cover
Article Per Year (5 Year)
All
Home Page
OAI Link
Editorial Team
Contact
Reviewer
Google Scholar
Contact Name
yogi prasetyo
Contact Email
yogiprasetyo@upi.edu
Phone
+6285798988077
Journal Mail Official
ijdb@upi.edu
Editorial Address
Jl. Dadaha No.mor 18, Kahuripan, Kec. Tawang, Tasikmalaya, Jawa Barat 46115 Phone: 085798988077
Location
Kota bandung,
Jawa barat
INDONESIA
Indonesian Journal of Digital Business
Published by Universitas Pendidikan Indonesia
ISSN : 27980014     EISSN : 27982432     DOI : -
Core Subject : Economy, Science, Engineering,
Computer Science & IT Economics, Econometrics & Finance Engineering
Marketing Management Human Resource Management Financial Management Strategic Management Accounting Entrepreneurship Software engineering Data Mining Iot Multimedia and Game Database Technologies and Applications AI/ML Data Science Information technology
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Sistem Informasi Menejemen
Articles 4 Documents
 1 
Search results for , issue "Vol 3, No 1 (2023): Indonesian Journal of Digital Business" : 4 Documents clear
NATIONAL INFORMATION COMMUNICATION TECHNOLOGY POLICY AND TEACHING QUALITY IN NIGERIAN UNIVERSITIES Ugo Chuks Okolie
Indonesian Journal of Digital Business Vol 3, No 1 (2023): Indonesian Journal of Digital Business
Publisher : Universitas Pendidikan Indonesia (UPI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17509/ijdb.v3i1.54950

Abstract

This study examines national information communication technology policy and its impact on teaching quality in Nigerian universities. This study adopted qualitative research design as it relies on secondary data collected from books, journal articles and internet sources, and were content  analyzed in relation to the scope of the study. This study is anchored on Technology Organization Environment model which offers analytical explanations on information communication technology policy implementation and teaching quality in higher educational institutions. The study concludes that the integration of information communication technology into educational system has been identified as a critical catalyst to achieving quality of teaching and learning across the globe, and since academic quality is the primary objective of Nigerian universities and has been pursued traditionally for decades, it thus becomes important to source for role or outcome specific technologies that can be used to substitute or improve the traditional teaching practices. This study therefore recommends among others that Nigeria government should intensify effort to invest more on information communication technology infrastructures aimed at improving teaching quality in Nigerian universities.
Analisis Pengaruh Shopping Lifestyle dan Service Convenience Terhadap Perilaku Impulse Buying Pengguna E-Commerce di Jawa Barat Risma Rahatuningtyas; Syti Sarah Maesaroh; Asep Nuryadin
Indonesian Journal of Digital Business Vol 3, No 1 (2023): Indonesian Journal of Digital Business
Publisher : Universitas Pendidikan Indonesia (UPI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17509/ijdb.v3i1.56474

Abstract

Dewasa ini, perkembangan teknologi pada sektor ekonomi turut mempengaruhi cara hidup masyarakat. Kemudahan dalam mengakses teknologi dan informasi membuka peluang hadirnya ekonomi digital. E-Commerce menjadi platform  yang banyak digunakan dalam perdagangan digital. Berbagai kemudahan tersebut berdampak pada meningkatnya pola konsumsi masyarakat sehingga masyarakat melakukan keputusan pembelian secara mendadak atau impulse buying.  Impulse buying dapat memberikan efek negatif terhadap kestabilan keuangan dan pola konsumsi masyarakat. Penelitian ini bertujuan untuk mengetahui faktor apa saja yang dapat mempengaruhi impulse buying. Penelitian ini menggunakan metode penelitian kuantitatif menggunakan SPSS 25 untuk menguji variabel independen yaitu shopping lifestyle dan service convenience terhadap variabel dependen yaitu impulse buying. Subjek pada penelitian ini adalah masyarakat Jawa Barat pengguna E-Commerce  Tokopedia, Shopee, Lazada, Bukalapak, dan Blibli. Hasil penelitian menunjukan bahwa variabel shopping lifestyle berpengaruh secara negatif terhadap impulse buying dan service convenience berpengaruh secara positif terhadap impulse buying. Pengaruh shopping lifestyle dan service convenience secara simultan terhadap impulse buying sebesar 68,7% sedangkan sisanya dipengaruhi oleh variabel lain yang tidak diteliti.
Analysis of the Effect of Shopee Affiliate Marketing on Increasing Consumer Purchase Interest Tasya Susilawati
Indonesian Journal of Digital Business Vol 3, No 1 (2023): Indonesian Journal of Digital Business
Publisher : Universitas Pendidikan Indonesia (UPI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17509/ijdb.v3i1.57262

Abstract

Advances in technology increasingly have an impact on consumer buying interest which is now growing. However, the problem was found in the Shopee marketplace which experienced an error for two days. The purpose of this research is to analyze the technology acceptance model through Shopee affiliate marketing as an effort to increase consumer buying interest. This study uses an associative quantitative approach by collecting data through questionnaires distributed online on social media. The population of this research is Shopee users in Bandung with an age range of 17-30 years with a sample of 210 respondents, but this research managed to collect 215 respondents. The data analysis technique used in this study is a simple linear regression data analysis technique with the help of SPSS tools. The results of this study indicate that Shopee affiliate marketing has a positive and significant effect on purchase intention. This is based on the calculated t value of 8.341 with a significance value of 0.000 where the significance value is less than 0.05 (0.000 0.05). Thus, the better the performance of Shopee Affiliate Marketing on the Shopee marketplace, the higher the consumer's buying interest.
THE INFLUENCE OF VIRAL MARKETING AND INFLUENCER MARKETING AGAINST PURCHASE INTENTION TIKTOK ACCOUNT @Somethincofficial fransiska perintis br lumban gaol
Indonesian Journal of Digital Business Vol 3, No 1 (2023): Indonesian Journal of Digital Business
Publisher : Universitas Pendidikan Indonesia (UPI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17509/ijdb.v3i1.57837

Abstract

The purpose of this study is to ascertain how viral marketing and influencer marketing on TikTok influence consumers' intent to purchase Somethinc items. Data for this study were gathered quantitatively utilizing survey methods. A survey distributed via Google Form served as the research tool. In this study, 414 respondents who followed @somethincofficial on TikTok served as samples. Multiple linear analysis and descriptive analysis are the analysis methods employed. The findings of this study indicate that influencer marketing has an impact on purchase intention on TikTok accounts @somethincofficial whereas viral marketing has an impact on those accounts.  Influencer marketing and viral marketing both influence future purchases. Based on the findings of the ability of independent variables to determine the coefficient of determination (viral marketing), The independent variable (and influencer marketing) in this study affects the dependent variable by 54%, while other variables in the study account for the remaining 46% (1 - 0.540).

Page 1 of 1 | Total Record : 4

 1 

Filter by Year

2023 2023


Reset
Filter By Issues
All Issue Vol 4, No 2 (2024): Indonesian Journal of Digital Business Vol 4, No 1 (2024): Indonesian Journal of Digital Business Vol 3, No 2 (2023): Indonesian Journal of Digital Business Vol 3, No 1 (2023): Indonesian Journal of Digital Business Vol 2, No 2 (2022): Indonesian Journal of Digital Business Vol 2, No 1 (2022): Indonesian Journal of Digital Business Vol 1, No 2 (2021): Indonesian Journal of Digital Business Vol 1, No 1 (2021): Indonesian Journal of Digital Business