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Andy Mulyana
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jelajah@ecampus.ut.ac.id
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Program Studi Pariwisata Universitas Terbuka Jalan Cabe Raya, Pondok Cabe, Pamulang, Tangerang Selatan 15437, Banten - Indonesia
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INDONESIA
JELAJAH: Journal of Tourism and Hospitality
Published by Universitas Terbuka
ISSN : -     EISSN : 2685094X     DOI : https://doi.org/10.33830/jelajah
Core Subject : Humanities, Social,
Humanities Social Sciences
JELAJAH: Journal of Tourism and Hospitality, teregistrasi dengan ISSN (Online): 2685-094X , merupakan media untuk menyebarluaskan hasil penelitian terkait pariwisata dan hospitality yang disajikan berdasarkan kaidah penulisan ilmiah.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Tourism, Leisure and Hospitality Management
Articles 4 Documents
 1 
Search results for , issue "Vol. 4 No. 1 (2022)" : 4 Documents clear
THE EFFECT OF HYGIENE SANITATION AND PROMOTION ON PURCHASE DECISIONS AT FAVELA SUNSET CAFE BOGOR Riani P. Ishak; Faisal Rabbania
JELAJAH: Journal of Tourism and Hospitality Vol. 4 No. 1 (2022)
Publisher : Universitas Terbuka

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33830/jelajah.v4i1.3102

Abstract

Cleanliness and sanitation are the most important things that must be considered to ensure that the products served to customers are safe and free from various viruses and bacteria. These issues, Hygiene Sanitation, and promotion must be considered by food and beverage entrepreneurs to increase the interest of buyers. The purpose of this study was to determine whether or not Hygiene Sanitation and Promotion influenced the purchase decisions at Favela Sunset Cafe Paledang, Bogor. The research method used is quantitative research. The data analysis used in this study consisted of multiple linear regression analysis with SPSS V 20.0. The result of the study concluded that the Effect of Hygiene Sanitation and Promotion on Purchase Decisions at Favela Sunset Cafe Paledang Bogor had a positive and significant influence.
TOURISM DEVELOPMENT DURING THE COVID-19 PANDEMIC IN BATU CITY, EAST JAVA Mohammad Hidayaturrahman; Rillia Aisyah Haris; Imam Hidayat
JELAJAH: Journal of Tourism and Hospitality Vol. 4 No. 1 (2022)
Publisher : Universitas Terbuka

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33830/jelajah.v4i1.3391

Abstract

Covid-19, which has occurred since 2020 until now, has not only caused problems in the health sector, but also in the economy, including the tourism sector. This study was conducted to find out how the impact of the COVID-19 pandemic on the tourism sector in Batu City, East Java. In addition, this study was conducted to reveal how the strategy was carried out by the Batu City Government, East Java in developing the tourism sector after the COVID-19 pandemic. This study uses descriptive qualitative research methods, which describe the impact of the COVID-19 pandemic on the tourism sector in Batu City, East Java. In addition, it also described the efforts made by the Batu City Government to restore the tourism sector after being hit by the COVID-19 pandemic. Data collection in this study used a technical focus group discussion (FGD) with various parties involved in managing the tourism sector in Batu City, East Java. In addition, in-depth interviews and document searches were conducted. This research conducted in 2021 found that the impact of COVID-19 on the tourism sector of Batu City was quite large. There has been a decline of up to 75% in the number of tourists, which directly has an impact on the increase in the number of poor people. Efforts are being made by the Batu City Government, East Java to restore the tourism sector, by ensuring that tourism actors in Batu City implement health protocols, and sterilize tourism actors and visitors by intensively vaccinating. This is expected to create trust in tourists who want to return to visit Batu City.
ANALYSIS OF HOMESTAY LODGING PROMOTION IN MANINJAU VILLAGE Nabilla Almira Lamis; Yuliana Yuliana; Feri Ferdian
JELAJAH: Journal of Tourism and Hospitality Vol. 4 No. 1 (2022)
Publisher : Universitas Terbuka

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33830/jelajah.v4i1.3726

Abstract

Homestay in Maninjau Village is a simple type of lodging that only relies on a few rooms to be rented out to tourists and managed by the community. The purpose of this study is to analyze how homestay inn managers in Maninjau Village promote their lodging in terms of the media used and how homestay inn managers in Maninjau Village promote their lodging in terms of the manager's accuracy in choosing and using promotional media. Data collection techniques used are interviews, observation, and documentation. The informant determined in this study is Purpose Sampling, which is a technique of collecting data sources that are needed with certain considerations. The type of research used is descriptive with qualitative data consisting of five indicators, namely Advertising/Marketing, Personal Sales, Sales Promotion, Public Relations, and Word of Mouth. Data collection techniques used are interviews, observation, and documentation. It was concluded that there were two findings obtained. The general finding is that homestay managers in Maninjau Tourism Village have begun to understand that promotion is very important to increase homestay income. Managers have used advertising promotion media both in print media using business cards or relying on the internet. Managers are also starting to understand how they can promote homestays in a very simple way. Even so, there is a need for monitoring and increasing knowledge about promotion. Not only with hardcopy media and the internet, but promotions also require suggestions, comments, and criticisms to help improve homestay shortcomings and minimize the same mistakes in the future.
STRATEGY FOR DEVELOPMENT OF TOURISM ATTRACTION AT KAMPUNG ADAT RIMBO TAROK PAUH IX KOTA PADANG Jihan Aulia Fatin; Feri Ferdian
JELAJAH: Journal of Tourism and Hospitality Vol. 4 No. 1 (2022)
Publisher : Universitas Terbuka

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33830/jelajah.v4i1.3737

Abstract

Kampung Adat Rimbo Tarok Pauh IX is a traditional village tourist attraction with the theme of the Thematic Village of Traditional Village, which was newly established on Friday, October 22, 2021, by the Mayor of Padang Hendri Septa. Kampung Adat Rimbo Tarok Pauh IX has an attraction, namely the Gadang Kajang Padati House. Not only that, Kampung Adat Rimbo Tarok Pauh IX also has other attractions in the arts, namely randai, silek, and bamain rago-rago. The purpose of this study was to describe the internal and external factors of tourist attraction in the Kampung Adat Rimbo Tarok Pauh IX, Padang City, including corn plantations, small stages, and Bamain Rago-rago, as well as formulate a strategy for developing tourism objects in Kampung Adat Rimbo Tarok Pauh IX, Padang city. Data collection techniques were carried out through interviews, observation, and documentation. The data analysis technique used is data reduction, data presentation, and conclusion drawing. The results of this study indicate that the tourism attraction development strategy based on 4A Tourism through a SWOT analysis has strengths, weaknesses, opportunities, and threats in the field of attraction, accessibility, amenity, and ancillary.

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