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Dwi Ardi Wicaksana Putra
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keizai@unda.ac.id
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+6281348720709
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keizai@unda.ac.id
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Gedung Fakultas Bisnis, Universitas Darwan Ali, JL. Batu Berlian, No. 10, Sampit, Kabupaten Kotawaringin Timur, Provinsi Kalimantan Tengah, 74325
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Kab. kotawaringin timur,
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Keizai
Published by Universitas Darwan Ali
ISSN : 28075668     EISSN : 28073967     DOI : http://dx.doi.org/10.56589/keizai
Core Subject : Economy, Science, Social,
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences
KEIZAI: Jurnal Kajian Ekonomi, Manajemen, dan Akuntansi mengundang para praktisi, peneliti, dan mahasiswa untuk memberikan temuan kajian-kajian di lingkup ekonomi, manajemen, dan akuntansi sebagai berikut: (1) Ekonomi perilaku, Studi ekonomi spasial (wilayah, perkotaan, pedesaaan, dsb), Perencanaan pembangunan, dan Kebijakan pembangunan termasuk makroekonomi dan mikroekononomi; (2) Manajemen Keuangan; Pemasaran; Sumber Daya Manusia; dan Manajemen Produksi; (3) Akuntansi Biaya, Akuntansi Pajak, Akuntansi Keuangan, Akuntansi Manajemen
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 5 Documents
 1 
Search results for , issue "Vol 4, No 1 (2023): Maret-Agustus" : 5 Documents clear
Pengaruh Layout Terhadap Minat Beli Ulang Lestari, Shinta
Keizai Vol 4, No 1 (2023): Maret-Agustus
Publisher : Universitas Darwan Ali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56589/keizai.v4i1.308

Abstract

This study analyzes the impact of store layout on costumer’s repurchase intention at the Lariez48 Sampit store, Dila18 Sampit store, and Miracle store. The sample was collected using the accidental sampling method with a total of 100 respondents. We used multiple linear regression for data analysis. The result shows that store layout had no effect on repurchase intention.
Dampak Sistem Pembayaran Non Tunai terhadap JUB (M1) di Indonesia 2019-2021 Ghalib, Ghalib; Maulida, Sri
Keizai Vol 4, No 1 (2023): Maret-Agustus
Publisher : Universitas Darwan Ali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56589/keizai.v4i1.376

Abstract

The aim of this study is to evaluate the impact of non-cash payment instruments such as debit cards, e-money, and credit cards on Money Supply (M1). The research employs multiple linear regression analysis and e-views 9 data analysis tools. The results of this study indicate that debit cards have a positive and significant impact on the Money Supply (M1). In contrast, credit cards negatively and significantly impact the Money Supply (M1). On the other hand, e-money also has a positive and significant impact on the Money Supply (M1). Therefore, the conclusion drawn is that all independent variables in this study have a substantial impact on the Money Supply (M1).
Analisis Pengaruh Brand, Harga, dan Prestise terhadap Keputusan Pembelian Smartphone Iphone di Sampit Rahmawati, Nia
Keizai Vol 4, No 1 (2023): Maret-Agustus
Publisher : Universitas Darwan Ali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56589/keizai.v4i1.286

Abstract

The Analysis of The Impact of Brand, Price, and Prestige on the Purchase Decision of Iphone Smartphone in Sampit. This research method uses descriptive research methods with data collection techniques through questionnaires. Questionnaires with a Likert scale and questions about brand, price, prestige, and purchasing decisions are research instruments. The results showed that the Brand variable has a significance value of 0.080 > 0.05 and does not affect purchasing decisions. Thus Ho is approved while H1 is not approved. With a substantial value of 0.000 0.05, the price variable has a positive and significant effect on purchasing decisions. Thus Ha is approved while Ho is not approved. With a significance value of 0.003, the prestige variable has a favorable and significant influence on purchase choice. Thus Ha is approved while Ho is not approved.
Analisis Faktor-Faktor Pemilihan Kafe yang Dikunjungi pada Masyarakat Sampit Hasanah, Nur
Keizai Vol 4, No 1 (2023): Maret-Agustus
Publisher : Universitas Darwan Ali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56589/keizai.v4i1.278

Abstract

This research intends to uncover the characteristics that are considered when members of the Sampit community choose cafés to frequent. Participants who have been to cafes in the city of Sampit are the subjects of this investigation. Their ages vary from 16 to 55, and there were a total of 100 people who participated in the research. Non-random sampling combined with a purposive sampling methodology was employed as the method of sampling, and the questionnaire in the form of a Likert scale was used as the research instrument. Multiple linear regression is the approach of data analysis that is used here. According to the findings of the research conducted, the diversity of menus has a major impact on the choices made by customers when selecting a cafe in the city of Sampit to which they will pay a visit for the purpose of making purchases. When it comes to selecting a cafe to visit in the city of Sampit, a customer's choice to buy a drink or meal at a certain establishment is not significantly influenced by factors such as location, price, level of service, or ambiance.
Pengaruh Fasilitas dan Harga terhadap Kepuasan Pengunjung (Study Kasus pada Camp Kobes) Halim, Jane Jovita
Keizai Vol 4, No 1 (2023): Maret-Agustus
Publisher : Universitas Darwan Ali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56589/keizai.v4i1.306

Abstract

This study aims to analyze the effect of facilities and prices on visitor satisfaction (Camp Kobes Case Study). This type of research is Quantitative and sample collection techniques using non-probability sampling methods through a convenience sampling approach and 100 people as a sample. The analysis data uses multiple regression. The results of the study partially showed that the facilities did not have a significant effect on visitor satisfaction. And the price partially has a significant effect on visitor satisfaction. This means that the more affordable the price, the more satisfied visitors are.

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