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Tohir Zuhdi
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Pascasarjana UIN Prof. K.H. Saifuddin Zuhri Purwokerto Jl. Jend. A. Yani No. 40A Purwokerto 53126 Jawa Tengah - Indonesia
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Ijtimā`iyya: Journal of Muslim Society Research
Published by Universitas Islam Negeri Profesor Kiai Haji Saifuddin Zuhri Purwokerto
ISSN : 25410040     EISSN : 25412736     DOI : https://doi.org/10.24090/ijtimaiyya
Core Subject : Humanities, Social,
Humanities Social Sciences
Ijtimā`iyya: Journal of Muslim Society Research is published by Postgraduate Program of State Institute on Islamic Studies, Purwokerto, Central Java, Indonesia. This Journal is focused on the studies and results of researchers on Muslim societies. The life of Muslim societies can be studied through various disciplines, such as economics, law, communication, education, application of technology, etc. The scope of the studies is not merely on Muslim societies in one single country, but it can be in various areas or countries in the world. This is intended to accommodate various researchers in different postgraduate programs.
Arjuna Subject : Ilmu Sosial - Ilmu Sosial (Lain-Lain)
Articles 1 Documents
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Search results for , issue "Vol. 10 No. 2 (2025): In Progress" : 1 Documents clear
The Influence of Islamic Brand Engagement as A Moderation Variable on Brand Loyalty in Bank Syariah Indonesia Customers Warsito, Chandra; Suryandari, Sofia Yustiani; Pujiati, Pujiati; Farhah, Nida Umi; Ab. Wahab, Norailis
Ijtimā iyya Journal of Muslim Society Research Vol. 10 No. 2 (2025): In Progress
Publisher : Postgraduate, State Islamic University Prof. K.H. Saifuddin Zuhri Purwokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24090/ijtimaiyya.v10i2.15444

Abstract

This study aims to determine the ability of Islamic brand attachment to moderate the influence of brand personality, customer satisfaction, and aura brand customer religiosity towards brand loyalty in Indonesian Islamic banks. Primary data collection was conducted by purposive sampling with a sample size of 320 questionnaire responses collected. from Bank customers Indonesian Sharia is domiciled in Yogyakarta, Surakarta, Purwokerto, Semarang, Jakarta, Bandung, Banten and Surabaya. The relationship between personality variables brand, satisfaction customers, And aura brand religious Customer to brand loyalty was analyzed using Structural Equation Modeling (SEM) from the Wap PLS program package. Results study empirical show there is influence personality brand, satisfaction customers, and the aura of a religious brand customers towards brand loyalty of Bank Syariah Indonesia. The test results show that Brand personality, Customer satisfaction , and . Brand religious aura is influential positive to brand loyalty on Customer Bank Sharia Indonesia. Islamicbrand engagement is able to moderate the relationship between brand personality and brand loyalty in Bank Syariah Indonesia customers. But Islamic brand engagement is not able to moderate the relationship between customer satisfaction and brand religious aura towards brand loyalty . Customer Bank Sharia Indonesia. Recommendation managerial Which produced from This research is that Bank Syariah Indonesia must focus on continuously improving brand personality, customer satisfaction, and religious brand aura because they are directly correlated with customers

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