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INDONESIA
Journal of Scientific Communication (JSC)
Published by Universitas Sultan Ageng Tirtayasa
ISSN : 27226972     EISSN : 2721608X     DOI : https://doi.org/10.31506/jsc
Core Subject : Education, Social,
Languange, Linguistic, Communication & Media Social Sciences
Journal of Scientific Communication (JSC) adalah jurnal yang mempublikasikan hasil penelitian di bidang komunikasi perubahan sosial pembangunan, dalam rangka meningkatkan taraf hidup masyarakat dengan cakupan komunikasi kesehatan, komunikasi lintas budaya, komunikasi antar pribadi, komunikasi massa, komunikasi politik, komunikasi pemasaran dan hubungan masyarakat.
Arjuna Subject : Ilmu Sosial - Komunikasi
Articles 5 Documents
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Search results for , issue "Volume 5 Issue 1, April 2023" : 5 Documents clear
KONSEP RESPONSIBLE TOURISM MARKETING (RTM) DALAM MEMBANGUN PARIWISATA Sofiyani, Kiki; Widyastuti, Nurprapti; Kurniawati, Rd. Nia Kania
JOURNAL OF SCIENTIFIC COMMUNICATION (JSC) Volume 5 Issue 1, April 2023
Publisher : Magister Komunikasi Universitas Sultan Ageng Tirtayasa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31506/jsc.v0i0.19842

Abstract

Indonesia's tourism sector is one of the contributors to increasing the country's foreign exchange, including in employment. Based on a report from the Ministry of Tourism and Creative Economy (2019), the contribution of the tourism sector to Gross Domestic Product (GDP) reached 4.80% and absorbed up to 13 million workers. This impact is not only positive but also negative. One of the negative impacts of tourism include; the tendency of the community to be very high towards tourism, increasing inflation and selling prices of land, there is income inequality between community groups and causing local people to lose control of economic resources (Ismayanti, 2010). This condition also refers to Indonesia's abundant natural wealth, but it is very unfortunate that most human actors tend to prioritize their own social interests (self-interest). Tourism marketing is responsible for integrating the principles of sustainability as the main basis for making marketing decisions. Thus, the principles of sustainability must be included in all tourism marketing decisions, including the creation of tourism products, advertising campaigns, and as an effort to attract and maintain tourist loyalty, various marketing activities must be carried out. The existence of these principles will accelerate the process of improving the tourism sector by creating a positive image, adding advertising, and promoting sales that can increase the number of visits by local and international tourists.Key words : tourism, sustainability, marketing decisions, loyalty
PERSEPSI MAHASISWA MENGENAI KEKERASAN VERBAL PROGRAM TELEVISI (Studi kasus pada Talkshow Rumpi No Secret di Trans) syah, devi; Yuliana, Nina
JOURNAL OF SCIENTIFIC COMMUNICATION (JSC) Volume 5 Issue 1, April 2023
Publisher : Magister Komunikasi Universitas Sultan Ageng Tirtayasa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31506/jsc.v0i0.18348

Abstract

Talkshow Rumpi no secret ini adalah tayangan yang dimana membicarakan hal-hal terupdate seputar selebritas ataupun berita panas lainnya yang bahkan diluar selebritas. Dan kekerasan verbal merupakan bukan bentuk kekerasan fisik melainkan kekerasa melalui tata Bahasa seperti memfitnah,bicara kasar,menghina,mengancam,menakutkan bahkan membesar- besarkan kesalahan kerap terjadi di program ini. Penelitian ini menggunakan metode kualitatif yang dimana sumber diambil dari wawancara.
ANALISIS PERILAKU KOMUNIKASI PRIBADI ANAK SEKOLAH DASAR AKIBAT GAME ONLINE ruhul, arrafi; Yuliana, Nina
JOURNAL OF SCIENTIFIC COMMUNICATION (JSC) Volume 5 Issue 1, April 2023
Publisher : Magister Komunikasi Universitas Sultan Ageng Tirtayasa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31506/jsc.v0i0.18375

Abstract

Penelitian ini bertujuan untuk mengetahui fenomena perilaku komunikasi antarpribadi player game online Mobile Legends Bang : Bang studi kasus anak-anak sekolah dasar di perumahan Grand Sutera Cilegon. Penelitian ini menggunakan teori komunikasi antarpribadi, perilaku komunikasi, teori kepribadian kelompok dan psikologi komunikasi. Teknik analisis data pada penelitian ini menggunakan Triangulasi data. Hasil penelitian ini menunjukan bahwa perilaku komunikasi yang berubah pada anak-anak sekolah dasar yang diakibatkan oleh game online Mobile Legends Bang Bang yang terjadi karena adanya faktor stimulus respons, faktor kebiasaan, dan faktor emosional. Hal tersebut mengacu pada perubahan sikap dan perilaku khususnya perubahan sikap produktifitas yang sebelumnya dilakukan dan mengakibatkan perubahan perilaku.
Narasi Pekerja Perempuan di Media Televisi Lokal Machmud, Melati Puspitasari; Astagini, Nuria; Rachmat, Ikbal; Yuliastiani, Indriati
JOURNAL OF SCIENTIFIC COMMUNICATION (JSC) Volume 5 Issue 1, April 2023
Publisher : Magister Komunikasi Universitas Sultan Ageng Tirtayasa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31506/jsc.v0i0.19028

Abstract

Pekerjaan di media televisi hingga kini masih identik dengan kaum laki-laki. Oleh karena itu, keberadaan pekerja perempuan pada media televisi seringkali dianggap tidak signifikan. Jumlah perempuan yang berkarir di dalam industri media masih sangat terbatas.  Sehingga banyak kebijakan perusahaan yang tidak mengakomodasi suara pekerja perempuan. Hal ini dirasakan oleh pekerja perempuan di media televisi lokal yang harus berjuang untuk mempertahankan posisi mereka di tengah dominasi rekan kerja mereka yang mayoritas berjenis kelami laki-laki.  Narasi dari para pekerja perempuan yang bekerja di perusahaan media lokal dapat memberikan sebuah realitas akan dunia industri yang membatasi ruang pekerjanya hanya karena mereka berjenis kelamin perempuan. Oleh karena itu tujuan dari penelitian ini adalah menganalisis dan mendeskripsikan narasi yang merupakan standpoint para pekerja perempuan yang berkarir di perusahaan media lokal. Penelitian ini menggunakan teori standpoint yang mengasumsikan bahwa perempuan memiliki persepsi, opini, cara pandang terhadap dunia yang berbeda dari kaum laki-laki. Paradigma yang digunakan dalam penelitian ini adalah paradigma konstruktivisme kritis. Dengan teknik purposeful sampling diperolah tiga orang subjek penelitian Melalui wawancara mendalam dan observasi diketahui bahwa para pekerja perempuan menerima posisi mereka sebagai minoritas di dalam ruang lingkup pekerjaan sebagai konsekuensi dari pekerjaan yang mereka pilih. Namun mereka berjuang untuk memiliki ruang untuk bersuara dan membela kehormatan diri, alih-alih menjadi objek pelecehan dan tindakan diskriminatif yang dilakukan oleh pekerja laki-laki.  Standpoint yang dimiliki pekerja perempuan menunjukkan bahwa mereka menyadari posisi mereka yang sangat rentan. Oleh karena itu para pekerja perempuan memiliki berbagai strategi untuk berjuang dan mempertahankan posisi mereka sebagai pekerja media yang setara dengan rekan sekerja mereka yang berjenis kelamin laki-laki.
COMMUNICATION STRATEGY OF DA’WAH IN ESTABLISHING SANTRI WITH QUR'ANIC CHARACTER AT THE INTERNATIONAL MUHAMMADIYAH BOARDING SCHOOL (IMBS) MIFTAHUL'ULUM PEKAJANGAN-PEKALONGAN Budi, Agung Setyo; Praptiningsih, Novi Andayani
JOURNAL OF SCIENTIFIC COMMUNICATION (JSC) Volume 5 Issue 1, April 2023
Publisher : Magister Komunikasi Universitas Sultan Ageng Tirtayasa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31506/jsc.v0i0.19119

Abstract

In the era of globalization, various challenges are increasingly complex and massive. Therefore, in addition to the quality of a da'i , the da'wah communication that is built must be precise. So that the message conveyed can be received by mad'u in a comprehensive manner. This study aims to determine the da'wah communication strategy developed by IMBS Miftahul 'Ulum Pekajangan-Pekalongan in forming students with Qur'anic character so that they can contribute perspectives in research on communication science. This type of research is qualitative which emphasizes field research. Data collection methods used are interview, observation, and documentation methods. While the data analysis method used is descriptive qualitative analysis with the perspective of da'wah communication. Based on the results of the researcher's analysis, that by applying verbal and nonverbal da'wah communication strategies that emphasize habituation and exemplary methods. Santri are provided with special and general training which includes tahfidz cycles, khitobah as well as priest and qiro'at training . The reinforcement is using the principles of the nine golden habits which include; (1) Maintain prayer, including obligatory prayers in congregation and sunnah prayers, Tahajud and Dhuha . (2). Keeping the obligatory and sunnah fasts. (3). Zakat, infaq and sadaqah . (4) Reading Alqu'an ( One Day One Juz) and memorize Alqur'an ( One Day One Verse) . (5) Read a book at least one hour every day. (6) Islamic civilized in every activity. (7) Associating with pious people . (8) Do good deeds and provide benefits to others. (9) Say positive and smile. The conclusion in the field, the da'wah communication strategy in applying the Qur'anic character to the students, when researching it on a long-term basis turned out to produce quite significant results. This can be proven by the large number of alumni who become lecturers, community leaders, and educators in the community. as well as educational institutions. However, there is also practice in the implementation of the field that is less than optimal, especially for young asatiz who are less competent and unable to set an example because from this golden habit there are actually quite a few asatiz who do not practice especially in the realm of sunnah. In terms of literacy, it is not yet representative when referring to the principles of the digitalization era with its international brand, as well as Arabic and English are not yet the main languages, even though to become students with Qur'anic character requires comprehensive language fluency in order to be able to understand the Qur'an independently and productively.

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