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Wiga : Jurnal Penelitian Ilmu Ekonomi
Published by Institut Teknologi dan Bisnis Widya Gama
ISSN : 20880944     EISSN : 25495992     DOI : https://doi.org/10.30741/wiga
Core Subject : Economy, Social,
Economics, Econometrics & Finance Social Sciences
Wiga : Jurnal Penelitian Ilmu Ekonomi is published twice a year in March and September, published by Sekolah Tinggi Ilmu Ekonomi Widya Gama since March 2011. Wiga : Jurnal Penelitian Ilmu Ekonomi is intended as a forum for publishing scientific articles in the field of economics : Accounting, Banking, Taxation, Management, Marketing.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 14 Documents
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Search results for , issue "Vol. 7 No. 2 (2017): September 2017" : 14 Documents clear
Pengujian Metode Fuzzy Time Series Chen dan Hsu Untuk Meramalkan Nilai Indeks Bursa Saham Syariah Di Jakarta Islamic Index (JII) Rizka Zulfikar; Prihatini Ade'Mayvita
Wiga : Jurnal Penelitian Ilmu Ekonomi Vol. 7 No. 2 (2017): September 2017
Publisher : Institut Teknologi dan Bisnis Widya Gama Lumajang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30741/wiga.v7i2.340

Abstract

This research is an empirical study to tested the accuracy of Chen and Hsu’s Fuzzy Time Series Method used to forecast sharia market stock index in Jakarta Islamic Index. The data used in this research are secondary data consists of daily stock market indexes during 23 November 2016 to 14 July 2017. Chen dan Hsu’s Fuzzied Series Method used in this research has the smallest MSE (Mean Square Error) and AFER (Average Forecasting Error Rate) value rather than others method such as Song and Chrissom (1993). Song and Chrissom (1994), Chen (1996), Hwang, Chen and Lee (1998), Huarng (2001) and Chen (2002). To tested the accuracy of the Chen’s dan Hsu’s Fuzzied Series Method researcher has to do 5 (five) steps such as (1) Determine lag between historical data, interval and The Universe Data (U), (2) Distributing Data into The Unniverse, (3) Define The Fuzzy Set, (4) Determine The Fuzzy Logical Relationship (FLR), and (5) Analyse the Difference between data. There are 3 (three) rules in Chen’s dan Hsu’s Fuzzied Series Method based on the Difference and FLR. The result of this research is Chen dan Hsu’s Fuzzied Series Method has MSE = 1.88 and AFER =0.006% and it can be used to make forecasting on value and trend sharia stock market in Jakarta Islamic index.
Kajian Psikolinguistik Pada Proposisi Citra Merek Anisatul Fauziah
Wiga : Jurnal Penelitian Ilmu Ekonomi Vol. 7 No. 2 (2017): September 2017
Publisher : Institut Teknologi dan Bisnis Widya Gama Lumajang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30741/wiga.v7i2.341

Abstract

This study aims to examine or analyze the proposition on the brand image of noodles and meatballs in lumajang based on psycholinguistic review. Research on language proposition on brand image using qualitative research type and designed using case study design. The relationship between the arguments and predictions that emerged in the research data showed varied languages. The contents of the proposition on the brand image of "bakso beranak", "mie nyonyor" and demon noodles show a logical and detailed relationship between each argument and predication. The content of the brand image proposition "baksojudes" does not indicate the relation of argument and predication. The interproposition relationship of "bakso beranak" shows the description of the presentation. The interproposition relationship of "bakso judes", "mie nyonyor", and "mie iblis" shows descriptions of taste. The uniqueness of the proposition's contents on the "meatballs beranak" shows the description of the packaging and form of presentation. The uniqueness of the proposition's content on "bakso judes", "mie nyonyor ", and "mie iblis" shows a flavor description, so that the brand can attract consumers.
Influence of leadership, motivation, cylinary and work environment to employee performance Mokhamad Taufik; Sukma Irdiana
Wiga : Jurnal Penelitian Ilmu Ekonomi Vol. 7 No. 2 (2017): September 2017
Publisher : Institut Teknologi dan Bisnis Widya Gama Lumajang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30741/wiga.v7i2.343

Abstract

This study aims to determine the influence of leadership, motivation, discipline, and work environment significantly partially and simultaneously to the performance of subdistrict officials in Lumajang District. In this study used quantitative research methods using multiple linear regression analysis tools. Respondents were 78 subdistrict officials in Lumajang District. The results of this study are and documentation and continued with data processing to draw conclusions. From this research, it can be concluded that Leadership, motivation and work environment there is no significant partial positive effect on the performance of sub-district officials in Lumajang District. partially on the performance While the discipline there is a significant positive influence of subdistrict officials in Lumajang District. Simultaneously Leadership, motivation, discipline and work environment there is a significant positive influence partially on the performance of subdistrict officials in Lumajang District. The variables studied have an effect of 40.2% on employee performance, and the rest is influenced by other variables.
E-Marketing Sebagai Strategi Pemasaran Untuk Meningkatkan Penjualan Di Rumah Penganti Sidoarjo Laily Muzdalifah
Wiga : Jurnal Penelitian Ilmu Ekonomi Vol. 7 No. 2 (2017): September 2017
Publisher : Institut Teknologi dan Bisnis Widya Gama Lumajang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30741/wiga.v7i2.344

Abstract

Wedding organizer merupakan suatu bisnis yang mana bergerak dalam bidang pelayanan jasa untuk pernikahan.Rumah pengantin L’Sinta Sidoarjo merupakan suatu bisnis di bidang wedd ng organizer yang mnyediakan berbagai jasa paket pelayanan wedding, mulai dari rias pengantin, dekor pelaminan, terop hingga pemesanan gaun pengantin. Semakin berkembangnya dunia bisnis dalam jasa pernikahan rumah pengantin L’Sinta pun mengalami penurunan penjualan pada tahun 2012 yaitu hanya sekitar 19 konsumen.Maka dengan adanya penurunan penjualan maka pihak owner menggunakan E-Marketing untuk meningkatkan penjualan tersebut. Penelitian ini menggunakan metode penelitian komparatif.Teknik pengumpulan data untuk penelitian ini adalah menggunakan survei dan wawancara.Adapun hasil dari penelitian ini adalah terdapat kenaikan penjualan yang semakin tahun yang semakin meningkat dengan adanya penggunaan E-Marketing. Peningkatan penjualan tersebut yaitu ditahun 2013 terdapat 37 konsumen, tahun 2014 terdapat 45 konsumen, tahun 2015 sebanyak 49 konsumen dan tahun 2016 sebanyak 62 konsumen. Dengan demikian dapat disimpulkan bahwa penggunaan E-Marketing di rumah pengantin L’Sinta Sidoarjo sangat efektif untuk meningkatkan penjualan.

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