Wimba: Jurnal Komunikasi Visual
Wimba Jurnal Komunikasi Visual (2085-0948) is a peer-reviewed and open access journal in the field of visual communication and aims to publish academic article and to create discussion among lecturers, students, researchers and professionals in the field of visual communication design, graphic design, heritage-related design, illustration, typography, photography, multimedia interactive design, advertising and social campaign, branding, packaging design, sign system, interface design, visual language, animation, game design and other visual commucation-related fields. Published and organized by Visual Communication and Multimedia Research Group of ITB (Bandung Institute of Technology) since 2009, the journal is published twice a year every July and December. Wimba Jurnal Komunikasi Visual (2085-0948) adalah jurnal peer-review dan akses terbuka di bidang komunikasi visual dan bertujuan untuk mempublikasi artikel akademik serta menciptakan diskusi di antara pendidik, mahasiswa, peneliti dan profesional dalam bidang desain komunikasi visual, desain grafis, desain berbasis budaya tradisi, ilustrasi, tipografi, fotografi, desain multimedia interaktif, periklanan dan kampanye sosial, branding, desain kemasan, marka grafis, desain antarmuka, bahasa rupa, animasi, desain game dan bidang lainnya yang terkait pada komunikasi visual. Jurnal ini dikelola dan diterbitkan oleh Kelompok Keahlian Komunikasi Visual dan Multimedia, FSRD ITB sejak tahun 2009 dan terbit dua kali setahun setiap Juli dan Desember.
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<![CDATA[Advertising in the Dutch East Indies in Search of a Tropical Style ]]>
<![CDATA[Maartje Brattinga]]>
<![CDATA[ Wimba : Jurnal Komunikasi Visual Vol. 6 No. 2 (2014) ]]>
Publisher : <![CDATA[KK Komunikasi Visual & Multimedia Fakultas Seni Rupa dan Desain Institut Teknologi Bandung ]]>
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DOI: 10.5614/jkvw.2014.6.2.1
<![CDATA[This paper discusses advertising in Indonesia in the first half of the twentieth century. A period in which modern life started to emerge and when advertising professionalized. The Dutch colonizer was prominently involved in advertising and founded numerous advertising agencies. Dutch illustrators travelled to the Dutch East Indies to work as advertising artists. Under influence of the Indonesian arts and crafts, and the tropical surroundings they developed a specific Dutch-Indonesian style.]]>
<![CDATA[Perancangan Komik Digital Interaktif "New Ethnicia" : Eksplorasi Visual Storytelling Cerita Rakyat Indonesia ]]>
<![CDATA[Rizal A. Dzulfiqar]]>;
<![CDATA[Alvanov Zpalanzani Mansoor]]>
<![CDATA[ Wimba : Jurnal Komunikasi Visual Vol. 6 No. 2 (2014) ]]>
Publisher : <![CDATA[KK Komunikasi Visual & Multimedia Fakultas Seni Rupa dan Desain Institut Teknologi Bandung ]]>
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DOI: 10.5614/jkvw.2014.6.2.2
<![CDATA[Indonesian folkloree in comic form is still difficult to compete with foreign-made comics both in quality and quantity. Moreover, with Indonesiaâs teens as target market who tend to like comics from abroad, Indonesiaâs folkloree and content in comic may be neglected. In order to prevent those conditions, it required an alternative solution to packaging folkloree through popular visual media among teens such as mobile device. Interactive digital comics in mobile devices may support the presentation of Indonesian folkloree, as long as it designed with the appropriate interactive storytelling and media strategy. This is an action research that delivering solution in form of adigital comic prototype. Through selected aspects of visual storytelling and interactivity theory, data will be analyzed to produce the digital comic formulation from Indonesia folkloree which will work as the foundation of designing interactive digital comics on mobile devices. As the result, the Indonesiaâs folkloree can be delivered through a formulation of combined interactive storytelling and media strategy.]]>
<![CDATA[Tools for Collections Management ]]>
<![CDATA[Alexandra Van Kleef]]>
<![CDATA[ Wimba : Jurnal Komunikasi Visual Vol. 6 No. 2 (2014) ]]>
Publisher : <![CDATA[KK Komunikasi Visual & Multimedia Fakultas Seni Rupa dan Desain Institut Teknologi Bandung ]]>
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DOI: 10.5614/jkvw.2014.6.2.3
<![CDATA[Paintings, sculptures, comic books, computer games, stories, it's all part of our heritage. To keep our heritage and our museum collections safe we need efficient collections management. In the last 20 years much has changed and worldwide standards for collections management were developed. One of those standards is SPECTRUM. SPECTRUM is a freely available standard that is currently used in 40 countries across the world.]]>
<![CDATA[Iklan Layanan Masyarakat Festival Agribisnis 2014 Provinsi Bali ]]>
<![CDATA[Ida Bagus Surya Ardhana]]>;
<![CDATA[Mohamad Tohir]]>
<![CDATA[ Wimba : Jurnal Komunikasi Visual Vol. 6 No. 2 (2014) ]]>
Publisher : <![CDATA[KK Komunikasi Visual & Multimedia Fakultas Seni Rupa dan Desain Institut Teknologi Bandung ]]>
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DOI: 10.5614/jkvw.2014.6.2.4
<![CDATA[Bali is a province in Indonesia that has Hindus people as a majority. Many Hindus in Bali make Bali become a province that so consumptive of fruit because every offerings that made for the ceremony were made by fruit.Fruit that sold in Bali were not only local fruit but also imported. Unfortunately many peoples in Bali still using and consuming the imported fruit for their dailly routine.After seeing this problem, Dinas Pertanian Tanaman Pangan in Bali made a festival to bring information about the usage and excess of holticultura in. But still many farmer as the participant in this festival and Baliness people didn't know because the promotion media about this festival was still not too much to inform all of them.By using interview, observation, and literature writer get the data and analysis to make the concept and the scenario design for public service ad film.Using Television Commercial as the media that can reach every circle from Baliness people to farmer in Bali, expecting the information about Festival Agribisnis can be informed correctly and also using economical approach can changes people paradigm about local fruit that was healty, cheap, and can help economic matters in Bali.]]>
<![CDATA[Visual Identity and Promotion Media for Integrated Tourism of North Jakarta ]]>
<![CDATA[Ratna Sari]]>;
<![CDATA[Didit Widiatmoko Soewardikoen]]>
<![CDATA[ Wimba : Jurnal Komunikasi Visual Vol. 6 No. 2 (2014) ]]>
Publisher : <![CDATA[KK Komunikasi Visual & Multimedia Fakultas Seni Rupa dan Desain Institut Teknologi Bandung ]]>
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DOI: 10.5614/jkvw.2014.6.2.5
<![CDATA[North Jakarta is coastal areas of DKI Jakarta city which has much more opportunity in improving the interesting potential tourism, not only for citizen in Jakarta but also for Indonesian. However, location of various tours which is scattered throughout North Jakarta and the lack of strong visual identity and promotion media for tourism of North Jakarta that can be accessed easily, make a lot of people didn't know about North Jakarta.Data collecting is carried out through observation, interviews, and related literature. Place symbolization approach are used in designing to achieve the visual identity and promotion media that can unite all of tour destinations of North Jakarta. The result from this research is the designing identity visual of North Jakarta Tourist Destinations using symbol and tagline that are readable and memorized easily by target audiences.Visual identity that includes North Jakarta's Tourism logo, icons of North Jakarta's destinations, and also on promotion media will be used in various media such as map, poster, website, x-banner, guide book, ticket, signage, merchandise and social media so they can help tourism of North Jakarta to be more easily recognized by tourist and can attract the tourist to visit the variety of tour destinations at Jakarta Utara.]]>
<![CDATA[The Designing of Illustration Book for River Preservational for Children ]]>
<![CDATA[Taufik Hendra Lukmana]]>;
<![CDATA[Patra Aditia]]>
<![CDATA[ Wimba : Jurnal Komunikasi Visual Vol. 6 No. 2 (2014) ]]>
Publisher : <![CDATA[KK Komunikasi Visual & Multimedia Fakultas Seni Rupa dan Desain Institut Teknologi Bandung ]]>
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DOI: 10.5614/jkvw.2014.6.2.6
<![CDATA[The design project of this illustration book is backgrounded by pollutioned river phenomenon which is happening in Bandung, West Java, Indonesia. The pollution is mainly caused by the people behavior which are likely don't care about nature and neither have insight on what matters on it. This river pollution is reach at endangered level and can lead into health and social problem and affect on the environmental aesthetic as well. From that reasons above, education on people is needed to prevent the river from further destruction, recover its cleanness, everlast, and function on ecosystem balance.Target audience of this book is primary school children, who are mainly from family, live on the banks of the river. Children age was chosen because at this age they can rapidly absorb information around them. They also start to pre-change on their attitude, value, and behavior so it is expected to have impact on shaping their care-attitude toward environment at their current or future stage of life. This design project took sample on Cikapundung River located in Bandung Regency, West Java, Indonesia.The outcome of this design project is a picture-story book as an educational media, containing story about characters with implied moral messages. Scene fragments in time and ambience background story came with illustrations and narrations, purpose to communicate the education message. By that message, the target audiences are expected to emerge their attitude and changing behavior toward cleanness and everlast river environment arround them.]]>
<![CDATA[Brand Identity Design of the Bay Bali ]]>
<![CDATA[Rizka Arika]]>;
<![CDATA[Didit Widiatmoko Soewardikoen]]>
<![CDATA[ Wimba : Jurnal Komunikasi Visual Vol. 6 No. 2 (2014) ]]>
Publisher : <![CDATA[KK Komunikasi Visual & Multimedia Fakultas Seni Rupa dan Desain Institut Teknologi Bandung ]]>
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DOI: 10.5614/jkvw.2014.6.2.7
<![CDATA[Bali is one of the famous tourist destinations all over the world. The tourists who come to Bali are increasing each year. This is followed by the increasing number of the resorts in all over the island. This issue make the competition between the resorts are getting tougher and also make every resort owner to compete to get the consumers. One of the resort on the island is The Bay which is now haven't has a brand identity or logo that could be used to communicate the brand, The Bay, to consumers. Methods used in the collection of data are survey, interview and literature studies. It was found from the data that The Bay needed to have a logo as the identity of The Bay as well as the guidance of logo usage. The results from surveys, interviews, and literature studies showed how customers choose their accommodation for holiday by choosing a comfortable resort. Survey and interview also differentiate the segment, which are upper middle class and foreigners. Balinese elements considered being included on the logo to add more traditional design of Bali on it. By the results of the data, the concept of The Bay logo is to adjust the traditional modern concept with the typical elements of Balinese culture and the image of The Bay. The logo is also visualized as in uniforms, transportation, hotel supplies, and stationery. This design is expected to help the Bay to communicate the brand to consumers.]]>
