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SPEECH ACT EXPRESSIONS IN THE ADVERTISEMENTS ON TELEVISION: A Case Study of Three Advertisements Both Food & Health Products and Cell-Phone Provider Puspita Halim
Jurnal Bahasa Inggris Terapan Vol 2 No 1 (2016): April 2016
Publisher : Jurusan Bahasa Inggris - Politeknik Negeri Bandung

The study entitled “Speech Act Expressions in the Advertisements on Television: A Case Study of Three Advertisements Both Food & Health Products and Cell-phone Provider” seeks to illuminate the types of speech acts based on Searle (1979) and the approaches of advertisements proposed by Book and Schick (1996). This study mainly uses a qualitative method to analyze the collected data in this research. The data sources are in the form of verbal texts, namely, statements of the speaker’s dialogue and narration both Food & Health Product and cell-phone provider advertisements. These advertisements were taken from several private TV stations aired during 1st March – 30th April 2010. The three advertisements were selected and categorized into four styles, namely, dramatizations, demonstrations, presentations, and testimonials. These commercials were classified into three tones, namely, factual, emotional, and humorous. Furthermore, the research was conducted to investigate the types of speech acts expressed in these different styles and tones of advertisements, namely representatives, directives, commissives, expressive, and declaratives. The study has discovered three tones within testimonial, demonstration, and presentation styles. Furthermore, it has exposed one emotional tone within presentation style. And two factual tones within testimonial and demonstration styles. This research has obtained linguistic notion and comprehension for students who are engaged in learning speech act expression in several utterances, mainly advertisements. Keywords: speech act, advertisement, style, tone

A PRAGMATIC ANALYSIS OF THANKING STRATEGIES AMONG INDONESIAN EFL LEARNERS BASED ON SOCIAL STATUS AND SOCIAL DISTANCE Siti Kustini; Iis Sulyaningsih
Jurnal Bahasa Inggris Terapan Vol 2 No 1 (2016): April 2016
Publisher : Jurusan Bahasa Inggris - Politeknik Negeri Bandung

This study attempts to investigate thanking strategies used by Indonesian EFL learners based on contextual factors i.e. social status and social distance. The participants were 50 semester three students studying English for Business at a state polytechnic in Bandung. The participants were both male and female, aging from 19-20 years old. Data were collected via a Discourse Completion Task (DCT) adopted from Cheng (2005) and analyzed using thanking strategy taxonomy proposed by the same author. The DCT consisted of ten different scenarios describing the most common situations that students may encounter in their college life. The results of this study indicated that the most preferred thanking strategies used by Indonesian EFL learners were thanking, alerters (i.e., title) and positive feelings. In terms of social status and social distance, the findings revealed that thanking and apology strategies were the most used strategies in equal-status with low-familiarity situations. In situations within which learners shared equal-status with high-familiarity, the most strategies employed were thanking and positive feelings. Regarding thanking strategies used in low-status with low-familiarity situations, thanking and repayment strategies seemed to be the most preferred ones. Keywords: thanking, strategies, social status, social distance

ADOPTING THE THEORY OF PATTERNS OF COHESION TO ASSESS THE STUDENTS’ EXTENSIVE WRITING: DOES IT WORK? Saudin Saudin
Jurnal Bahasa Inggris Terapan Vol 2 No 1 (2016): April 2016
Publisher : Jurusan Bahasa Inggris - Politeknik Negeri Bandung

The study investigated the extensive writing performance of the students across three proficiency levels of English: Advanced, Intermediate and Elementary. From each level, three students were selected purposively to represent high-, middle- and low-achievers. Their nine pieces of writing were then assessed by means of the theory of patterns of cohesion (Halliday and Matthiessen, 2004; Eggins, 2004; Paltridge, 2006; Salkie, 1995; and Gerot & Wignell, 1994). The patterns consist of five cohesive devices: reference, conjunction, lexical cohesion, ellipsis and substitution. The assessment focused on analyzing the students’ failures in observing the patterns. The study, therefore, resembles an error analysis but adopts the cohesive devices, instead of linguistic/ grammatical classifications or other kinds of taxonomy as the sources of errors. As such, the study is the first that introduced the uses the devices as the sources of errors. Further, the errors made by the learners were calculated and compared with the total number of the words they wrote in their essay writing. This way, the data concerning the frequency of the failures in the cohesive devices across the students’ levels were obtained, tabulated and then discussed. Based on the results, a model of an analytic scoring guide was proposed to be used for assessing the students’ writing performance by considering the differences of levels. The model is expected to be useful for writing teachers as it has a higher level of practicality and measurability compared with other available analytic scoring methods.Key words: extensive writing, analytic scoring guide, cohesion, cohesive devices, error analysis, taxonomy

ANALYSING GRAMMAR MISTAKES ON WRITTEN WORKS OF ELEMENTARY STUDENTS Agustia Widiastuti; Dedy Setiawan
Jurnal Bahasa Inggris Terapan Vol 2 No 1 (2016): April 2016
Publisher : Jurusan Bahasa Inggris - Politeknik Negeri Bandung

Students make mistakes because they practice to produce the language. However, sometimes the students do not realize that they make mistakes when they do exercises. Hence, they need to be shown on the mistakes as parts of the feedback that the teacher give in a process of teaching and learning. Written works of elementary students to a certain extent are similar with the spoken language that they produce when they practice. Accordingly, analyzing the grammar mistakes on written works of the language students of elementary level is very useful as it can be used as input for elementary students when they learn to communicate both in oral and written. The present study is an attempt to find out the mistakes that the students make on the basis on their written productions. The result shows there some grammatical aspects that the students constantly produced. As their elementary written work is similar with that in their spoken language, the present study will be beneficial for language teachers in pre-assuming and emphasizing on what to teach in elementary level. Keywords: language errors/mistakes, feedback, written works, elementary students

THE CORRELATION BETWEEN STUDENTS’ ATTITUDES TOWARDS PEER REVIEWING WITH THEIR WRITING PROFICIENCY Rully Raslina Novianti
Jurnal Bahasa Inggris Terapan Vol 2 No 1 (2016): April 2016
Publisher : Jurusan Bahasa Inggris - Politeknik Negeri Bandung

This research mainly discusses the correlation between students’ attitudes towards peer reviewing with their writing proficiency to the 1st year English Department students of STKIP Subang in Writing for General Purposes Subject. The population of this study is the 1st semester English Department students on STKIP Subang. And there are 62 students as sample chosen through simple random sampling. There are two variables used in this study: the students’ mid-term examination writing score and the result of students’ responses in questionnaires. Correlational Design which is commonly used subset of Ex Post Facto Design is chosen in this study since it tends to look at the type and/or degree of relationship between two variables. The study finds that there is a positive correlation, although there is no significant correlation between students’ attitudes toward peer reviewing with their writing proficiency. This study also divides students’ attitudes of peer reviewing into three categories; students that like to do peer editing, both like and dislike it (neutral), and they that dislike it. Key Words: student’s attitudes, peer reviewing, writing proficiency

SPEECH ACT EXPRESSIONS IN THE ADVERTISEMENTS ON TELEVISION: A Case Study of Three Advertisements Both Food & Health Products and Cell-Phone Provider Puspita Halim
Jurnal Bahasa Inggris Terapan Vol 2 No 1 (2016): April 2016
Publisher : Jurusan Bahasa Inggris - Politeknik Negeri Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35313/jbit.v2i1.1281

The study entitled “Speech Act Expressions in the Advertisements on Television: A Case Study of Three Advertisements Both Food & Health Products and Cell-phone Provider” seeks to illuminate the types of speech acts based on Searle (1979) and the approaches of advertisements proposed by Book and Schick (1996). This study mainly uses a qualitative method to analyze the collected data in this research. The data sources are in the form of verbal texts, namely, statements of the speaker’s dialogue and narration both Food & Health Product and cell-phone provider advertisements. These advertisements were taken from several private TV stations aired during 1st March – 30th April 2010. The three advertisements were selected and categorized into four styles, namely, dramatizations, demonstrations, presentations, and testimonials. These commercials were classified into three tones, namely, factual, emotional, and humorous. Furthermore, the research was conducted to investigate the types of speech acts expressed in these different styles and tones of advertisements, namely representatives, directives, commissives, expressive, and declaratives. The study has discovered three tones within testimonial, demonstration, and presentation styles. Furthermore, it has exposed one emotional tone within presentation style. And two factual tones within testimonial and demonstration styles. This research has obtained linguistic notion and comprehension for students who are engaged in learning speech act expression in several utterances, mainly advertisements. Keywords: speech act, advertisement, style, tone

A PRAGMATIC ANALYSIS OF THANKING STRATEGIES AMONG INDONESIAN EFL LEARNERS BASED ON SOCIAL STATUS AND SOCIAL DISTANCE Siti Kustini; Iis Sulyaningsih
Jurnal Bahasa Inggris Terapan Vol 2 No 1 (2016): April 2016
Publisher : Jurusan Bahasa Inggris - Politeknik Negeri Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35313/jbit.v2i1.1282

This study attempts to investigate thanking strategies used by Indonesian EFL learners based on contextual factors i.e. social status and social distance. The participants were 50 semester three students studying English for Business at a state polytechnic in Bandung. The participants were both male and female, aging from 19-20 years old. Data were collected via a Discourse Completion Task (DCT) adopted from Cheng (2005) and analyzed using thanking strategy taxonomy proposed by the same author. The DCT consisted of ten different scenarios describing the most common situations that students may encounter in their college life. The results of this study indicated that the most preferred thanking strategies used by Indonesian EFL learners were thanking, alerters (i.e., title) and positive feelings. In terms of social status and social distance, the findings revealed that thanking and apology strategies were the most used strategies in equal-status with low-familiarity situations. In situations within which learners shared equal-status with high-familiarity, the most strategies employed were thanking and positive feelings. Regarding thanking strategies used in low-status with low-familiarity situations, thanking and repayment strategies seemed to be the most preferred ones. Keywords: thanking, strategies, social status, social distance

ADOPTING THE THEORY OF PATTERNS OF COHESION TO ASSESS THE STUDENTS’ EXTENSIVE WRITING: DOES IT WORK? Saudin Saudin
Jurnal Bahasa Inggris Terapan Vol 2 No 1 (2016): April 2016
Publisher : Jurusan Bahasa Inggris - Politeknik Negeri Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35313/jbit.v2i1.1283

The study investigated the extensive writing performance of the students across three proficiency levels of English: Advanced, Intermediate and Elementary. From each level, three students were selected purposively to represent high-, middle- and low-achievers. Their nine pieces of writing were then assessed by means of the theory of patterns of cohesion (Halliday and Matthiessen, 2004; Eggins, 2004; Paltridge, 2006; Salkie, 1995; and Gerot & Wignell, 1994). The patterns consist of five cohesive devices: reference, conjunction, lexical cohesion, ellipsis and substitution. The assessment focused on analyzing the students’ failures in observing the patterns. The study, therefore, resembles an error analysis but adopts the cohesive devices, instead of linguistic/ grammatical classifications or other kinds of taxonomy as the sources of errors. As such, the study is the first that introduced the uses the devices as the sources of errors. Further, the errors made by the learners were calculated and compared with the total number of the words they wrote in their essay writing. This way, the data concerning the frequency of the failures in the cohesive devices across the students’ levels were obtained, tabulated and then discussed. Based on the results, a model of an analytic scoring guide was proposed to be used for assessing the students’ writing performance by considering the differences of levels. The model is expected to be useful for writing teachers as it has a higher level of practicality and measurability compared with other available analytic scoring methods.Key words: extensive writing, analytic scoring guide, cohesion, cohesive devices, error analysis, taxonomy

ANALYSING GRAMMAR MISTAKES ON WRITTEN WORKS OF ELEMENTARY STUDENTS Agustia Widiastuti; Dedy Setiawan
Jurnal Bahasa Inggris Terapan Vol 2 No 1 (2016): April 2016
Publisher : Jurusan Bahasa Inggris - Politeknik Negeri Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35313/jbit.v2i1.1284

Students make mistakes because they practice to produce the language. However, sometimes the students do not realize that they make mistakes when they do exercises. Hence, they need to be shown on the mistakes as parts of the feedback that the teacher give in a process of teaching and learning. Written works of elementary students to a certain extent are similar with the spoken language that they produce when they practice. Accordingly, analyzing the grammar mistakes on written works of the language students of elementary level is very useful as it can be used as input for elementary students when they learn to communicate both in oral and written. The present study is an attempt to find out the mistakes that the students make on the basis on their written productions. The result shows there some grammatical aspects that the students constantly produced. As their elementary written work is similar with that in their spoken language, the present study will be beneficial for language teachers in pre-assuming and emphasizing on what to teach in elementary level. Keywords: language errors/mistakes, feedback, written works, elementary students

THE CORRELATION BETWEEN STUDENTS’ ATTITUDES TOWARDS PEER REVIEWING WITH THEIR WRITING PROFICIENCY Rully Raslina Novianti
Jurnal Bahasa Inggris Terapan Vol 2 No 1 (2016): April 2016
Publisher : Jurusan Bahasa Inggris - Politeknik Negeri Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35313/jbit.v2i1.1285

This research mainly discusses the correlation between students’ attitudes towards peer reviewing with their writing proficiency to the 1st year English Department students of STKIP Subang in Writing for General Purposes Subject. The population of this study is the 1st semester English Department students on STKIP Subang. And there are 62 students as sample chosen through simple random sampling. There are two variables used in this study: the students’ mid-term examination writing score and the result of students’ responses in questionnaires. Correlational Design which is commonly used subset of Ex Post Facto Design is chosen in this study since it tends to look at the type and/or degree of relationship between two variables. The study finds that there is a positive correlation, although there is no significant correlation between students’ attitudes toward peer reviewing with their writing proficiency. This study also divides students’ attitudes of peer reviewing into three categories; students that like to do peer editing, both like and dislike it (neutral), and they that dislike it. Key Words: student’s attitudes, peer reviewing, writing proficiency

Home Page

OAI Link

Editorial Team

Contact

Reviewer

Google Scholar

Contact Name
Mulyati Khorina

Contact Email
mulyati.khorina@polban.ac.id

Phone
+6282240010419

Journal Mail Official
jurnalaplikasibhsinggris@polban.ac.id

Editorial Address
Jl. Gegerkalong Hilir Desa Ciwaruga, Bandung, Jawa Barat, Indonesia

Location
Kota bandung,

Jawa barat

INDONESIA

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Home Page

OAI Link

Editorial Team

Contact

Reviewer

Google Scholar

Contact Name Mulyati Khorina

Contact Email mulyati.khorina@polban.ac.id

Phone +6282240010419

Journal Mail Official jurnalaplikasibhsinggris@polban.ac.id

Editorial Address Jl. Gegerkalong Hilir Desa Ciwaruga, Bandung, Jawa Barat, Indonesia

Location Kota bandung, Jawa barat INDONESIA

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Contact Name
Mulyati Khorina

Contact Email
mulyati.khorina@polban.ac.id

Phone
+6282240010419

Journal Mail Official
jurnalaplikasibhsinggris@polban.ac.id

Editorial Address
Jl. Gegerkalong Hilir Desa Ciwaruga, Bandung, Jawa Barat, Indonesia

Location
Kota bandung,

Jawa barat

INDONESIA