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Reza Widhar Pahlevi
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Jl. Perintis Kemerdekaan Jl. Gambiran, Pandeyan, Kec. Umbulharjo, Kota Yogyakarta, Daerah Istimewa Yogyakarta 55161
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INDONESIA
Journal Competency of Business
Published by Universitas Cokroaminoto Yogyakarta
ISSN : 28072650     EISSN : 27771156     DOI : https://doi.org/10.47200/jcob.v5i02
Core Subject : Economy, Science, Social,
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences
Journal Competency of Business is a peer-reviewed journal published twice a year (July and December) by the Management Study Program at Universitas Cokroaminoto Yogyakarta. Journal Competency of Business discusses management and business broadly and its applications, especially for research relevant to management practices (finance, marketing, operations and human resources) and developing business strategies. It includes the study of how work is done (descriptive) and / or should be done (normative) in various organizational forms, whether in for-profit or non-profit companies, private or public sector institutions, or formal or informal social networks. Topics covered include, but are not limited to: 1. Business & Management Strategy 2. Corporate Governance & Corporate Social Responsibility 3. Entrepreneurship 4. Leadership & Strategy Negotiation 5. Strategic Finance & Investment Management 6. Marketing Management and Market ResearchComputing & Technology Management 7. Innovation & Knowledge-Based Management 8. Islamic Business & Entrepreneurship 9. Operations and Production Management 10. Banking and banking products
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 5 Documents
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Search results for , issue "Vol 3 No 2 (2019): Journal Competency of Business" : 5 Documents clear
ANALISIS PENGARUH PERSEPSI HARGA TERHADAP PERILAKU PEMBELIAN PRODUK KEBUTUHAN SEHARI-HARI (STUDI PADA INDO GROSIR JALAN MAGELANG) Wirawan Seto Putro
Journal Competency of Business Vol 3 No 2 (2019): Journal Competency of Business
Publisher : Program Studi Manajemen

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (438.119 KB) | DOI: 10.47200/jcob.v3i2.671

Abstract

This empirical research is intended to determine the relationship between consumer perceptions of the role of negative prices (Value Consciousness, Price Consciousness, Coupon Proneness, Sale Proneness, and Price Mavenism) with the role of positive prices (Price Quality Schema and Prestige Sensitivity). In this study the data were obtained through distributing questionnaires to 250 respondents, namely consumers who were making a purchase or those who had made a purchase at Indogrosir Jalan Magelang Yogyakarta. Based on the results of data analysis with SEM analysis with the AMOS program showed that there was an influence of negative variables. role price on positive role price, there is a negative role price influence on Value Consciousness in the role of negative prices, there is a negative role price influence on Price Mavenism on the role of negative prices, there is a negative influence role price on Price Consciousness on the role of negative prices, there is a negative role effect price on Sale Proneness on the role of negative prices, there is a negative influence on the role price on Coupon Proneness on the role of negative prices, there is a positive influence on the role price on Price quality schema on the role of negative prices and there is a positive influence on the role price against Prestige sensitivity.
ANALISA FAKTOR MOTIVASI BERWIRAUSAHA DI ERA INDUSTRI 4.0 PADA MAHASISWA UNIVERSITAS SARJANAWIYATA TAMANSISWA YOGYAKARTA Muh Ali Wafa; Heri Prasetyo
Journal Competency of Business Vol 3 No 2 (2019): Journal Competency of Business
Publisher : Program Studi Manajemen

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (436.545 KB) | DOI: 10.47200/jcob.v3i2.672

Abstract

The purpose of this study was to find out and analyze motivation factors for entrepreneurship in the industrial era 4.0 in Sarajanawiyata Tamansiswa University Yogyakarta students. The population in this study were students of the University of Sarjanawiyata Tamansiswa Yogyakarta with a sample of 100 people. The sampling technique uses the Simple Random Sampling method, which is a type of probability sampling, where the researcher selects the sample by giving equal opportunities to all members of the population to be determined as sample members. The type of data used is primary data collected using a questionnaire distributed to employees. The analytical method used is multiple linear regression with a significant level of 5% (α = 0.05). The results of this study indicate that motivation for entrepreneurship is influenced by interest in entrepreneurship, environmental factors, significant attitudinal factors where Fcount (9,747)> Ftable (2.70). Entrepreneurship motivation is each influenced by the interest in entrepreneurship where t count (3.793)> t table (1.66). Entrepreneurial motivation is influenced by environmental factors where t counts (1.582)> t table (1.66). Entrepreneurial motivation is not influenced by attitude factors where t count (-1.753) <t table (1.66). Based on the test results of the coefficient of determination (R2), it can be explained that entrepreneurship motivation is influenced by independent variables (interest in entrepreneurship, environmental factors, and attitude factors) of 21.1% while the remaining 78.9% is influenced by other factors not included in the study. This study will invite other researchers, in order to analyze the factors outside the research, because it is suggested to the next researcher to examine the reasons why entrepreneurial motivation is influenced by other factors other than the interests of entrepreneurship, environmental factors, and attitude factors.
ANALISIS FAKTOR-FAKTOR YANG MEMPENGARUHI MINAT BELI ONLINE SHOP KONSUMEN (STUDI KASUS PADA MAHASISWA DI UNIVERSITAS ISLAM INDONESIA) Rizal Ardiansyah
Journal Competency of Business Vol 3 No 2 (2019): Journal Competency of Business
Publisher : Program Studi Manajemen

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (516.647 KB) | DOI: 10.47200/jcob.v3i2.673

Abstract

This empirical research is intended to determine the effect of financial risk, product risk, convenience risk, non-delivery risk, infrastructure variables, and return policy on consumer attitudes, to determine the effect of attitudes on consumer online shop buying interest, to determine the effect of financial risk, product risk. , convenience risk, non-delivery risk, infrastructure variables, return policy, and attitudes towards consumers 'online shop buying interest, to determine the influence of consumer behavior factors which are the most dominant in influencing consumers' online shop buying interest. The object of this research is the students of the Islamic University of Indonesia using 96 active student respondents as the research sample. Data analysis used Multiple Regression Analysis using a data processing program, namely SPSS for Windows Release 17.00. Based on the results of the analysis shows that there is a significant influence between financial risk, product risk, convenience risk, non-delivery risk, return policy, and infrastructure on online shopping attitudes, the product risk dimension has a dominant influence on online shopping attitudes, there is a significant influence between online shopping attitudes. With buying interest, there is a significant influence between the risk and attitude of online shopping on consumer buying interest and the dimensions of online shopping attitudes have a dominant influence on consumer buying interest.
ANALISIS STRATEGI PEMASARAN PADA PERUSAHAAN PRODUK BERAS ROSITA DI KEDIRI JAWA TIMUR Anto Rujianto
Journal Competency of Business Vol 3 No 2 (2019): Journal Competency of Business
Publisher : Program Studi Manajemen

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (526.583 KB) | DOI: 10.47200/jcob.v3i2.674

Abstract

In formulating its business strategy, the company must be clear and the selected strategy must be in accordance with the vision, mission, competence and excellence which are owned by the company. The analytical tool used to evaluate express and measure events or trends that occur outside the company is a matrix evaluation of external factors (EFE) which generates opportunities and threats, in an organization, so that it can formulate strategies to take advantage of opportunities and avoid or mitigate the impact of threats. To analyze the competition, the company carried out five forces model of competition. While the internal factor evaluation matrix (IFE) is used to evaluate, express and measure events or trends that occur inside the company such as the strengths and weaknesses of the company; then it carried out a SWOT analysis (Strength, Weakness, Opportunity, Threat) which is a series combination of external analysis and internal analysis, thus allowing known about alternatives to the strategy obtained. Based on the analysis results which are conducted by using Michael Porter's model of five powers, it indicated that the rice supply in Kediri industry is still attractive. It is characterized by the value of interest based on the analysis of competition in the industry in the high category, the Rice Products Company “Rosita” have to constantly do a competition to gain market position with efforts to give priority to quality competition, product and price to improve service or satisfaction guarantee. Given the area known as the East Java area of ​​a large agricultural producer; it is a great opportunity in obtaining these benefits, it must be addressed by the businesses by formulating and implementing a reliable strategy in an effort to win the competition
DETERMINAN NILAI PELANGGAN & IMPLIKASINYA TERHADAP LOYALITAS KONSUMEN DI BANK SYARIAH WILAYAH DKI JAKARTA Hanan Wihasto; Novi Widiastuti
Journal Competency of Business Vol 3 No 2 (2019): Journal Competency of Business
Publisher : Program Studi Manajemen

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (452.294 KB) | DOI: 10.47200/jcob.v3i2.675

Abstract

The purpose of this study was to determine and analyze the effect of Marketing Communications on Customer Value. To know and analyze the influence of product quality on Customer Value. To know and analyze the influence of Distribution Channels for Customer Value. To know and analyze the effect of Marketing Communications, Product Quality and Distribution Channels together on Customer Value. To know and analyze the impact of the Consumer LoyaltyMarketing Communications. To know and analyze the influence of product quality on Consumer Loyalty. To know and analyze the influence of Distribution Channels for Consumer Loyalty. To know and analyze the effect on the Customer Value Customer Loyalty. To know and analyze the effect of Marketing Communications, Product Quality, Distribution Channels andCustomer Value jointly against Consumer Loyalty. The method used is survey method descriptive and explanatory survey with asample size of 435 respondents, as well as data analysis method used is SEM (Structural Equation Modelling) with LISREL 8.80. Based on the results of the study, then obtained the following findings: Marketing Communications positive and significant impact on Customer Value. Product quality and significant positive effect on Customer Value. Distribution Channels positive and significant impact on Customer Value. Marketing Communication, Product Quality and Distribution Channels simultaneously positive and significant impact on Customer Value. Partially Marketing Communications dominant contribution in influencing the Customer Value. Marketing Communications positive and significant impact on consumer loyalty. Product quality and significant positive effect on consumer loyalty. Distribution Channels positive and significant impact on consumer loyalty. Customer Value positive and significant impact on consumer loyalty. Marketing Communication, Product Quality, Distribution Channels and Customer Value simultaneously positive and significant impact on consumer loyalty. Partially Marketing Communications dominant contribution in influencing consumer loyalty.

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