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Utsaha: Journal of Entrepreneurship
Published by JF Publisher
ISSN : -     EISSN : 28098501     DOI : https://doi.org/10.56943/joe
Core Subject : Economy,
Economics, Econometrics & Finance
UTSAHA is Scientific Journal of Entrepreneurship that has specificities in fields of Management and Entrepreneur such as: Entrepreneurship and Ethics Entrepreneurship and Administration Entrepreneurship Education Corporate Entrepreneurship Social Entrepreneurship Sustainable Entrepreneurship SMEs Entrepreneurship Business Education Development on Learning Materials, Teaching models, and Learning Media Management (such as Marketing Management, Financial Management, HR Management, Operation/Production Management, Business Management, etc.) Economic Entrepreneurship Technopreneur etc
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis dan Menejemen Intetrnasional
Articles 5 Documents
 1 
Search results for , issue "Vol. 4 Issue 3 (2025)" : 5 Documents clear
AN ANALYSIS OF CONTINUANCE INTENTION ON THE DISNEY+ PLATFORM USING THE SOR AND ECT MODELS Davin, Hans; Ariyanti, Maya
UTSAHA: Journal of Entrepreneurship Vol. 4 Issue 3 (2025)
Publisher : jfpublisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56943/joe.v4i3.788

Abstract

The development of the internet has disrupted many industries, particularly the media and entertainment sectors. People’s habits have shifted from traditional television to streaming services. One of the most popular streaming platforms in Indonesia is Disney+, which holds the second-largest market share in the country. However, Disney+ is currently facing a decline in user numbers, driven by a range of operational issues and controversies. This study aims to identify the factors influencing users’ intention to continue using Disney+, utilizing the SOR (Stimulus-Organism-Response) and ECT (Expectation Confirmation Theory) models. Data were collected through a questionnaire, yielding 402 valid responses from active Disney+ users. A quantitative research approach was employed, utilizing IPMA (Importance–Performance Map Analysis) as an extension of SEM-PLS (Structural Equation Modeling – Partial Least Squares) to identify the factors that exert the most significant influence and demonstrate high performance in shaping continued usage intention. The IPMA results indicate that entertainment and attitude are variables with a substantial impact on continued usage intention but exhibit low performance. Therefore, it is recommended that Disney+ allocate its resources to improve these two areas. On the other hand, the variable hedonic value demonstrates both high influence and high performance, suggesting that users’ hedonic experience must be consistently maintained to ensure their sustained interest in using the Disney+ platform.
MODELLING USER BEHAVIOR IN SUPER APPS: INTEGRATING TRUST AND PERSONAL INNOVATIVENESS INTO THE UTAUT3 FRAMEWORK FOR GOJEK Antonio, Gregorius Rudy; Kurniawan, Michelle Petrice
UTSAHA: Journal of Entrepreneurship Vol. 4 Issue 3 (2025)
Publisher : jfpublisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56943/joe.v4i3.808

Abstract

The rapid advancement of digital technology has fostered the rise of super apps, multifunctional platforms that consolidate services such as ride-hailing, digital payments, and food delivery. In Indonesia, Gojek exemplifies this trend, particularly among university students, who represent tech-savvy early adopters. However, current research applying the Unified Theory of Acceptance and Use of Technology 3 (UTAUT3) to such complex digital ecosystems remains limited. This study addresses the theoretical and empirical gaps by examining the behavioral intention and actual usage of Gojek among students at University X using an extended UTAUT3 framework, which incorporates trust and personal innovativeness. Employing a quantitative approach, primary data were collected via an online questionnaire distributed to students from the 2021–2024 cohorts. The data were analyzed using Structural Equation Modeling with Partial Least Squares (SEM-PLS). Results revealed that all 12 main UTAUT3 constructs significantly influenced behavioral intention and use behavior, with habit, social influence, and facilitating conditions emerging as the strongest predictors. Meanwhile, price value showed a negative influence, highlighting cost sensitivity. Among the 26 moderation hypotheses, only three were accepted, with user experience moderately enhancing the link between intention and actual use. These findings provide both theoretical insights into the applicability of UTAUT3 in super app contexts and practical implications for enhancing user engagement strategies within the digital platform economy.
THE ROLE OF WORK MOTIVATION AS AN INTERVENING VARIABLE BETWEEN EMPLOYEE COMPETENCE AND WORK ENVIRONMENT ON EMPLOYEE PERFORMANCE Putra, Muhammad Ramadhan; Prahiawan, Wawan; Damarwulan, Liza Mumtazah
UTSAHA: Journal of Entrepreneurship Vol. 4 Issue 3 (2025)
Publisher : jfpublisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56943/joe.v4i3.823

Abstract

This study examined the relationship between competence and work environment on employee performance, with work motivation functioning as a mediating factor. The study was implemented at Cilegon City's Environmental Office (Dinas Lingkungan Hidup) through a quantitative research design utilizing questionnaire surveys administered to 62 participants. Data analysis employed Structural Equation Modeling (SEM) via Partial Least Squares (PLS) methodology, processed through SmartPLS 4 software. Results revealed that work environment demonstrates significant influence on work motivation, while work motivation exhibits significant impact on employee performance. Notably, competence and work environment failed to demonstrate direct significant effects on performance outcomes. The mediating analysis showed that work motivation does not significantly mediate the competence-performance relationship, yet effectively mediates the work environment-performance relationship. These results highlight the critical importance of fostering supportive workplace conditions to strengthen employee motivation, which subsequently enhances performance outcomes. The research proposes actionable recommendations including improvements to physical and social workplace infrastructure, implementation of psychological support mechanisms, and establishment of non-monetary incentive frameworks. This study advances knowledge in public sector human resource management practices, particularly by demonstrating motivation's pivotal role in connecting work environment factors with employee performance achievements.
FEASIBILITY OF 5G NETWORK IN EDUCATIONAL INSTITUTIONS: A CASE STUDY AT SMKN 1 CILEGON USING COST BENEFIT ANALYSIS (CBA) Panjaitan, May Hendra
UTSAHA: Journal of Entrepreneurship Vol. 4 Issue 3 (2025)
Publisher : jfpublisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56943/joe.v4i3.826

Abstract

Telecommunication technology has advanced to the fifth-generation (5G) era, offering unprecedented opportunities for digital transformation in educational sectors. In Indonesia, 5G penetration has reached approximately 2.9%, indicating uneven distribution patterns, particularly affecting vocational education institutions such as SMKN 1 Cilegon, which requires robust digital infrastructure to enhance learning quality and competitiveness. This study aimed to assess the economic feasibility of implementing a 5G network at SMKN 1 Cilegon using the Cost Benefit Analysis (CBA) methodology. The proposed implementation was designed utilizing one microcell Base Transceiver Station (BTS) unit to satisfy coverage requirements for a 2.1-hectare area serving 1,000 daily active users. Financial projections incorporated Capital Expenditure (CAPEX) of USD 25,400, annual Operational Expenditure (OPEX) of USD 7,400, monthly user revenue of USD 20, and comprehensive cash flow analysis over a five-year period to determine Net Present Value (NPV) using a 10% discount rate. The results demonstrated a positive cumulative NPV of USD 726,304.6 by the fourth year, confirming that 5G deployment at SMKN 1 Cilegon is economically viable. The findings indicate that minimal infrastructure requirements combined with favorable cost structures support 5G implementation to accelerate digital transformation, strengthen student competencies, and foster enhanced collaboration between educational institutions, vocational training providers, and industry stakeholders within Industry 4.0 frameworks.
GROUNDWATER TAX AS A REGULATORY INSTRUMENT: SUPERVISION STRATEGIES FOR CONTROLLING NEGATIVE ENVIRONMENTAL EXTERNALITIES IN DKI JAKARTA Azka, Jasmine Serena; Ashidiqi, Zakky; Subagio, Aulia Tazkia
UTSAHA: Journal of Entrepreneurship Vol. 4 Issue 3 (2025)
Publisher : jfpublisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56943/joe.v4i3.829

Abstract

Groundwater tax (PAT) functions as a dual-purpose regional fiscal instrument that serves not only as a revenue source but also as a regulerend policy tool to control excessive groundwater extraction. The phenomenon of land subsidence in DKI Jakarta, particularly in northern areas, demonstrates the critical need for more effective supervision of groundwater utilization. This study aims to analyze the implementation of groundwater taxation in Indonesia, examine groundwater usage patterns in DKI Jakarta, and investigate supervision strategies that regional governments can employ to prevent negative externalities. The research employs a qualitative approach utilizing literature review methodology. Data were obtained from legislative regulations, government agency reports, Central Statistics Agency publications, and previous research findings. Analysis was conducted using descriptive-analytical methods, emphasizing the interconnections between regional taxation, environmental management policies, and international best practices. Results indicate that PAT implementation in DKI Jakarta remains suboptimal due to persistent challenges including taxpayer compliance issues, weak inter-agency coordination, and limited supervision resources. Comparative analysis with the Netherlands and Germany reveals that technology-based supervision systems, self-monitoring mechanisms, and revenue allocation for water conservation can enhance regulatory effectiveness. This research concludes that regulatory strengthening, improved transparency, and digital technology utilization are essential for reinforcing PAT's role as an equitable and sustainable regulerend instrument.

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