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All Journal Ikonomika : Jurnal Ekonomi dan Bisnis Islam Ijtimā`iyya: Journal of Muslim Society Research
Nida Umi Farhah, Nida Umi
Universitas Jenderal Soedirman
Humanities Economics, Econometrics & Finance Social Sciences

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The Influence of Fake News, Personality of Muslim Customers and Anger Against Hateful Behavior of Muslim Consumers at Brands Halal Products With Religiosity As Moderation Variable Warsito, Chandra; Sholikhin, Iin; Farhah, Nida Umi; Ab. Wahab, Norailis; Kurniawan, Arief Adhy; Wibisono, Dhika Dzulkarnain
Ijtimā iyya Journal of Muslim Society Research Vol. 9 No. 2 (2024)
Publisher : Postgraduate, State Islamic University Prof. K.H. Saifuddin Zuhri Purwokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24090/ijtimaiyya.v9i2.12460

Abstract

This study aims to determine the role of religiosity in moderating the influence of fake news variables, the personality of Muslim customers, and anger towards the hateful behavior of Muslim consumers towards halal product brands. Primary data collection was carried out by purposive sampling with a total sample of 340 response questionnaires collected from consumers of fast food restaurant outlets (Kentucky Fried Chicken, McDonald's, and Pizza Hut) domiciled in Purwokerto, Tegal, Yogyakarta, Surakarta, and Semarang. The relationship between fake news variables, Muslim customer personality, and anger towards hateful behavior towards brands were analyzed using Structural Equation Modeling from the Warp Partial Least Squares regression program package. Empirical research shows the influence of fake news, Muslim personality, and anger on brand hatred. The test results show that religiosity can be a moderating variable between fake news, Muslim personalities, and anger towards brand hate for halal products. Hatred about the brand can be suppressed if the company provides information quickly regarding the products offered, and this news can be quickly verified through social media; the information provided is straightforward to understand, and consumers are always optimistic and able to provide good perceptions so consumers do not feel they hate food and beverages and can ensure a halal product.
Islamic Store Brand Engagement and Customer Loyalty Relationship Warsito, Chandra; Farhah, Nida Umi; Adawiyah, Wiwiek Rabiatul; Wahab, Norailis Ab.
IKONOMIKA Vol 7, No 2 (2022)
Publisher : Universitas Islam Negeri Raden Intan Lampung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24042/febi.v7i2.13929

Abstract

This study aims to develop a new construct approach to consumer brand engagement that bridges the relationship between satisfaction, trust and commitment to customer loyalty. This study fills the void by examining the mediating role of Islamic store brand engagement to solve the inconsistency in the relationship between satisfaction, trust, and commitment to consumer loyalty. The study surveyed 375 shop customers with Islamic attributes in Central Java Indonesia region research samples. This study’s results can be applied as a new marketing strategy for stores with Islamic attributes by practicing Islamic values in business, highlighting the existence of halal products, creating and maintaining an Islamic atmosphere at the shop, and practicing Islamic-based humanistic services.
The Influence of Islamic Brand Engagement as A Moderation Variable on Brand Loyalty in Bank Syariah Indonesia Customers Warsito, Chandra; Suryandari, Sofia Yustiani; Pujiati, Pujiati; Farhah, Nida Umi; Ab. Wahab, Norailis
Ijtimā iyya Journal of Muslim Society Research Vol. 10 No. 2 (2025): In Progress
Publisher : Postgraduate, State Islamic University Prof. K.H. Saifuddin Zuhri Purwokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24090/ijtimaiyya.v10i2.15444

Abstract

This study aims to determine the ability of Islamic brand attachment to moderate the influence of brand personality, customer satisfaction, and aura brand customer religiosity towards brand loyalty in Indonesian Islamic banks. Primary data collection was conducted by purposive sampling with a sample size of 320 questionnaire responses collected. from Bank customers Indonesian Sharia is domiciled in Yogyakarta, Surakarta, Purwokerto, Semarang, Jakarta, Bandung, Banten and Surabaya. The relationship between personality variables brand, satisfaction customers, And aura brand religious Customer to brand loyalty was analyzed using Structural Equation Modeling (SEM) from the Wap PLS program package. Results study empirical show there is influence personality brand, satisfaction customers, and the aura of a religious brand customers towards brand loyalty of Bank Syariah Indonesia. The test results show that Brand personality, Customer satisfaction , and . Brand religious aura is influential positive to brand loyalty on Customer Bank Sharia Indonesia. Islamicbrand engagement is able to moderate the relationship between brand personality and brand loyalty in Bank Syariah Indonesia customers. But Islamic brand engagement is not able to moderate the relationship between customer satisfaction and brand religious aura towards brand loyalty . Customer Bank Sharia Indonesia. Recommendation managerial Which produced from This research is that Bank Syariah Indonesia must focus on continuously improving brand personality, customer satisfaction, and religious brand aura because they are directly correlated with customers
The Influence of Utilitarian Value and Hedonic Value on Loyalty with Consumer Satisfaction As Mediation on The Consumer "Society Coffe House" Farhah, Nida Umi; Warsito, Chandra; Ab. Wahab, Norailis; Zuhdi, Tohir
Ijtimā iyya Journal of Muslim Society Research Vol. 10 No. 1 (2025)
Publisher : Postgraduate, State Islamic University Prof. K.H. Saifuddin Zuhri Purwokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24090/ijtimaiyya.v10i1.15490

Abstract

The research aims to analyze the influence of utilitarian value and hedonic value on consumer loyalty with consumer satisfaction as mediation in consumer coffee shops. A product's utilitarian and hedonic value is significant because it affects consumers until the emergence of brand satisfaction. Utilitarian values such as usability, the function of a product, and the hedonic value of a product, such as luxury pleasure, become the values of a product that affect consumer satisfaction. The analytical methods used to test relationships between variables are Partial Least Squares Analysis, hypothesis testing using the t-test, and moderation testing using the Variance Accounted For method—sample number of 100 coffee shop customers in Indonesia.The finding of this study is that the consumer satisfaction factor can mediate the relationship between utilitarian value, hedonic value, to customer loyalty. This study found that utilitarian factors of value, hedonic value, and consumer satisfaction are determining variables in increasing consumer loyalty in coffee shops. The thing that can be done is to improve the quality of products to be better and different from other cafes, create conditions that are entirely different and not obtained from elsewhere when consumers enjoy coffee, and continue to provide the best service so that consumers will continue to want to consume coffee. Until now, no research has tested consumer satisfaction as a mediation variable in conjunction with utilitarian value variables and hedonic value to customer loyalty to coffee shops in Indonesia
Co-Authors Ab. Wahab, Norailis Arief Adhy Kurniawan Chandra Warsito, Chandra Pujiati Pujiati Sholikhin, Iin Suryandari, Sofia Yustiani Wahab, Norailis Ab. Wibisono, Dhika Dzulkarnain Wiwiek Rabiatul Adawiyah Zuhdi, Tohir