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Yulia Nurendah
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Kampus Institut Bisnis dan Informatika Kesatuan Jalan Ranggagading No. 1 Kampung Gudang, Bogor Tengah Bogor 16123
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INDONESIA
Jurnal Aplikasi Bisnis Kesatuan
Published by Institut Bisnis dan Informatika Kesatuan
ISSN : 28076036     EISSN : 28076036     DOI : https://doi.org/10.37641/jabkes
Core Subject : Economy, Science, Social,
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences
Jurnal Aplikasi Bisnis Kesatuan disingkat JABKES merupakan Jurnal yang mempublikasikan karya ilmiah dalam bidang bisnis terapan dalam arti luas. Dikelola oleh Progam Vokasi dan LPPM Institut Bisnis dan Informatika Kesatuan. Terbit tiga kali dalam setahun yaitu pada bulan April, Agustus dan Desember.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 244 Documents
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The Effect Of Sales Promotion, Prices, And Cash On Delivey Payment Methods On Buying Interest In The Shopee Application, A Case Study Of The Bogor Community Lina, Lina; Pratomo, Anton Widio
Jurnal Aplikasi Bisnis Kesatuan Vol. 5 No. 3 (2025): JABKES Edisi Desember 2025
Publisher : Program Vokasi dan LPPM IBI Kesatuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37641/jabkes.v5i3.4502

Abstract

The rapid progress of technology in the current era of globalization provides many important benefits for society, because it can help carry out various activities for people's lives, for example by having access to knowledge networks. Many advances and creative innovations have emerged from the presence of Intel network access, especially electronic commerce. E-Commerce is any business activity or exchange carried out using electronic media, including advertising, purchasing and payments (transactions). This research aims to determine the influence of sales promotion (X1), price (X2), and COD payment method (X3) partially and simultaneously on consumer buying interest (Y) in the Shopee application in the Bogor community. The results of this research showed that the influence of sales promotion (X1) on buying interest (Y) was obtained by a calculated t of 1.571 which was smaller than the t-table of 1.986 and a significant value of 0.120 > 0.05. So, H1 is rejected, H0 is accepted, where the second research hypothesis is accepted, which means there is no significant influence, the influence of Price (X2) on Purchase Interest (Y) is obtained by a calculated t of 5,330 which is greater than the t-table of 1.986 and a significant value of 0.000 < 0, 05. So, H2 is accepted, H0 is rejected, where the second research hypothesis is accepted, which means that there is a significant influence between Price (X2) on Purchase Intention (Y), the influence of the COD Payment Method (X3) on Purchase Intention s(Y) obtained t calculated at 0.031 smaller from the t-table 1.986 and a significant value of 0.975 > 0.05. Thus, H3 is rejected. H0 is accepted, where the second research hypothesis is accepted, which means there is no significant effect. And based on the table above, the output of the F test results shows that the significant value for the influence of X1, So it can be concluded that H3 is accepted, which means there is a simultaneous influence of X1, X2 and Simultaneously, sales promotions, prices and COD payment methods have a significant effect on purchasing interest. Keywords: Sales Promotion, Price, COD Payment Method, Purchase Interest, Shopee Application
Penerapan Digitalisasi Transaksi Melalui Mesin TCR Untuk Nasabah BNI Kantor Cabang Jakarta Kota Amanda, Risda Dewi; Rosa, Edy Safni; Wibowo, Wadudi; Srihandoko, Wimpi
Jurnal Aplikasi Bisnis Kesatuan Vol. 5 No. 3 (2025): JABKES Edisi Desember 2025
Publisher : Program Vokasi dan LPPM IBI Kesatuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37641/jabkes.v5i3.2694

Abstract

PT Bank Negara Indonesia (Persero), Tbk. BNI was designated "Bank Negara Indonesia 1946," and its status changed to a State-Owned Commercial Bank. PT Bank BNI is a general banking company. Many in-person transactions at PT Bank BNI result in long queues, leading to customer dissatisfaction with the fast service process. TCR machines are one of the money counting machines provided by the head office as an aid to tellers and to help customers conduct more digital transactions. TCR machines significantly assist customers in depositing and withdrawing money. Currently, TCR machines are increasingly found at BNI branch offices and outlets. To calculate the number of transactions using TCR machines, the author used the difference in usage from the beginning to the last three months, observing the average amount of money deposited into the TCR machine vault. To determine how many customers have made the shift to digital, the author used a quarterly data collection method to determine the increase in daily customer transactions. The results of this calculation will then be used as a value for PT. BNI Bank is improving its facilities and infrastructure so customers can conduct more transactions themselves without having to queue at the teller. Keywords: Transaction Digitalization, TCR (Teller Cash Recycler) Machines
Prosedur Pembelian Rumah Secara Tunai Dan Kredit: Studi kasus pada PT Graha Andrasentra Propertindo Tbk Listari, Sinta; Apriadi, Annisah Al; Mulyati, Sri; Khim, Soei; Wibowo, Wadudi
Jurnal Aplikasi Bisnis Kesatuan Vol. 5 No. 3 (2025): JABKES Edisi Desember 2025
Publisher : Program Vokasi dan LPPM IBI Kesatuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37641/jabkes.v5i3.2701

Abstract

PT Graha Andrasentra Propertindo Tbk adalah perusahaan yang bergerak dalam bidang pembangunan, perdagangan dan jasa yang berhubungan dengan real estate, properti dan pengelolaan taman hiburan/rekreasi. Portofolio properti PT Graha Andrasentra Propertindo Tbk adalah Bogor Nirwana Residence (BNR), yang merupakan kompleks perumahan dan perniagaan terpadu yang berlokasi di Kota Bogor. Maksud dan Tujuan dari pengamatan ini adalah untuk mengetahui prosedur pembelian rumah secara tunai dan kredit yang diterapkan di PT Graha Andrasentra Propertindo Tbk, mengetahui kendala-kendala yang terjadi pada saat pembelian rumah, serta mengetahui solusi atau upaya yang dilakukan PT Graha Andrasentra Propertindo dalam menghadapi kendala-kendala tersebut. Hasil dari pengamatan yang dilakukan penulis dapat disampaikan bahwa dalam Proses pembelian tunai perumahan Bogor Nirwana Residence Pada PT Graha Andrasentra Propertindo Tbk ada dua cara, yaitu tunai dan kredit. Pembelian rumah secara tunai yang diterapkan PT Graha Andrasentra Propertindo Tbk juga terdiri dari dua cara, yaitu: tunai keras dengan jangka waktu pelunasan maksimal 3 bulan dan tunai bertahap dengan jangka waktu pelunasan maksimal 3 tahun. Untuk pembelian rumah secara kredit dalam penerapan pembayaran PT Graha Andrasentra Propertindo Tbk melibatkan pihak bank melalui program kredit Pemilikan Rumah (KPR). Pada metode KPR, bank yang membayar pelunasan rumah kepada pengembang. PT Graha Andrasentra Propertindo Tbk telah menjalankan prosedur penjualan rumah kepada konsumen dengan baik, meskipun dalam pelaksanaannya masih terdapat kendala-kendala atau hambatan yang terjadi ketika proses pembelian rumah, namun perusahaan telah membekali diri dengan berbagai solusi atau jalan keluar agar aktivitas pembelian rumah dapat berjalan dengan lancar. Kata Kunci: Pembelian tunai, pembelian kredit, KPR.
Digital Marketing Capability and SME Marketing Performance: A Structural Equation Modeling Approach in Emerging Markets Jaya, Pinto; Mashadi, Mashadi; Fadillah, Adil; Yusdira, Ade
Jurnal Aplikasi Bisnis Kesatuan Vol. 5 No. 3 (2025): JABKES Edisi Desember 2025
Publisher : Program Vokasi dan LPPM IBI Kesatuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37641/jabkes.v5i3.5184

Abstract

The rapid digitalization of business activities has fundamentally transformed marketing practices among Small and Medium Enterprises (SMEs). While many SMEs have adopted digital platforms, inconsistent performance outcomes suggest that technology adoption alone is insufficient to ensure competitiveness. This study aims to examine the structural relationships among Digital Marketing Capability, Market Orientation, Customer Engagement, and Marketing Performance within SMEs. Drawing upon the Resource Based View and Dynamic Capability Theory, this research proposes that strategic capabilities influence marketing outcomes both directly and indirectly through relational mechanisms. A quantitative cross-sectional survey was conducted involving 250 SME owners and managers in the culinary and fashion sectors in East Java, Indonesia. Data were analyzed using covariance-based Structural Equation Modeling. The findings reveal that Digital Marketing Capability and Market Orientation significantly influence Customer Engagement and Marketing Performance. Furthermore, Customer Engagement partially mediates the relationship between strategic capabilities and performance outcomes. The results highlight that sustainable SME marketing performance depends not merely on digital adoption, but on the development of structured digital competencies and customer-oriented culture. This study contributes to marketing literature by integrating capability, engagement, and performance constructs within a unified SEM framework in an emerging market context. Practically, the findings provide guidance for SME managers and policymakers in designing capability-based digital development strategies.

Page 25 of 25 | Total Record : 244

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