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Muhammad Kris Yuan Hidayatulloh
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Income: Innovation Of Economics And Management
Published by Universitas KH. A. Wahab Hasbullah
ISSN : -     EISSN : 27970450     DOI : -
Core Subject : Economy,
Economics, Econometrics & Finance
INCOME: Innovation of Economics and Management is a scientific journal published by the Institute for Research and Community Service (LPPM), KH University. A. Wahab Hasbullah Jombang. INCOME: Innovation of Economics and Management aims to provide information from the results of research in the field of management and development. The Scope of our journal includes: (1) marketing management, (2) human resources management, (3) financial management, (4) operational management, (5) strategic management (6) entrepreneurship.
Arjuna Subject : Ilmu Ekonomi, Ekonometrika dan Keuangan (semua kategori) - Ilmu Ekonomi, Ekonometrika dan Keuangan (Lain-Lain)
Articles 6 Documents
 1 
Search results for , issue "Vol 1 No 1 (2021): June" : 6 Documents clear
Sustainability of Batik Sekar Jati Star Jombang Business in Building Creative Economy in The New Normal Era Ahmad Nur Ismail; Shufyani Azzahro; Khotim Fadhli; Arivatu Ni’mati Rahmatika
INCOME: Innovation of Economics and Management Vol 1 No 1 (2021): June
Publisher : LPPM Universitas KH. A. Wahab Hasbullah

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Abstract

This research aims to find out productivity, marketing, increased competitiveness, and improvement of creating economic development in the new normal era in Batik Sekar Jati Star Jombang. This study uses a qualitative approach with qualitative descriptive research type. Data collection techniques in this study use observations, interviews, documentation. The results of the study showed that the speed in building economist creativity in the new normal era in batik Sekar jati star Jombang business is: first, productivity using output (output) and input (input) by predicting from the previous months. Second, marketing uses strategies that are only sold in the market, WhatsApp, and COD media. Third, increase competitiveness using good means of facilitating and allowing buyers to see the process of making them.
Switching Behaviour of Non Muslim Costumers to Indonesian Islamic Bank at The Jombang Branch Bekti Widiyaningsih; Laila fatikhatul ula; Mustamim Mustamim
INCOME: Innovation of Economics and Management Vol 1 No 1 (2021): June
Publisher : LPPM Universitas KH. A. Wahab Hasbullah

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Abstract

This study aims to determine the behavior of switching non-Muslim customers of Indonesian Islamic Bank Jombang bracnh office. The method used in this study is descriptive qualitative using primary data. Primary data is data obtained directly from research subjects and directly related to the problems studied, while secondary data collected from books, journals, and documents/reports that have been available. Results of the study obtained are to find out what are the reasons for customers to switch behavior from conventional banks to islamic banks in Jombang branch offices, non-Muslim customers who switch in terms of profit-sharing and deposits. This research shows that Non-Muslim customers from BCA Bank switch to BSI Bank with the nominal amount above 100th million within 1st year with an agreement (revenue sharing). To find out the factors that cause the switching behavior of non-Muslim customers in Islamic banks jombang (BSI), factors that cause customers to switch in terms of Rade (Interest Rate), sales promotion and price of financing, and know the agreement and its influence on non-Muslim customers in deciding switching behavior, non-Muslim customers do not care about the contract because all they know is credit with interest then Rate.
3P Marketing Strategy to Increase Furniture Sales Volume at CV Karya Apik Jombang Dita Caturani; Suci Prihatiningtyas; Mar'atul Fahimah
INCOME: Innovation of Economics and Management Vol 1 No 1 (2021): June
Publisher : LPPM Universitas KH. A. Wahab Hasbullah

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Abstract

Marketing strategy is a very important thing and affects a business or business. A company established not only produces a product or service, the company is certainly required to continue to survive in the long term. Therefore, the company must have a marketing plan or strategy that is made in detail and directed in various related fields, so that it can achieve the right goals and objectives that have been planned from the start. This study aims to determine the marketing strategy to increase the volume of furniture sales at CV Karya Apik Jombang. This research is a survey with qualitative research. Data collection techniques using observation, personal interviews with the director and study documentation. The data analysis technique used is descriptive qualitative analysis method. The results of this study indicate that the marketing strategy consisting of product, promotion and distribution has a positive effect on increasing the volume of furniture sales at CV Karya Apik Jombang.
Marketing Strategy for Creative SMEs in Entering the Export Market Elsya Rima Dalia Muhlas; Suci Prihatiningtyas; Mar'atul Fahimah
INCOME: Innovation of Economics and Management Vol 1 No 1 (2021): June
Publisher : LPPM Universitas KH. A. Wahab Hasbullah

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Abstract

This study aims to determine the target market carried out by AMMIC (Association of Independent IKM Creative Partners) in order to support the export activities of SME/IKM products. AMMIC (Association of Mandiri IKM Creative Partners) is an organization that exports and markets hardcraft and Food and Beverage products. The method used is a case study, which takes a certain object for in-depth analysis to provide the results of an analysis of the export-scale SME market development at AMMIC (Association of Independent IKM Creative Partners) with data collection techniques, namely interviews, literature studies, and observations and it can be concluded that the target export-scale SME market using product strategy, price strategy, distribution strategy, promotion strategy. Some of the obstacles faced when the products are to be exported, one of which is the limited cost for exports which is quite large. Food, beverage and craft SMEs must pay for official barcode registration, packaging design fees, registration of Haki (Industrial Brands and Designs), Halal Certification, distribution permits and other costs, including promotional costs in order to compete in the export market. This considerable cost can be borne together in an AMMIC group that builds common strength which is based on the spirit of living together.
The Effectiveness of the Implementation of the Online Tax Service System on Taxpayer Compliance in the Pandemic Period Mustamim Mustamim; Naily El Muna; Luthfi Mufidatur Rohmah
INCOME: Innovation of Economics and Management Vol 1 No 1 (2021): June
Publisher : LPPM Universitas KH. A. Wahab Hasbullah

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Abstract

Tax is a mandatory contribution paid by each tax to the state and will be used for the benefit of the government and society. The purpose of the tax is to finance the nation, slow down the rate of inflation and develop economic conditions. This study aims to determine the effectiveness of implementing an online tax service system on taxpayer compliance during the pandemic. The method used in this study is a qualitative descriptive method. The results of this study are as follows: 1). The application of the online tax service system in terms of ease of use cannot be said to be effective; 2). The application of the online tax service system in terms of security and accuracy can be said to be effective, and 3). The application of the online tax service system in terms of time efficiency can be said to be effective.
The Influence of Service Quality on Company Reputation Muhyiddin Zainul Arifin; Ridwan Imanullah
INCOME: Innovation of Economics and Management Vol 1 No 1 (2021): June
Publisher : LPPM Universitas KH. A. Wahab Hasbullah

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (178.1 KB)

Abstract

Service quality is the key to success to be able to satisfy consumers because through good service then the company will give a good impression to consumers This type of research is quantitative, namely research methods based on the philosophy of positivism, used to examine certain populations or samples, data collection using research instruments, data analysis is quantitative/statistical, with the aim of testing predetermined hypotheses. Based on the level of explanation (level of clarity), this study uses associative analysis. Data collection techniques using questionnaires and interviews. The respondents of this study were students of KH.A.Wahab Hasbullah University totaling 100 people. The result of this research is that there is a significant influence between service quality and company reputation. The results of the measurement of simple linear regression analysis of 0.863 are included in the strong/high correlation. While the value of r square is 0.745, which means that the service quality variable contributes 74.5% influence on the company's reputation.

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