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Rifki Hanif
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Jalan Soekarno Hatta - Rembuksari No. 1A Malang - 65141, Jawa Timur, Indonesia Program Studi Manajemen Institut Teknologi dan Bisnis Asia Malang Phone: +62 (341) 478877 | Fax : +62 (341) 472305 | email: jpro@asia.ac.id
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Jurnal Manajemen dan Profesional
Published by Institut Teknologi dan Bisnis Asia Malang
ISSN : -     EISSN : 27755967     DOI : https://doi.org/10.32815/jpro.v1i01
Core Subject : Economy,
Economics, Econometrics & Finance
Jurnal Ekonomi dan Profesional atau dikenal dengan nama JPRO, diterbitkan oleh Program Studi Manajemen-Institut Teknologi dan Bisnis Asia Malang. JPRO terbit Dua Kali setahun yaitu Mei dan November. Ruang lingkup pembahasan adalah Manajemen dan Bisnis. Jurnal ini menerbitkan artikel asli, review, dan penelitian empiris yang menarik. Jurnal ini mengedepankan pendekatan saintifik sebagai hasil dari pemikiran teoritis dan penelitian empiris. Redaksi menerima artikel atau hasil penelitian ilmiah, termasuk ide-ide pengembangan di bidang Ilmu Ekonomi dan Bisnis. Untuk itu, JPro mengundang para intelektual, ahli dan praktisi untuk mengungkapkan gagasan atau hasil penelitiannya secara kritis, kreatif, inovatif, bebas dan bertanggung jawab.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 1 Documents
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Search results for , issue "Vol. 4 No. 1 (2023): Jurnal JPro" : 1 Documents clear
STRATEGI PROMOSI MEDIA SOSIAL, REPUTASI DEVELOPER DAN INOVASI PRODUK DALAM MENENTUKAN KEPUTUSAN PEMBELIAN PADA PROPERTI LAVISH HILLS RESIDENCE BATAM DEVELOPER CIPUTRA GRUP Ruslan, Ruslan; Karnawati, Tin Agustina; Handoko, Yunus
Jurnal Manajemen dan Profesional Vol. 4 No. 1 (2023): Jurnal JPro
Publisher : Program Studi Manajemen Institut Teknologi dan Bisnis Asia Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32815/jpro.v4i1.1189

Abstract

The aim of this study is to scientifically determine what variables are considered by consumers before deciding to make a purchase at Lavish Hills Residence Batam by Ciputra Group. The variables used in this study include: social media promotion, developer image, and product innovation. Quantitative research is the method employed. The population in this study amounted to 148 consumers. Simple random sampling is a sampling method used in this study, and through the use of Slovin formula has collected samples used as many as 108 respondents. In this work, multiple linear regression analysis approaches were implemented as the analytical strategy. According to the study's findings, product innovation and developer image had a positive and significant influence on consumers' decisions to purchase a property at Lavish Hills Residence Batam. However, social media promotion had a positive but not statistically significant impact.

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