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ALEXANDRIA: Journal of Economics, Business, and Entrepreneurship
Published by Universitas Mataram
ISSN : 27746453     EISSN : 27746445     DOI : 10.29303
Core Subject : Economy, Humanities, Education, Social,
Humanities Economics, Econometrics & Finance Education Social Sciences
ALEXANDRIA (Journal of Economics, Business, & Entrepreneurship) p-ISSN: 2774-6453; e-ISSN: 2774-6445|The academic journal published by Postgraduate University of Mataram. The journal will focus on providing quality research in the areas of Economics, Business, and Entrepreneurship. The journal welcomes research reports, conceptual works, empirical studies, theoretical application, and book reviews, particularly where it supports the development of Economics, Business, and Entrepreneurship studies by enabling a more critical approach of new ideas and concepts.
Arjuna Subject : Ilmu Sosial - Ilmu Sosial (Lain-Lain)
Articles 5 Documents
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Search results for , issue "Vol. 2 No. 2 (2021): September" : 5 Documents clear
The Effect of School Leadership, Academic Supervision, and Work Motivation on Teacher Performance Mustahyi Mustahyi; Joni Joni Rohkmat; Fahruddin Fahruddin
ALEXANDRIA (Journal of Economics, Business, & Entrepreneurship) Vol. 2 No. 2 (2021): September
Publisher : Postgraduate, University of Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (432.863 KB) | DOI: 10.29303/alexandria.v2i2.13

Abstract

This study aims to examine the effect of principal leadership, academic supervision, and work motivation on teacher performance. The method used is a survey method with a quantitative correlational approach. The research sample consisted of 136 teachers (86 male teachers and 50 female teachers) from 4 State Senior High Schools in East Lombok Regency, namely SMA Negeri 1 Aikmel, SMA Negeri 1 Wanasaba, SMA Negeri 1 Pringgabaya, and SMA Negeri 1 Suela. The research instrument in the form of a questionnaire was given to respondents directly after testing the validity and reliability. The data analysis technique used a simple regression test and multiple regression tests followed by a correlation test. Data analysis results based on the coefficient of determination for each research variable on teacher performance obtained the coefficient of determination of work motivation of 47.8%, academic supervision of 45.5%, and the variable of principal leadership of 44.4%. While the results of the coefficient of determination collectively were 53.8%. Thus, it can be concluded that both individually and collectively, the principal's leadership, academic supervision, and work motivation affect teacher performance.
Pengaruh Store Layout, Interior Display Dan Promosi Terhadap Keputusan Pembelian (Studi pada Mahahsiswa Fakultas Ekonomi dan Bisnis Universitas Mataram) Yaumil Akhiryananda
ALEXANDRIA (Journal of Economics, Business, & Entrepreneurship) Vol. 2 No. 2 (2021): September
Publisher : Postgraduate, University of Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (262.525 KB) | DOI: 10.29303/alexandria.v2i2.64

Abstract

The purpose of this study was to find out the influence of store layouts, display interiors, and promotions on purchasing decisions at the Café On Students of the Faculty of Economics and Business, University of Mataram. This research is included in quantitative research with survey methods. The type of data in this study is quantitative data. Data sources or information are obtained from primary and secondary sources. The data collection technique used in this study is in the form of primary data obtained from the results of respondents' responses to a list of statements in the form of questionnaires distributed to respondents. The population used is the person who ernah buys at Kamila Caffe. The sample taken was 100 people from the Faculty of Economics and Business (S1 Management). The data analysis technique used in this study is regression analysis. The results showed that: (1) Store layout factors affect consumer purchasing decisions at Kamila Caffe Mataram, meaning that if the store layout is getting better then the purchase decision is increasing. (2) The interior factor of the display is influential in the face of consumer purchase decisions at Kamila Caffe Mataram, meaning that if the interior display is getting better then the purchase decision is increasing. (3) Promoosi factor affects the consumer purchase decision at Kamila Caffe Mataram, meaning that if the promotion is getting better then the purchase decision is increasing
Pengaruh e-Wom dan Online Advertising dalam Membangun Brand Image Pada Produk HP Vivo Wulan Sari; Lalu M. Furkan; Handry Sudiartha Athar
ALEXANDRIA (Journal of Economics, Business, & Entrepreneurship) Vol. 2 No. 2 (2021): September
Publisher : Postgraduate, University of Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (209.556 KB) | DOI: 10.29303/alexandria.v2i2.72

Abstract

The purpose of this study was to find out the influence of Brand Image on HP Vivo Products at the Faculty of Economics and Business of Mataram University and to find out the influence of Online Advertaising on Brand Image on HP Vivo Products at the Faculty of Economics and Business of Mataram University. This research is an associative research with a research approach using quantitative approaches. This research was conducted in the Faculty of Economics and Business of Mataram University. The data collection method used in this study is a sample survey. The population in this study was consumers who shopped for Vivo mobile products. A study sample of 98 respondents was determined by a non probability sampling technique, a purposive sampling method. Collecting the necessary data and information, the study used interview and questionnaire techniques. The data collection tool used in the study was a questionnaire. Data analysis techniques are performed using multiple linear regressions. The results showed that (1) variable e-wom had a significant influence on brand image and buying interest in vivo products in the city of Mataram; (2) Online Advertising variables have a positive and significant influence on the decision to purchase vivo products in the city of Mataram
Analisis Faktor-Faktor Yang Mempengaruhi Keputusan Nasabah Menabung Pada Bank BRI Cabang Praya Lombok Tengah Lalu Ardhi Kusuma
ALEXANDRIA (Journal of Economics, Business, & Entrepreneurship) Vol. 2 No. 2 (2021): September
Publisher : Postgraduate, University of Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (259.18 KB) | DOI: 10.29303/alexandria.v2i2.73

Abstract

This research aims to find and find out the factors that affect customers saving at Bank BRI Praya Branch, these factors include Products, Interest Rates, Places, Promotions, Processes, physical, employees and services. This type of research is descriptive research at Bank BRI Praya Branch, Jalan Gajah Mada No. 128 Praya Central Lombok. This research method is a sample survey, determining respondents using Simple Random Sampling. The analysis model used is qualitative using the Likert scale and quantitative using table anlisa and factor analysis. Based on the calculation of factor analysis results, six variables affect customer saving decisions, including Product Variables, Places, Processes, Physical, Employees, and Services. The six variables form the two factors that most affect the arena has an eigenvalue of more than 1.0 and loading factors above 0.4. Factor 1 has an eigenvalue of 1,914, and factor 2 has an eigenvalue of 1,587. The other two variables do not participate in the influence, namely for variable interest rates and promotions. The interest rate does not enter into because it has an MSA of less than 0.5. At the same time, the advertisement does not affect it because it has a loading factor of less than 0.4. Therefore, Bank BRI Praya Branch must pay attention to factors that influence customers by improving their quality and improving variables that do not affect to attract people to save more optimally in the future
Teacher Performance: The effect on Teacher Satisfaction in Public Senior High Schools Hamidi Hamidi; A. Wahab Jufri; I Wayan Karta
ALEXANDRIA (Journal of Economics, Business, & Entrepreneurship) Vol. 2 No. 2 (2021): September
Publisher : Postgraduate, University of Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (234.23 KB) | DOI: 10.29303/alexandria.v2i2.74

Abstract

This research aim to determine the effect of performance on teachers satisfaction in Public Senior High Schools in Lombok, Indonesia. This study is a quantitative study was conducted in Lombok with a population of 580 teachers. The total sample of 85 teachers was obtained by a proportional random sampling technique. Data analysis was performed by regression. The results showed that performance has an impact on teacher satisfaction. The teachers of public senior high school in Lombok will be satisfied if their performance is very good. It was concluded that one way to maintain teacher satisfaction is by improving performance

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