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INDONESIA
Jurnal Ekonomi dan Manajemen Indonesia
ISSN : 14119560     EISSN : 27757129     DOI : https://doi.org/10.53640/jemi
Core Subject : Economy, Science,
The Indonesian Journal of Economics and Management (JEMI) is an intermediary institution between researchers through scientific papers in the form of journals that are published regularly in June and December each year. Jemi is a peer-reviewed journal that publishes scientific articles in the fields of science including management and business economics which include: 1. Development Economics 2. Regional Financial Economics 3. International Economics 4. Operational Management 5. Human Resource Management 6. Financial Management and Accounting 7. Marketing Management 8. Strategic Management JEMI is managed and published by the Management Study Program, Faculty of Economics and Business, Kutai Kartanegara University. Institutional legality is reflected in the ISSN number: 1411-9560 published by LIPI in 2003 as a manifestation of the commitment of the Journal of Economics and Management to the demands of scientific culture. Submit your best paper to be published with the Indonesian Journal of Economics and Management. Authors who wish to submit articles to the Journal of Management Economics, must comply with the writing guidelines. If the submitted article does not comply with the writing guidelines or is written in a different format, it will be REJECTED by the editor before further review. Editors only accept articles that meet the specified format. Articles written in Indonesian. Jemi is a peer-reviewed journal that publishes scientific articles in the fields of science including management and business economics which include: 1. Development Economics 2. Regional Financial Economics 3. International Economics 4. Operational Management 5. Human Resource Management 6. Financial Management and Accounting 7. Marketing Management 8. Strategic Management
Articles 781 Documents
THE EFFECT OF PRODUCT QUALITY AND PRICE ON CUSTOMER SATISFACTION: THE MEDIATING ROLE OF CUSTOMER LOYALTY Erwinsyah; Muhammad Hermanto; Intan Rizki Nuraini Putri
JEMI is managed and published by the Management Study Program, Faculty of Economics and Business, Kutai Kartanegara University. Institutional legality is reflected in the ISSN number: 1411-9560 published by LIPI in 2003 as a manifestation of the comm Vol 26 No 1 (2026)
Publisher : FAKULTAS EKONOMI DAN BISNIS UNIKARTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53640/x2csh537

Abstract

This study aims to analyze the influence of the variables under investigation—specifically product quality and price—on customer satisfaction, as well as the role of customer loyalty in moderating the impact of product quality and price on customer satisfaction at Kebab Kota Raja, Tenggarong. The analytical tool employed is SEM-PLS. The study population consisted of 105 respondents; applying purposive sampling based on the criterion of having made more than one purchase resulted in a sample of 83 respondents. The results indicate that product quality has a positive impact on customer satisfaction. Conversely, price was not found to have a positif impact on customer satisfaction. Customer loyalty did not moderate the influence of either product quality or price on customer satisfaction; however, it exerted a direct and significant influence on customer satisfaction, thereby categorizing it as a *quasi-moderator*. The overall research model yielded an R-Square value of 0.712, indicating that the variables in this study explain 71.2% of the variation in customer satisfaction.