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Pengaruh Store Atmosphere dan Experiential Marketing Terhadap Keputusan Pembelian Di Kopi Daong Pancawati Tantowi, Achmad Imam; Pratomo, Anton Widio
Jurnal Ilmiah Manajemen Kesatuan Vol 8 No 2 (2020): JIMKES Edisi Agustus 2020
Publisher : LPPM Institut Bisnis dan Informatika Kesatuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37641/jimkes.v8i2.328

This study aims to find out: (1) How is the influence of Store Atmosphere on purchasing decisions (2) How is the influence of Experiential Marketing on Purchasing Decisions. (3) How is the influence of Store Atmosphere and Experiential Marketing on Purchasing Decisions. The total sample of 140 respondents using the Hair formula. The data used are primary data derived from answers to questionnaires. Data processing using Statistical Package For Social Science (SPSS 25) analysis with multiple regression analysis methods, hypothesis testing, and f test. The results of this study are as follows: (1) Store Atmosphere has a positive and significant effect on purchasing decisions in Daong Pancawati coffee with a multiple regression value of 0.353 and has a significant value of 0,000. (2) Experiential Marketing has a positive and significant effect on purchasing decisions in Daong Pancawati Coffee with a multiple regression value of 0.444 and has a significant value of 0,000. (3) Store Atmosphere and Experiential Marketing have a positive and significant effect on purchasing decisions in Daong coffee with a calculated F value of 108.153 and is greater than the f table of 3.06 and has a significant value of 0,000. Keywords: Store Atmosphere, Experiential Marketing and Purchasing Decisions

Pengaruh Pengetahuan Produk Dan Penjualan Personal Terhadap Minat Beli Produk Asuransi Pangestu, Guntur Ridho; Pratomo, Anton Widio; Jaya, Pinto
Jurnal Ilmiah Manajemen Kesatuan Vol 9 No 3 (2021): JIMKES Edisi Desember 2021
Publisher : LPPM Institut Bisnis dan Informatika Kesatuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37641/jimkes.v9i3.581

Penelitian ini bertujuan untuk mengetahui apakah prudential dan indikator-indikator di dalamnya (Pengetahuan Produk, dan Penjualan Personal) memiliki pengaruh terhadap Minat Beli. Populasi dalam penelitian ini adalah masyarakat yang pernah melakukan pembelian asuransi prudential di kota Bogor dengan jumlah sampel sebanyak 100 orang. Metode analisis data meggunakan regresi linear berganda untuk mengetahui pengaruh asuransi prudential terhadap Minat Beli. Pengujian data dilakukan dengan menggunakan Software SPSS 22. Hasil dari penelitian ini adalah sebagai berikut: (1) Pengetahuan Produk berpengaruh positif dan signifikan terhadap Minat Beli asuransi prudential di kota Bogor dengan nilai uji-t sebesar 5,688 dan nilai signifikansi sebesar 0,000. (2) Penjualan Personal berpengaruh positif dan signifikan terhadap Minat Beli asuransi prudential di kota Bogor dengan nilai uji-t sebesar 3,716 dan nilai signifikansi sebesar 0,000. (3) Pengetahuan Produk, Penjualan Personal berpengaruh positif dan signifikan terhadap Minat Beli asuransi prudential di kota Bogor dengan nilai F hitung sebesar 109.947 dan lebih besar dibandingkan dari F tabel sebesar 2,75 dan memiliki nilai signifikansi sebesar 0,000. Kata kunci : Pengetahuan Produk, Penjualan Personal, Minat Beli

Pengaruh Promosi Penjualan, Word Of Mouth, Dan Citra Merek Terhadap Keputusan Pengguna Jasa Dalam Menggunakan Grab Di Kota Bogor Saputra, Damianus Yobellio Resmi; Pratomo, Anton Widio
Jurnal Aplikasi Bisnis Kesatuan Vol. 3 No. 2 (2023): JABKES Edisi Agustus 2023
Publisher : Program Vokasi dan LPPM IBI Kesatuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37641/jabkes.v3i2.2020

Transportation is one field that is progressing and development. One online transportation company that is experiencing development and progress is Grab. This study aims to (1) Determine the effect of Sales Promotion on Consumer Decisions (2) Determine the effect of Word of Mouth on Consumer Decisions (3) Determine the effect of Brand Image on Consumer Decisions (4) Determine the effect of Sales Promotion, Word of Mouth, and Brand Image on Consumer Decisions. This sample method uses non-probability sampling with a purposive sampling type with sample calculations using the Cohcran formula. The number of respondents selected was 385 people who were Grab service users. The research data was processed using SPSS 23 software. The results of the analysis show that partially (1) there is a positive and significant relationship between Sales Promotion and Consumer Decisions. (2) There is a positive and significant relationship between word of mouth and consumer decisions. (3) There is a positive and significant relationship between Brand Image and Consumer Decisions. (4) Sales Promotion, Word of Mouth, and Brand Image together have a positive and significant effect on Consumer Decisions. Keywords : Sales Promotion, Word of Mouth, Brand Image

Pengaruh Faktor-Faktor Kepuasan Kerja Terhadap Kinerja Dosen PTS di Bogor Pratomo, Anton Widio; Fitriyah, Idah; Gendalasari, Gen Gen
Jurnal Aplikasi Bisnis Kesatuan Vol. 4 No. 1 (2024): JABKES Edisi April 2024
Publisher : Program Vokasi dan LPPM IBI Kesatuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37641/jabkes.v4i1.2198

The purpose of this study was to test and analyze the effect of job satisfaction factors consisting of the work itself (X1), salary (X2), promotion opportunities (X3), supervision (X4) and co-workers (X5) on lecturer performance and the influence of variables X1, X2, X3, X4 & X5 simultaneously on lecturer performance. This study uses primary data through a survey of as many private university permanent lecturers (PTS) in Bogor. The collected data was processed and analyzed using SPSS software. From the results of this study indicate that; (1) work has a positive and significant effect on the performance of permanent lecturers at PTS in Bogor; (2) salary has no effect on the performance of permanent lecturers at PTS in Bogor; ; (3) promotion opportunities have no effect on the performance of permanent lecturers at PTS in Bogor; (4) supervisors have a positive and significant effect on the performance of permanent lecturers at PTS in Bogor; (5) colleagues have a positive and significant effect on the performance of permanent lecturers at PTS in Bogor; (6) variable X (factors of job satisfaction) as a whole is positive and significant to the performance of PTS lecturers in Bogor by 50.1% Keywords: work, supervision, colleagues, performance

Pengaruh Periklanan Dan Kualitas Produk Smartphone Samsung Terhadap Keputusan Pembelian Konsumen Wijaya, Kevin Cahaya; Pratomo, Anton Widio
Jurnal Informatika Kesatuan Vol. 2 No. 1 (2022): JIKES Edisi Maret 2022
Publisher : LPPM IBI Kesatuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37641/jikes.v2i1.1380

This study aims to find out the advertising factors and quality of Samsung Smartphone Products can influence purchasing decisions. This study used independent variables (Advertisingand Product Quality) and dependent variables (Purchase Decisions). This study was conducted in Jabodetabek, with data collection method using questionnaires distributed to 160 respondents. Research data is processed using SPSS program. The result of this study is that (1) Advertising has no positive and insignificant effect on Purchasing Decisions on Samsung Smartphones with a regression coefficient value of 0.019 and has a signification value of 0.150. (2) The quality of Samsung Smartphone Products positively and significantly affects the Purchase Decision with a regression coefficient value of 0.617 and has a significant value of 0.000. (3) Advertising and Quality of Samsung Smartphone Products positively and significantly affects The Buying Interest in Vitatonic Sangobion products with a calculated F value of 2679,234 and greater than F table 3.07 with a significance value of 0.000 Keywords: Advertising, Product Quality and Purchasing Decisions

Pengaruh Kualitas Produk, Persepsi Harga Dan Iklan Terhadap Keputusan Pembelian Produk Komunikasi: Studi Kasus Pada Handphone Xiaomi Di Kota Bogor Alfariza, Muhammad; Pratomo, Anton Widio
Jurnal Informatika Kesatuan Vol. 3 No. 2 (2023): JIKES Edisi September 2023
Publisher : LPPM IBI Kesatuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37641/jikes.v3i2.1794

The purpose of this study was to determine the effect of Product Quality, Price Perseption and Advertising on Purchase Decisions Case study on Xiaomi Mobile Phones in the City of Bogor. The number of samples used in this study amounted to 100 respondents taken from users Xiaomi Mobile Phones. The tool used to collect data is a questionnaire and the data in this study were processed using statistical package For Social Science (SPSS) version 25. The results of the analysis show that (1) Product quality has a positive and significant effect on purchasing decisions with a t-count of 4,252, which is greater than t-table 1.66 and a significant value of 0.000 <0.05. (2) Price Perseption has a positive and significant effect on purchasing decisions with a t-count of 4,832, which is greater than t-table 1.66 and a significance value of 0.000 <0.05. (3) Advertising has a positive and significant effect on purchasing decisions with a t-count of 3,362, which is greater than t-table 1.66 and a significance value of 0.001 <0.05. (4) Product Quality, Price Perseption and Advertising together have a positive and significant relationship to Purchase Decisions with an f-count of 37,108, which is greater than f-table 2.70 and a significance value of 0.000 <0.05. Keywords : Product Quality, Price Perseption and Advertising on Purchase Decisions.

Pengaruh Pengetahuan Produk Dan Penjualan Personal Terhadap Minat Beli Produk Asuransi Pangestu, Guntur Ridho; Pratomo, Anton Widio; Jaya, Pinto
Jurnal Ilmiah Manajemen Kesatuan Vol. 9 No. 3 (2021): JIMKES Edisi Desember 2021
Publisher : LPPM Institut Bisnis dan Informatika Kesatuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37641/jimkes.v9i3.581

Penelitian ini bertujuan untuk mengetahui apakah prudential dan indikator-indikator di dalamnya (Pengetahuan Produk, dan Penjualan Personal) memiliki pengaruh terhadap Minat Beli. Populasi dalam penelitian ini adalah masyarakat yang pernah melakukan pembelian asuransi prudential di kota Bogor dengan jumlah sampel sebanyak 100 orang. Metode analisis data meggunakan regresi linear berganda untuk mengetahui pengaruh asuransi prudential terhadap Minat Beli. Pengujian data dilakukan dengan menggunakan Software SPSS 22. Hasil dari penelitian ini adalah sebagai berikut: (1) Pengetahuan Produk berpengaruh positif dan signifikan terhadap Minat Beli asuransi prudential di kota Bogor dengan nilai uji-t sebesar 5,688 dan nilai signifikansi sebesar 0,000. (2) Penjualan Personal berpengaruh positif dan signifikan terhadap Minat Beli asuransi prudential di kota Bogor dengan nilai uji-t sebesar 3,716 dan nilai signifikansi sebesar 0,000. (3) Pengetahuan Produk, Penjualan Personal berpengaruh positif dan signifikan terhadap Minat Beli asuransi prudential di kota Bogor dengan nilai F hitung sebesar 109.947 dan lebih besar dibandingkan dari F tabel sebesar 2,75 dan memiliki nilai signifikansi sebesar 0,000. Kata kunci : Pengetahuan Produk, Penjualan Personal, Minat Beli

Pengaruh Kualitas Pelayanan, Persepsi Harga dan Penyediaan Fasilitas Terhadap Kepuasaan Pelanggan Pada Klinik Duta Medika Pratama di Kota Bogor Syafitri, Della; Pratomo, Anton Widio; Zuhdi, Saefudin
Jurnal Ilmiah Manajemen Kesatuan Vol. 10 No. 3 (2022): JIMKES Edisi Desember 2022
Publisher : LPPM Institut Bisnis dan Informatika Kesatuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37641/jimkes.v10i3.1609

Economic activity is currently experiencing rapid progress, overall growth is accompanied by the development of science and technology, making competition between markets more intense. Klinik Duta Medika Pratama is a health service provider located in the city of Bogor, providing a variety of medical services that can help the community in getting medical help. This study aims to (1) Know the effect of Service Quality on Customer Satisfaction (2) Know the effect of Price Perception on Customer Satisfaction (3) Know the effect of Facilities on Customer Satisfaction (4) Know the effect of Service Quality, Price Perception and Facilities together on Customer Satisfaction. (4) Knowing the effect of Service Quality, Price Perception and Facilities together on Customer Sat isfaction. This sample method is a non-probability sampling method with purposive sampling type with calculations using the Kretjie and Morgen formula. The number of respondents selected was 270 people who were patients of the Duta Medika Pratama Clinic. The research data was processed using SPSS 23 software. From the results of the analysis, it shows that partially (1) there is a positive and significant relationship between Service Quality and Customer Satisfaction. (2) there is a positive and significant relationship between Price Perception and Customer Satisfaction. (3) there is a positive and significant relationship between the Facility and Customer Satisfaction. (4) Service Quality, Price Perception and Facilities together have a positive and significant effect on Customer Satisfaction Keywords : Service Quality, Price Perception, Facilities and Customer Satisfaction

Sistem Penggajian Pada Pusat Penelitian dan Pengembangan Hutan Kota Bogor Srihandoko, Wimpi; Maulida, Rika; Pratomo, Anton Widio
Jurnal Aplikasi Bisnis Kesatuan Vol. 4 No. 3 (2024): JABKES Edisi Desember 2024
Publisher : Program Vokasi dan LPPM IBI Kesatuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37641/jabkes.v4i3.2700

Gaji adalah suatu balas jasa yang berbentuk uang yang diterima oleh suatu karyawan yang telah memberikan kontribusi nya dan juga pikirannya untuk mencapai suatu tujuan perusahaan. Periode pemberianA gaji biasanya dalam jangka waktu atau periode waktu yang tetap. Pegawai pemerintah dan swasta umumnya mendapatkan gaji dalam jangka waktu satu bulan sekali (awal atau akhir bulan). Agar penggajian pada perusahaan berjalan dengan lancar dan aman maka perusahaan membutuhkan sistem penggajian yang baik. Sistem penggajian adalah mengembangkan sekumpulan prosedur yang memungkinkan perusahaan untuk mengendalikan biaya pembayaran gaji. Sistem penggajian memerlukan ketelitian untuk menghindari timbulnya hal-hal yang tidak diinginkan seperti kesalahpahaman antar pegawai maupun penggelapan dana gaji. Maksud dan tujuan dari pembahasan ini adalah untuk mengetahui dokumen yang digunakan untuk sistem penggajian, pengendalian internal sistem penggajian, dan prosedur yang diterapkan untuk penggajian pada Pusat Penelitian dan Pengembangan Hutan Kota Bogor Hasil Pembahasan menunjukan bahwa dokumen yang digunakan untuk sistem penggajian adalah dokumen pendukung perubahan gaji, daftar gaji pegawai, surat permintaan pembayaran (SPP), surat perintah membayar (SPM), surat perintah pencairan dana (SP2D), dan buku pengawasan anggaran belanja. Pengendalian internal sistem penggajian adalah sebagai berikut: (1) fungsi pembuatan gaji terpisah dari fungsi pembayaran gaji, (2) setiap orang yang namanya tercantum dalam daftar gaji harus memiliki surat keterangan bekerja di Pusat Penelitian dan Pengembangan Hutan Kota Bogor, (3) setiap perubahan gaji dan upah pegawai karena perubahan pangkat, kenaikan gaji berkala, tambahan keluarga harus didasarkan pada surat keputusan yang diurus bagian kepegawaian, (4) pembukuan pengawasan anggaran belanja, (5) daftar gaji di verifikasi menggunakan aplikasi GPP akun PPSPM, (6) SPP yang diverifikasi oleh PPSPM. Adapun prosedur yang digunakan dalam sistem penggajian melibatkan beberapa orang yaitu sub bagian kepegawaian, pembuat gaji, peng administrasi keuangan, PPK, PPSPM, dan KPPN Kata Kunci : Gaji, Sistem Penggajian

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