality, creative, and innovative promotional content on a consistent basis also contributes to attracting customer interest, expanding market reach, boosting sales, and ensuring long-term business stability. MSME actors need to remain adaptive to technological advancements as an integral part of their product marketing strategies.
Sampul, Sambutan Editor, Daftar Isi JBA
Journal of Business Administration (JBA) Vol. 5 No. 1 (2025): Juni 2025
Publisher : Jurusan Administrasi Niaga, Politeknik Negeri Ujung Pandang

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

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