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BISMA (Bisnis dan Manajemen)
Published by Universitas Negeri Surabaya
ISSN : 19797192     EISSN : 25497790     DOI : BISMA (Bisnis dan Manajemen)
Core Subject : Social,
Social Sciences
BISMA (Bisnis dan Manajemen) is a peer-reviewed and open access platform which focuses on business, management, and entrepreneurship. The aim of BISMA is to be a authoritative source of information on it’s focuses. The scope of BISMA are but not strictly limited to: strategic management, good corporate governance, business ethics, financial management, marketing management, human resource management, operational management, entrepreneurship, and small and medium entreprise
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 6 Documents
 1 
Search results for , issue "Vol. 11 No. 1 (2018)" : 6 Documents clear
Analisis Pengaruh Permodalan, Pemasaran, Teknologi & Inovasi, Kecerdasan Spiritual dan Perencanaan Strategi Terhadap Kinerja Usaha Kecil Menengah (UKM) Mebel di Klaten Jawa Tengah Lasminiasih Lasminiasih; Rooswhan Budhi Utomo; Sigit Nurdianto
BISMA (Bisnis dan Manajemen) Vol. 11 No. 1 (2018)
Publisher : Universitas Negeri Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (551.439 KB) | DOI: 10.26740/bisma.v11n1.p47-66

Abstract

Small medium enterprises (SMEs) constitute a business activity that is able to expand employment and provide economic services broadly to society and can play a role in the process of Equalization and the increase in people's income, encouraging the growth of economy and play a role in realizing stability nationwide. The purpose of this research is to know the influence of the capital, marketing, technology and innovation, spiritual intelligence and planning strategy on performance of small medium-sized enterprise (SMEs) furniture in Klaten, Central Java. The object of the research done in the village of Dayan, Ceper, Klaten, Central Java. The methods used in this research are multiple linear regression by disseminating a questionnaire in directly. The results showed that capital, marketing, technology and innovation, spiritual intelligence and planning strategy of the influence on the performance of small and medium businesses (SMEs) furniture in the Klaten.
Persepsi Follower Terhadap Pemasaran Restoran melalui Instagram di Surabaya Regina Jokom
BISMA (Bisnis dan Manajemen) Vol. 11 No. 1 (2018)
Publisher : Universitas Negeri Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (155.787 KB) | DOI: 10.26740/bisma.v11n1.p20-32

Abstract

Instagram is one of social media which is growing popular currently. Food photography trend cause restaurants use Instagram as one of their marketing tools. Therefore, this research aims to describe restaurant followers perception toward Instagram marketing communication. The components of marketing communication used are context, communication, collaboration and connection. Furthermore, 791 questionnaires are collected through survey to the followers. The result shows followers perceived that the overall marketing communication is good. Among four components of marketing communication, context is perceived the best in terms of using understandable language and interesting picture or photo. On the other side, the collaboration needs to be improved. Therefore, restaurants need to enhance the content with more interesting and interactive posting instead of only give product or price information. In addition, restaurants should pay more attention to the followers comments and questions with answering and responding to it.        
Pengaruh Budaya Organisasi dan Gaya Kepemimpinan Transformasional-Transaksional terhadap Kinerja Karyawan melalui Komitmen Organisasi dan Kepuasan Kerja pada Yayasan Nurul Hayat Muhammad Yusuf Aria Widjaja; Mukhamad Yasid; Abdurrahman Misno
BISMA (Bisnis dan Manajemen) Vol. 11 No. 1 (2018)
Publisher : Universitas Negeri Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (409.221 KB) | DOI: 10.26740/bisma.v11n1.p77-103

Abstract

Cultural organisation as a system formed by the company management, has the same characteristics than other organisations. It is due to the leader has authority to change the old paradigm to a new transformation. The purposes are employees have a high commitment in organisation, satisfaction at work, and also to improve the performance of the given contribution. The purpose is to examine the Influence of Cultural Organisation and a leader style which is Transformational-Transactional sign to Employee Performance, High Commitment in Organisation, and also the satisfaction at work.. This study applies Structural Equation Modeling (SEM) with 5% alpha significance. Data is obtained from 116 employees œNurul Hayat Foundation with proportional sampling technique by using questionnaires, interviews and documentation. At P-Value (> 0,05) and T-Value (> 1,96) indicate that, Culture Organisation has positive and significant influence on employee performance, organisation commitment and job satisfaction. The leadership style has positive and significant influences on job satisfaction and organisation commitment. The leadership style has positive and insignificant effects on employee performances. Organisation commitment has positive and insignificant effects on employee performances. Job satisfaction has positive and significant effects on employee performances.
Ketertarikan dan Persepsi Mahasiswa Fakultas Ekonomika dan Bisnis untuk Bekerja di Usaha Kecil Menengah Etni Marliana
BISMA (Bisnis dan Manajemen) Vol. 11 No. 1 (2018)
Publisher : Universitas Negeri Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (216.168 KB) | DOI: 10.26740/bisma.v11n1.p33-46

Abstract

Small and Medium Enterprises (SMEs) has exceptionally important role in Indonesian economic development. However, SMEs is facing some challenges due to lack of qualified human resources to work in this sector. This research is designed to identify the perception of business school students in working with SMEs. Futhermore, it also shows how SMEs is perceived to offer the job factors that are important for the students to dertermine a job. The sampling method used was purposive sampling method. The data were collected by primary data collection through questionnaires. Data analysis was performed with Wilcoxon Signed Rank Test. The result showed that business school students are less attracted to work with SMEs compare to large enterprises. Furthermore, students perceive that SMEs are better than large enterprises only interms of quality and managerial relationship, authority, and involvement in decision making. It is also perceived by the students that compare to large enterprise SMEs offer less job factors that are viewed to be important to determine a job.
Pemberdayaan Ekonomi Perempuan melalui Usaha Penjualan Tabaro Dange Rika Suprapty
BISMA (Bisnis dan Manajemen) Vol. 11 No. 1 (2018)
Publisher : Universitas Negeri Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (722.159 KB) | DOI: 10.26740/bisma.v11n1.p1-19

Abstract

ABSTRACT This study aims to find out how the method of economic empowerment of women through the sale of Tabaro Dange along the Palu Culinary Coast and how the strategy of women's economic empowerment through the sale of Tabaro Dange along the Palu Bay Culinary Area. This research uses qualitative or naturalistic approach with constructive paradigm. The research was conducted in the area along the bay coast of Palu City (Taman Ria, Cumi-Cumi road, and Cut Meutia road). Data collection techniques used in this study are interviews, observation and documentation. The result of the research shows that female economic empowerment method that can be applied through selling Tabaro Dange along Palu Bay Beach Culinary Area is a combination of PLA empowerment method (sharing and discussion about women economic empowerment through selling tabaro dange) and Tatap Muka, where this method is considered most adapted to the condition of the informant. This method is also known as the method of "learning by doing" or learning while working, so the implementation in the field of researchers do sharing and discussion while the informant serves the sales of tabaro dange so it is more efficient and effective and does not interfere with the activity of the informant. The women empowerment strategy applied to the selling business of tabaro dange conducted by the researcher is to arrange the data collection instrument; building understanding, commitment to encourage self-reliance of individuals, families and communities and preparing information systems, developing systems of analysis, intervention, monitoring and evaluation of individual, family and community empowerment.  Keywords: Women Economic Empowerment, Tabaro Dange
Investigation of Coffee Export Dynamics in Indonesia Muhammad Idham Sofyan; Toto Edrinal Sebayang; Viani Khairunnisa Syafni
BISMA (Bisnis dan Manajemen) Vol. 11 No. 1 (2018)
Publisher : Universitas Negeri Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (376.79 KB) | DOI: 10.26740/bisma.v11n1.p67-76

Abstract

The aim of this research is to discover the factors that influence the export volume of Indonesian coffee, the response of Indonesian coffee exports to shock variables that affect it, and the contribution of the variables affecting the coffee export to the change of export variables in Indonesia. The study used only secondary data (time series) and the data was collected from The Central Bank of Indonesia (BI), Central Bureau of Statistics (BPS) and International Coffee Organization (ICO). This study takes a monthly period starting from 2010: M01 to 2015: M12 by using the Vector Error Correction Model (VECM) analysis. The result of this research indicates that the data at the first difference is stationer and that there exist cointegration among the variables. While the Granger Causality test shows that there is a two-way relationship between domestic coffee prices and international coffee prices and the occurrence of a direct relationship between the domestic coffee price to the export volume of Indonesian coffee. The Impulse Response Function states that the shock of each variable will produce a sharp shock at the beginning of the period but will reach a stable point at the end of the period. The result of Factor Error Variance Decomposition analysis shows that the shock variables that affect it are still dominated by the variable itself

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