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Labatila: Jurnal Ilmu Ekonomi Islam
Published by Institut Agama Islam Nahdlatul Ulama Kebumen
ISSN : 26146894     EISSN : 26213818     DOI : https://doi.org/10.33507/labatila
Core Subject : Economy,
Economics, Econometrics & Finance
Jurnal Labatila adalah jurnal kajian ekonomi syariah, lembaga keuangan syariah, dan bisnis syariah. Jurnal Labatila berusaha untuk menyajikan karya ilmiah dalam bentuk tulisan yang mengulas permasalahan perekonomian yang sesuai perspektif syariah. Kajian yang disampaikan dapat berupa kuantitatif maupun kualitatif. Ruang lingkup Labatila terbatas pada Ekonomi Islam, Perbankan dan Keuangan Islam, Manajemen Ekonomi Islam, Hukum Ekonomi Islam, Manajemen Zakat Infaq Shodaqoh dan Wakaf, Kewirausahaan dan Bisnis Islam, Pemasaran Islam, Akuntansi Islam, dll.
Arjuna Subject : Ilmu Ekonomi, Ekonometrika dan Keuangan (semua kategori) - Ilmu Ekonomi, Ekonometrika dan Keuangan (Lain-Lain)
Articles 12 Documents
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Search results for , issue "Vol 6 No 02 (2022)" : 12 Documents clear
Komodifikasi Agama: Sebuah Strategi Pemasaran Maya Kholida; Ita Rodiah
LABATILA : Jurnal Ilmu Ekonomi Islam Vol 6 No 02 (2022)
Publisher : Lembaga Penelitian dan Pengembangan Masyarakat IAINU Kebumen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33507/labatila.v6i02.1026

Abstract

Globalization has a very wide influence, including the shifts that occur in the industrial sector in the era of globalization. There are at least two shifting phenomena in the industrial sector today, namely the phenomenon of shifting from production to consumption issues, and shifting focus of capitalism from exploiting workers to exploiting consumers. Indonesia as a Muslim-majority country makes the Muslim market a very promising field for consumer exploitation for capitalists. The capitalists take advantage of the Islamic religion as a commodity to achieve maximum profit in exploiting Muslim consumers. In the beginning, religion was not something that was a commodity by the capitalists, it was made like a commodity that would bring in a lot of profit. This paper examines the phenomena that occur in society regarding the commodification of the Islamic religion. The purpose of this study is to examine the phenomenon of the commodification of Islam in Indonesia as a marketing strategy targeting the Muslim market. The method used in this research is a literature review or literature review, namely by reviewing and critically examining the findings, ideas, or knowledge in the literature. The result of this research is that in Indonesia the commodification of the Islamic religion absolutely occurs, and is a marketing strategy that is mostly carried out by business actors.
Analisis SWOT terhadap Strategi Pemasaran Syariah Pada WM Boutique di Kabupaten Gowa Lisa Indryawati; Idris Parakkasi; A. Syathir Sofyan
LABATILA : Jurnal Ilmu Ekonomi Islam Vol 6 No 02 (2022)
Publisher : Lembaga Penelitian dan Pengembangan Masyarakat IAINU Kebumen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33507/labatila.v6i02.1027

Abstract

Since a business cannot exist without competition, competition definitely plays an important role in any marketing campaign. No single business can be the sole winner in terms of sales and profits; instead, other businesses will compete for that success. As a result, this leads to a focus on competition in any marketing effort. The aims of this study were (1) to find out the form of the sharia marketing strategy carried out by WM boutique (2) to find out the SWOT analysis of the implementation of the sharia marketing strategy at WM boutique. This type of research uses qualitative and quantitative methods to obtain information. qualitative and quantitative information leads to better research results. This method allows researchers to use several research methods and collect data through inductive and deductive thinking. Collecting multiple data points also solves research problems using different data sources. Research results (1) WM's business continues to improve the quality of its products. Doing so proved impossible to ignore when competing with other industries for customers. In addition, promoting product location and availability helps attract new customers. Because the location is a strategic place, people automatically want to buy goods there. When looking at promotional strategies for online marketing promotions, the focus lies on WM Boutique's promotional strategies. (2) Through SWOT analysis, it is known that WM boutique currently has internal strengths as well as many external opportunities so that in order to continue to exist, WM boutique must be able to take advantage of opportunities and develop its strengths.

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