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Golden Ratio of Mapping Idea and Literature Format
Published by Manunggal Halim Jaya
ISSN : -     EISSN : 27766381     DOI : https://doi.org/10.52970/grmilf
Core Subject : Economy, Science, Education, Social,
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Library & Information Science Social Sciences
The Golden Ratio of Mapping Idea and Literature Format (GRMILF) is the first innovative journal in the world that collects and resumes prior research / recent studies. The Golden Ratio of Mapping Idea and Literature Format (GRMILF) aims to make it easier for global readers to get and read resumes from various summaries of research results concisely and clearly. Therefore, the Golden Ratio of Mapping Idea and Literature Format is expected to make it easier for scholars to find research gaps and target the SOTA (State-of-the-art) and novelty in their development. The scope of the article in the Golden Ratio of Mapping Idea and Literature Format (GRMILF) is multidisciplinary and (or) interdisciplinary expertise.The Golden Ratio of Mapping Idea and Literature Format (GRMILF) accepts various approaches in literature reviews (e.g., mapping literature, bibliometric, systematic literature review, etc.).
Arjuna Subject : Umum - Umum
Articles 11 Documents
 1   2 
Search results for , issue "Vol. 4 No. 2 (2024): February - June" : 11 Documents clear
The Effect of Experiential Marketing and Emotional Marketing on Customer Satisfaction Muheril, M.; Asia, Nur Asia; Tamin, T.
Golden Ratio of Mapping Idea and Literature Format Vol. 4 No. 2 (2024): February - June
Publisher : Manunggal Halim Jaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52970/grmapb.v4i2.685

Abstract

This study aims to determine the effect of Experiential Marketing and Emotional Marketing variables on Customer Satisfaction at Aqila Ramlan Tailor Textile Mamuju Sewing Business. The research method used quantitative methods with primary data using a questionnaire. Respondents in the study were all customers who made purchases of Aqila Ramlan Tailor Textile Mamuju Sewing Business; the sample used an accidental sampling technique with a sample size of 30 respondents. The formula in this study uses multiple linear regression, validity test, reliability test, multiple linear regression, t-test, and F test. This study's results indicate that experiential and emotional marketing positively and significantly affect customer satisfaction at Aqila Ramlan Tailor Textile Mamuju Sewing Business. Experiential Marketing and Emotional Marketing simultaneously impact substantially purchasing decisions at the Aqila Ramlan Tailor Textile Mamuju Sewing Business.

Page 2 of 2 | Total Record : 11

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