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ALEXANDRIA: Journal of Economics, Business, and Entrepreneurship
Published by Universitas Mataram
ISSN : 27746453     EISSN : 27746445     DOI : 10.29303
Core Subject : Economy, Humanities, Education, Social,
Humanities Economics, Econometrics & Finance Education Social Sciences
ALEXANDRIA (Journal of Economics, Business, & Entrepreneurship) p-ISSN: 2774-6453; e-ISSN: 2774-6445|The academic journal published by Postgraduate University of Mataram. The journal will focus on providing quality research in the areas of Economics, Business, and Entrepreneurship. The journal welcomes research reports, conceptual works, empirical studies, theoretical application, and book reviews, particularly where it supports the development of Economics, Business, and Entrepreneurship studies by enabling a more critical approach of new ideas and concepts.
Arjuna Subject : Ilmu Sosial - Ilmu Sosial (Lain-Lain)
Articles 5 Documents
 1 
Search results for , issue "Vol. 1 No. 1 (2020): September" : 5 Documents clear
Pengaruh Ekuitas Merek Terhadap Keputusan Membeli Produk Kosmetik Merek Oriflame Devi Nilakandi
ALEXANDRIA (Journal of Economics, Business, & Entrepreneurship) Vol. 1 No. 1 (2020): September
Publisher : Postgraduate, University of Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (286.282 KB) | DOI: 10.29303/alexandria.v1i1.12

Abstract

The purpose of this study was to determine the significance of the effect of brand equity (brand awareness, quality impression, brand association, brand loyalty) of Oriflame cosmetic products on consumer purchases in Mataram City. The population of this study are consumers who make real purchases and consumers who have tried through a demo conducted by personal selling Oriflame cosmetic products. Sampling of 50 consumers really fulfills the requirements for a representative sample. The data collection techniques used were interview techniques and documentation techniques. This analysis is used because in this study there is more than one independent variable. This analysis is used to determine the influence of brand equity (brand awareness, quality impression, brand association, and brand loyalty) on consumer purchase desires (decisions). The results showed that: 1) Brand awareness and perceived quality factors have a significant influence to form an image and influence consumer decisions in purchasing oriflame products; 2) The factors of brand association and consumer loyalty do not have a meaningful influence on purchasing decisions for Oriflame products. This means that brand association and brand loyalty are not the dominant factors that influence consumers to use Oriflame products even though these factors have an influence but the effect is small; and 3) Brand equity has a strong influence on consumer decisions in purchasing Oriflame products. This means that the stimuli attached to the oriflame product create a special attraction that attracts consumers to buy and use oriflame products.
Analisis Tingkat Kepuasan Nasabah Terhadap Pelayanan PT. BPR Segara Anak Kencana Aikmel Lombok Timur Andhas Pebriani Karyadi; Junaidi Sagir; Handri Amien Effendi
ALEXANDRIA (Journal of Economics, Business, & Entrepreneurship) Vol. 1 No. 1 (2020): September
Publisher : Postgraduate, University of Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (296.13 KB) | DOI: 10.29303/alexandria.v1i1.18

Abstract

The purpose of this research is to analyze and know the level of customer satisfaction and also to know the elements of service performance must be improved again by the PT. BPR Segara Anak Kencana Aikmel. This study uses the five dimensions of service quality with a variable number of sub-15 sub-variables. Type of research used in this research is descriptive research with a sample survey method. Population used in this study is the customer of PT. BPR Segara Anak Kencana Aikmel in 2008 which amounted to 5307 people while the determination of the number of respondents is determined by the formula slovin, taking respondents used Accidental sampling techniques. This study uses a sample of 100 respondents. Method of data collection using questionnaires, and as a tool of data analysis, the author uses the Consumer Satisfaction Index and a Cartesian diagram. From the results of data analysis writer get 2 important result are: Quality of service at PT. BPR Segara Anak Kencana Aikmel based overall GPA in accordance with the customer response is expressed very well or very satisfactory. And based on the description of a Cartesian diagram, it can be concluded that the essential elements that should be raised again the performance elements of the existing services in Quadrant A, because in this quadrant are service elements that have not been implemented well by the PT. BPR Segara Anak Kencana Aikmel
Analisis Pengaruh Pelayanan Perusahaan terhadap Loyalitas Pelanggan (Studi Pada Bengkel Resmi Yamaha Adhi Motor di Rembiga Mataram) Miftah Ruli Hartanto; Sri Darwini; Lalu M. Furkan
ALEXANDRIA (Journal of Economics, Business, & Entrepreneurship) Vol. 1 No. 1 (2020): September
Publisher : Postgraduate, University of Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (268.171 KB) | DOI: 10.29303/alexandria.v1i1.19

Abstract

This study aims to determine how the level of customer satisfaction, as well as to determine whether the level of customer satisfaction has a significant effect on customer loyalty at the Yamaha Adhi Motor Official Workshop in Rembiga Mataram. This type of research is descriptive research and data collection techniques used are questionnaires, interviews, observation, and documentation. This research was conducted at the Yamaha Adhi Motor Workshop in Rembiga Mataram, the data collection technique used a sample survey technique and the determination of respondents using purposive sampling technique where as many as 50 people were made respondents. The data collection tool used in this study was a questionnaire, in which the variables were analyzed qualitatively using a Likert scale and quantitatively using chi square analysis. Based on the research that has been done, it shows that consumers at the Yamaha Adhi Motor Workshop in Rembiga Mataram are 35 people (70%) who are very satisfied with the elements of service provided, 10 respondents (20%) are satisfied, and the remaining 5 people (10 %) expressed dissatisfaction. The results of the calculation with the average score of the level of consumer loyalty, as many as 21 people (42%) have a level of loyalty at the Yamaha Adhi Motor Official Workshop are very loyal, 11 people (22%) say they are loyal, while the remaining 18 people (36%) stated loyal enough. Quantitatively, to test the proposed hypothesis and analyze the effect of the independent variable on the dependent variable, the calculation results obtained by the X2 value is 18.25 and this value is greater than the X2 table value of 9.49 at α = 0.05 and df = 4, which proves that customer satisfaction has significant influence on the level of consumer loyalty, because X2h> X2t. Furthermore, it is also known that the level of closeness of the relationship between variables is strong, as evidenced by the contingency coefficient (C) of 0.52, which is close to the Cmaximal value of 0.71, which in fact fulfills the requirement that the C value is greater than half the C max value.
Pengaruh Atribut Produk terhadap Pengambilan Keputusan Konsumen dalam Pembelian Produk Sabun Mandi Sarifa Amnah; Mulyadi Mulyadi; Mutawali Hasan
ALEXANDRIA (Journal of Economics, Business, & Entrepreneurship) Vol. 1 No. 1 (2020): September
Publisher : Postgraduate, University of Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (376.026 KB) | DOI: 10.29303/alexandria.v1i1.20

Abstract

The purpose of this study was to determine the effect of product attributes on consumer decision making in purchasing bath soap products. The data collection method used survey sample, the sampling used was simple random sampling with housewives as respondents. The number of respondents in this study were 100 people. Data analysis in this study was carried out with two approaches, namely qualitative analysis and quantitative analysis, qualitative analysis using the scoring method which refers to the Likert scale used to measure attitudes, opinions and perceptions of a person or group about social phenomena. Meanwhile, the quantitative analysis used non-parametric statistical analysis tools, namely the chi square (x2) analysis tool used to determine the presence or absence and strength of the effect of product attributes (quality, brand, packaging, label) on soap. The results showed that the attributes of quality, brand and packaging had a significant influence on consumer decisions in choosing a soap brand. For the quality attribute of the chi square the count is 31.96 with the chi table of 9.49.The chi square brand attribute is 21.29 with the chi square table 9.49 for the attribute of the chi square package the count is 9.88 with the chi table of 9.49 The tributary of the chi square label is 4.40 with the chi table of 9.49. Of the four variable product attributes, the one that has the strongest influence is the quality attribute, because the chi square count is the highest, the next influence is Brand, Packaging
Analisis Pengaruh Kebijakan Promotional Mix Terhadap Nilai Tabungan Nasabah Talung Wardana; Mulyadi Mulyadi; Santi Nururly
ALEXANDRIA (Journal of Economics, Business, & Entrepreneurship) Vol. 1 No. 1 (2020): September
Publisher : Postgraduate, University of Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (284.439 KB) | DOI: 10.29303/alexandria.v1i1.21

Abstract

The purpose of this study was to determine the level of significance of Promotional mix activities on the value of customer savings at PD. BPR. LKP Kotaraja (East Lombok) and to find out which promotional tools have a greater influence on the value of customer savings at PD. BPR. LKP Kotaraja (East Lombok). This type of research is descriptive research. The data collection method used is a case study. Data collection techniques by interview and documentation. The analysis tool used is multiple linear regression. From the results of data analysis, the regression equation Y = -1850682618 + 433.402X¬¬1 + 90.036X2 is obtained. Multiple linear correlation coefficient of 0.995. The coefficient of determination is 0.990, meaning that it is 99 percent of the value of customer savings in PD. BPR. LKP Kotaraja (East Lombok) can be explained by the cost of the promotion mix. Based on the analysis of the partial determination coefficient, it was obtained a value of 0.962 (96.2%) for personal selling and for sales promotion of 0.670 (67%). After the F test is carried out, it is obtained that the F count is 98.779 with an F table of 19.00. For the t test, respectively, the values were 7.192 for personal selling and 2.020 for sales promotion costs. The results showed that the personal selling activity and sales promotion simultaneously had a significant effect on the value of customer savings at PD. BPR. LKP Kotaraja (East Lombok). Personal selling activity has a significant effect (7,192> 4,303) on the value of customer savings at PD. BPR. LKP Kotaraja (East Lombok). That personal selling activities provide a greater influence than sales promotion activities

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