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Dwi Ardi Wicaksana Putra
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keizai@unda.ac.id
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+6281348720709
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keizai@unda.ac.id
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Gedung Fakultas Bisnis, Universitas Darwan Ali, JL. Batu Berlian, No. 10, Sampit, Kabupaten Kotawaringin Timur, Provinsi Kalimantan Tengah, 74325
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Kab. kotawaringin timur,
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INDONESIA
Keizai
Published by Universitas Darwan Ali
ISSN : 28075668     EISSN : 28073967     DOI : http://dx.doi.org/10.56589/keizai
Core Subject : Economy, Science, Social,
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences
KEIZAI: Jurnal Kajian Ekonomi, Manajemen, dan Akuntansi mengundang para praktisi, peneliti, dan mahasiswa untuk memberikan temuan kajian-kajian di lingkup ekonomi, manajemen, dan akuntansi sebagai berikut: (1) Ekonomi perilaku, Studi ekonomi spasial (wilayah, perkotaan, pedesaaan, dsb), Perencanaan pembangunan, dan Kebijakan pembangunan termasuk makroekonomi dan mikroekononomi; (2) Manajemen Keuangan; Pemasaran; Sumber Daya Manusia; dan Manajemen Produksi; (3) Akuntansi Biaya, Akuntansi Pajak, Akuntansi Keuangan, Akuntansi Manajemen
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 7 Documents
 1 
Search results for , issue "Vol 5, No 1 (2024): Maret-Agustus" : 7 Documents clear
Peran Kepercayaan Konsumen dan Kualitas Layanan terhadap Kepuasan Pelanggan Linawati, Igo
Keizai Vol 5, No 1 (2024): Maret-Agustus
Publisher : Universitas Darwan Ali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56589/keizai.v5i1.491

Abstract

Service quality become one of the main keys to providing customer satisfaction. Poor service is one of the reasons for the emergence of problems, namely customers running to other services. Sicepat Express in 2021 became the top 3 expedition companies most widely used by online shopping consumers because it has good service quality with a percentage of 13%. However, a mini survey conducted on 10 samples of the Kasongan city community found that consumers using Sicepat Express in Kasongan were disappointed with the Sicepat Express service. This study aims to: (1) determine the effect of service quality on customer satisfaction at Sicepat Express Kasongan City; and (2) effect of customer trust on customer satisfaction. This study uses a quantitative approach with a sample of 100 customers from Sicepat Kasongan City. The method that will be used is the accidental sampling technique with a convenience sampling approach. Data analysis method is by testing the validity and reliability with SPSS 22 application analysis tools. The results of this study are: (1) the service quality variabel (X1) has a significant effect on the customer satisfaction variabel (Y), and (2) the customer trust variabel (X2) has a significant effect on the customer satisfaction variabel.
Pengaruh Instagramable Place dan Product terhadap Minat Beli Isa, Isa
Keizai Vol 5, No 1 (2024): Maret-Agustus
Publisher : Universitas Darwan Ali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56589/keizai.v5i1.466

Abstract

The purpose of this research is to analyze the effect of Instagrammable Place and Instagrammable Product on buying interest. The population of this research is visitors who come to Bapinang Coffee Shop and Eatery. The research sample is 100 respondents taken by purposive sampling technique. The research instrument was a questionnaire and was analyzed using multiple regression. Based on the results of the analysis, it was found that Instagramable Place had no significant effect on purchase intention, while the Instagramable product variable had a positive effect on consumer purchase intention at Bapinang Kopi and Eatery.
Pengaruh Persepsi Risiko, Viral Marketing, dan Metode Pembayaran terhadap Keputusan Pembelian Sari, Revie Novita
Keizai Vol 5, No 1 (2024): Maret-Agustus
Publisher : Universitas Darwan Ali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56589/keizai.v5i1.487

Abstract

The rise of online shopping has raised concerns among various parties, especially regarding security issues. The risks involved are significant, ranging from product mismatches to fraud. Despite the convenience of payment methods and extensive promotions, perceived risk remains an important factor. Shopee, as an e-commerce platform with the highest number of purchases and visits, is also not exempt from these concerns. To address this issue, the Cash on Delivery (COD) payment method was introduced, allowing customers to pay only after receiving their orders. This study aims to examine the influence of perceived risk, viral marketing, and payment methods on purchasing decisions among Shopee users, specifically those using the COD payment method. The population of this study consists of all residents in Hampalit village who have made purchases using the Shopee app. A total of 102 respondents were selected using purposive sampling. Data was collected through a questionnaire, and multiple regression analysis was used to analyze the data. The results of this study indicate that: Perceived risk has no significant effect on purchasing decisions, viral marketing has a positive and significant effect on purchasing decisions, and payment methods have a positive and significant effect on purchasing decisions.
Eksistensi Underpricing Saham Initial Public Offering (IPO) Sianturi, Ivan Gunawan
Keizai Vol 5, No 1 (2024): Maret-Agustus
Publisher : Universitas Darwan Ali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56589/keizai.v5i1.494

Abstract

Companies raise funds not only through debt but also by offering shares to the public, known as an Initial Public Offering (IPO). A common phenomenon in IPOs is underpricing, where the initial offering price is lower than the secondary market price. Despite the economic instability caused by COVID-19, some companies still proceeded with IPOs. This study analyzes the existence of underpricing in IPOs on the Indonesia Stock Exchange (IDX) during the COVID-19 pandemic. The sample includes companies that went public between March 9, 2020, and June 30, 2021, using cross-sectional regression analysis. The findings confirm that underpricing persisted during the pandemic, mainly due to company performance reported in the prospectus. Despite the crisis, some companies maintained strong financial performance, attracting investors. Additionally, oversubscription contributed to underpricing, as low IPO prices combined with high company performance led to excessive demand. Interestingly, even companies with higher IPO prices experienced oversubscription, indicating strong investor interest despite market uncertainties.
Pengaruh Motivasi terhadap Kinerja Karyawan Septiannoor, Muhammad Lazuardi
Keizai Vol 5, No 1 (2024): Maret-Agustus
Publisher : Universitas Darwan Ali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56589/keizai.v5i1.446

Abstract

Employee performance in an organization or company is influenced by various factors, one of which is work motivation. Motivation serves as the main driving force that encourages employees to perform their tasks enthusiastically and contribute optimally to the company. This study aims to analyze how work motivation affects employee performance at Hotel Midtown Xpress Sampit. The research employs a correlational method with a saturated sampling technique, where all 48 employees are included as respondents. In this study, data were analyzed using multiple linear regression to examine the relationship between work motivation and employee performance. Additionally, hypothesis testing was conducted using the t-test to determine the significance of the independent variables' influence on the dependent variable. The results indicate that work motivation has a positive and significant effect on employee performance. However, when work tenure was included as a control variable, it was found that length of service did not significantly affect performance. These findings suggest that companies should focus more on strategies to enhance employee motivation, such as providing rewards, creating a comfortable work environment, and offering personal development opportunities to optimize employee performance and productivity.
Pengaruh Harga dan Kualitas Pelayanan pada Kepuasan Konsumen Alfamart dan Indomaret Aisyah, Siti
Keizai Vol 5, No 1 (2024): Maret-Agustus
Publisher : Universitas Darwan Ali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56589/keizai.v5i1.338

Abstract

Alfamart and Indomaret have a strong marketing strategy that extends to the standard of service. Numerous establishments of Alfamart and Indomaret have made them the preferred small-scale retailers with similar business models. Even if the pricing strategy differs, Alfamart and Indomaret offer better products. The purpose of this study is to determine how prices and product quality at Indomaret and Alfamart affect customers' satisfaction. Using a quantitative approach, the population of this study consists of people who shop at Indomaret and Alfamart in Jalan Tjilik Riwut Pal. 2,5, Kabupaten Katingan, Provinsi Kalimantan Tengah, at least twice a week. About 90 respondents were selected for this study using the convenience sampling technique. Data analysis techniques include paired sample t-tests and multiple regression analysis. The study's findings indicate that prices and quality of products have a positive and significant impact on customers' purchases at Indomaret and Alfamart, thus as prices and quality of products improve, more customers will be satisfied. In addition, there are differences between the customer satisfaction levels of Indomaret and Alfamart, with Alfamart's customer satisfaction being higher.
Dampak Label Syariah pada Keputusan Investasi Investor Pemula dengan Agama sebagai Moderasi Lestari, Siti Sinta
Keizai Vol 5, No 1 (2024): Maret-Agustus
Publisher : Universitas Darwan Ali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56589/keizai.v5i1.493

Abstract

Investing in shares in Islam must pay attention to clear sources and elements, including 3 things that must be considered, namely, before buying shares, carry out fundamental analysis or technical analysis, these two methods of analysis will prevent us from speculation and uncertainty. Research on the sharia label on shares has never been found, therefore this study aims to analyze whether the sharia label has an effect on determining investor investment decisions with the existence of a religion that is believed to be a moderating variable. The grand theory used in this research is Behavioral Finance Theory with Bias Framing as a derivative. This type of research is qualitative with a total sample of 66 Darwan Ali Sampit University students taken using the purposive sampling method. This research method uses experiments and analyzed using logistic regression with logit function. The results of this study indicate that the sharia label has no effect on investors' decision to invest in shares, but when the investor is a Muslim, the investor's decision to invest in sharia shares will be stronger.

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