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All Journal LUGAS Jurnal Komunikasi Mediakom : Jurnal Ilmu Komunikasi Scriptura : Jurnal Ilmiah Jurnal Komunikasi Global
Hadassah Elisha Karsten
Universitas Ciputra Surabaya
Arts Humanities Languange, Linguistic, Communication & Media Social Sciences

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Menyelami Makna Kekuatan Foto Jurnalistik Jenazah COVID-19 Karya Joshua Irwandi Irmawati Oktavianingtyas; Hilda Yunita Wono; Hadassah Elisha Karsten; Agung Prasetyo
LUGAS Jurnal Komunikasi Vol 5, No 2: Desember 2021
Publisher : Institut Ilmu Sosial dan Manajemen STIAMI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31334/lugas.v5i2.1144

Abstract

Foto jurnalistik fenomenal karya fotografer Joshua irwandi yang di ambil untuk National Geographic merupakan foto yang berhasil menarik simpati ribuan orang dari berbagai belahan dunia. Berbagai media massa online serta individu pengguna media sosial memiliki tafsir yang beraneka ragam mengenai foto tersebut. Foto jurnalistik ini menjadi masalah yang laik untuk diteliti karena muncul berbagai pro dan kontra dari berbagai sisi. Semiotika model Barthes memungkinkan kajian yang mampu menjangkau wilayah kebudayaan lain yang terkait dengan popular culture dan media massa juga dalam foto jurnalistik ini. Hasil dari analisis semiotika yang pertama adalah cara pengambilan gambar dalam penelitian ini dapat berfungsi sebagai penanda. Selanjutnya kesan pertama yang muncul saat melihat foto tersebut adalah jenazah layaknya mumi. Yang terakhir adalah atmosphere yang muncul dari gambar tersebut adalah sepi dan sendiri.
IMPLEMENTASI DIFUSI INOVASI PROGRAM VASEKTOMI KOTA SURABAYA Hilda Yunita Wono; Hadassah Elisha Karsten; Agung Prasetyo
Mediakom : Jurnal Ilmu Komunikasi Vol 6, No 1 (2022)
Publisher : Universitas Gunadarma

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35760/mkm.2022.v6i1.6655

Abstract

The population density in Surabaya which continues to increase needs to be accompanied by an increase in population community participation in the Family Planning (KB) program. Currently, most family planning programs are run by women, with a high level of risk that can lead to death. Findings related to family planning in men or vasectomy are far better options for dealing with this. However, what happens is that the vasectomy participation rate is still too low. Therefore, Dinas Pemberdayaan Perempuan dan Perlindungan Anak serta Pengendalian Penduduk dan KB in the City of Surabaya has intensively carried out socialization of the vasectomy program. This study wants to see the implementation of the diffusion of Everett M. Rogers innovation carried out by Dinas Pemberdayaan Perempuan dan Perlindungan Anak serta Pengendalian Penduduk dan KB in the process of socializing the vasectomy program to increase vasectomy acceptors. The research method was carried out quantitatively with an online survey. The results of this study indicate that Dinas Pemberdayaan Perempuan dan Perlindungan Anak serta Pengendalian Penduduk dan KB in the City of Surabaya has carried out four elements in the implementation of the diffusion of innovation, namely innovation material, communication channels, time period and social system. This is shown from 15 indicators, 9 of which answered 100% on the highest Likert scale, which is very appropriate. This happened because the Of ice of Women's Empowerment and Child Protection as well as Population Control and Family Planning explained various things related to vasectomy according to the expectations of the acceptors.
INTEGRATED MARKETING COMMUNICATION PREFERENCES COFFEE SHOP IN SURABAYA Hilda Yunita Wono; Ria Agustania Kartikasari; Hadassah Elisha Karsten; Felita Purnomo; Fikri Alvhirino
Scriptura Vol. 12 No. 2 (2022): DECEMBER 2022
Publisher : Institute of Research and Community Outreach - Petra Christian University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.9744/scriptura.12.2.113-122

Abstract

In modern era, technological developments affect people's lifestyles, especially in consumption behaviour which switched to be a consumptive one, we can barely see drinking coffee which now becoming a lifestyle. “coffee shop” comes up as a new coffee shop in Surabaya in November 2018. Some innovations in Integrated Marketing Communication activities or known as IMC have been carried out by companies. Ever since the company stood they did IMC activities, covering advertising, public relations, sales promotion, sponsorship, and digital marketing. This research aims to find out the consumer preferences of some of the IMC activities and it’s most effective aspect for the company. This research is a quantitative descriptive study by conducting surveys from 96 people as a sample. The respondents were coffee shop consumers who had bought more than once and were aware of the IMC activities by coffee shop. The survey results were processed by weighting which obtained the coffee shop consumer preference sequence regarding IMC activities that had been carried out. The results of this study indicate consumer preferences in the form of using Instagram as a digital media in first place, sponsorship at the Indie Kopi event in second place, use of the Ladies Day banner as a print advertising medium in third place, Riding activities with the Surabaya motorcycle community in fourth place, and the presence of discounted prices (Ladies Day, Univ Day, Valentine Day) took fifth place.
Pest Analysis on Instagram Account @golkar.indonesia Andi Budi Sulistijanto; Hilda Yunita Wono; Hadassah Elisha Karsten; Hadjar Chanissa Nur Malika
Jurnal Komunikasi Global Vol 12, No 1 (2023)
Publisher : Program Studi Ilmu Komunikasi FISIP Universitas Syiah Kuala

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24815/jkg.v12i1.29802

Abstract

Political parties are organizations that utilize social media in their approach across various aspects, such as campaign interests. This research aims to identify the constraints and opportunities of the Instagram social media accounts belonging to the Golkar political party. The study employs a descriptive qualitative approach to analyze the @golkar.indonesia Instagram account using a PEST analysis. The utilization of the PEST analysis (Political, Economic, Social, Technological) in this research indicates that the @golkar.indonesia account is well-managed and implements the PEST method comprehensively. The @golkar.indonesia account has the opportunity to provide interactive content to reach a broader audience, particularly the younger generation. This can enhance the recognition and positive image of Airlangga Hartarto. The managers of the @golkar.indonesia account can engage in soft selling through the delivery of informative content. Furthermore, the findings of this research can be applied as a basis for political strategy management for Golkar and other relevant parties. Partai politik merupakan organisasi yang menggunakan media sosial dalam pendekatannya dalam berbagai aspek, seperti kepentingan kampanye. Penelitian ini bertujuan untuk mengetahui kendala dan peluang akun media sosial Instagram milik partai politik Golkar. Penelitian ini menggunakan pendekatan deskriptif kualitatif untuk menganalisis akun Instagram @golkar.indonesia dengan analisis PEST. Penggunaan analisis PEST (Politik, Ekonomi, Sosial, Teknologi) dari hasil penelitian ini menunjukkan bahwa akun @golkar.indonesia dikelola dengan baik dan menjalankan metode PEST dengan lengkap. Akun @golkar.indonesia memiliki peluang untuk memberikan konten interaktif agar dapat menjangkau lebih banyak audiens anak muda. Hal ini dapat membuat Airlangga Hartarto lebih dikenal dan memiliki citra yang baik. Pengelola akun @golkar.indonesia dapat melakukan soft selling dari konten informatif yang disampaikan. Selanjutnya hasil penelitian ini dapat diterapkan sebagai bahan manajemen strategi politik bagi Golkar dan pihak lainnya. 
Co-Authors Agung Prasetyo Andi Budi Sulistijanto Felita Purnomo Fikri Alvhirino Hadjar Chanissa Nur Malika Hilda Yunita Wono Irmawati Oktavianingtyas Ria Agustania Kartikasari