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Aditya Halim Perdana Kusuma Putra
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Journal of Management Sains (JMS)
Published by Universitas Muslim Indonesia
ISSN : 27224937     EISSN : 27224961     DOI : https://doi.org/10.52103/jms
Core Subject : Economy,
Economics, Econometrics & Finance
Publikasi ini memuat karya tulis ilmiah berupa hasil penelitian, kajian teoritis dan penerapan teori, gagasan konseptual, resensi buku baru, Daftar Pustaka dan tulisan dari Akademisi dan Praktisi. Artikel/tulisan di bidang Manajemen dan Bisnis meliputi: 1. Manajemen Keuangan 2. Manajemen Pemasaran 3. Manajemen Sumber Daya Manusia 4. Manajemen Operasional 5. Manajemen Strategi 5. Sistem Informasi Manajemen 6. e-Bisnis dan Etika Bisnis.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 10 Documents
 1 
Search results for , issue "Vol. 6 No. 1 (2025): January - Juni" : 10 Documents clear
Analysis of the Level of Customer Satisfaction with Trans Binjai Transportation Services Putri Hsb, Anisa; Barus, Elida Elfi
Journal of Management Sains (JMS) Vol. 6 No. 1 (2025): January - Juni
Publisher : Doktor Ilmu Manajemen, Universitas Muslim Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52103/jms.v6i1.2041

Abstract

The Binjai City Government is actively working to alleviate traffic congestion by enhancing the quality of its bus-based public transportation system. As part of this effort, the North Sumatra Provincial Transportation Office introduced 22 new Trans Binjai fleets on August 20, 2023, operating on the Binjai-Medan City route to encourage a shift from private vehicle use to public transport. This study aims to analyze passenger characteristics and evaluate their satisfaction levels with Trans Binjai services. The research employs the Customer Satisfaction Index (CSI) and Importance Performance Analysis (IPA) to measure service performance. Findings reveal that most Trans Binjai passengers are female (65%) and predominantly aged 18-28 years (47%). The majority have a high school education (55%) and are self-employed (40%), with a monthly income of less than Rp 2,000,000 (60%). Additionally, 70% of passengers use Trans Binjai primarily for commuting to work. The CSI analysis yielded a satisfaction score of 78%, classifying the service within the “satisfied” category. Meanwhile, IPA analysis indicates that service attributes are distributed across quadrants II and III, signifying that certain aspects require urgent attention. Specifically, safety and comfort are identified as key areas for improvement to enhance overall passenger experience. These findings highlight the need for targeted service enhancements to improve customer satisfaction and further encourage public transportation use. By addressing critical service aspects, the Binjai City Government can strengthen Trans Binjai’s role in reducing traffic congestion and promoting sustainable urban mobility.
Factors Affecting the Determination of Minimum Wages for the People of Binjai City Harahap, Eko Aulia; Herlina, Sri
Journal of Management Sains (JMS) Vol. 6 No. 1 (2025): January - Juni
Publisher : Doktor Ilmu Manajemen, Universitas Muslim Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52103/jms.v6i1.2042

Abstract

This research discusses the City Minimum Wage which is the minimum standard for employers in determining employee salaries in Binjai. This study aims to determine the significant effect of the Gross Regional Domestic Product (X1) and Labor Force Participation Rate (X2) variables on the City Minimum Wage (Y) in East Binjai District. The type of research used is associative research, which aims to see the relationship between the independent variable and the dependent variable. The data used is quantitative data, and the data source is secondary data with data collection techniques through literature studies and documentation. The analytical tools used include the Classical Assumption Test, Multiple Linear Regression Test, and Hypothesis Test. The results showed that there was no significant influence between Gross Regional Domestic Product (X1) and Labor Force Participation Rate (X2) on the City Minimum Wage (Y) in Binjai, East Binjai District.
Analysis of the Financial Statements of the Binjai City Pamong Praja Police Unit Cooperative 2023 Mariani, Dewi Sartika; Waqqosh, Abi
Journal of Management Sains (JMS) Vol. 6 No. 1 (2025): January - Juni
Publisher : Doktor Ilmu Manajemen, Universitas Muslim Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52103/jms.v6i1.2043

Abstract

This study analyzes the financial performance of the Binjai City Satpol PP Cooperative in 2023 using liquidity, solvency, and profitability ratios. The liquidity ratio is measured using the Current Ratio, which shows a value of 2. This figure indicates that the cooperative has a good ability to meet its short-term obligations, where every Rp.1 liability is supported by Rp.2 current assets. Solvency analysis using Debt to Equity Ratio shows a value of 0.67, which means that equity is greater than total liabilities. This ratio reflects a healthy capital structure with relatively low financial risk. Meanwhile, the profitability analysis measured by Return on Assets (ROA) shows a value of 12%. This shows that the cooperative is able to generate a profit of Rp.0.12 for every Rp1 of assets it owns, which reflects efficiency in asset management. The financial performance of the Binjai City Satpol PP Cooperative is classified as healthy with good liquidity, low solvency level, and fairly high profitability. However, to improve competitiveness and business sustainability, the cooperative is advised to diversify its business to reduce dependence on one source of income. In addition, receivables management needs to be improved by implementing stricter credit policies and more effective collections to keep cash flow healthy. With these strategic measures, the cooperative can maintain its financial stability and improve the welfare of members in a sustainable manner.
Analysis of the Effect of Delivery Service Quality on Customer Satisfaction of PT. JNE Hanafi, Dedi; Harahap, Raja Sakti Putra
Journal of Management Sains (JMS) Vol. 6 No. 1 (2025): January - Juni
Publisher : Doktor Ilmu Manajemen, Universitas Muslim Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52103/jms.v6i1.2044

Abstract

This research aims to test whether there is an influence on the quality of service, on customer satisfaction toward PT. JNE Kota Binjai. The study used primary data with the dissemination of questionnaires. The population in the study is the general public of Jakarta who use jne express delivery service with a sample number of 100 respondents using purposive sampling technique. The data processing method in this search uses structural equation modeling (SEM) by using the SmartPLS 3.0 application. The results of this study show that service quality variables have a significant effect on customer satisfaction. Then variable pricing has no effect on customer satisfaction. Facility variables have no effect on customer satisfaction. Furthermore, the quality of service has a significant effect on trust. Then variable pricing has no effect on trust. Facility variables have a significant effect on trust. Furthermore, customer satisfaction variables directly have no effect on trust. So it can be said that customer satisfaction does not affect customer trust.
Analysis of Perceptions and Aspects of Ease of Transaction Using BYOND Mobile Banking by BSI Mahrani, Dita; Harahap, Raja Sakti Putra
Journal of Management Sains (JMS) Vol. 6 No. 1 (2025): January - Juni
Publisher : Doktor Ilmu Manajemen, Universitas Muslim Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52103/jms.v6i1.2045

Abstract

This study aims to analyze user perceptions of the ease of transactions using the mobile banking applications BYOND by BSI. The research identifies several aspects influencing user comfort and ease of use, including functionality, transaction speed, security, and user interface convenience. The method used is a survey with a questionnaire distributed to users of both applications. The findings show that users of BYOND and BY BSI are generally satisfied with the ease and features offered by both apps, although some security issues still need improvement. Based on these findings, it is recommended that app developers continue to make improvements, particularly in security and user experience to support wider adoption.
Analysis of Street Vendors Income Disparity in Tavip Market, Binjai District, North Sumatra City Novianta Barus, Heni; Elfi Barus, Elida
Journal of Management Sains (JMS) Vol. 6 No. 1 (2025): January - Juni
Publisher : Doktor Ilmu Manajemen, Universitas Muslim Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52103/jms.v6i1.2046

Abstract

This study aims to determine the income disparity of street vendors in Tavip Market, Binjai District, North Sumatra City. This research method uses descriptive quantitative using primary data obtained from surveys, interviews, questionnaires, and documentation from street vendor respondents. The data analysis tool in this study is the Gini Ratio. The results showed that the income distribution of the first class of street vendors was 20%, the second was 25%, the third was 20%, the fourth was 15%, and the fifth was 20% with a total income percent of 100%. The cumulative income in class also shows that the first class is 20%, the second is 45%, the third is 65%, the fourth is 80%, and the fifth is 100%. The value of the Gini Ratio coefficient obtained is 0,35%, indicating that the level of income inequality of street vendors is in the low-income category. This has implications for the tight competition in buying and selling goods, which requires traders to be more creative and innovative in transactions in order to attract more customers.
The Effect of Freezing Shopee Paylater Accounts on BI Checking: Case Study on INSAN Binjai Students Stambuk 2021-2024 Fadila, Ilham; Harahap, Raja Sakti Putra
Journal of Management Sains (JMS) Vol. 6 No. 1 (2025): January - Juni
Publisher : Doktor Ilmu Manajemen, Universitas Muslim Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52103/jms.v6i1.2047

Abstract

Aim for this research is to find out the regulation of OJK (Financial Services Authority) used by OJK and legal protection for prospective Bank Customers for credit rejection cause BI Checking in the shopee application. Method of this research is normative legal research with statute and conceptual approach. Based on result, that BI Checking is used as a tool to check the history of default/bad credit against a prospective customer at a financial institution, both Bank and non-Bank financial institutions. BI Checking is also included as a checking tool in payments using the shopee application, customers who have had a history of default on the shopee application are considered to have a history of default which causes prospective customers to be rejected when applying for credit at the Bank even though the bill has been paid off, the lack of certainty of the customer’s name clearance period must be clarified so that customers when applying for credit at other financial institutions are not constrained.
Factors Driving the Interest of the Community in Caressing Used Goods: Case Study of the Sambu Medan Tax Shopping Center Nazmi Najiha; Sri Herlina
Journal of Management Sains (JMS) Vol. 6 No. 1 (2025): January - Juni
Publisher : Doktor Ilmu Manajemen, Universitas Muslim Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52103/jms.v6i1.2048

Abstract

Interest is defined as a strong inclination or passion towards a particular desire, often manifesting as a longing to acquire specific items, such as clothing or second-hand goods, to fulfil personal needs and desires. This study aims to identify the factors influencing consumer interest in purchasing second-hand goods in Pajak Sambu, Medan City. Employing a qualitative research approach from a descriptive perspective, data were collected through direct interactions with consumers, including interviews and observations conducted at the research site. The study engaged six respondents to gather insights. The findings reveal several key factors that drive consumer interest in second-hand purchases: price, quality, brand, social influences, and style
Management of Catfish Farming in Improving The Economy in The Country is Praising The Economy. South Binjai, Binjai City Satrio, Bagus; Barus, Elida Elfi
Journal of Management Sains (JMS) Vol. 6 No. 1 (2025): January - Juni
Publisher : Doktor Ilmu Manajemen, Universitas Muslim Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52103/jms.v6i1.2057

Abstract

This activity aims to empower the economy of the residents of Puji Dadi Village by developing catfish cultivation. The method used in this activity is a participatory approach. This activity involves the community as a partner and research subject. This study includes the following steps: socialization, training, mentoring, evaluation, and strengthening. Data was collected through secondary data, direct observations, interviews with key informants, and documents. Data were analyzed using data reduction, presentation, and conclusion-drawing techniques. The study results show that community economic management through the development of catfish cultivation has succeeded in improving the community's knowledge, skills, economic, and social aspects. Factors that affect the success of community management are community support and active participation, stakeholder support and cooperation, availability and feasibility of resources, and the application of participatory methods. The long-term impacts of community management are as follows: the community can develop an independent, sustainable, and competitive catfish farming business, the community is able to improve the quality of life, independence, and welfare; The community can contribute to regional development, especially in the fisheries sector.
The Influence of Social Media Marketing and Online Customer Reviews on Buying Interest in TikTok Market Place: Study in Porli Hamlet, Batang Serangan District, Lalat Regency Tarigan, Nika Elisa Br; Herlina, Sri
Journal of Management Sains (JMS) Vol. 6 No. 1 (2025): January - Juni
Publisher : Doktor Ilmu Manajemen, Universitas Muslim Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52103/jms.v6i1.2058

Abstract

This research aims to determine the influence of Social Media Marketing and Online Customer Reviews on Purchase Interest at the Tiktok Market Place (Study in Porli Hamlet, Batang Panggang District, Langkat Regency. This research uses 3 (three) variables, namely, social media marketing and online customer reviews as variables free and purchase intention as the dependent variable. The research design used is quantitative research using multiple linear regression analysis techniques with the help of IBM SPSS version 25.0. The data processing results show that social media marketing variables have a positive and significant effect on purchasing interest. This is shown by the t_(calculated) value of the social media marketing variable which is 3.038. Value t_(count)(3.038) > t_table (1.68385). Then the online customer review variable positively and significantly affects purchasing interest. This is shown by the t_(count) value of the online customer review variable which is 4.762. Value t_(count)(4.762) > t_table (1.68385). Apart from that, social media marketing variables and online customer reviews simultaneously have a positive effect on purchasing interest. This is indicated by the Fcount value of 72.638 which is much greater than Ftable 4.07 and the significance value is 0.00 <0.05, so the hypothesis is accepted.

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