cover
Article Per Year (5 Year)
All
Home Page
OAI Link
Editorial Team
Contact
Reviewer
Google Scholar
Contact Name
Fanny Lesmana
Contact Email
jurnal_scriptura@petra.ac.id
Phone
+62312983052
Journal Mail Official
jurnal_scriptura@petra.ac.id
Editorial Address
Jl. Siwalankerto 121-131, Surabaya 60236, Indonesia
Location
Kota surabaya,
Jawa timur
INDONESIA
Scriptura : Jurnal Ilmiah
Published by Universitas Kristen Petra Surabaya
ISSN : 1978385X     EISSN : 26554968     DOI : https://doi.org/10.9744/scriptura
Core Subject : Education,
Languange, Linguistic, Communication & Media
Jurnal Ilmiah Scriptura is published biannually, in January and July, by Petra Christian University. Jurnal Ilmiah Scriptura aims to promote a comprehensive approach to communication incorporating viewpoints of different disciplines, strengthen academic exchange with other institutions, and encourage scientist, practicing engineers, and others to conduct research and other similar activities. Jurnal Ilmiah Scriptura welcomes papers with the above aims and scopes. The editorial board decides papers to be published in Scriptura after review by reviewers appointed by the board. Authors will be advised of reviewers comments and suggestions.
Arjuna Subject : Ilmu Sosial - Komunikasi
Articles 7 Documents
 1 
Search results for , issue "Vol. 12 No. 2 (2022): DECEMBER 2022" : 7 Documents clear
KETERBUKAAN DIRI (SELF DISCLOSURE) PENCARI JODOH DALAM MENEMUKAN PASANGAN HIDUP MELALUI APLIKASI KENCAN DARING TINDER Monica Catellya; Fitria Ayuningtyas; Dian Tri Hapsari
Scriptura Vol. 12 No. 2 (2022): DECEMBER 2022
Publisher : Institute of Research and Community Outreach - Petra Christian University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.9744/scriptura.12.2.92-99

Abstract

Currently, Tinder is in great demand because it is proven by the presence of several couples who have made it to the stage of marriage. Factors of tension, anxiety, anxiety, shyness to an unattractive appearance make a person reluctant to do self-disclosure when having a face-to-face relationship. This research aims to find out how the motives, experiences, and meaning of self disclosure of mate seekers in finding a life partner through the Tinder application. This research uses a qualitative method with phenomenological approach. The theory in this research was the self-disclosure theory. Data collection techniques in this research were observation, and interviews. This research succeeded in revealing the motives of the informants to open themselves with their Tinder partners, namely to know more deeply and adapt to their Tinder partners. The experience of self-disclosure with a Tinder partner resulted in a positive and enjoyable experience because they could get to know their Tinder partner better. Interpreting self-disclosure as life as it is without lying to each other and a bridge between two different heads
KRITIK SOSIAL DALAM KARIKATUR (Analisis Semiotika Terkait Kritik Sosial dalam Postingan Instagram Gejayan Memanggil) Agusly Irawan Aritonang
Scriptura Vol. 12 No. 2 (2022): DECEMBER 2022
Publisher : Institute of Research and Community Outreach - Petra Christian University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.9744/scriptura.12.2.122-132

Abstract

Social criticism arises when there is no satisfaction with an existing order. In the political context, social criticism is often conveyed when the government system doesn’t run optimally and ideally. Many parties can convey social criticism and many ways how to to convey social criticism. The emergence of social media makes it easier to convey social criticism. Caricatures have long been known as a form of conveying social criticism, both in the form of satire and sarcastic statements. This paper seeks to see how social criticism is conveyed through the form of caricatures. Using Pierce's semiotics method, tracking the combination of icons, indexes, and symbols that appear from the caricatures posted by the @gejayanmemanggil account. The chosen caricature is a caricature that is the result of the creation by @gejayanmemanggil account admin, not a reposted caricature because it is the result of someone else's creation. As a result, criticism emerged targeting President Joko Widodo and his circle including his ministers as being the contradictive, anti-criticism and stifling freedom of expression. Criticism to members of the Council was also conveyed for not immediately ratifying the law that was deemed important as well as criticism of the Omnibus Law. In addition, a post related to Marsinah was raised as a reminder and a moral gesture to urge solve of her case.
YOUTUBE ADVERTISEMENT SEBAGAI IMPLEMENTASI KOMUNIKASI BISNIS PADA PRODUK SKINCARE LOKAL Sabila Nurul Fauziah; Cecep Safa’atul Barkah; Lina Aulina; Iwan Sukoco
Scriptura Vol. 12 No. 2 (2022): DECEMBER 2022
Publisher : Institute of Research and Community Outreach - Petra Christian University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.9744/scriptura.12.2.82-91

Abstract

Skincare is an industry that’s being warmly discussed for its development. The emergence of many local skincare brands has begun to color competition in beauty industry. In expanding market and introducing its products to potential customers, company carries out promotional activities, that’s advertising on YouTube. Purpose of this study was to find out the application of Youtube advertisements to local skincare products by reviewing the delivery of messages by MS Glow, Scarlett and Somethinc. Research method used is qualitative approach with descriptive research. In addition, content analysis was also carried out by reviewing message delivery, visuals displayed, and reactions/reviews from consumers who were carried out through Youtube Ads. Local skincare brands such as MS Glow, Scarlett, and Somethinc have their own characteristics in conveying their messages and visual concepts that are displayed through their Youtube Ads. Ms. Glow by conveying soft sell that leads to consumer feelings and visual concept of comedy, Scarlett uses soft sell and fresh and colorfull visuals, while Somethinc uses hard sell by directing the invitation to buy her product and white visuals depicting the coolness. Youtube Ads as implementation of business communication will convey all information that company wants to convey to its consumers.
REPRESENTASI PATRIARKI DALAM FILM “YUNI” Nadya Febiola; Agusly Irawan Aritorang; Daniel Budiana
Scriptura Vol. 12 No. 2 (2022): DECEMBER 2022
Publisher : Institute of Research and Community Outreach - Petra Christian University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.9744/scriptura.12.2.100-112

Abstract

Patriarchy in Indonesia is still strong, as can be seen from high cases violence against women. Patriarchy occurs from the presence of gender differences. This research is made to discover how patriarchy is represented in the movie ‘Yuni’. ‘Yuni’ is a movie with the setting taken in Serang, West Java, produced by FourColor Films. The movie ‘Yuni’ reveals the practice of patriarchy in everyday life in Indonesia. The type of research used is descriptive qualitative, using a semiotic analysis method by Roland Barthes with scenes from ‘Yuni’ film as the subject of research and analyzed representation of patriarchy in the film ‘Yuni’ as the object of research. The research results in showing that patriarchy is implemented through religion and culture, and that the cause of patriarchy is materialism. Furthermore, 5 aspects such as patriarchy controls women's sexuality, patriarchy limits women's education, patriarchy limits women's job in the domestic sphere, patriarchy encourages early marriage and patriarchy limits women's movement and rights.
KOMUNIKASI DAN OPTIMALISASI BRANDING PARIWISATA BERKELANJUTAN DI SERIBU BATU SONGGO LANGIT YOGYAKARTA Dyaloka Puspita Ningrum
Scriptura Vol. 12 No. 2 (2022): DECEMBER 2022
Publisher : Institute of Research and Community Outreach - Petra Christian University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.9744/scriptura.12.2.72-81

Abstract

Various campaigns for the rise of the tourism sector are intensified almost every time, including at the Thousand Stones Songgo Langit tourist attraction, Yogyakarta. By using destination branding theory, this research aims to explore the ins and outs of what has been done, is being done or will be done by the tour operator to further strengthen the brand and quality of the destinations offered. The communication aspect is no less important as a focus for measuring the achievement of the concept of sustainable tourism in the current era because it has a significant impact on current and future conditions. Especially in the midst of serious competition that organizers must face, so that in this case, activities related to promotion, publication and branding of a tourist destination must be packaged in such a way. By using descriptive qualitative method, the results of the study show that there is a unique brand that is indirectly successfully created by visitors at that location. However, various marketing strategies and tactics that have been carried out previously still need to be improved again. The sustainable tourism development program with all its benefits really balances the ecosystem. So that in the future, more cooperative cooperation from all levels of stakeholders is needed.
INTEGRATED MARKETING COMMUNICATION PREFERENCES COFFEE SHOP IN SURABAYA Hilda Yunita Wono; Ria Agustania Kartikasari; Hadassah Elisha Karsten; Felita Purnomo; Fikri Alvhirino
Scriptura Vol. 12 No. 2 (2022): DECEMBER 2022
Publisher : Institute of Research and Community Outreach - Petra Christian University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.9744/scriptura.12.2.113-122

Abstract

In modern era, technological developments affect people's lifestyles, especially in consumption behaviour which switched to be a consumptive one, we can barely see drinking coffee which now becoming a lifestyle. “coffee shop” comes up as a new coffee shop in Surabaya in November 2018. Some innovations in Integrated Marketing Communication activities or known as IMC have been carried out by companies. Ever since the company stood they did IMC activities, covering advertising, public relations, sales promotion, sponsorship, and digital marketing. This research aims to find out the consumer preferences of some of the IMC activities and it’s most effective aspect for the company. This research is a quantitative descriptive study by conducting surveys from 96 people as a sample. The respondents were coffee shop consumers who had bought more than once and were aware of the IMC activities by coffee shop. The survey results were processed by weighting which obtained the coffee shop consumer preference sequence regarding IMC activities that had been carried out. The results of this study indicate consumer preferences in the form of using Instagram as a digital media in first place, sponsorship at the Indie Kopi event in second place, use of the Ladies Day banner as a print advertising medium in third place, Riding activities with the Surabaya motorcycle community in fourth place, and the presence of discounted prices (Ladies Day, Univ Day, Valentine Day) took fifth place.
Front Mater (Cover, Editorial, Table of Content) Jurnal SCRIPTURA
Scriptura Vol. 12 No. 2 (2022): DECEMBER 2022
Publisher : Institute of Research and Community Outreach - Petra Christian University

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

.

Page 1 of 1 | Total Record : 7

 1 

Filter by Year

2022 2022


Reset
Filter By Issues
All Issue Vol. 15 No. 1 (2025): JULY 2025 Vol. 14 No. 2 (2024): DECEMBER 2024 Vol. 14 No. 1 (2024): JULY 2024 Vol. 13 No. 2 (2023): DECEMBER 2023 Vol. 13 No. 1 (2023): JULY 2023 Vol. 12 No. 2 (2022): DECEMBER 2022 Vol. 12 No. 1 (2022): JULY 2022 Vol. 11 No. 2 (2021): DECEMBER 2021 Vol. 11 No. 1 (2021): JULY 2021 Vol. 10 No. 2 (2020): DESEMBER 2020 Vol. 10 No. 1 (2020): JULY 2020 Vol. 9 No. 2 (2019): DECEMBER 2019 Vol. 9 No. 1 (2019): JULY 2019 Vol. 8 No. 2 (2018): DECEMBER 2018 Vol. 8 No. 1 (2018): JULY 2018 Vol. 7 No. 2 (2017): DECEMBER 2017 More Issue