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IJFBP International Journal of Family Business Practices
Published by President University
ISSN : 26217325     EISSN : 26217333     DOI : -
Core Subject : Economy,
Economics, Econometrics & Finance
The International Journal of Family Business Practices (IJFBP) is open access and biannual double-blind peer-reviewed journal. Numerous family enterprises are based around the legend of an entrepreneurial founder who has stood firm in the face of difficulties. The IJFBP widens the scope to look beyond this interrelationship by exploring the creation of family business, which includes the entrepreneurial tenets, mindset, and processes of the family business and its transgenerational sustainability. The scope of the journal covers various sectors including (but is not limited to), retail, tourism, wealth planning, digital business, among others. All the articles published in English. Submissions are open year-round. Before submitting, please ensure that the manuscript is written in English to comply with the focus and scope of IJFBP and follows the guidelines and templates of authors.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 5 Documents
 1 
Search results for , issue "Vol 3, No 2 (2020)" : 5 Documents clear
The Celebrity Family Endorsement on Instagram Product Advertisement (Case: The Hermansyah) Sakti Hendra Pramudya
International Journal of Family Business Practices Vol 3, No 2 (2020)
Publisher : Faculty of Business, President University

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (617.609 KB) | DOI: 10.33021/ijfbp.v3i2.1155

Abstract

The main purpose of this study is to analyze the consumer’s perception of single celebrity endorsement and celebrity family endorsement in the context of Instagram advertising. Instagram is selected as the research context due to the application has become a new trend in Asia and there are abundant people who use it as a media for promotion. The object of this research is Anang and Ashanty family business. They are a famous celebrity couple in Indonesia which successfully established numerous product lines, as well as a variety of brands and, interestingly, both Anang and Ashanty (along with their children), are the advertisement models of all of their product in the Instagram. The paper comprises of two separate studies. The first study would use 2 x 2 factorial design to compare the Instagram user’s response towards four stimuli of Instagram advertisements. Two stimuli would depict Instagram advertisement of single celebrity endorser (represents by Ashanty) and the other two stimuli would depict Instagram advertisement of celebrity family endorser (represents by Anang and Ashanty family). The stimulus is taken from the original advertisement from the couple’s product lines which represents by one cake product and one acne cream product. The second study is a consumer’s opinion survey which measures respondent’s opinion towards the advertisements. Based on the survey results of 547 Instagram users in Indonesia, it is revealed that celebrity family advertisement emerged higher than single celebrity advertisement for the acne cream product. Hence, it can be concluded that the consumer does value celebrity family endorsement more than individual or single celebrity endorsement. However, further analysis reveals that the engagement only exists in the initial stage (attention) and the middle stage (desire and search) of consumer’s psychological process to purchase a new product due to all of the advertisement is lacking information about the price.Keywords: Family Business Branding, Single Celebrity Endorsement, Celebrity Family Endorsement, Instagram.
The Newest Telecommunications Operator Company in Indonesia: “A Research Case Study of Smart Telecom’s Survival in the Competitive Industry” Roy Poan
International Journal of Family Business Practices Vol 3, No 2 (2020)
Publisher : Faculty of Business, President University

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (221.373 KB) | DOI: 10.33021/ijfbp.v3i2.1262

Abstract

This paper is based on field research into the evolution of the telecommunications industry in Indonesia for the newest telecommunications operator company in Indonesia, PT Smart Telecom (ST), from the preparation of its launch to becoming one of the surviving telecommunications companies in Indonesia. The paper aim to describe the marketing, operational and the role ST plays in the Sinarmas group. Through a personal experience, the case focuses on every stage of PT Smart Telecom’s evolution until its merger with PT Mobile-8 before becoming one of the five remaining telecommunication operators in Indonesia.
Opportunity Recognition: Gender and Family Business Background Comparison Christina -; Maureen Nuradhi; Lili Kristanti
International Journal of Family Business Practices Vol 3, No 2 (2020)
Publisher : Faculty of Business, President University

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (190.182 KB) | DOI: 10.33021/ijfbp.v3i2.1333

Abstract

Opportunity recognition is the first nascent step towards entrepreneurship. Previous study shows that gender and family business exposure plays a significant role for entrepreneurs to start a business.  The objective of this study is to find out if there is any difference in opportunity recognition based on gender and family business background. The sample size of this study is 413 students who are taking the Entrepreneurial Global Innovation subject in the fourth semester at Universitas Ciputra Surabaya, comprising 234 males and 179 females. The data was taken at the end of the semester which also coincided with the pandemic covid-19 situation. The data that has been collected is analyzed using independent sample t-test. The result of the study reveals that there is a difference in opportunity recognition between students with family business backgrounds and students without family business background. The other result of this study is that there is no difference in opportunity recognition between male and female.This study contributes to entrepreneurship education especially in term of opportunity recognition and how it is differ between students who have family business background and those who don’t. Further research needs to be done to ascertain whether gender equality in entrepreneurship has actually been achieved.
Factors Influencing Social Entrepreneurial Intention: A Case of Private University in Bekasi Anggraeni Permatasari; Garry Doohan; Muhammad Setiawan Kusmulyono
International Journal of Family Business Practices Vol 3, No 2 (2020)
Publisher : Faculty of Business, President University

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (213.475 KB) | DOI: 10.33021/ijfbp.v3i2.1342

Abstract

This research analyses the influence of emotional intelligence, self-efficacy, attitude, and subjective norms towards social entrepreneurial intention in University students. Quantitative research was chosen to conduct this research. Two hundred five respondents responded were participated in this research. Multiple Regression analysis was utilized as a statistical tool analysis to test the hypothesis. This study found a significant influence between emotional intelligence, self-efficacy, attitude, and subjective norms towards social entrepreneurial intention (simultaneously). This research also defines which factors influence students to engage on social entrepreneurship projects in the context of private university. 
SOTO KWALI SOLO MBOK DARMI'S FAMILY BUSINESS STRATEGY IN INCREASING SALES IN SEMER 50, KEROBOKAN, KUTA, BADUNG REGENCY, BALI I Wayan Ruspendi Junaedi
International Journal of Family Business Practices Vol 3, No 2 (2020)
Publisher : Faculty of Business, President University

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (34.469 KB) | DOI: 10.33021/ijfbp.v3i2.1334

Abstract

Soto Kwali Solo Mbok Darmi is a family business located on Jl. Semer No 50 Kerobokan Village, Kuta District, Bali Province, established in 2016. The research problem is “What is the strategy used by the management of Soto Kwali Solo Mbok Darmi in increasing its sales?” The purpose of this research is to determine the strategies used by the management of Soto Kwali Solo Mbok Darmi in increasing sales. The research method used is a qualitative research method, by conducting observations, interviews with owners and managers of Soto Kwali Solo Mbok Darmi, and documentation. The findings and analysis are that in the process of making and presenting Soto Kwali Solo Mbok Darmi, they were very concerned with cleanliness, employee hospitality, food delicacy, and ethics and consumer culture so that they have many consumers. Initially they only use conventional marketing strategies. However, eventually it changed, and the strategy used in increasing their sales was to provide training to all employees in management and marketing management and the use of technology related to GoFood and Grab. This business is sufficiently developed to its maximum potential so that its sales turnover is quite interesting. In the end, they were able to increase sales of the business. The marketing strategy is getting better because it uses a marketing strategy using Social Media through Facebook, Instagram, and WhatsApp, as well as GoFood and GrabFood. The family business of Soto Kwali Solo Mbok Darmi can develop, sales turnover is increasing, and provides inspiration to the community to become entrepreneurs so as to improve the welfare of the business.Keywords: Menu, Strategy, Soto Kwali Solo Mbok Darmi Family Business, Marketing and Sales.

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