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All Journal Ikonomika : Jurnal Ekonomi dan Bisnis Islam Ijtimā`iyya: Journal of Muslim Society Research
Nida Umi Farhah, Nida Umi
Universitas Jenderal Soedirman
Humanities Economics, Econometrics & Finance Social Sciences

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The Influence of Fake News, Personality of Muslim Customers and Anger Against Hateful Behavior of Muslim Consumers at Brands Halal Products With Religiosity As Moderation Variable Warsito, Chandra; Sholikhin, Iin; Farhah, Nida Umi; Ab. Wahab, Norailis; Kurniawan, Arief Adhy; Wibisono, Dhika Dzulkarnain
Ijtimā iyya Journal of Muslim Society Research Vol. 9 No. 2 (2024)
Publisher : Postgraduate, State Islamic University Prof. K.H. Saifuddin Zuhri Purwokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24090/ijtimaiyya.v9i2.12460

Abstract

This study aims to determine the role of religiosity in moderating the influence of fake news variables, the personality of Muslim customers, and anger towards the hateful behavior of Muslim consumers towards halal product brands. Primary data collection was carried out by purposive sampling with a total sample of 340 response questionnaires collected from consumers of fast food restaurant outlets (Kentucky Fried Chicken, McDonald's, and Pizza Hut) domiciled in Purwokerto, Tegal, Yogyakarta, Surakarta, and Semarang. The relationship between fake news variables, Muslim customer personality, and anger towards hateful behavior towards brands were analyzed using Structural Equation Modeling from the Warp Partial Least Squares regression program package. Empirical research shows the influence of fake news, Muslim personality, and anger on brand hatred. The test results show that religiosity can be a moderating variable between fake news, Muslim personalities, and anger towards brand hate for halal products. Hatred about the brand can be suppressed if the company provides information quickly regarding the products offered, and this news can be quickly verified through social media; the information provided is straightforward to understand, and consumers are always optimistic and able to provide good perceptions so consumers do not feel they hate food and beverages and can ensure a halal product.
Islamic Store Brand Engagement and Customer Loyalty Relationship Warsito, Chandra; Farhah, Nida Umi; Adawiyah, Wiwiek Rabiatul; Wahab, Norailis Ab.
IKONOMIKA Vol 7, No 2 (2022)
Publisher : Universitas Islam Negeri Raden Intan Lampung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24042/febi.v7i2.13929

Abstract

This study aims to develop a new construct approach to consumer brand engagement that bridges the relationship between satisfaction, trust and commitment to customer loyalty. This study fills the void by examining the mediating role of Islamic store brand engagement to solve the inconsistency in the relationship between satisfaction, trust, and commitment to consumer loyalty. The study surveyed 375 shop customers with Islamic attributes in Central Java Indonesia region research samples. This study’s results can be applied as a new marketing strategy for stores with Islamic attributes by practicing Islamic values in business, highlighting the existence of halal products, creating and maintaining an Islamic atmosphere at the shop, and practicing Islamic-based humanistic services.
Co-Authors Ab. Wahab, Norailis Arief Adhy Kurniawan Chandra Warsito, Chandra Sholikhin, Iin Wahab, Norailis Ab. Wibisono, Dhika Dzulkarnain Wiwiek Rabiatul Adawiyah