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Procedia of Social Sciences and Humanities
Published by Universitas Muhammadiyah Sidoarjo
ISSN : -     EISSN : 27220672     DOI : https://doi.org/10.21070/pssh
Core Subject : Humanities, Science, Social,
Humanities Computer Science & IT Decision Sciences, Operations Research & Management Social Sciences
PSSH is a peer-reviewed international journal. This statement clarifies ethical behaviour of all parties involved in the act of publishing an article in this journal, including the author, the chief editor, the Editorial Board, the peer-reviewer­­­­­ and the publisher (Universitas Muhammadiyah Sidoarjo). This statement is based on COPE’s Best Practice Guidelines for Journal Editors.
Arjuna Subject : Seni dan Humaniora - Seni dan Humaniora (Lain-Lain)
Articles 72 Documents
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Search results for , issue "Vol. 8 (2025): Online Influence " : 72 Documents clear
Online Identity Analysis of Public Figure Jerome Polin: Analisis Identitas Daring Tokoh Publik Jerome Polin Artanadya, Della Rizky; Anayarahma, Ninda
Procedia of Social Sciences and Humanities Vol. 8 (2025): Online Influence & Identity Forum (OIIF 2025)
Publisher : Universitas Muhammadiyah Sidoarjo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21070/pssh.v8i.768

Abstract

Jerome Polin is a well-known Indonesian YouTuber and content creator who often combines comedy and science in his humorous and educational videos. He has successfully built a strong and likable online persona. Through a varied content strategy and constructive audience engagement, he appears to have effectively handled the challenges of context collapse. However, he must remain aware of the dangers posed by misinformation and the potentially harmful effects of participatory surveillance. This analysis will explore how Jerome Polin has created his online identity, managed interactions with a wide range of audiences, and navigated the risks associated with online participation and privacy. The findings suggest that Jerome Polin has cultivated a successful online presence but must continue to be cautious about the risks inherent in the digital landscape. Highlights: Strategic Online Identity – Jerome Polin skillfully blends education and entertainment, making complex topics accessible while maintaining a relatable persona. Audience Engagement & Context Management – He effectively interacts with diverse audiences, balancing humor and learning while mitigating context collapse. Digital Risks & Responsibility – While successful, he must remain vigilant against misinformation and the unintended consequences of participatory surveillance. Keywords : Jerome Polin, Online Persona, Content Strategy
Building Self-Image: Tasya Farasya's Personal Branding Strategy as a Beauty Influencer: Membangun Citra Diri: Strategi Personal Branding Tasya Farasya sebagai Beauty Influencer Wahyu, Ana Sofiana; Nasya Avrilia Herista; Poppy Febriana
Procedia of Social Sciences and Humanities Vol. 8 (2025): Online Influence & Identity Forum (OIIF 2025)
Publisher : Universitas Muhammadiyah Sidoarjo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21070/pssh.v8i.774

Abstract

Social media has become an important platform in building personal branding in the digital era. This research aims to explore Tasya Farasya's personal branding strategy as a beauty influencer through a descriptive qualitative approach using Social Identity Theory. The research method was conducted through in-depth observation of Tasya Farasya's social media content on Instagram, YouTube, and TikTok platforms. The results showed that Tasya succeeded in building a strong personal branding through several main strategies, namely specialisation in beauty, consistency of content, active interaction with followers, honesty, and optimal use of social media. Analysis using the concepts of categorisation, identification and intergroup comparison in Social Identity Theory reveals how Tasya constructs her identity as an influential beauty influencer. This research provides an in-depth insight into the formation of personal branding on social media and the potential of individuals in building an authentic and influential self-image.
Online Identity of Public Figure Justinus Laksana: Identitas Online Tokoh Publik Justinus Laksana Ardiansyah, Mohamad Rangga Rizky; Satria, Dimas Ekha Bagas
Procedia of Social Sciences and Humanities Vol. 8 (2025): Online Influence & Identity Forum (OIIF 2025)
Publisher : Universitas Muhammadiyah Sidoarjo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21070/pssh.v8i.776

Abstract

Justinus Laksana has successfully created a strong and credible online persona as a football expert, known for his outspoken, critical, and insightful commentary. By leveraging a bold communication style, football-centric content, and consistent messaging, he has effectively managed the challenges of online reputation and audience engagement. Despite facing potential criticism and polarization, Laksana has used these opportunities to spread knowledge, strengthen his reputation, and advance his career in football. This analysis examines how Laksana has built and maintained his digital identity, navigated interactions with a diverse audience, and addressed privacy and reputation concerns in the digital space. The findings suggest that while Laksana has established a powerful online presence, there are critical areas where further strategic measures are necessary to safeguard his personal information and reputation. Highlights: Bold Communication & Branding – Laksana’s outspoken and critical style has strengthened his credibility as a football expert and engaged a dedicated audience. Audience Engagement & Polarization – While his commentary sparks debate and criticism, he leverages these interactions to enhance his influence and spread football knowledge. Reputation & Privacy Management – Despite his strong online presence, further strategic measures are needed to protect his personal information and digital reputation. Keywords: Justinus Laksana, Football, Social Media
Online Identity Analysis of Public Figure Rachel Vennya: Analisis Identitas Daring Tokoh Publik Rachel Vennya Dewi, Liza Amalia
Procedia of Social Sciences and Humanities Vol. 8 (2025): Online Influence & Identity Forum (OIIF 2025)
Publisher : Universitas Muhammadiyah Sidoarjo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21070/pssh.v8i.777

Abstract

One of the famous people in Indonesia who has a big influence on social media is Rachel Vennya. This analysis will look at how Rachel Vennya creates her online persona, handles interactions with various audiences, and negotiates the benefits and concerns of participatory surveillance and privacy. The results of the analysis are that Rachel Vennya has been financially successful and has a solid web presence. In the face of extensive participatory surveillance, however, they have difficulty managing their content, maintaining relative authenticity, and maintaining their privacy. Highlights: Strategic Online Persona – Rachel Vennya carefully curates her content to maintain an engaging and influential online presence while balancing personal branding and relatability. Audience Engagement & Surveillance – She actively interacts with diverse audiences, leveraging participatory surveillance for visibility but facing challenges in content control and authenticity. Privacy vs. Public Exposure – Despite financial success, she struggles with maintaining privacy as constant public scrutiny complicates personal boundaries and online image management. Keywords: Rachel Venya, Online Identity, Characters
Identity Strategy On Instagram Social Media: How Dian Sastrowardoyo Faces Privacy And Surveillance Challenges : Strategi Identitas Pada Media Sosial Instagram: Bagaimana Dian Sastrowardoyo Menghadapi Tantangan Privasi dan Pengawasan Wildan Bisma Radiyan; Moch. Nur Faizin
Procedia of Social Sciences and Humanities Vol. 8 (2025): Online Influence & Identity Forum (OIIF 2025)
Publisher : Universitas Muhammadiyah Sidoarjo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21070/pssh.v8i.779

Abstract

This research explores how public figures, particularly Dian Sastrowardoyo, shape their online identities on Instagram and manage context collapse, as well as the risks and opportunities faced related to privacy and surveillance. Using the content analysis method pioneered by Harold D. Lasswell and netnography, the data was collected through online observation and content analysis from Dian Sastrowardoyo's Instagram account. The results show that Dian uses Instagram to form an online identity consistent with her public image as an actress and activist, with key patterns such as image consistency, social activism, and limited personal life. In managing context collapse, Dian uses strategies such as audience segmentation, curated content, and the use of different languages. The research also identified significant privacy risks, including the potential for misuse of personal information and surveillance by media and fans, as well as opportunities to expand influence and reach a wider audience. With the right strategy, Dian can manage these risks and take advantage of the opportunities that exist to strengthen her online identity. This research provides in-depth insights into the dynamics of online identities and privacy challenges in the digital era, as well as the importance of the right strategies in managing online identities and maintaining privacy on social media.
Strategy Analysis in Building Popularity on the Instagram Account @keanuagl: Analisis Strategi dalam Membangun Popularitas pada Akun Instagram @keanuagl Prastyo, Muhammad Fajar Dicky; Pudjasetia, Faraby Al- Alirsyad; Febriana, Poppy
Procedia of Social Sciences and Humanities Vol. 8 (2025): Online Influence & Identity Forum (OIIF 2025)
Publisher : Universitas Muhammadiyah Sidoarjo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21070/pssh.v8i.780

Abstract

This study aims to analyze the strategies used by the Instagram account @keanuagl in building popularity on social media platforms. As one of the public figures who has succeeded in attracting the attention of the audience in a relatively short time, this account is an interesting example to study, especially in the context of content strategy and interaction with followers. This study uses a qualitative approach with a content analysis method, observing upload patterns, types of content, and how the account interacts with the audience. The results show that the success of @keanuagl is influenced by several main factors, such as consistency in uploads, use of humor and personal narratives, and collaboration with other public figures. In addition, the use of interactive features such as Stories, Live, and comments also contribute to increasing follower engagement. This study provides insight into how social media strategies can be used effectively to build popularity and strengthen relationships with audiences in the digital era. This study analyzes the strategy of the Instagram account @keanuagl in building popularity. With a qualitative approach and content analysis, the study observed upload patterns, types of content, and interactions with followers. The results show that consistency of uploads, use of humor, personal narratives, and collaboration with other public figures are the main factors. The use of interactive features such as Stories and Live also increases follower engagement. This study shows the effectiveness of social media strategies in building popularity in the digital era. Highlights: Content Strategy – Consistent uploads, engaging humor, and personal narratives help attract and retain followers. Audience Interaction – Features like Stories, Live, and comments enhance engagement and strengthen relationships with followers. Collaborations – Partnering with other public figures expands reach and boosts visibility on social media. Keywords: Popularity, Instragram, Personal Branding
Analysis of Leonardo Edwin Bold Identity: Analisis Identitas Daring Leonardo Edwin Firdaus, Muhammad Rizal; Agustin , Anggi Tri; Febriana, Poppy
Procedia of Social Sciences and Humanities Vol. 8 (2025): Online Influence & Identity Forum (OIIF 2025)
Publisher : Universitas Muhammadiyah Sidoarjo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21070/pssh.v8i.786

Abstract

This study examines the use of code-switching and code-mixing in the YouTube videos of Leonardo Edwin, an Indonesian content creator. As an international student, Leonardo often combines Indonesian and English in his content to reach a wider audience. Using a symbolic interaction theory approach, this study investigates how the interaction between Leonardo and his followers through comments and content affects the image he presents. The results of the analysis show that external code-switching is more common, with the use of English when interacting with international friends. This research is expected to contribute to previous research on the phenomenon of code-switching and code-mixing on social media. Highlights: Audience Engagement – Leonardo Edwin uses code-switching to connect with both Indonesian and international audiences, making his content more inclusive. Symbolic Interaction – His language choices shape his online persona, influenced by interactions with followers and content themes. Predominant Pattern – External code-switching is more frequent, especially when engaging with international friends, highlighting social adaptation in digital communication. Keywords: Social Media, New Media, Youtube, Leonardo Edwin
Analysis of Vina Muliana's Online Identity on the Tik Tok account @Vmuliana in Maintaining the Authenticity of the Identity Constructed: Analisis Identitas Online Vina Muliana pada akun Tik Tok @Vmuliana dalam Mempertahankan Keaslian Identitas yang Dikonstruksi. Nikmah, Hadiyatun; Febriana, Poppy
Procedia of Social Sciences and Humanities Vol. 8 (2025): Online Influence & Identity Forum (OIIF 2025)
Publisher : Universitas Muhammadiyah Sidoarjo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21070/pssh.v8i.789

Abstract

In today's digital era, it is important to be able to build an online identity on social media. Online identity is the extension of one's physical existence into the virtual domain. Online identity has become an important aspect of our lives. Moreover, this includes influence in the digital space or can be called social media, privacy challenges, identity theory and about the dynamics in cyberspace. One of the most popular social media is Tik Tok. This research aims to find out how Vina Muliana shaping online identity, managing context collapse, as well as threats, challenges and opportunities for privacy and surveillance on Tik Tok social media. This type of research is qualitative. The research results show that Vina Muliana succeeded in building her online identity with an interesting strategy. Apart from that, the results show that Vina Muliana is able to overcome context collapse and also overcome threats to privacy and surveillance on Tik Tok social media. Highlights: Strategic Online Identity Building – Vina Muliana successfully shapes her online identity on TikTok through engaging content and a well-planned digital persona. Managing Context Collapse – She effectively navigates different audience expectations, maintaining consistency while adapting to various online interactions. Privacy & Surveillance Challenges – Vina Muliana proactively addresses privacy risks and surveillance concerns, balancing visibility with security on TikTok. Keywords: Social Media, Online Identity, Tik Tok
Analysis of Online Identity of Public Figures: A Case Study of Pandawara Group : Analisis Identitas Online Tokoh Publik: Studi Kasus Pandawara Group Wicaksono, Satrio; Febriana, Poppy
Procedia of Social Sciences and Humanities Vol. 8 (2025): Online Influence & Identity Forum (OIIF 2025)
Publisher : Universitas Muhammadiyah Sidoarjo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21070/pssh.v8i.790

Abstract

This study analyzes the formation of the online identity of Pandawara Group, a collective renowned for their social activities in raising awareness about environmental issues. The focus of this research includes strategies for building an online identity, managing the challenges of content collapse, and the authenticity displayed on digital platforms. The analysis shows that Pandawara Group successfully utilizes visual narratives and audience interactions to establish themselves as authentic agents of change. However, they also face challenges such as public pressure, the risk of criticism, and the necessity of maintaining content consistency. This study provides recommendations for enhancing their digital communication strategies to better manage risks while leveraging opportunities in the era of social media. Highlights: Strategic Online Identity – Pandawara Group builds authenticity through visual storytelling and active audience engagement. Challenges of Digital Presence – They navigate public scrutiny, criticism, and the demand for consistent content. Enhancing Digital Strategy – Recommendations focus on risk management and optimizing opportunities in social media. Keywords: Online Identity, Content Collapse, Authenticity, Social Media, Pandawara Group, Social Movement.
Baim Wong Digital Footprint Formation of Online Identity in the Social Media Era : Jejak Digital Baim Wong Pembentukan Identitas Daring di Era Media Sosial Lestari, Tri Yunanda Ayu
Procedia of Social Sciences and Humanities Vol. 8 (2025): Online Influence & Identity Forum (OIIF 2025)
Publisher : Universitas Muhammadiyah Sidoarjo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21070/pssh.v8i.797

Abstract

In the era of rapidly growing social media, public figures like Baim Wong face complex challenges in shaping and managing their online identities. This article analyzes in depth how Baim Wong, as an Indonesian celebrity, builds his online identity on various digital platforms, such as Instagram and YouTube, and how he manages the phenomenon of "context collapse" that often occurs in cyberspace. On the one hand, social media provides a great opportunity to connect directly with fans and introduce a more human and relatable self-image. However, on the other hand, it also poses great challenges in maintaining authenticity, privacy, and control over the information shared. Baim Wong, through various uploaded contents, not only displays a happy personal life with his family, but also uses social media for philanthropic activities and promotion of professional projects. However, with all the potential that exists, there are also privacy risks that must be faced, such as the potential for exploitation of personal data by third parties or threats to family security that often appear in his uploads. In building his online identity, Baim Wong prioritizes a balance between openness to the audience and protection of sensitive information, which is reflected in the way he chooses narratives that are acceptable to various audiences without sacrificing his personal privacy and security. Highlights: Building a Relatable Identity – Baim Wong strategically uses social media to connect with fans by sharing personal moments, philanthropic efforts, and professional projects. Managing Context Collapse – He navigates diverse audience expectations by carefully curating content that balances authenticity, privacy, and public perception. Privacy and Security Risks – Despite the benefits of social media, he faces challenges such as data exploitation and family security threats, requiring careful information management. Keywords: Online Identity, Social Media, Context Collapse, Authenticity, Digital Privacy

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