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International Journal of Applied Finance and Business Studies
Published by Trigin Institute
ISSN : 23383631     EISSN : 28099982     DOI : https://doi.org/10.35335/ijafibs
Core Subject : Economy, Science,
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance
International Journal of Applied Finance and Business Studies is published with both online and print versions devoted to provide the publication of research finding in finance and business research studies. Objectives The main goal of ijafibs is to present outstanding, high quality research developments in all areas of finance and business research to a broad audience of academicians and professionals.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 314 Documents
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The influence of E-WOM, brand image, and brand trust on purchasing decisions of skintific skincare products in Batam city Jevin Ronald; Muhammad Haldy
International Journal of Applied Finance and Business Studies Vol. 14 No. 1 (2026): June: Applied Finance and Business Studies
Publisher : Trigin Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35335/ijafibs.v14i1.488

Abstract

This study examines the influence of Electronic Word of Mouth (E-WOM), Brand Image, and Brand Trust on purchasing decisions for Skintific skincare products in Batam City. The research employed a quantitative approach using questionnaire data collected from 150 respondents who had purchased and used Skintific products. Data analysis was conducted using SPSS version 26, including validity, reliability, classical assumption, multiple linear regression, coefficient of determination, and hypothesis testing. The findings revealed that E-WOM, Brand Image, and Brand Trust each had a positive and significant effect on purchasing decisions. Simultaneously, these variables also significantly influenced purchasing decisions, with the coefficient of determination indicating that 85.6% of purchasing decision variation could be explained by the three independent variables. The results demonstrate that positive digital reviews, strong brand perception, and consumer trust play essential roles in encouraging consumer purchasing behavior toward Skintific skincare products. These findings highlight the importance of maintaining product quality, strengthening brand reputation, and optimizing digital consumer engagement to improve purchasing decisions in the competitive skincare industry.
The influence of work motivation, loyalty, and employee quality on employee performance at PT Ho Wah Genting Batam Debora Winda Sari Simanjuntak; Alice Erni Husein
International Journal of Applied Finance and Business Studies Vol. 14 No. 1 (2026): June: Applied Finance and Business Studies
Publisher : Trigin Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35335/ijafibs.v14i1.494

Abstract

This study examined the influence of work motivation, loyalty, and employee quality on employee performance at PT Ho Wah Genting Batam. The research applied a quantitative descriptive and causal approach using primary data collected through questionnaires distributed to 152 employees selected from a population of 250 production department employees based on the Krejcie and Morgan sampling table. Data were analyzed using SPSS 26 through descriptive statistics, validity and reliability tests, classical assumption tests, multiple linear regression, coefficient of determination, t-test, and F-test. The findings demonstrated that work motivation, loyalty, and employee quality positively and significantly affected employee performance both partially and simultaneously. The t-test results showed that work motivation had a significant effect on employee performance with a significance value of 0.029, loyalty with 0.005, and employee quality with 0.022, all below the 0.05 threshold. Simultaneously, the variables significantly influenced employee performance, as reflected by an F-count of 103.603 and a significance value of 0.000. The coefficient of determination indicated that 34.6% of employee performance variation could be explained by work motivation, loyalty, and employee quality, while the remaining percentage was influenced by other variables outside the research model. These findings confirm that improving employee motivation, strengthening organizational loyalty, and enhancing employee quality are essential strategies for optimizing employee performance within manufacturing companies.
The influence of security and ease of use on purchasing decisions through the shopee application in Batam city Muthi'ah Fitri Mas'udah; Alice Erni Husein
International Journal of Applied Finance and Business Studies Vol. 14 No. 1 (2026): June: Applied Finance and Business Studies
Publisher : Trigin Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35335/ijafibs.v14i1.495

Abstract

This study examines the influence of security and ease of use on purchasing decisions among Shopee users in Batam City. The research employed a causal associative quantitative approach using primary data collected through questionnaires distributed to 100 respondents selected through purposive sampling. Data analysis was conducted using SPSS version 27, including validity, reliability, classical assumption, multiple linear regression, coefficient of determination, t-test, and F-test analyses. The findings indicate that security has a positive and significant effect on purchasing decisions, as reflected by a t-value of 4.487 and a significance level of 0.001. Ease of use also demonstrates a positive and significant influence on purchasing decisions, with a t-value of 5.139 and a significance value of 0.001. Simultaneously, security and ease of use significantly affect purchasing decisions, supported by an F-value of 85.968 and a significance level of 0.001. The coefficient of determination shows that both variables explain 63.9% of the variation in purchasing decisions, while the remaining 36.1% is influenced by other factors outside the study. The results suggest that stronger application security and higher usability increase consumer confidence and convenience, thereby encouraging online purchasing decisions through the Shopee platform in Batam City.
The influence of consumer perception, product quality, and brand image on purchasing decisions of pixy products in Batam city Rahmadila Novi; Alice Erni Husein
International Journal of Applied Finance and Business Studies Vol. 14 No. 1 (2026): June: Applied Finance and Business Studies
Publisher : Trigin Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35335/ijafibs.v14i1.496

Abstract

This study examines the influence of consumer perception, product quality, and brand image on purchasing decisions for Pixy products in Batam City. The research applied a quantitative survey approach using questionnaires distributed to 119 respondents who had purchased or used Pixy products. Data were analyzed using multiple linear regression with the assistance of SPSS 25. The findings indicate that consumer perception, product quality, and brand image each have a positive and significant effect on purchasing decisions. Consumer perception was influenced by product accessibility, service quality, product completeness, and price suitability, while product quality was reflected through performance, safety, reliability, and conformity with consumer expectations. Brand image also contributed significantly by strengthening consumer trust and confidence in Pixy products. Simultaneously, all independent variables significantly influenced purchasing decisions, with the coefficient of determination showing that the model explained 63.8% of the variation in purchasing decisions. The study concludes that improving positive consumer perception, maintaining product quality, and strengthening brand image are important strategies for increasing consumer purchasing decisions in the competitive cosmetic industry.

Page 32 of 32 | Total Record : 314

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