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All Journal el-Jizya: Jurnal Ekonomi Islam Ikonomika : Jurnal Ekonomi dan Bisnis Islam Ijtima'iyya: Journal of Muslim Society Research Jurnal Ilmiah Manajemen Kesatuan Ijtimā`iyya: Journal of Muslim Society Research
Chandra Warsito, Chandra
Jurusan Syariah STAIN Purwokerto
Arts Humanities Economics, Econometrics & Finance Education Law, Crime, Criminology & Criminal Justice Social Sciences

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Conceptualizing Islamic Brand Engagement Warsito, Chandra
Ijtim?'iyya: Journal of Muslim Society Research Vol 4 No 1 (2019)
Publisher : Postgraduate Program, State Institute on Islamic Studies Purwokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (292.814 KB) | DOI: 10.24090/ijtimaiyya.v4i1.2235

Abstract

This study aims to conceptualize the Muslim Customer Engagement of Islamic Brands towards Muslim customer loyalty. An in-depth review of literature was carried out to develop this concept, in order to provides a foundation for further researches. This study shows that the Islamic brands could optimize the loyalty of Muslim customer. In addition to this, this research is also expected to be able to provide a brief overview of profitable opportunities in Islamic market business in Indonesia, especially entrepreneurs, marketers and retailers in building an accurate marketing strategies. In terms of customer loyalty, business owners or management need to identify variables that influence this factor, and so this research is also useful in providing new construction, which could be tested and are useful for studying the characteristics of Muslim customer and market. Hopefully this research could fill the literature gaps in Muslim customer behavior study in Indonesia.
CITRA LEMBAGA KEUANGAN SYARIAH DALAM MEDIASI KUALITAS PELAYANAN DAN KEPUASAN NASABAH TERHADAP LOYALITAS NASABAH (Survey Nasabah BMT Dana Mentari dan PT BPR BAS di Purwokerto) Warsito, Chandra
El-Jizya : Jurnal Ekonomi Islam Vol 2 No 1 (2014)
Publisher : Fakultas Ekonomi dan Bisnis Islam (FEBI), Institut Agama Islam Negeri (IAIN) Purwokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24090/ej.v2i1.2014.pp65-86

Abstract

Penelitian ini adalah untuk mengetahui pengaruh kualitas pelayanan terhadap kepuasan dan loyalitas nasabah,  serta untuk mengetahui citra lembaga keuangan BMT Dana Mentari dan BPRS BAS dalam memediasi hubungan variabel kualitas pelayanan dan kepuasan nasabah terhadap loyalitas nasabah.Berdasarkan hasil penelitian dan perhitungan, dapat disimpulkan: 1) Kualitas pelayanan dan kepuasan nasabah mempunyai pengaruh yang signifikan baik secara bersama-sama maupun secara parsial terhadap loyalitas nasabah.  2) Citra lembaga keuangan mampu memediasi hubungan variabel kualitas pelayanan dan kepuasan nasabah terhadap loyalitas nasabah.
Corporate Social Responsibility Strategy in Maintaining Culinary Company Image Case Study of Waroeng Steak and Shake Purwokerto Branch Sinaga, Risni; Warsito, Chandra
Jurnal Ilmiah Manajemen Kesatuan Vol. 11 No. 3 (2023): JIMKES Edisi Desember 2023
Publisher : LPPM Institut Bisnis dan Informatika Kesatuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37641/jimkes.v11i3.2172

Abstract

Corporate Social Responsibility (CSR) is an action carried out by the company in accordance with the company's capabilities as a form of responsibility for the community and the environment around the company. The purpose of this research is to find out how the implementation of Corporate Social Responsibility in maintaining the company's image at Waroeng Steak And Shake Purwokerto Branch. This research is a field research with a qualitative descriptive approach. Data collection techniques using observation, interviews, and documentation. Meanwhile, data analysis was carried out by data reduction, presentation, and drawing conclusions. The technique of examining the data in this study used the triangulation method. Based on the results of the research conducted, it can be concluded that the implementation of the Corporate Social Responsibility program can maintain the Company's Image at Waroeng Steak And Shake Purwokerto Branch through the strategy of establishing communication and friendship.
The Influence of Fake News, Personality of Muslim Customers and Anger Against Hateful Behavior of Muslim Consumers at Brands Halal Products With Religiosity As Moderation Variable Warsito, Chandra; Sholikhin, Iin; Farhah, Nida Umi; Ab. Wahab, Norailis; Kurniawan, Arief Adhy; Wibisono, Dhika Dzulkarnain
Ijtimā iyya Journal of Muslim Society Research Vol. 9 No. 2 (2024)
Publisher : Postgraduate, State Islamic University Prof. K.H. Saifuddin Zuhri Purwokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24090/ijtimaiyya.v9i2.12460

Abstract

This study aims to determine the role of religiosity in moderating the influence of fake news variables, the personality of Muslim customers, and anger towards the hateful behavior of Muslim consumers towards halal product brands. Primary data collection was carried out by purposive sampling with a total sample of 340 response questionnaires collected from consumers of fast food restaurant outlets (Kentucky Fried Chicken, McDonald's, and Pizza Hut) domiciled in Purwokerto, Tegal, Yogyakarta, Surakarta, and Semarang. The relationship between fake news variables, Muslim customer personality, and anger towards hateful behavior towards brands were analyzed using Structural Equation Modeling from the Warp Partial Least Squares regression program package. Empirical research shows the influence of fake news, Muslim personality, and anger on brand hatred. The test results show that religiosity can be a moderating variable between fake news, Muslim personalities, and anger towards brand hate for halal products. Hatred about the brand can be suppressed if the company provides information quickly regarding the products offered, and this news can be quickly verified through social media; the information provided is straightforward to understand, and consumers are always optimistic and able to provide good perceptions so consumers do not feel they hate food and beverages and can ensure a halal product.
Islamic Store Brand Engagement and Customer Loyalty Relationship Warsito, Chandra; Farhah, Nida Umi; Adawiyah, Wiwiek Rabiatul; Wahab, Norailis Ab.
IKONOMIKA Vol 7, No 2 (2022)
Publisher : Universitas Islam Negeri Raden Intan Lampung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24042/febi.v7i2.13929

Abstract

This study aims to develop a new construct approach to consumer brand engagement that bridges the relationship between satisfaction, trust and commitment to customer loyalty. This study fills the void by examining the mediating role of Islamic store brand engagement to solve the inconsistency in the relationship between satisfaction, trust, and commitment to consumer loyalty. The study surveyed 375 shop customers with Islamic attributes in Central Java Indonesia region research samples. This study’s results can be applied as a new marketing strategy for stores with Islamic attributes by practicing Islamic values in business, highlighting the existence of halal products, creating and maintaining an Islamic atmosphere at the shop, and practicing Islamic-based humanistic services.
Co-Authors Ab. Wahab, Norailis Arief Adhy Kurniawan Nida Umi Farhah, Nida Umi Sholikhin, Iin Sinaga, Risni Wahab, Norailis Ab. Wibisono, Dhika Dzulkarnain Wiwiek Rabiatul Adawiyah