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Indonesian Journal of Innovation Studies

ijins
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Published by Universitas Muhammadiyah Sidoarjo

ISSN : - EISSN : 25989936 DOI : https://doi.org/10.21070/ijins.v17i

Core Subject : Science, Education, Social, Engineering,

Computer Science & IT Education Engineering Law, Crime, Criminology & Criminal Justice

Indonesian Journal of Innovation Studies (IJINS) is a peer-reviewed journal published by Universitas Muhammadiyah Sidoarjo four times a year. This journal provides immediate open access to its content on the principle that making research freely available to the public supports a greater global exchange of knowledge.This journal aims is to provide a place for academics and practitioners to publish original research and review articles. The articles basically contains any topics concerning new innovation on all aspects. IJINS is available in online version. Language used in this journal is Indonesia or English.

Arjuna Subject : Umum - Umum

Articles 89 Documents

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Search results for , issue "Vol. 21 (2023): January" : 89 Documents clear

Commodification of Culture in Marjan Syrup: Komodifikasi Budaya dalam Iklan Sirup Marjan Novitasari, Fara Diva; Hariyanto, Didik
Indonesian Journal of Innovation Studies Vol. 21 (2023): January
Publisher : Universitas Muhammadiyah Sidoarjo

This study examines how Marjan raised the folklore culture of Lutung Kasarung and Purbasari in his advertisements. This study uses the theory of semiotic analysis of Roland Barthes and the commodification of Vincent Mosco. The purpose of this study was to determine the commodification of culture in Marjan syrup advertisements in the month of Ramadan, the version of Kutukan Lutung Kasarung and Purbasari by using Roland Barthes Semiotics Analysis of Marjan Syrup Advertisements. The research method used is qualitative. By using Roland Barthes Semiotics as an analytical knife of this research. The results showed that using Roland Barthes' semiotic analysis, it was found that there was a commodification of culture in the Marjan syrup advertisement. The actual use of the folklore culture of Lutung Kasarung and Purbasari has absolutely nothing to do with industry or products. However, it is used as an exchange rate whether in an economic concept or not. Marjan brought the folklore of Purbasari into his advertisement because what Purbasari felt was very suitable with the circumstances we face in fasting. From the initial feeling of joy, then getting a big obstacle to getting back with patience, just like when we run fasting, welcome with joy, run with many trials after successfully being able to feel the day of victory.

Indonesian Female Semiotica Charless Sanders Pierce Instagram Analysis Representation in the Puteri Indonesia Instagram Account : Analisis Semiotika Charless Sanders Pierce Representasi Perempuan Indonesia pada akun Instagram Puteri Indonesia Ubay, Nisrina Nur; Febriana, Poppy
Indonesian Journal of Innovation Studies Vol. 21 (2023): January
Publisher : Universitas Muhammadiyah Sidoarjo

This study aims to analyze and a explain representative indonesian women in the Puteri Indonesia instagram account. This research is a qualitative descriptive study using Charles Sanders Pierce's semiotic research method as an analytical tool that is useful for explaining icons, indexes and symbols in uploading photos of the Puteri Indonesia 2020 winners' activities on Puteri Indonesia instagram account. The results of this study state that the representation of Indonesian women in the Puteri Indonesia Instagram account shows that it is in accordance with the criteria that must be owned by a woman who has a selling point. The suitability of the criteria that must be possessed by an Indonesian woman is to have intelligence (brain), attractive personality (behavior), confident and brave (brave) and physical beauty (beauty).

Marketing Strategy of Micro Small Medium Enterprises Catering During the Covid-19: Strategi Marketing Usaha Mikro Kecil Menengah Catering pada Masa Pandemi Covid-19 Setiowati, Efi; Hariyanto, Didik
Indonesian Journal of Innovation Studies Vol. 21 (2023): January
Publisher : Universitas Muhammadiyah Sidoarjo

Enterprises Catering in the Bluru Permai housing during the Covid 19 pandemic. This study uses the theory of Kotler and Keller 4 P. Product, Price, Place, Promotion. The research method used descriptive qualitative with interview, documentation, observation data collection techniques and analyzed using Miles and Huberman analysis, namely data reduction, data presentation and conclusions.The results of the research are Raya Catering's marketing communication strategy from making more attractive and innovative packaging, as well as making a logo so that it is easy to understand and through social media Instagram with the name @Raya_Cateringsidoarjo. For Fajar Catering owners, the marketing strategy is carried out using social media in the form of Instagram which is uploaded to the Instagram story feed. Putri Rasa's Catering Marketing Strategy through brochures and Instagram social media. Marketing strategy of Catering Metro by word of mouth and watsapp social media.

Organization Student Perceptions About Comedy Da'wah on Instagram : Persepsi Mahasiswa Organisasi Tentang Dakwah Komedi di Instagram Putra, Trie Marchenggar; Febriana, Poppy
Indonesian Journal of Innovation Studies Vol. 21 (2023): January
Publisher : Universitas Muhammadiyah Sidoarjo

This study examines how the Mc.V Umsida Organization Student Perceptions About Comedy Da'wah on Instagram (ACCOUNT ANALYSIS STUDY @NUNUZOO). This research uses perceptual analysis theory . The purpose of this study was to describe the perceptions of MC.V Umsida Organization Students about comedy propaganda videos on the @nunuzoo Instagram account using perception analysis. The research method used is qualitative. By using Perception analysis according to Miles and Huberman from this research. The results showed that by using an analysis of the perceptions of Mc.V Umsida Organization Student, it was found that Nurul Azka's comedy da'wah is effective to be applied nowadays as a da'wah endeavor, comedy da'wah videos that are right on target on the object of da'wah, namely teenagers or among students, the media. What he uses is social media. Social media can be accessed by everyone from children to adults, but it is teenagers who have more dominance. Preaching as communicating utilizes various technologies, in order to make it easier to convey da'wah messages through the media. It can be seen in terms of the advantages and disadvantages of Nurul Azka's comedy propaganda videos according to Organizational Student MC.V Umsida, the advantages of Nurul Azka's comedy propaganda videos are funny, entertaining, can insert da'wah messages in videos that are so short, easy to understand and not monotonous

Framing Analysis of Face-To-Face School Reports on CNN Indonesia and Okezone.Com Media: Analisis Framing Pemberitaan Sekolah Tatap Muka pada Media CNN Indonesia dan Okezone.com Zahroudina, Dinda; Hariyanto, Didik
Indonesian Journal of Innovation Studies Vol. 21 (2023): January
Publisher : Universitas Muhammadiyah Sidoarjo

This study examines how the framing is carried out by CNN Indonesia and Okezone.com media on the issues discussed by the public regarding the opening of face-to-face schools by the government in the midst of the covid-19 pandemic. This study uses the theory of framing analysis by Robert N. Entman. The purpose of this study was to determine the framing in the news carried out by CNN Indonesia and Okezone.com media on the issue of the implementation of face-to-face schools. This research is descriptive and the method used is qualitative by using Robert N. Entmant's framing analysis. The result of this research is that CNN Indonesia and Okezone frame face-to-face schools as a policy issued by the government because of the ineffectiveness of distance learning. The face-to-face school policy has been regulated and prepared by the government and the two media both pay attention to the policies made by the government.

Semiotic Analysis of Charless Sanders Pierce Construction of Mental Meaning Breakdown: Analisis Semiotika Charless Sanders Pierce Konstruksi Makna Mental Breakdown Nursadapu, Dhea Novita; Febriana, Poppy
Indonesian Journal of Innovation Studies Vol. 21 (2023): January
Publisher : Universitas Muhammadiyah Sidoarjo

This research aims to describe what the meaning of what is stored in the Youtube channel by reviewing about mental break down, which is often also considered negative by most people, especially in Indonesia itself. One episode on the YouTube channel "MARSHED" titled "From Mental breakdown To Be A Champion". The 27th episode of Chanel Marshanda was chosen by researchers because it tells the story of her personal experience when she experienced a mental breakdown. Which researchers say is particularly relevant to this study on the construction of mental breakdown meanings.In this study researchers got meaning based on the triangular element Charles Sanders Pierce, the three main elements referred to as triangle meaning or triangle of meaning. There are three angles, namely signs (signs), objects (objects), and interpretants (interpretants).From the findings of researchers,.there are many symbols that refer to the meaning in the life experience of a mental breakdown sufferer where it is Marshanda himself with the fear experienced. Marshanda also feels discomfort in life where he does not want to meet anyone. He also felt dependence on sedatives. Marshanda had wanted to kill himself before finally finding a way to heal and also how he rose from adversity.

Participatory Communication of Industrial Workers in Supporting Intako Msme Branding : Komunikasi Partisipatif Pengerajin Industri dalam Mendukung Branding Umkm Intako Nizal, Akhmad Marzuqi; Sinduwiatmo, Kukuh
Indonesian Journal of Innovation Studies Vol. 21 (2023): January
Publisher : Universitas Muhammadiyah Sidoarjo

The purpose of this study was to determine the participatory communication of industrial craftsmen in supporting the branding of Intako SMEs in Sidoarjo. Collecting data using interviews, observation and documentation. Data analysis was carried out by analysis according to Miles and Huberman which consisted of data reduction, data presentation and verification withdrawal. The results showed that in supporting the branding of Intako bags and suitcases, the Sidoarjo district industry and trade office supported the Small and Medium SME Industry, namely by providing training to craftsmen, these trainings included increasing skills that were more directed at their human resources, where craftsmen or entrepreneurs to improve their skills. Furthermore, the forms of participatory communication of industrial craftsmen in supporting the branding of Intako bags and suitcases are in the form of heteroglossia, dialogic, polyphony, and carnival. Heteroglossia communication is characterized by a lack of capital to buy raw materials, capital is the most important factor in the running of an MSME in which capital is used as the development of a business. Then from a dialogical perspective it emerged when group members attended training meetings and workshops. The participation of polyphony also emerged, namely when the training and workshop expressed ideas or opinions openly. And lastly, in terms of participatory communication, the carnival SME group of bag and suitcase craftsmen Intako also appeared at a promotional event held by the Industry and Trade Office of Sidoarjo Regency.

Content Analysis of Clarin Hayes' Personal Branding as a Doctor on Youtube: Analisis Isi Personal Branding Clarin Hayes Sebagai Dokter Di Youtube Rachmadita, Kartika Alfi; Febriana, Poppy
Indonesian Journal of Innovation Studies Vol. 21 (2023): January
Publisher : Universitas Muhammadiyah Sidoarjo

This study aims to find out how Clarin Hayes forms her personal branding on YouTube. This type of research is qualitative with a descriptive content analysis approach used by the researcher, which is content analysis from the point of view of Riffe, Lacy, and Fico (1998) in the youtube video of Clarin Hayes. The results show that Clarin Hayes is trying to establish personal branding as a doctor who can answer people's uncertainties through videos made with various discussions and have characteristics and Clarin Hayes is enough to prove that the personal branding that was formed was successfully carried out by Clarin Hayes.

Organizational Communication Mini Audit at Senior High School During Pandemic: Audit Mini Komunikasi Organisasi di Sekolah Menengah Kejuruhan pada Masa Pandemi Wahyudiono, Muhammad Arief; Rochmaniah, Ainur
Indonesian Journal of Innovation Studies Vol. 21 (2023): January
Publisher : Universitas Muhammadiyah Sidoarjo

This study aims to determine the results of the audit at SMKN 2 Buduran Sidoarjo Pada, especially the communication carried out within the organization through technology such as Whatsapp and this study aims to evaluate what obstacles occur during communication at SMKN 2 Buduran Sidoarjo. This method uses a quantitative descriptive method. The population and sample in this study were all employees who worked at SMKN 2 Buduran Sidoarjo with a sample of 83 respondents, the data collection process used a questionnaire. In the research, the results were quite good from the management aspect, organizational aspect, communication aspect, and feedback aspect.

Instagram Analysis @Cashaofficial As Bean Bag Promotion Media: Analisis Instagram @Cashaofficial sebagai Media Promosi Bean Bag Mukti, Rindang Putri Kharisma; Rochmaniah, Ainur
Indonesian Journal of Innovation Studies Vol. 21 (2023): January
Publisher : Universitas Muhammadiyah Sidoarjo

In Indoensia instagram is one of the most popular platform who used by more than a half of population. This because some of it’s several features can support sales promotion activities which considered very crusial . The efficiency of Instagram as a promotional media is considered to have many advantages including ease of use, effective time and effort from both the seller and buyer side, has easy reach so that it can be accessed anywhere and anytime and there is no age discrimination. This study aims to analyze Instagram @Cashaofficial in carrying out promotions for their millennials sofa product, namely bean bags. In this study, researchers used several elements of social media marketing, namely content creation, content sharing, connecting, and community building. This study uses a qualitative descriptive technique. Primary data can be obtained through observations and direct observations of the research object. With the use of good features, @cashaofficial is able to share information that is quite important to other Instagram users, but on the one hand the @cashaofficial team has not used all Instagram features in conducting promotions and there are still some features that are not used as promotional media.

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Editorial Address Jl. Mojopahit No. 666B, Sidoarjo, Jawa Timur

Location Kab. sidoarjo, Jawa timur INDONESIA

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Contact Name
Hindarto

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jurnal@umsida.ac.id

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Journal Mail Official
jurnal@umsida.ac.id

Editorial Address
Jl. Mojopahit No. 666B, Sidoarjo, Jawa Timur

Location
Kab. sidoarjo,

Jawa timur

INDONESIA