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Amir Tengku Ramly
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tengkuppsuika@gmail.com
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+6281310923934
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jurnal.diversity@uika-bogor.ac.id
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UPT JPI Pascasarjana UIKA , Jl KH Sholeh Iskandar Km 4 Bogor
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Kota bogor,
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INDONESIA
Diversity: Jurnal Ilmiah Pascasarjana
Published by Universitas Ibn Khaldun Bogor
ISSN : -     EISSN : 27769798     DOI : https://doi.org/10.32832/djip-uika.v1i1
Core Subject : Economy, Health, Education, Social,
Economics, Econometrics & Finance Education Public Health Social Sciences Other
DIVERSITY: JURNAL ILMIAH PASACASARAJANA UNIVERSITAS IBN KHALDUN ADALAH JURNAL YANG DITERBITKAN OLEH UPT JURNAL DAN PUBLIKASI ILMIAH SEKOLAH PASCASARJANA UIKA BOGOR. DIVERSITY MERUPAKAN JURNAL YANG BERSIFAT KEILMUAWAN SECARA UMUM. DIVERSITY MENERIMA SEMUA TULISAN ILMIAH DARI BERBAGAI JURUSAN YANG SUDAH MEMENUHI STANDAR KULIATAS KAIDAH ILMIAH DAN SESUAI DENGAN KETENTUAN OPEN SYSTEM JOURNAL
Arjuna Subject : Seni dan Humaniora - Seni dan Humaniora (Lain-Lain)
Articles 6 Documents
 1 
Search results for , issue "Vol 2, No 1 (2022): Diversity: Jurnal Ilmiah Pascasarjana" : 6 Documents clear
Analisis Kompetitif Usaha Kedai Kopi Sebagai Salah Satu Peluang Usaha di Masa Pandemi Covid-19 (Studi Kasus di C’Shalma Coffee Shop) Darwis Sunandar; Renea Shinta Aminda
Diversity: Jurnal Ilmiah Pascasarjana Vol 2, No 1 (2022): Diversity: Jurnal Ilmiah Pascasarjana
Publisher : Universitas Ibn Khaldun Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32832/djip-uika.v2i1.5038

Abstract

The COVID-19 pandemic has resulted in many workers being laid off. One of the business opportunities for newly laid off workers with promising prospects is a coffee shop business. The purpose of this research is to find out the right business strategies for newcomers to the coffee shop business. The research method uses SWOT analysis. The results show that the operational strategy suggested in the SWOT Matrix must be based on aggressive growth. According to the IE matrix, the strategy that can be applied by C'Shalma Coffee Shop as a newcomer to the business is an intensive strategy which includes market penetration, market development, and product development. According to QSPM calculations, C'Shalma Coffee Shop must implement a market penetration strategy through price adjustments, increased promotions, product quality improvements, customer referrals, and diversification.
Strategi Branding Image dalam Pemasaran Jasa Pendidikan di Masa Pandemi Tingkat Perguruan Tinggi Yusuf Munajat; Amir Tengku Ramly
Diversity: Jurnal Ilmiah Pascasarjana Vol 2, No 1 (2022): Diversity: Jurnal Ilmiah Pascasarjana
Publisher : Universitas Ibn Khaldun Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32832/djip-uika.v2i1.5854

Abstract

Competition between educational institutions with one another is inevitable, so marketing strategies for educational institutions is an absolute must (Afrida, 2018: 1). Marketing of educational services in new student admissions is a decisive moment for universities to try to screen students according to the required capacity. The purpose of this study is to find out, analyze, understand and assess how the influence of Branding Image and what marketing strategies are applied during the pandemic at private universities in the Bogor area. This research belongs to the type of qualitative research, while the research method used is case study research. The data collected using observation, interview, and documentation techniques. Brand Image or brand image that has been trying to convey to the wider community has been successfully accepted. For example, when people, especially students, hear the word campus abbreviation, they immediately remember that the university is a university that has affordable prices for all levels of society, has excellent facilities such as large buildings, and has good quality. Brand image in the decision making of students choosing a campus is highly considered by students, they choose this college because they consider the costs that must be incurred during college, they see a very large building, and hear recommendations from their friends that the college is a quality campus. .
Perilaku Belanja Online Produk Umkm Pada Masa Pandemi Covid-19 di Kalangan Generasi Milenial Rita Yustika; Popy Novita Pasaribu
Diversity: Jurnal Ilmiah Pascasarjana Vol 2, No 1 (2022): Diversity: Jurnal Ilmiah Pascasarjana
Publisher : Universitas Ibn Khaldun Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32832/djip-uika.v2i1.6458

Abstract

In line with the increasingly rapid development of the world of information and communication supported by increasingly sophisticated technology, it encourages us to find out how the motivation for online shopping from consumers is for MSME products during the Covid-19 pandemic in the milenial community around the Jabodetabek area. Quantitative research methods were objective with a deductive processed, research is designed to discuss problems that have been determined from the beginning and did not change until the end of the study and were static from beginning to end. The total respondents were 174. Data processing was carried out by using multiple regression analysis with software of SPSS 26.0 on respondents aged 25 years showing that the results obtained simultaneously; perceived usefulness, hedonic motivation, internal norms, external subject norms, and the Covid-19 pandemic have a significant effect on the motivational behavioral intentions of online shopping for MSME products by millennials in the Jabodetabek area. The results of the partial test, the hedonic motivation factor was proven to have a positive and significant influence on the intention of online shopping behavior for MSME products among millennials generation in Jabodetabek
Keterkaitan Budaya Organisasi, Komunikasi dan Manajemen Karir Tri Bastuti Purwantini; Puji Astuti; Nur Insan; Suparno Suparno; Puri Noviarti
Diversity: Jurnal Ilmiah Pascasarjana Vol 2, No 1 (2022): Diversity: Jurnal Ilmiah Pascasarjana
Publisher : Universitas Ibn Khaldun Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32832/djip-uika.v2i1.3975

Abstract

Organizational culture is an organizational model that regulates values and norms, while communication contains cultural values. These two variables are interrelated and affect individual activities and career success in an organization. This study aims to analyze the relationship between culture, communication, and career management. The method is a literature study with information data analysis using qualitative descriptive analysis. The results showed that culture and communication have a positive reciprocal relationship. Culture affects communication and conversely, communication affects culture. This means that communication and culture are interconnected concepts. Between cultural variables, communication within the organization will synergize in developing work activities to achieve career success and support organizational goals. Organizational communication culture and work motivation simultaneously affect employee performance. Meanwhile, organizational culture and career development simultaneously affect employee performance. The better the organizational culture, the better the employee's performance, and vice versa. The influence of career development variables on employee performance is positive, if career development increases, employee performance will increase, and vice versa. Therefore, improving employee performance can be influenced by culture and career development. Thus competence and an effective communication model with strong organizational culture can improve employee performance and success and expected to support organizational goals.
Potensi Zakat, Infak, Sedekah, dan Wakaf Dalam Anggaran Pendapatan dan Belanja Negara Rizqan Al Muhaimin; Qurroh Ayuniyyah
Diversity: Jurnal Ilmiah Pascasarjana Vol 2, No 1 (2022): Diversity: Jurnal Ilmiah Pascasarjana
Publisher : Universitas Ibn Khaldun Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32832/djip-uika.v2i1.7034

Abstract

Indonesia telah menerapkan zakat, infak dan sedekah berserta wakafpada perundang-undangan namun belum terdapat pada keuangan negara (APBN). Hal ini menjadi menarik untuk diteliti lebih lanjut terkait potensi instrumen keuangan islam selain pajak tersebut untuk dimasukkan kedalam keuangan negara. Metode penelitian yang digunakan yaitu melalui penelusuran data pendekatan kepustakaan dari laporan masing-masing lembaga. Hasil penelitian menunjukkan bahwa instrumen keuangan islam dapat dimasukkan ke dalam APBN dari data-data yang ada. Oleh karena, saran kedepannay untuk pemangku kebijakan yaitu diperlukan perubahan ketentuan dalam pajak penghasilan menjadi zakat penghasil dan jasa agar dimulainya zakat masuk dalam APBN.
Analisis Biaya Produksi Sebagai Penetapan Harga Jual Makanan Resto Ikan Bakar Taria Minang di Bogor Taufik Hidayat
Diversity: Jurnal Ilmiah Pascasarjana Vol 2, No 1 (2022): Diversity: Jurnal Ilmiah Pascasarjana
Publisher : Universitas Ibn Khaldun Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32832/djip-uika.v2i1.5012

Abstract

Production costs are one of the keys to the success of the Taria Minang grilled fish restaurant business, as well as a determinant of the cost of products and at the same time to determine the selling price. This has to do with the fact that sales with a good turnover are a reliable source of income. The pricing of food which directly impacts the turnover owned to pay for all expenses incurred in the business. These costs include equipment costs, employee salaries, fixed assets, and raw materials. The method used is descriptive method using a qualitative approach and using research from the calculation of the cost of production by calculating the costs that have been issued. The costs that have been spent should be a reference for returning business capital with the resulting production capacity, so careful consideration is needed. These considerations such as mark up prices, profit margins, Cost of Goods Sold (HPP). Determining the HPP or Food Cost menu is very important to make a profit in a business. Because in addition to setting menu prices, it is also necessary to implement cost control measures to help achieve the desired profit. The results showed that the Minang dance fish grilled restaurant experienced a stable financial condition and could even achieve maximum results.

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