INTERNATIONAL JOURNAL OF CULTURAL AND SOCIAL SCIENCE
International Journal of Cultural and Social Science (IJCSS) is an International Journal covering various social science fields, including culture, sociology, communication, politics, and information literacy. All articles submitted in the English language.
Articles
619 Documents
<![CDATA[The Effect of English and Pharmaceutical Integrated Learning Application on Students' Ability in Translating Pharmaceutical Texts ]]>
<![CDATA[ International Journal of Cultural and Social Science Vol. 3 No. 1 (2022): January ]]>
Publisher : <![CDATA[Pena Cendekia Insani ]]>
Show Abstract
|
Download Original
|
Original Source
|
Check in Google Scholar
|
DOI: 10.53806/ijcss.v3i1.604
<![CDATA[ntroduction Learning English and Pharmacy are two fields of study that are interrelated and complementary. Proficiency in English is very important for Pharmacy students because most of the literature and publications in the field of Pharmacy are written in English. However, most Pharmacy students experience difficulties in understanding the literature and publications due to their limited English skills. Therefore, learning strategies are needed that can improve English language skills and translation skills of Pharmacy students. One of the learning strategies that can be implemented is integrated learning between English and Pharmacy. This integrated learning can help students understand Pharmacy texts written in English more easily and effectively. However, very little research has been conducted to determine the effect of implementing this integrated learning on the ability to translate Pharmacy students. Objective The aim of this study was to determine the effect of implementing integrated learning in English and Pharmacy on students' ability to translate pharmaceutical texts. Method The research method used was a pretest-posttest control group design with a sample of 60 students of the X University Pharmacy Study Program. The sample was divided into two groups, namely the experimental group and the control group. The experimental group was given integrated learning in English and pharmacy, while the control group was given conventional learning.. Results The results showed that there was a significant difference between the ability to translate pharmacy texts before and after the implementation of English and pharmacy integrated learning in the experimental group. Whereas in the control group, there was no significant difference between the ability to translate pharmaceutical texts before and after conventional learning. The interviews showed that the obstacles faced by students in translating pharmaceutical texts were limited knowledge of English and limited knowledge of pharmacy. Integrated learning of English and pharmacy helps overcome these obstacles by providing more focused and structured teaching on both aspects. Conclusion It can be concluded that the application of English and pharmacy integrated learning can improve students' ability to translate pharmaceutical texts. Therefore, integrated learning of English and pharmacy can be used as an alternative learning strategy that is more effective and efficient in improving the quality of pharmacy education in Indonesia.]]>
<![CDATA[Representation of Moral Messages in the Film “KKN di Desa Penari” (Roland Barthes Semiotics Analysis) ]]>
<![CDATA[ International Journal of Cultural and Social Science Vol. 4 No. 1 (2023): January ]]>
Publisher : <![CDATA[Pena Cendekia Insani ]]>
Show Abstract
|
Download Original
|
Original Source
|
Check in Google Scholar
|
DOI: 10.53806/ijcss.v4i1.608
<![CDATA[A good film is not only used as a medium of entertainment, but must also include education for those who watch the film. In addition, the storyline of the film can convey important information. In the film, of course, there is a moral message that can be used as a lesson after watching the film. The film used as research by researchers is the KKN film in the Dancer Village. The film KKN Di Desa Penari is a film from Indonesia directed by Awi Suryadi and the producer, MD Pictures. This film tells the story of a number of students who carry out KKN activities in a remote village that is still thick with ancestral traditions. Because they broke the rules and committed indecent acts in the village, they must accept the consequences and be held responsible for their actions. This study aims to find and know the moral message packaged by the director in the KKN Di Desa Penari film. This research is a descriptive qualitative research, in which this study will analyze, record, describe and interpret the meaning of the signs and symbols found in the KKN Di Desa Penari film about the meaning of moral messages. The theory used in this study is the semiotic analysis theory of Roland Barthes's model.]]>
<![CDATA[Implementation of Cyber Public Relations in Building Organizational Image at Yayasan Haji Anif Medan ]]>
<![CDATA[ International Journal of Cultural and Social Science Vol. 4 No. 1 (2023): January ]]>
Publisher : <![CDATA[Pena Cendekia Insani ]]>
Show Abstract
|
Download Original
|
Original Source
|
Check in Google Scholar
|
DOI: 10.53806/ijcss.v4i1.609
<![CDATA[The purpose of this study was to determine the application of cyber public relations in building organizational image at the Medan Haji Anif Foundation, Cyber Public Relations of the Haji Anif Foundation using various online media, Background of Yaysan Haji Anif's cyber public relations using cyber media, and cyber public relations strategies of the Haji Anif Foundation. The research method used is descriptive qualitative method. Data collection techniques using observation techniques, interviews and documentation. Data analysis techniques used reduction, data presentation and conclusion. The results of this study indicated that several strategies carried out by the Haji Anif Medan Foundation Cyber Public Relations were intensely analyzing websites periodically, handling crisis communications using social media by utilizing the convenience of reshare and two communication platforms. a more interactive direction, the process of implementing the Haji Anif Foundation's Cyber Public Relations in enhancing the positive image of the company utilizing online media as an appropriate means for publishing information about social activities, and the media used include; foundationhajianif.co.id website, social media such as Instagram and Facebook.]]>
<![CDATA[Online Business Marketing Communication Strategy for Seblak Nasiracook Products in Attracting Buyer's Interest ]]>
<![CDATA[ International Journal of Cultural and Social Science Vol. 4 No. 1 (2023): January ]]>
Publisher : <![CDATA[Pena Cendekia Insani ]]>
Show Abstract
|
Download Original
|
Original Source
|
Check in Google Scholar
|
DOI: 10.53806/ijcss.v4i1.610
<![CDATA[This study is entitled "Seblak Nasiracook Product Online Business Marketing Communication Strategy in Attracting Buyer Interest". This research uses qualitative research methods with a descriptive approach using integrated marketing communication theory (Integrated Marketing Communication). This study aims to find out about how the marketing communication strategy used by Nasiracook occurs in doing business and online business to attract buyers, the second wants to know more about how marketing communication strategies work. The results in this study are Nasiracook using and utilizing Instagram social media and tik tok in doing marketing, building partnerships with e-commerce in doing marketing for online business, and participating in culinary festivals to do marketing and bring in new buyers.]]>
<![CDATA[Representation of Moral Messages in Little Mom Film (Roland Barthes' Semiotic Analysis) ]]>
<![CDATA[ International Journal of Cultural and Social Science Vol. 4 No. 1 (2023): January ]]>
Publisher : <![CDATA[Pena Cendekia Insani ]]>
Show Abstract
|
Download Original
|
Original Source
|
Check in Google Scholar
|
DOI: 10.53806/ijcss.v4i1.612
<![CDATA[This research wants to see and examine the meaning (moral message) shown through a film, through the signs in each scene (story scene). The sign in question can be in the form of scenarios, images, text, scenes and so on. These signs are studied using semiotic analysis to find out the hidden meaning of a sign. The film that is of concern to the writer is the film Little Mom. The film Little Mom is based on a 2018 health organization (WHO) journal about the lives of teenage girls who become pregnant out of wedlock. This film tells the story of teenage children by showing the twists and turns of teenage problems between love, dreams and also the future. This study aims to determine the form of the moral message in the film Little Mom and to understand the meaning of the moral message contained in the film Little Mom. This research is a descriptive qualitative research, where this research will analyze, record, describe and interpret the meanings, symbols contained in the film Little Mom related to the meaning of moral messages using the theory of semiotic analysis by Roland Barthes.]]>
<![CDATA[The Effectiveness of Youtube Channel @Menjadi Human in Providing Understanding of Mental Health for Communications Students of UIN North Sumatera ]]>
<![CDATA[ International Journal of Cultural and Social Science Vol. 4 No. 1 (2023): January ]]>
Publisher : <![CDATA[Pena Cendekia Insani ]]>
Show Abstract
|
Download Original
|
Original Source
|
Check in Google Scholar
|
DOI: 10.53806/ijcss.v4i1.613
<![CDATA[Mental health is very important in human life because it is the main foundation that will determine how a person can accept and be accepted in his environment. This makes understanding mental health issues very important for every individual. In an effort to provide education on mental health issues, there is information about mental health that is packaged through narrative content on the YouTube channel "Being Human". This study aims to see how the effectiveness of the YouTube channel Being Human S is in providing an understanding of mental health issues for Communication Studies students at UIN North Sumatra. This study uses a qualitative approach with a type of field research (field research). The subjects in this study were 8 students of Communication Studies at UIN North Sumatra, taken using a purposive technique with predetermined criteria. The theory used is the theory of communication effectiveness by (Subagyo, 2010) which looks at communication effectiveness through six dimensions, namely the dimensions of the recipient, timeliness, message content, channel, message format and source. The results of the study show that the YouTube channel "Being Human" is effective in providing an understanding of mental health for Communication Studies students at UIN North Sumatra.]]>
<![CDATA[The Effectiveness of Interpersonal Communication in the Sultan Iskandar Muda High School Educational Institution ]]>
<![CDATA[ International Journal of Cultural and Social Science Vol. 4 No. 1 (2023): January ]]>
Publisher : <![CDATA[Pena Cendekia Insani ]]>
Show Abstract
|
Download Original
|
Original Source
|
Check in Google Scholar
|
DOI: 10.53806/ijcss.v4i1.615
<![CDATA[Basically humans are born as individual beings who are not separate, not divided between their soul and body. Human development as an individual being does not only mean the unity of body and soul. Humans have characteristics with their own personality patterns. This difference teaches that humans cannot live without other humans. The peace that we feel is born from good communication. Therefore, inheriting skills in communication and ethics needs an education that becomes a vehicle for learning for generations of the nation.]]>
<![CDATA[Analysis of Foreign Investment in Indonesia: A Case Study of Blackpink Brand Ambassador and Oreo Brand Image ]]>
<![CDATA[ International Journal of Cultural and Social Science Vol. 4 No. 2 (2023): June ]]>
Publisher : <![CDATA[Pena Cendekia Insani ]]>
Show Abstract
|
Download Original
|
Original Source
|
Check in Google Scholar
|
DOI: 10.53806/ijcss.v4i2.616
<![CDATA[Foreign direct investment has become a significant phenomenon in the global economic context, including in Indonesia. This study aims to analyze the influence of foreign direct investment on BLACKPINK's brand ambassador and Oreo's brand image in Indonesia. In this case study, we adopt a literature review approach to investigate concepts related to foreign direct investment, brand ambassadors, and brand image. In this research, we also observe the factors influencing the success of foreign direct investment and the effectiveness of brand ambassadors. Our analysis reveals that factors such as appropriate marketing strategies, alignment between the brand and the ambassador, and positive interaction between the brand and consumers play pivotal roles in achieving successful outcomes. By gaining deeper insights into the influence of foreign direct investment on BLACKPINK's brand ambassador and Oreo's brand image, this study can provide valuable insights for companies and other stakeholders in understanding the increasingly global dynamics of the Indonesian market. Furthermore, this research can serve as a foundation for developing more effective marketing strategies in the context of foreign direct investment and the utilization of brand ambassadors in the future.]]>
<![CDATA[The Role of Ethics in International Business ]]>
<![CDATA[ International Journal of Cultural and Social Science Vol. 4 No. 2 (2023): June ]]>
Publisher : <![CDATA[Pena Cendekia Insani ]]>
Show Abstract
|
Download Original
|
Original Source
|
Check in Google Scholar
|
DOI: 10.53806/ijcss.v4i2.617
<![CDATA[International business occurs one of them because of the inability of a country in meeting all the needs of its country, therefore came the idea of establishing cooperation between one country and another country. this research aims to find out the role of ethics and social responsibility in international business. this research uses a qualitative approach that describes and outlines the role of ethics and social responsibility in international business. the data collection technique used in this research is a literature study, where the study is conducted by collecting data related to research derived from books, scientific journals and other publications that deserve to be a source of research. the results of this study show that ethics and social business responsibility have the same role that aims to improve the company's image and develop the company. a business will not be able to develop without the role of consumers, because the main purpose of the company besides benefiting is to be able to attract consumer interest and gain the trust of consumers and business partners.]]>
<![CDATA[Interpersonal Communication Strategies for Counseling Teachers in Overcoming Student Delinquency at Nurul Falah High School Jakarta ]]>
<![CDATA[ International Journal of Cultural and Social Science Vol. 4 No. 2 (2023): June ]]>
Publisher : <![CDATA[Pena Cendekia Insani ]]>
Show Abstract
|
Download Original
|
Original Source
|
Check in Google Scholar
|
DOI: 10.53806/ijcss.v4i2.637
<![CDATA[Interpersonal communication is communication that occurs between two or more people, who have a clear relationship, done face-to-face both verbally and non-verbally, with interpersonal communication will be able to affect the relationship between one another and connected in a certain way. Interpersonal communication is used by counseling guidance teachers in overcoming student delinquency at SMA Nurul Falah Jakarta. The purpose of this study was to determine the interpersonal communication strategies that were carried out between counseling guidance teachers and students in overcoming student delinquency at Nurul Falah High School Jakarta and to determine the inhibiting factors of the counseling counseling teacher's interpersonal communication process in overcoming student delinquency at Nurul Falah High School Jakarta.]]>
