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All Journal EKONOBIS (JURNAL EKONOMI DAN BISNIS) International Research Journal of Business Studies (E-Journal) Distribusi JMM UNRAM (Jurnal Magister Manajemen Universitas Mataram) Jurnal Gema Ngabdi Jurnal Abdimas Sangkabira Nusantara Hasana Journal ALEXANDRIA: Journal of Economics, Business, and Entrepreneurship J-MARKS Journal of Sharia Economy and Islamic Tourism
Junaidi Sagir
Fakultas Ekonomi Dan Bisnis, Universitas Mataram, Mataram
Agriculture, Biological Sciences & Forestry Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Industrial & Manufacturing Engineering Nursing Social Sciences Other

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FOREIGN BRAND ADMIRATION AMONG YOUNG CONSUMERS IN INDONESIA Sulhaini*, Sulhaini; Sagir*, Junaidi; Sulaimiah*, Sulaimiah
INTERNATIONAL RESEARCH JOURNAL OF BUSINESS STUDIES Vol 13, No 1 (2020): April - July 2020
Publisher : Universitas Prasetiya Mulya

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (289.478 KB)

Abstract

This study extends the theoretical understanding of the positive and negative emotions of consumers towards foreign vs local brands by providing conceptualisation and measurement of foreign brand admiration and passive brand hate towards local brands. The study incorporates hedonic value dominance and home country image, which is the image of a consumer?s own country. The results show that young consumers in a developing country are both passive brand haters towards local brands and foreign brand admirers. When they possess an inferior image of their home country, they show admiration towards foreign brands. The positive emotion is however mainly influenced by hedonic value dominance, which also have a great contribution to passive brand hate toward local brands. As they have strong negative emotion, they tend to admire foreign brands that offer more hedonic values. In comparison to the negative emotion, the positive emotion indeed has a much stronger contribution toward willingness to pay more for foreign brands. The paper provides useful managerial implications for foreign brand and local brand owners to compete in the country?s market place.Keywords:Hedonic value dominance, Foreign brand admiration, Passive brand hate, Home country image* Department of Management, the University of Mataram. Jl. Majapahit No.62, Gomong, Kec. Selaparang, Kota Mataram, Nusa Tenggara Bar. 83115, Indonesia https://doi.org/10.21632/irjbs.13.1.33-47
Sosialisasi Disaster Management Bagi Ibu Rumah Tangga Dwi Putra Buana Sakti; Lalu Suparman; Hermanto Hermanto; Junaidi Sagir
Jurnal Gema Ngabdi Vol. 3 No. 2 (2021): JURNAL GEMA NGABDI
Publisher : Universitas Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29303/jgn.v3i2.128

Abstract

The concept of disaster management is growing after realizing the impact caused by the disaster. One of the areas on the island of Lombok that was affected by the 2018 earthquake is the North Lombok Regency. Located in an area prone to earthquakes, efforts are needed to minimize the risk of a disaster occurring. One of them is through community service activities in the form of disaster management socialization to housewives. Housewives are deemed necessary to be given socialization because the phenomenon shows that the involvement of housewives in disaster management is still minimal. In several disaster events, it is seen that the role of housewives is more often the object of disaster management. Women are still considered as the weak and do not have any power when a disaster occurs. Referring to this phenomenon, this socialization is aimed at educating housewives about disaster management in order to increase their knowledge and capacity about disaster management. This socialization was carried out using lecture and discussion methods related to the following materials: (i) disaster management; (ii) disaster risk, and (iii) regional disaster management organization. The output of this activity is an increase in the understanding and capacity of housewives about disaster management, disaster risk and knowledge of disaster management organizations in the regions.
Pengaruh Brand Ambassador Dan Country Of Origin Terhadap Minat Beli Konsumen Pada Skin Care Korea Junaidi Sagir; Ninin Setianing Pandika; Sri Darwini
Journal of Economics and Business Vol 7 No 1 (2021): Ekonobis, Maret 2021
Publisher : Fakultas Ekonomi dan Bisnis Universitas Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29303/ekonobis.v7i1.72

Abstract

Tujuan dari penelitian ini adalah untuk mengetahui pengaruh brand ambassador dan country of origin terhadap minat beli konsumen pada kosmetik dan skin care korea. Populasi dari penelitian ini adalah seluruh masyarakat Indonesia yang berusia minimal 18 tahun dan sudah pernah mengenal produk skin care Korea. Setelah kuesner diedarkan ternyata hanya 70 orang yang memberikan tanggapan dan semuanya berjenis kelamin wanita. Hasil penelitian ini menunjukkan bahwa brand ambassador dan country of origin berpengaruh terhadap minat beli konsumen pada produk kosmetik skin care asal Korea ini.
ANALISIS STRATEGI TOKO/RITAIL TRADISONAL DALAM PENGHADAPI MINIMARKET /RITAIL MODERN DI KABUPATEN LOMBOK TENGAH Alamsyah Abubakar; Junaidi Sagir; Lalu Hamdani Husnan
Distribusi - Journal of Management and Business Vol. 9 No. 2 (2021): Distribusi, September 2021
Publisher : Fakultas Ekonomi dan Bisnis Universitas Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29303/distribusi.v9i2.156

Abstract

The Objectives of this study were to know  the strengths, weaknesses, opportunities and threats faced by traditional retailers in the face of modern minimarket. In line with that to find out the right alternative strategies in dealing with those modern minimarkets.. Type of this research is applied descriptive whereas the population  consist of  entrepreneurs, managers and owners of traditional shops, consumers and communities who lives around shops / minimarkets. Data collection used in this study were sample survey where 30 people as respondents. Data analyzed by Porter's five forces analysis, SWOT analysis, Internal Factor Analysis & External Factor Analysis and SPACE Matrix analysis. The results showed that the analysis of Diamond’s Porter, a traditional market (grocery store) has advantages that are supported by factor conditions, demand conditions, related and supporting industries, the role of government and opportunities. Strategies that can be recommended are 1) S-O Strategy: develop the concept of one stop shopping and keep using traditional systems, not self-service. 2) S-T Strategy: maintain and establish good relationships with customers, maintain store image and standardize services. 3) W-O's strategy maximize  KUR (special credits for small enterprise)  assistance and sales profit to improve shop shortages and expand the network and look for goods in cheap places. 4) W-T Strategy: improve service quality as an effort to retain customers, and make service standards. Meanwhile, based on IFAS, EFAS, and Space matrix analysis, it is found that traditional retail shops / retailers must use aggressive strategies in dealing with modern retail / shops.
ANALISIS TINGKAT KEPUASAN MAHASISWA TERHADAP LAYANAN PENDIDIKAN PADA FAKULTAS EKONOMI DAN BISNIS UNIVERSITAS MATARAM Junaidi Sagir; Alamsyah Abubakar; Emilia Septiani
Distribusi - Journal of Management and Business Vol. 9 No. 2 (2021): Distribusi, September 2021
Publisher : Fakultas Ekonomi dan Bisnis Universitas Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29303/distribusi.v9i2.176

Abstract

The purpose of this study is to measure satisfaction compared to performance on educational services for students of the Faculty of Economics and Business, University of Mataram, using the servqual model from Parasuraman et.al. which consists of fives dimensions, namely Tangible, Realibility, Responsiveness, Assurance and Emphaty. Respondents consisted of 135 students who were selected by purposive sampling from 3 majors which were evenly divided 45 students for each department. Data were analyzed using the Customer Satisfaction Index (CSI) and the Importance Performance Analysis (IPA).From the analysis it was found that: the average level of satisfaction in education services got a score of 15.5 with the IKM = 72.48% which was at the level of "Satisfactory" with service quality in the category of "Good". There is no wide gap between the level of satisfaction and the level of importance (expectation) in the three research majors.To increase student satisfaction, leaders need to pay attention to the dimensions that get the lowest satisfaction, such as the tangible dimension, which includes toilets, religious facilities, physical facilities, provision of a canteen, and other complementary facilities. Besides, it is necessary to increase the sensitivity of lecturers and staff to facilitate student affairs, especially in the thesis guidance process.
Foreign Brand Admiration Among Young Consumers in Indonesia Sulhaini Sulhaini; Junaidi Sagir; Sulaimiah Sulaimiah
INTERNATIONAL RESEARCH JOURNAL OF BUSINESS STUDIES Vol 13, No 1 (2020): April - July 2020
Publisher : Universitas Prasetiya Mulya

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study extends the theoretical understanding of the positive and negative emotions of consumers towards foreign vs local brands by providing conceptualisation and measurement of foreign brand admiration and passive brand hate towards local brands. The study incorporates hedonic value dominance and home country image, which is the image of a consumer’s own country. The results show that young consumers in a developing country are both passive brand haters towards local brands and foreign brand admirers. When they possess an inferior image of their home country, they show admiration towards foreign brands. The positive emotion is however mainly influenced by hedonic value dominance, which also have a great contribution to passive brand hate toward local brands. As they have strong negative emotion, they tend to admire foreign brands that offer more hedonic values. In comparison to the negative emotion, the positive emotion indeed has a much stronger contribution toward willingness to pay more for foreign brands. The paper provides useful managerial implications for foreign brand and local brand owners to compete in the country’s market place.Keywords:Hedonic value dominance, Foreign brand admiration, Passive brand hate, Home country image* Department of Management, the University of Mataram. Jl. Majapahit No.62, Gomong, Kec. Selaparang, Kota Mataram, Nusa Tenggara Bar. 83115, Indonesia https://doi.org/10.21632/irjbs.13.1.33-47
PENGARUH ORIENTASI BUDAYA PENGHINDARAN KETIDAKPASTIAN TERHADAP GAYA BELANJA PADA WISATAWAN NUSANTARA Baiq Handayani Rinuastuti; Rusdan Rusdan; Junaidi Sagir; Darwini Darwini
JMM UNRAM - MASTER OF MANAGEMENT JOURNAL Vol. 7 No. 4 (2018): JMM November 2018
Publisher : Master of Management, Mataram University

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (297.515 KB) | DOI: 10.29303/jmm.v7i4.346

Abstract

This research aim is to get a depth understanding to the potential of difference in shopping style related to the culture orientation to avoid uncertainty in the tourist group. This research was conducted in three tourist sites, namely: Senggigi Beach, Gili Terawangan, and Kuta Beach. With Manova analysis known that tourists who have high uncertainty avoidance orientation tend to have decision-making style that prioritizes; quality, value, well-known brand, loyal to the brand, and confusion because of the many options. While at Travelers who have low uncertainty avoidance orientation tend to have a decision-making style that characterized expenditure: fashion consciousness, orientation recreational, and impulsive. By knowing the relationship between uncertainty avoidance cultural orientation and style tourist spending will bring enormous benefits to the tourism industry and government in promoting the activities of tourist spending, especially for the domestic market segment. Tujuan penelitian ini adalah untuk mendapatkan pemahaman yang mendalam terhadap potensi perbedaan gaya belanja yang terkait dengan orientasi budaya untuk menghindari ketidakpastian dalam kelompok wisatawan. Penelitian ini dilakukan di tiga lokasi wisata, yaitu : senggigi beach, termasuk gili terawangan dan pantai kuta. Dengan analisis manova tahu bahwa wisatawan yang memiliki ketidakpastian tinggi penghindaran orientasi cenderung memiliki gaya pengambilan keputusan yang mengutamakan; kualitas, nilai, merek terkenal, setia kepada merek dan kebingungan karena banyaknya pilihan. Sementara pada wisatawan yang memiliki orientasi penghindaran ketidakpastian rendah cenderung memiliki keputusan-membuat gaya yang dicirikan pengeluaran : Mode kesadaran, orientasi rekreasi dan impulsif. Dengan mengetahui hubungan antara ketidakpastian penghindaran budaya orientasi dan gaya pengeluaran wisata akan membawa manfaat besar bagi industri pariwisata dan pemerintah dalam mempromosikan kegiatan wisata belanja, terutama untuk pasar domestik segmen.Keywords :Shopping style, uncertainty avoidance, domestic travelers
PENYULUHAN PEMASARAN JASA DALAM UPAYA MENINGKATKAN MUTU PELAYANAN WISATA KULINER PESISIR PANTAI TANJUNG BIAS DESA SENTELUK KECAMATAN BATULAYAR Alamsyah AB; Junaidi Sagir; Iwan Kusuma Negara
Jurnal Abdimas Sangkabira Vol. 2 No. 2 (2022): Jurnal Abdimas Sangkabira, Juni 2022
Publisher : Program Studi Diploma III Akuntansi Fakultas Ekonomi dan Bisnis Universitas Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29303/abdimassangkabira.v2i2.149

Abstract

Wisata kuliner kini mengalami perkembangan pesat dan semakin popular dikalangan masyarakat, akibat adanya perubahan gaya hidup masyarakat dalam pemenuhan konsumsi makan, dimana dalam mengkonsumsi makanan masyarakat tidak hanya untuk memenuhi kebutuhan pokok saja, namun juga untuk mencari kepuasan rasa, pelayanan dan suasana pemandangan. Perubahan trend masyarakat ini, mendorong banyak wirausahawan untuk mendirikan rumah makan pada lokasi-lokasi baru yang strategis dengan ciri khas masing-masing.Tujuan dari kegiatan ini adalah untuk memberikan pemahaman dan pengetahuan kepada masyarakat pedagang, lapak kuliner yang berada di pesisir pantai Tanjung Bias desa Senteluk Kecamatan Batulayar tentang pemasaran jasa (“Bukti Fisik, Keandalan, Daya Tanggap, Jaminan, dan Empati) dalam upaya meningkatkan mutu pelayanan konsumen. Kegiatan pengabdian kepada masyarakat ini berupa penyuluhan dan memperkenalkan kepada para pengusaha Wisata Kuliner di Pesisi Pantai Tanjung Bias Desa Senteluk Kecamatan Batu Layar Kabupaten Lombok Barat tentang pentingnya aspek pemasaran suatu produk atau jasa. Salah satu yang penting dalam pemasaran jasa ini adalah upaya untuk meningkatkan mutu layanan dari suatu produk. Mutu layanan, dalam bentuk; Bukti Langsung (Tangible), 2) Keandalan (Reliability), 3) Daya Tanggap (Responsiveness), ) Jaminan (Assurance), 5) Kepedulian/ Empati (Empathy),Disamping menawarkan konsep pengembangan mutu dan kepuasan konsumen diatas dalam pengembangan wisata kuliner perlu diperkenalkan konsep pemasaran yaitu Marketing Mix, Strategi bauran Pemasaran , ada 4 variabel yang biasa disebut 4 P, yaitu Produk (Product), Harga (Price), Tempat/Lokasi (Place) dan Promosi (Promotion)
Analisis Tingkat Kepuasan Nasabah Terhadap Pelayanan PT. BPR Segara Anak Kencana Aikmel Lombok Timur Andhas Pebriani Karyadi; Junaidi Sagir; Handri Amien Effendi
ALEXANDRIA (Journal of Economics, Business, & Entrepreneurship) Vol. 1 No. 1 (2020): September
Publisher : Postgraduate, University of Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (296.13 KB) | DOI: 10.29303/alexandria.v1i1.18

Abstract

The purpose of this research is to analyze and know the level of customer satisfaction and also to know the elements of service performance must be improved again by the PT. BPR Segara Anak Kencana Aikmel. This study uses the five dimensions of service quality with a variable number of sub-15 sub-variables. Type of research used in this research is descriptive research with a sample survey method. Population used in this study is the customer of PT. BPR Segara Anak Kencana Aikmel in 2008 which amounted to 5307 people while the determination of the number of respondents is determined by the formula slovin, taking respondents used Accidental sampling techniques. This study uses a sample of 100 respondents. Method of data collection using questionnaires, and as a tool of data analysis, the author uses the Consumer Satisfaction Index and a Cartesian diagram. From the results of data analysis writer get 2 important result are: Quality of service at PT. BPR Segara Anak Kencana Aikmel based overall GPA in accordance with the customer response is expressed very well or very satisfactory. And based on the description of a Cartesian diagram, it can be concluded that the essential elements that should be raised again the performance elements of the existing services in Quadrant A, because in this quadrant are service elements that have not been implemented well by the PT. BPR Segara Anak Kencana Aikmel
ANALISIS KINERJA ALUMNI WISUDA TAHUN 2018 JURUSAN S-1 MANAJEMEN FAKULTAS EKONOMI DAN BISNIS UNIVERSITAS MATARAM Alamsyah Abubakar; Junaidi Sagir; Muhammad Akhyar
Distribusi - Journal of Management and Business Vol. 11 No. 1 (2023): Distribusi, March 2023
Publisher : Fakultas Ekonomi dan Bisnis Universitas Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29303/distribusi.v11i1.262

Abstract

Penelitian ini bertujuan untuk mengetahui; Kinerja alumni Fakultas Ekonomi dan Bisnis Unram, yang meliputi; lama masa tunggu para alumni lulusan tahun 2018 dalam memasuki dunia kerja, proses para alumni mendapatkan pekerjaan (cara alumni mencari pekerjaan, jumlah perusahaan/instansi tempat melamar dan yang memanggil untuk wawancara dll), jumlah alumni tahun 2018 yang telah bekerja, kesesuaian latar belakang pendidikan alumni baik secara vertical dan horizontal sesuai dengan pekerjaan yang ditekuni sekarang, tingkat keberhasilan melalui gaji dan kemampuannya dalam menciptakan lapangan pekerjaan sendiri, serta tingkat kompetensi alumni (softskill dan hardskill) serta Metode pembelajaran di Jurusan Manajemen FEB Unram tahun 2018. Hasil penelitian menujukkan bahwa lama masa tunggu para alumni Manajemen FEB dalam mendapatkan pekerjaan rata-rata kurang dari 6 bulan. Jumlah alumni yang telah bekerja 75 persen telah bekerja. Sebagian besar sebagai karyawan pada perusahaan swasta dan karyawan pemerintah (termasuk BUMN) dan hanya 15,91 persen bekerja sebagai wiraswasta, Gaji rata-rata yang diterima oleh lulusan FEB Unram jurusan manajemen sebesar Rp 2.694.200,- perbulan. Tingkat kesesuaian kompetensi ilmu yang diperoleh selama pendidikan dirasa sudah selaras dengan pekerjaan yang dilakukan. Tingkat kesesuaian antara bidang pekerjaan dengan level pendidikan pada alumni FEB Unram bekerja pada level yang sama. Kompetensi lulusan Manajemen FEB Unram kesenjangan positif (kompetensi yang didapat lebih tinggi daripada kompetensi yang dibutuhkan pada dunia kerja) ditemukan pada : Pengetahuan di bidang atau disiplin ilmu, Pengetahuan umum, Ketrampilan riset, Kemampuan belajar dan bekerja secara mandiri, Toleransi , Bekerja dengan orang yang berbeda budaya maupun latar belakang, Kepemimpinan, Kemampuan dalam memegang tanggungjawab, Inisiatif, Manajemen proyek/program, dan Kemampuan dalam menulis laporan, memo dan dokumen. Sementara kesenjangan negative yang sangat nampak adalah pada kompetensi bahasa Inggris. Sedangkan metode pembelajaran di FEB Unram dilakukan dengan mengkombinasikan beberapa metode pembelajaran danyang paling besar adalah metode ceramah/perkuliahan dan diskusi., sedangkan yang tidak /kurang sekali adalah metode magang,
Co-Authors Alamsyah AB Alamsyah Abubakar Alamsyah Abubakar Alamsyah Abubakar Andhas Pebriani Karyadi Angga Pramana Jaya Ayu Khairunnisa Baiq Handayani Rinuastuti Budi Santoso Darwini Darwini Dwi Putra Buana Sakti Handri Amien Effendi Hanny Hafiar Hermanto Hermanto Iwan Kusuma Negara Lalu Hamdani Husnan Lalu M.furkan Lalu Suparman Muhammad Akhyar mulyono, edy herman Ninin Setianing Pandika Ninis Widhi Astuti Putu Laksmita Dewi Rahmayanti Rusdan Rusdan Rusminah Hs Sarifudin Serip Selfina Aprinniza Septiani, Emilia Sri Darwini Sulaimiah, Sulaimiah Sulhaini Sulhaini