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Mohammad Shihab
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IDEAS: Journal of Management & Technology
Published by President University
ISSN : -     EISSN : 28081803     DOI : -
Core Subject : Economy, Humanities,
Humanities Economics, Econometrics & Finance
IDEAS: Journal of Management and Technology is a peer-reviewed journals devoted to the publication of original papers and serve as a forum for practical approaches to improving quality in issues pertaining to technology management, innovation, and related fields. The goal is to bring the highest quality research.
Arjuna Subject : Ilmu Ekonomi, Ekonometrika dan Keuangan (semua kategori) - Ilmu Ekonomi, Ekonometrika dan Keuangan (Lain-Lain)
Articles 11 Documents
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Search results for , issue "Vol 5, No 2 (2025)" : 11 Documents clear
ANALYZING APPROACH SELECTIONS IN 99-ENDING PRICES AND THEIR IMPACT ON PURCHASE INTENTION IN THE INDONESIAN MARKET Ananda, Indhy Agustya; Haryanto, Jony Oktavian
IDEAS: Journal of Management & Technology Vol 5, No 2 (2025)
Publisher : President University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33021/ideas.v5i2.6226

Abstract

This research seeks to find the relation from 99 marketing techniques in purchase intention for Indonesian market, how visualization with typographic and color brightness impact purchase intention Using a mixed-method approach, quantitative data from surveys combined with qualitative insights from post-survey interviews. The findings have significant implications for marketers and retailers aiming to enhance pricing strategies within Indonesia's evolving retail environment. The results show that 99-ending prices had a secondary beneficial influence on people's perception of their affordability and bright colors, and low curvature typefaces were shown to be the most practiced visual combinations. The research also exposes practical realities, including an in-built need for prices like Rp19,900 to fit in with local payment practices and cultural norms. Although the strategy is broadly effective, its impact differs by demographic group, highlighting the importance of targeted approaches.

Page 2 of 2 | Total Record : 11

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