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Bina Ekonomi: Majalah Ilmiah Fakultas Ekonomi Universitas Katolik Parahyangan

BinaEkonomi
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Published by Universitas Katolik Parahyangan

ISSN : 08530610 EISSN : 2442675X DOI : https://doi.org/10.26593/be.v25i1

Core Subject : Economy, Science, Social,

Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Environmental Science

Jurnal ini mewadahi karya tulis akademik hasil penelitian literatur maupun lapangan di bidang Ilmu Ekonomi, Manajemen, dan Akuntansi, yang diharapkan dapat memberi sumbangan pemahaman maupun alternatif solusi masalah ekonomi yang ada.

Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)

Articles 10 Documents

Search results for , issue "Vol. 10 No. 2 (2006)" : 10 Documents clear

BALANCED SCORECARD BASED PERFORMANCE MEASUREMENT & STRATEGIC MANAGEMENT SYSTEM Paulina Permatasari
Bina Ekonomi Vol. 10 No. 2 (2006)
Publisher : Center for Economic Studies Universitas Katolik Parahyangan

Developing strategy and performance measurement are an integral part of management control system. Making strategic decision about planning and controlling require information regarding how different subunits in organization work. To be effective, performance measurement, both financial and non-financial must motivate manager and employees at different levels to force goal accomplishment and organization strategic. An organization's measurement system strongly affects the behavior of people both inside and outside the organization. If companies, are to survive and prosper in information age competition, they must use measurement and management systems derived from their strategies and capabilities. Unfortunately, many organizations espouse strategies about customer relationships, core competencies, and organizational capabilities while motivating and measuring performance only with financial measures. The Balance Scorecard retains financial measurement as a critical summary of managerial and business performance, but it highlights a more general and integrated set of measurements that link current customer, internal process, employee and system performance to long term financial success.

EKO-WISATA: SUATU ANALISIS EKONOMI SUMBERDAYA ALAM M. Yuwana Marjuka
Bina Ekonomi Vol. 10 No. 2 (2006)
Publisher : Center for Economic Studies Universitas Katolik Parahyangan

Ecotourism refers to tourists travelling to nature site because of the amenity and recreational value derived from having contact with some aspect of the natural world. One of the most attractive and preservative ecotourism destination at West Java area is Gunung Halimun National Park (TNGH). The traditional community at TNGH is named Kasepuhan Urug TNGH in the province of West Java is extremely rich in biodiversity. While ecotourism is a rapidly growing phenomenon, very much of this growth is unsustainable. This article reviews why this unsustainability arises and the poverty impact can be avoided. The first section sets out an economic model of ecotourism as the utilization of open access to renewable natural sites. This model is used to internalize the externalities factors of ecotourism activities. Externalities demonstrate how open access can lead to both economic and environmental inefficiency. The second section examines management solutions to the open access problem. This involves determining an owner of the site, either the state, or the local community, or a private group This owner must then choose policy instruments to restrict open access. This involves choosing between price and quantity instruments, deciding how to reduce rent dissipation and determining whether to restrict total numbers of tourists of damage done pertourist.

KEUNGGULAN BERSAING DAN MODAL INTELEKTUAL Ganjar Garibaldi
Bina Ekonomi Vol. 10 No. 2 (2006)
Publisher : Center for Economic Studies Universitas Katolik Parahyangan

Competitive advantage and intellectual capital are important factors in managing business organizations. This research analyzed correlation between Competitive advantage and intellectual capital. There are two purposes of this research: (1) to analyze the meaning of competitive advantage, and the meaning of intellectual capital, (2) to analyze the correlation between them. This is a literature study. This study found that the company should develop their human resources to become more competitive.

MENCIPTAKAN CUSTOMER EXPERIENCE MENGGUNAKAN MERK Benedicta Evienia Prabawanti
Bina Ekonomi Vol. 10 No. 2 (2006)
Publisher : Center for Economic Studies Universitas Katolik Parahyangan

The most brand theory defines brand as identifies only and differentiate one product from another. That means the brand is identity of product that signify ownership and guarantee quality. This paradigm about brand misses the very essences of a brand as rich of sensory, affective, and cognitive associations that result of memorable and rewarding brand experience. The brand experience increases the value of product in customer mind. The Manning Selvage & Lee, a research firm, find that brand leader do not just have memorable name and great image-they also deliver experience. This paper focus on how brand experience can be created by the firm.

MONASH UNIVERSITY'S Q-MANUAL: AN EXAMPLE OF LEARNING GUIDE FOR UNIVERSITY STUDENTS Asdi Aulia
Bina Ekonomi Vol. 10 No. 2 (2006)
Publisher : Center for Economic Studies Universitas Katolik Parahyangan

Pendidikan adalah proses mengubah perilaku manusia, dimana dalam konteks universitas adalah mahasiswa. Perubahan perilaku itu misalnya dari yang tidak mampu mengaplikasikan ilmunya menjadi mampu mengaplikasikan ilmunya. Agar pendidikan dapat berhasil, maka mahasiswa harus mengalami pengalarnan belajar (learning experience) yang relevan. Mengingat bahwa pengalaman belajar ini sangat dipengaruhi oleh aktivitas yang dilakukan mahasiswa, maka adalah sangat penting bahwa mahasiswa melakukan aktivitas pembelajaran yang tepat. Akan tetapi, banyak mahasiswa yang tidak mengetahui seperti apa aktivitas pembelajaran yang tepat untuk tingkat universitas. Di Monash University (Australia), permasalahan ini diatasi dengan menerbitkan student's learning guide bagi para mahasiswanya.

PENGARUH ATRIBUT PRODUK, BAURAN PROMOSI DAN HARGA INDOMIE DAN MIE SEDAAP TERHADAP LOYALITAS KONSUMEN INDOMIE Istiharini .
Bina Ekonomi Vol. 10 No. 2 (2006)
Publisher : Center for Economic Studies Universitas Katolik Parahyangan

Indofood with lndomie as its brand is the market leader for Indonesian instant noodle. Indomie has been the market leader for instant noodle for the past thirty years. In the beginning of 2003, April 2003 to be exact, WingsFood enter the instant noodle market with Mie Sedaap for its brand. Mie Sedaap imitates lndomie's flavour, packaging color, yet with a slight difference in price. Mie Sedaap is cheaper than lndomie. Mie Sedaap existence threat lndomie. Indofood and WingsFood as the producer compete on product attributes, promotion mix and price to attract consumer to buy. Mie Sedaap new offerings attract consumer, they began to try Mie Sedaap. After trying Mie Sedaap, some of them still loyal to lndomie, some of them consume Indomie and Mie Sedaap and the others like Mie Sedaap and switch buying Mie Sedaap. We can see a declining in Indomie's loyalty.

PENGUJIAN KAUSALITAS ANTARA TINGKAT BUNGA DAN NERACA PEMBAYARAN DI INDONESIA TAHUN 1999,1-2001,2 Wawan Hermawan
Bina Ekonomi Vol. 10 No. 2 (2006)
Publisher : Center for Economic Studies Universitas Katolik Parahyangan

Perekonomian Indonesia pada akhir tahun 1997 mengalami krisis keuangan yang berlanjut menjadi krisis ekonomi. Krisis ekonomi ini mengalami puncaknya pada tahun 1998 dan mulai membaik pada tahun 1999. Seiring dengan krisis yang terjadi, perubahan pada kebijakan moneter pun terjadi terutama yang berhubungan dengan perdagangan luar negeri yaitu kurs dan tingkat bunga. Setelah selama puluhan tahun dilakukan kebijakan nilai tukar terkendali pada masa ini diberlakukan nilai tukar mengambang yang sepenuhnya tergantung pasar. Selain itu, kebijakan tingkat bunga pun diberlakukan secara intensif untuk mempengaruhi arus masuk dan keluar modal sehingga akan mempengaruhi Neraca Pembayaran (Balance of Payment) dan komponennya yaitu Neraca Transaksi Berjalan (Current Account) dan Neraca Modal (Capital Account). Penelitian ini mencoba untuk menganalisis hubungan kausalitas antara Neraca Pembayaran (Balance of Payment) dengan Tingkat Bunga pada periode kuartal pertama tahun 1999 sampai dengan kuartal kedua tahun 2002. Selain itu, komponen dari Neraca Pembayaran yaitu Neraca Transaksi Berjalan (Current Account) dan Neraca Modal (Capital Account) juga akan diteliti hubungan kausalitasnya dengan Tingkat Bunga. Metode yang digunakan untuk melihat hubungan kausalitas ini adalah Metoda Kausalitas Granger dengan menggunakan lag satu kuartal dan lag empat kuartal. Hasil pengolahan data dengan metoda Granger memperlihatkan lag satu kuartal dari tiga model hanya satu hubungan searah yang terjadi, yaitu antara Neraca Pembayaran (BOP) dengan Tingkat Bunga (R) sedangkan untuk dua model lainnya yaitu, Neraca transaksi berjalan (CA) dengan Tingkat Bunga (R) dan Neraca Modal (KA) dengan Tingkat Bunga (R), tidak terjadi hubungan kausalitas atau saling bebas. Model-model dengan persamaan lag empat kuartal terjadi satu hubungan kausalitas satu arah, yaitu antara Neraca Pembayaran (BOP) dengan Tingkat Bunga (R) dan satu hubungan dua arah antara Neraca Modal (KA) dengan Tingkat Bunga (R), sedangkan untuk model antara Neraca transaksi berjalan (CA) dengan Tingkat Bunga (R) tidak memberikan hubungan kausalitas atau saling bebas.

PERKEMBANGAN SISTEM PEMBAYARAN DI INDONESIA Vera Intanie Dewi
Bina Ekonomi Vol. 10 No. 2 (2006)
Publisher : Center for Economic Studies Universitas Katolik Parahyangan

A payment system is a set of contractual arrangements, operating facilities and technical mechanism used for presentation, authentication, and acceptance of payment orders, and discharge of the resultant financial obligation through the exchange of value between individuals, banks and other entities domestically and cross - border. An efficient, fast, secure and reliable payment system is the most important factor in creating a healthy banking system, which in turn will support economic activities. The development of payment system is different in every country. It depends on the economic system and financial system in that particular country. In Indonesia, Bank Indonesia continually develops the national payment system in order to have a comprehensive and integrated payment system, which is effective, efficient, safe, reliable and bears low risk. Thus, Bank Indonesia is expected to fulfill public needs of transaction, whether small or large transaction, using different method of payments, such as electronic-based method, cards, papers, notes and others.

SERVQUAL DAN IMPORTANCE-PERFORMANCE ANALYSIS UNTUK PERGURUAN TINGGI Agus Hasan Pura A
Bina Ekonomi Vol. 10 No. 2 (2006)
Publisher : Center for Economic Studies Universitas Katolik Parahyangan

When student do not focus solely on academic quality but focus on service quality too. It is essential for student perception of service quality to be evaluated and managed by the university. We can employ SERVQUAI and Important Performance Analysis methods to know the quality of service of the university. The information that result from application of these methods are very important for the university to improve the quality of service and what attribute should be concentrate to improve .

DOVE, EDUKASI PASAR DENGAN HARAPAN Setiadi Umar
Bina Ekonomi Vol. 10 No. 2 (2006)
Publisher : Center for Economic Studies Universitas Katolik Parahyangan

Many companies and management authors have recognized the importance of product innovation. They call it, "first mover advantage". However this product innovation is not without risk. In reality many product innovations have failed and busted. Many failed because of a single reason: low level of market acceptance. To make the matter worse, the product that finally succeeded in gaining market acceptance only to be taken over, or to be bought, or to be replaced because they could not stand from the competition, especially from those multinational companies that have better resources and better staffs. Up until now, only few new product categories that actually enjoyed what they called first mover advantage and all of them have a similarity: they are the first that dominated the market or they have a good patent protection. Forming a market itself is clearly challenging. Dominating the market presents another challenge. This literature is trying to give an insight about how primary demand is formed, by observing Unilever, in her effort in making a new market for one of her products, Dove. We observe how Unilever through Dove is trying to build a new product category inside her consumer mind and how Unilever is trying to educate their market by saying that clean is slippery not arid in the society that have a contrary habit. We hope that this literature could prove helpful in future work on forming a primary demand in new product category and on launching new product.

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Home Page

OAI Link

Editorial Team

Contact

Reviewer

Google Scholar

Contact Name
Amelia Setiawan

Contact Email
binek.fe@unpar.ac.id

Phone
+628156162858

Journal Mail Official
binek.fe@unpar.ac.id

Editorial Address
Fakultas Ekonomi - Universitas Katolik Parahyangan Gedung 9 Ruang 9407 - Jln. Ciumbuleuit No. 94 Bandung 40141 Telp: 022-2041964, 2042563 VoIP 190407 / Fax. 022-2042571

Location
Kota bandung,

Jawa barat

INDONESIA

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Home Page

OAI Link

Editorial Team

Contact

Reviewer

Google Scholar

Contact Name Amelia Setiawan

Contact Email binek.fe@unpar.ac.id

Phone +628156162858

Journal Mail Official binek.fe@unpar.ac.id

Editorial Address Fakultas Ekonomi - Universitas Katolik Parahyangan Gedung 9 Ruang 9407 - Jln. Ciumbuleuit No. 94 Bandung 40141 Telp: 022-2041964, 2042563 VoIP 190407 / Fax. 022-2042571

Location Kota bandung, Jawa barat INDONESIA

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Contact Name
Amelia Setiawan

Contact Email
binek.fe@unpar.ac.id

Phone
+628156162858

Journal Mail Official
binek.fe@unpar.ac.id

Editorial Address
Fakultas Ekonomi - Universitas Katolik Parahyangan Gedung 9 Ruang 9407 - Jln. Ciumbuleuit No. 94 Bandung 40141 Telp: 022-2041964, 2042563 VoIP 190407 / Fax. 022-2042571

Location
Kota bandung,

Jawa barat

INDONESIA