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Brilliant International Journal of Management and Tourism (BIJMT)
Published by Sekolah Tinggi Ilmu Ekonomi Trianandra
ISSN : 2810076X     EISSN : 28278380     DOI : https://doi.org/10.55606/bijmt.v1i3
Core Subject : Economy,
Economics, Econometrics & Finance
Promote recent research results on Management and or Entrepreneurship. Publish only research results on Management (such as Marketing Management, Financial Management, HR Management, Operation/Production Management, Business Management, etc.) and or Entrepreneurship as a knowledge development. BIJMT welcomes papers with the above aims and scopes. The editorial board decides papers to be published in BIJMT after reviewed by appointed reviewers (double blind review)
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 101 Documents
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Digital Marketing Design Through Social Media For Abon Taminye Latuhalat Products In Tupa Hamlet Latuhalat Village, Ambon City Meilissa Claudya Kalatty; Ambarwati Soetiksno; Julius Buyang; Stenly Ronaldo Titioka; Frangky Jansen Louth
Brilliant International Journal Of Management And Tourism Vol 3 No 3 (2023): October: Brilliant International Journal Of Management And Tourism
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/bijmt.v3i3.2916

Abstract

This research aims to carry out digital marketing of Abon Taminye Latuhalat through social media to help UKM Merdeka Bergiat Group increase their product marketing potential. Small and Medium Enterprises or abbreviated UKM is a type of business that plays an important role in increasing the economic growth of a country. One of the SMEs in the city of Ambon, especially in the village of Latuhalat, is a fish floss business with the name "Abon Taminye Latuhalat". However, the problem faced by SMEs is in marketing and promoting their products. This research begins with observing the marketing of Abon Taminye Latuhalat products, by designing digital marketing using social media. The method at this writing uses the waterfall model or often called the linear sequential model or classic life flow, which is modified so that it can be applied. The waterfall model provides a sequential or sequential software life-flow approach starting from analysis, design, implementation, and testing. Based on these results, it can be concluded that the use of social media can be an initial alternative for the Merdeka Bergiat Group to market and promote Abon Taminye Latuhalat products. Sales using social media can be done anytime and anywhere. Therefore, in marketing Abon Taminye Latuhalat products, you must provide clear information such as important information about the product, price, and attractive promotions, so that social media account users when they see the post can receive interesting visual information and be willing to buy or even further explore the account from the post.

Page 11 of 11 | Total Record : 101

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