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Jurnal Multidisiplin Dehasen (MUDE)
Published by Universitas Dehasen Bengkulu
ISSN : -     EISSN : 28281799     DOI : https://doi.org/10.37676/mude
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Jurnal Multidisiplin Dehasen (MUDE) sedang membuka peluang untuk publikasi artikel jurnal. Jurnal ini berfokus pada topik: Humaniora : Seni, Sejarah, Bahasa, Sastra, Musik, Filsafat, Agama, Teater. Ilmu Sosial : Geografi, Sosiologi, Pendidikan, Ilmu Politik, Hukum, Kebijakan, Administrasi Publik, Tinjauan Sosial, Seni, Sejarah, Filsafat, Antropologi Manajemen : Perdagangan, Ekonomi, Keuangan, Akuntansi, Tata Kelola Perusahaan, Manajemen Sumber Daya Manusia, Manajemen Pemasaran, Pelatihan dan Pengembangan Manajemen Mutu Teknik : Teknologi Informasi, Aplikasi Komputer, Sistem Informasi, Teknik Sipil, Teknik Mesin, Teknik Kimia, Teknik Elektro, Fisika Ilmu Kesehatan : Kedokteran, Kesehatan, Keperawatan, Kebidanan, Penelitian Klinis, Farmasi, Farmasi, Farmakognosi, Farmakologi, Fitokimia Biologi : Botani, Biosains, Mikrobiologi, Bioteknologi, Biologi Klinis, Biologi Molekuler, Biokimia, Pertanian, Kimia, Lingkungan dan Ekologi, Ilmu Pangan, Nutrisi, Ilmu Tumbuhan, Entomologi, Zoologi, Perikanan Pendidikan Jasmani : Olahraga, Yoga, Fisioterapi, Fisiologi, Kesehatan.
Arjuna Subject : Umum - Umum
Articles 23 Documents
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Search results for , issue "Vol 3 No 4 (2024): Oktober" : 23 Documents clear
Korelasi Rambut Berwarna dengan Stigma Kecantikan Perempuan Urban : Studi Kasus Kota Semarang Ulfah, Nisa Alif
Jurnal Multidisiplin Dehasen (MUDE) Vol 3 No 4 (2024): Oktober
Publisher : LPPJPHKI Universitas Dehasen Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/mude.v3i4.6511

Abstract

This study aims to analyze the correlation between colored hair and beauty stigma faced by urban women in Semarang City using Erving Goffman's social stigma theory. The research employs a qualitative method with a phenomenological approach, collecting data through in-depth interviews with two female participants who frequently dye their hair. The findings reveal that women with colored hair encounter various forms of social stigma, including physical stigma, character stigma, and group stigma. Colored hair is perceived as deviating from traditional beauty norms that idealize long, straight black hair, leading to verbal harassment, disapproving looks, and discrimination in the workplace. However, these women develop strategies to manage this stigma, such as hiding their hair color with wigs or adjusting their hair color to fit social contexts. Additionally, self-acceptance and confidence are crucial in facing social stigma. This study highlights the complex dynamics between social norms and self-expression in an urban context and underscores the importance of education and increased social awareness to reduce negative stigma associated with colored hair.
Personal Branding "Gemoy"Prabowo (Case Study On The Tiktok Account @Partai Gerindra) Aghisty Firan Marenza; Yanto Yanto; Martha Heriniazwi Dianti
Jurnal Multidisiplin Dehasen (MUDE) Vol 3 No 4 (2024): Oktober
Publisher : Universitas Dehasen Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/mude.v3i4.6555

Abstract

Personal Branding is described as a process or effort to build a unique, strong and relevant self-image in the minds of other people. This involves identifying and building on our personal strengths, abilities, and uniqueness as characteristics that differentiate us from others. One of the social media that reflects Prabowo's branding as "gemoy" is the tiktok account @Partai Gerindra. This research aims to dig deeper into the process of forming Gemoy Prabowo's Personal Branding, especially related to the 'gemoy' image that is seen in his public interactions and increasing popularity and having a significant impact on Tiktok social media. The type of research method used in this thesis is descriptive qualitative research. The importance of this research lies in an in-depth understanding of the relationship between Personal Branding of political figures and public perception of their political image. The theory used is Peter Montoya's theory where Personal Branding marketing is the process of building and strengthening a person's personal image and reputation in the minds of other people. There are eight processes for forming Personal Branding owned by Peter Montonya, namely: 1. Specialization (The Law of Specialization), 2. Leadership (The Law of Leadership), 3. Personality (The Law of Personality), 4. Difference (The Law of Distinctiveness) , 5. Visibility (The Law of Visibility), 6. Unity (The Law of Unity), 7. Firmness (The Law of Peristence), 8. Good name (The Law of Goodwill).The results of the research and discussion are concluded as follows from the results of research conducted on Gemoy Prabowo's Personal Brandingon the Gerindra Party TikTok account, that this Personal Branding has succeeded in creating a strong and positive image among social media users. Gemoy Prabowo was able to build a unique and attractive personal identity by introducing the Gerindra Party to the public via the TikTok platform.
Teknik Akurasi Berita Oleh Humas Basarnas Bengkulu (Studi Pada Pemberitaan Evakuasi Orang Tenggelam) Veldi Yuni Setiawan; Sri Narti; Anis Endang SM
Jurnal Multidisiplin Dehasen (MUDE) Vol 3 No 4 (2024): Oktober
Publisher : Universitas Dehasen Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/mude.v3i4.6593

Abstract

The method used in this research uses a qualitative approach. The research subjects in this study were the Head Office of Basarnas Bengkulu, the operations sub-section and Public Relations staff of Basarnas Bengkulu. Data collection techniques using observation, interviews, and documentation. This study aims to find out the News Accuracy technique by the Public Relations of Basarnas Bengkulu. This research focuses on news accuracy by the Public Relations of Basarnas Bengkulu in obtaining information related to a case/disaster. The results showed that the News Accuracy Technique by the Public Relations of Basarnas Bengkulu can be implemented by conducting Fact Verification and Eyewitnesses as follows: 1. Fact Verification is that the fact verification process is very important in ensuring the truth and reliability of information conveyed to the public. In the context of Basarnas operations, where the delivery of precise and accurate information can have a direct impact on the safety and security of the public, verification of facts becomes the main foundation in the preparation of news. 2. Eyewitnesses i.e. in the news delivery process direct testimony from individuals who were at the scene of the incident provides valuable perspectives and details that cannot be obtained from other sources. By considering eyewitness accounts, Basarnas can supplement the information they receive and ensure the accuracy of the news delivered to the public.
Analisis Semiotika Pesan Moral Dalam Film 200 Pounds Beauty Versi Indonesia Ramadhani Dwi Safitri; Yanto Yanto; Sapta Sari
Jurnal Multidisiplin Dehasen (MUDE) Vol 3 No 4 (2024): Oktober
Publisher : Universitas Dehasen Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/mude.v3i4.6599

Abstract

Film is one of the works of art from mass media that is in great demand by many people, making movies have their own place for many people. Movies also function as a place to convey moral messages, usually in the form of good values that can be used as examples or examples for the audience. In this study, moral messages are depicted in the Indonesian version of the 200 Pounds Beauty movie directed by Ody Harahap in 2023. This research aims to find out what moral messages are contained in the Indonesian version of the 200 Pounds Beauty movie. The research method used is descriptive qualitative research using data collection techniques of observation, documentation, and supporting data from books, articles, and journals. Where data analysis uses Charles Sanders Pierce’s semiotics using the triangle theory of meaning, namely the representamen, object and interpretation. The results of this study indicate that there are seven moral message contents in it, namely First, patience and sincerity are shown by accepting all insults and trials of life gracefully. Second, children's affection for parents is shown in the scene of not leaving parents regardless of their condition. Third, the caring attitude shown in the scene is willing to do anything for someone. Fourth, the meaning of friendship is shown by feeling each other and reminding each other in terms of goodness. Fifth Thinking before acting is that all actions must be taken with consideration not to make people harmed. Sixth love yourself by not listening to others who make us hurt and feel insecure. Seventh honesty shown by revealing to everyone who the real identity is without being covered up again. Film is one of the works of art from mass media that is in great demand by many people, making movies have their own place for many people. Movies also function as a place to convey moral messages, usually in the form of good values that can be used as examples or examples for the audience. In this study, moral messages are depicted in the Indonesian version of the 200 Pounds Beauty movie directed by Ody Harahap in 2023. This research aims to find out what moral messages are contained in the Indonesian version of the 200 Pounds Beauty movie. The research method used is descriptive qualitative research using data collection techniques of observation, documentation, and supporting data from books, articles, and journals. Where data analysis uses Charles Sanders Pierce’s semiotics using the triangle theory of meaning, namely the representamen, object and interpretation. The results of this study indicate that there are seven moral message contents in it, namely First, patience and sincerity are shown by accepting all insults and trials of life gracefully. Second, children's affection for parents is shown in the scene of not leaving parents regardless of their condition. Third, the caring attitude shown in the scene is willing to do anything for someone. Fourth, the meaning of friendship is shown by feeling each other and reminding each other in terms of goodness. Fifth Thinking before acting is that all actions must be taken with consideration not to make people harmed. Sixth love yourself by not listening to others who make us hurt and feel insecure. Seventh honesty shown by revealing to everyone who the real identity is without being covered up again.
Pengalaman Pengguna Ome Tv Di Kalangan Remaja (Studi Fenomenologi Di SMPN 20 Kota Bengkulu) Fristy Reka Oktaviani; Anis Endang; Vethy Octaviani
Jurnal Multidisiplin Dehasen (MUDE) Vol 3 No 4 (2024): Oktober
Publisher : Universitas Dehasen Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/mude.v3i4.6600

Abstract

This research was conducted to find out what the experience of Ome TV users is among teenagers, especially students at SMPN 20 Bengkulu City. This research uses descriptive qualitative research methods. Data collection was carried out through interviews, observation and documentation. The technique for taking research informants uses Purposive Sampling. The results of the research show that the experience of Ome TV users among teenagers, especially students at SMPN 20 Bengkulu City, occurs in two phases, namely: Because of Motives or past motives, namely at this stage the students use the Ome TV Application because they have a high sense of fun and curiosity. try several interesting features such as random videos to chats and In Order Motive or future motifs, namely at this stage the student uses the Ome TV application as a place to express themselves, develop English language skills and increase relations or acquaintances to invite them to play online games. . In this research, it turns out that there are many things that can improve their abilities, including developing English language skills, they are more creative and they also find friends who share their hobby in playing online games. Behind this, the author also found negative things from the impact of using the Ome TV application on students at SMPN 20 Bengkulu City, such as a lack of socializing with their classmates and finding random vulgar videos through the Ome TV application media.
Analisis Peran Humas Melalui Guest Experience Leader Dalam Meningkatkan Pelayanan Di Mcdonald’s Bengkulu Muhammad Afif Syaputra; Sapta Sari; Maryaningsih Maryaningsih
Jurnal Multidisiplin Dehasen (MUDE) Vol 3 No 4 (2024): Oktober
Publisher : Universitas Dehasen Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/mude.v3i4.6606

Abstract

This research aims to find out the role of Public Relations through the Guest Experience Leader (GEL) in improving service at McDonald's Bengkulu. This research is qualitative research. To analyze the researcher used Ruslan Efendi's theoretical analysis technique (Communicator, Relationship, Back Up Management and Corporate Image). The research results show that there is a role for GEL in improving service at McDonald's Bengkulu. GEL plays a role as a communicator who can ensure customers get a good impression during their visit to McDonald's Bengkulu, GEL's role as a Relationship Shop GEL must be able to build positive relationships through a good approach to customers and mutual benefits, GEL's role as Back Up Management GEL must be able to inspire, motivating and providing team training if necessary so they can work better, as Corporate Image GEL plays a role in maintaining the good name of the company as best as possible
Analisis Hambatan Guru Dalam Penggunaan Media Pembelajaran Berbasis Audio Visual Pada Mata Pelajaran Ekonomi Di SMAN 7 Empat lawang Yusti Anggun Tiara; Bahrin Bahrin; Duharman Duharman; Ade Irma Suryani
Jurnal Multidisiplin Dehasen (MUDE) Vol 3 No 4 (2024): Oktober
Publisher : Universitas Dehasen Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/mude.v3i4.6611

Abstract

This research aims to determine teachers' barriers to using audio-visual based learning media in economics subjects at SMAN 7 Empat Lawang. This type of research is descriptive qualitative with the object being teacher barriers in using audio-visual based learning media in economics subjects at SMAN 7 Empat Lawang and the research subjects are 3 teachers in economics subjects. Data collection techniques use observation, interviews and documentation. The results of the research show that there are several obstacles for teachers in using audio-visual based learning media in economics subjects at SMAN 7 Empat Lawang, namely lack of time in making power points, feeling comfortable with other methods, lack of teacher skills and creativity, teachers not being fluent in using IT. , it is difficult to find videos that match the material, and there are problems with the internet network.
Kemampuan Komunikasi Interpersonal Guru Dengan Siswa Dalam Pembelajaran IPS Di SMP 21 Kota Bengkulu Lidya Asmara; Suharmi Suharmi; Herwan MDK
Jurnal Multidisiplin Dehasen (MUDE) Vol 3 No 4 (2024): Oktober
Publisher : Universitas Dehasen Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/mude.v3i4.6612

Abstract

This research aims to determine the interpersonal communication skills of teachers and students in the social studies learning process at SMPN 21 Bengkulu City. The research method used was quantitative descriptive research with research subjects involving 36 class VIII students. Data collection techniques use observation, questionnaires and documentation. The research results show that the teacher's interpersonal communication skills with students in the learning process are quite good. This can be proven by the results of data analysis, the average calculation obtained is 66. Thus, it can be said that if a teacher is able to carry out good interpersonal communication, the students' communication skills in learning will also be higher, but on the contrary, if the teacher's interpersonal communication skills are still low, students' communication skills will also tend to be low. The conclusion from this research is that the teacher's interpersonal communication skills with class VIII students in the social studies learning process at SMPN 21 Bengkulu City are in the Good category. Research can be a basis for teachers to develop their insight and knowledge to improve students' communication skills in the learning process so that they are more effective.
Strategi Media Relations Pt. Angkasa Pura Ii Di Bandar Udara Fatmawati Soekarno Bengkulu Beny Fernando; Anis Endang; Sri Narti
Jurnal Multidisiplin Dehasen (MUDE) Vol 3 No 4 (2024): Oktober
Publisher : Universitas Dehasen Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/mude.v3i4.6619

Abstract

The aim of the research is to determine the media relations strategy carried out by PT Angkasa Pura II at Fatmawati Bengkulu Airport in fostering good relations with the media. This research uses the Four-step Public Relations Process theory by taking the six media PR strategies proposed by Frank Jefkins. This type of research uses a qualitative approach with data collection techniques through observation, in-depth interviews and documentation. The results of this research can be concluded that PT. Angkasa Pura II at Fatmawati Bengkulu Airport in building good relations with the media, namely carrying out various activities such as invitations for coverage at the airport terminal, media visits and providing a wifi network for the media. Apart from that, there are obstacles, namely the large number of media who find it difficult to attend the activities being held.
Proses Komunikasi Antara Budaya Dalam Pernikahan Adat Di Kelurahan Kota Medan Kabupaten Bengkulu Selatan Fiqhri Habib Effendi; Sapta Sari; Vethy Octaviani
Jurnal Multidisiplin Dehasen (MUDE) Vol 3 No 4 (2024): Oktober
Publisher : Universitas Dehasen Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/mude.v3i4.6623

Abstract

The aims of this study to determine the Intercultural Communication Process in Traditional Marriage in Kota Medan Urban Village, South Bengkulu Regency. The method used in this study is qualitative descriptive research. The informants in this study amounted to 7 people consisting of 3 key informants and 4 main informants. The theory used in this study was the Theory of Intercultural Communication Process Aloliliweri, 2011:44. The results of the study show that: 1. Openness of Intercultural Marriage in marriage, the way of communicating uses or uses Indonesian, but occasionally there is the use of Javanese or pesemah language in the marriage so that everyone understands and understands more quickly in the implementation of the marriage. 2. Empathy There was mutual assessment of the couple and criticism of the decisions made by the couple in deciding something for the better in the future in the household. Each couple has a commitment in marriage, especially the problem of residence, some follow their husbands and some still live in their in-laws' house because of other circumstances and considerations. 3. Positive Attitude (positiveness) in a family, praise was reduced to please their partner in terms of dress or appearance even though it was important to add harmony to the family, it was one form of pleasant attention to their partner. 4. Supportive Attitude (supportiveness) there was mutual communication between husband and wife before taking action that must be done to avoid negative traits in acting, what is important is openness in any aspect of marriage. 5. Equality There is a change in attitude after marriage, more assertive, protective and caring for the family, both from the husband and the wife, there was no difference in attention that is differentiated from one another

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