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Soetomo Communication and Humanities
Published by Universitas Dr. Soetomo Surabaya
ISSN : -     EISSN : 27234916     DOI : -
Core Subject : Humanities, Education, Social,
Humanities Languange, Linguistic, Communication & Media Social Sciences
Soetomo Communication and Humanities (SCH) adalah jurnal berbasiskan daring yang mendiskusikan kajian teoretis dan aplikatif dari diskursus ilmu - ilmu Humaniora. Dengan pendekatan berbasiskan Komunikasi, Pedagogi, dan Kesusasteraan, SCH mempertanyakan ulang sejauh mana ilmu - ilmu Humaniora diaplikasikan dalam pelbagai kajian. SCH menerima naskah sepanjang tahun dengan perspektif kemandirian untuk diseminasi ilmu pengetahuan.
Arjuna Subject : Ilmu Sosial - Komunikasi
Articles 5 Documents
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Search results for , issue "Vol. 2 No. 2 (2021)" : 5 Documents clear
Ragam Budaya dengan Segala Intrinsik Dunia Zuhro, Fathimatuz
Soetomo Communication and Humanities Vol. 2 No. 2 (2021)
Publisher : Universitas Dr.Soetomo

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Abstract

Artikel ini adalah ulasan yang merupakan buku pembacaan buku pedoman (buku pegangan) berjudul Buku Pegangan Komunikasi Antarbudaya tentang kajian komunikasi dan kerjasama antarbudaya yang ditulis oleh Alexander Thomas, Eva Ulrike Kinast, Sylvia Schroll Machl pada tahun 2010. Dalam ulasan ini diterbitkan Ditinjau tentang isi buku dan memuat tematik yang digagasnya, juga disajikan berbagai analisis studi kasus yang banyak terjadi di lapangan. Tinjau ini membahas berbagai macam hal yang ada di dalam budaya yang terjadi di seluruh dunia. Mulai dari komunikasi antar budaya, komunikasi antarbudaya, bahasa antarbudaya, manajemen antarbudaya, serta berbagai tidak intrinsik lainnya mengenai perihal multikultural. Tujuan dari ulasan buku ini memberikan penjelasan mengenai kajian antarbudaya dan sekaligus memberikan penjelasan - penjelasan mengenai aspek kerja sama antar budaya. Kita akan melihat pada segitiga dinamis dari interkulturalisme terapan, yang menentukan aspek - aspek diri, perbedaan, dan elemen antar budaya dalam ulasan buku ini.
Menakar loyalitas konsumen berdasarkan persepsi nilai dan kepercayaan merek geprek bensu Sari, Novita; Marta, Rustono Farady; Angreani, Natasia; Harry, Harry; Perkasa, Muhammad Iman Adi
Soetomo Communication and Humanities Vol. 2 No. 2 (2021)
Publisher : Universitas Dr.Soetomo

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Abstract

To build high brand equity, a strong foundation is needed that is costumer loyalty to a brand. Brand loyalty can be assessed from various aspect and in this research, researcher used the value received by costumers and the trust of costumers. The purpose of this research is to examine the effect of perceived value and brand trust of brand loyalty “Geprek Bensu” in Jakarta partially or simultaneously. In this research, the independent variable are perceived value (X1) and brand trust (X2) of Geprek Bensu in Jakarta, while the dependent variable is brand loyalty (Y). Population of this research is unlimited so it uses a sample of 130 respondents taken randomly (non-probability sampling) with a purposive sampling technique. The results of analysis SPSS can be concluded that perceived value and brand trust have a positive impact to brand loyalty partially and simultaneously with the result of T test for X1 is 2,055 and X2 is 7,604 which is grater than T tabel of 1,656. While the F test shows F count is 125,635 which has a higher figure than F table which is 3,07.
Strategi Komunitas Club Motor Honda CB Dalam Masyarakat Surabaya Iqbal, Ghalih Rafiano; Yenny, Yenny
Soetomo Communication and Humanities Vol. 2 No. 2 (2021)
Publisher : Universitas Dr.Soetomo

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Abstract

The automotive world in Indonesia is growing and getting more advanced. It can be seen from the many communities in the automotive sector, especially the motorcycle community. Motorcycle communities are increasingly popping up and growing in big cities to remote areas. In Surabaya there are many motorcycle communities, one of which is the Honda CB community. This community consists of Honda CB motorcycle owners in the Surabaya area. In this study, the author discusses the communication strategy of the Honda CB Community in the Surabaya community. Solidarity in this community includes internal solidarity and external solidarity. Internal solidarity includes social relationships that occur among members of the Honda CB community. External solidarity that includes social relations between members of Honda CB and the Honda CB community and the people of Surabaya. This research is a qualitative research with descriptive analysis. Descriptive analysis method was chosen with the aim of describing the phenomena that occur in accordance with the facts as they are. Sources of data in this study obtained from quotes, behavior, written sources, and photos. Data collection methods used in this study were observation, interviews, and documentation. Interviews based on sampling techniques conducted internally based on subjects who have the most representative information.
Komunikasi Interpersonal Antara Driver Dan Pelanggan Go-Car Di Kota Surabaya Sani, Lutfi Khairil; Putro, Raden Hartopo Eko
Soetomo Communication and Humanities Vol. 2 No. 2 (2021)
Publisher : Universitas Dr.Soetomo

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Abstract

The study aimed to identify what the interpersonal communication between drivers in interlace Go-Car to customers in Surabaya. This study using methods the qualitative study, case study As for data collection techniques using a technique researchers conducted in-depth interviews with various sources, observation, field and see the documents associated. The informant in this research as many as six people consists of four people a driver and two customers Go-Car. But, the research results show that interpersonal communication to passengers from the driver Go-Car had gone well and includes 5 effectiveness, openness in the form of interpersonal communication, empathy, the support, positiveness, and equality. But, in the interpersonal communication process of Go-Car drivers against passengers have some such obstacles to the driver sides that often become barriers in communicating. Then customers Go-Car felt as a whole are satisfied with the service provided Go-Car driver. Keywords: Communication, Interpersonal Communication, and Go-Car Driver.
Peran Komunikasi Korporat dari PT Angkasa Pura I dalam mengimplementasikan Strategi Media Relations Pradana, Nicholas Jevan; Primadini, Intan
Soetomo Communication and Humanities Vol. 2 No. 2 (2021)
Publisher : Universitas Dr.Soetomo

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Abstract

The airport is no longer just a place for planes to land and depart, but has also become a destination. Yogyakarta International Airport is a new airport that replaces Adisutjipto International Airport. At the beginning of construction, Yogyakarta International Airport was opposed by both the local community who felt that the land was taken to be used as an airport, as well as the people of Yogyakarta who were used to going to Adi Sutjipto airport which is very close (ten to fifteen minutes away) compared to the new airport in Kulon Progo which requires an hour or an hour and a half to reach the destination. To overcome the problem, Corporate Communication PT. Angkasa Pura I implemented a media relations strategy, which involved journalists and the media, to restore its image. The concept used is Iriantara's media relations strategy which consists of managing relationships, developing relationship strategies, and developing networks. This research uses a post-positivistic paradigm and a qualitative approach, with a case study method. The results obtained in this research are that PT Angkasa Pura I has implemented a media relations strategy with the media, the media community and media organizations. The media relations strategy was carried out by distributing press releases, conducting media gatherings, media visits, media tours and media monitoring.

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