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SMART Management Journal
Published by Institut Bisnis Muhammadiyah Bekasi
ISSN : 27460932     EISSN : 27983781     DOI : https://doi.org/10.53990
Core Subject : Economy,
Economics, Econometrics & Finance
Berisi tentang hasil penelitian dan kegiatan pengabdian kepada masyarakat di bidang manajemen, serta implementasinya dalam manajemen stratejik, manajemen pemasaran, manajemen SDM, manajemen keuangan, manajemen operasional, yang diterapkan pada organisasi profit dan non-profit.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 5 Documents
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Search results for , issue "Vol 1, No 2 (2021): SMART Management Journal" : 5 Documents clear
PENGARUH KEPERCAYAAN KONSUMEN PADA MEREK TERHADAP LOYALITAS MEREK PT SINAR MAS WISESA DI BALIKPAPAN Dewi Ismiyatiningsih
SMART Management Journal Vol 1, No 2 (2021): SMART Management Journal
Publisher : Institut Bisnis Muhammadiyah Bekasi

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (332.358 KB) | DOI: 10.53990/smj.v2i1.4

Abstract

This study aimed to test the significance of the influence of consumer trust in the brand to brand loyalty PT Sinar Mas Wisesa in Balikpapan. The model used in this study is SEM (Structural Equation Model) with approach to PLS (Partial Least Square) that is useful to observe the direct and indirect influence of the variables brand reputation, brand competence, quality, trust in the company, brand liking, consumer trust in brand and brand loyalty. This study population are the owners or home buyers in the Balikpapan Baru, the sampling technique used a convenience sampling method in which sampling is done from the customer's most easily found or accessed, the amount of a sample of 128 respondents. The results of this study indicate that the presence of a significant effect of the construct of brand reputation, quality and trust in the company to consumer trust in the brand as well as a significant influence on consumer trust in brand to loyalty brand
PENGARUH LEADER MEMBER EXCHANGE TERHADAP KINERJA DOSEN UNIVERSITAS MUHAMMADIYAH CIREBON JAENUDIN JAENUDIN
SMART Management Journal Vol 1, No 2 (2021): SMART Management Journal
Publisher : Institut Bisnis Muhammadiyah Bekasi

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (593.18 KB) | DOI: 10.53990/smj.v2i1.5

Abstract

Knowledge management in the world of Education is increasingly important as a research topic, especially in the effort to improve the performance of lecturers in a university. Human resources are assets that must be safeguarded, the role of lecturers as HR is very important in improving the quality or quality of a college, especially at the University of Muhammadiyah in Cirebon. This research aims to describe leader member of exchange and job performance. In addition, to find out whether there is a relationship between each variable both the relationship directly and indirectly. The approach used in this study is quantitative with a survey research design that uses the path analysis approach. The population of this study were all lecturers of the University of Muhammadiyah Cirebon (UMC) with a sample of 117 lecturers. The data collection technique uses an instrument in the form of a questionnaire. The results showed that the job performance of Muhammadiyah Cirebon University lecturers was influenced more dominantly by the Leader member of exchange variable. Based on the data found in the field it can be concluded that the performance of Muhammadiyah Cirebon University lecturers will be more prudent when lecturers are led by leaders who want to go directly involved with their subordinates in carrying out their work or leader member exchange (LMX). This is a finding that should be followed up in the hope of improving the performance of lecturers at the Muhammadiyah University in Cirebon
Systematic Review: Perlindungan Konsumen Transaksi Online Lili Fadli Muhamad; Elkin Rilvani
SMART Management Journal Vol 1, No 2 (2021): SMART Management Journal
Publisher : Institut Bisnis Muhammadiyah Bekasi

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (173.81 KB) | DOI: 10.53990/smj.v2i1.8

Abstract

Perlindungan konsumen diperlukan dalam kegiatan perdagangan untuk mencegah perbuatan tidak adil oleh pebisnis. Tidak sedikit penelitian yang membahas perlindungan konsumen transaksi online, namun tidak banyak upaya untuk menjadikan satu temuan-temuan dari penelitian yang mengkaji penyebab pelanggaran dan cara penyelesaiannya dengan cara mengumpulkan, meninjau, dan menyintesis penelitian yang terkait dengan perlindungan hak konsumen transakasi online. Sebagian besar penelitian ini fokus pada pendekatan regulasi hukum dan kepuasan pelanggan, sementara bidang lainnya mendapat sedikit perhatian. Oleh karena itu, penelitian ini menyoroti arah untuk penelitian lebih lanjut. Hasil dari penelitian baru ini menemukan banyak faktor penyebab pelanggaran dan penerapan disiplin ilmu lain dalam pendekatan penyelesian masalah
ANALISIS KEPUASAN PELANGGAN CHI-CHI’S MEXICAN RESTAURANT PADA PT. BERKAH MANCA BOGA (KODEL GROUP) JAKARTA RINOVIAN RAIS
SMART Management Journal Vol 1, No 2 (2021): SMART Management Journal
Publisher : Institut Bisnis Muhammadiyah Bekasi

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (297.328 KB) | DOI: 10.53990/smj.v2i1.10

Abstract

The major problem in this research is the low customer satisfaction awareness at Chi-Chi‟s Mexican Restaurant under PT. Berkah Manca Boga, Jakarta. This low awareness caused by the top management has not paid full attention to this problem. The customer services qualities become a major focus to all organizations in all industries nowadays. This focus is caused by tight competition, technology development and economy growth. In the competitive side, services and customer satisfaction become the strength offered by each company due to many competitors offering similar products. Technology development also gives more opportunities for product and services innovation at the same time. Customers nowadays are also becoming more demanding and have more bargaining power to the companies. Moreover, people nowadays are in the evolution stage to become the knowledge economy society, giving insight that customer satisfaction becomes one the tools to gain success
ANALISIS HUBUNGAN PELATIHAN PRODUK MAKANAN TERHADAP KEMAMPUAN KETERAMPILAN SISWA DI SMK ANANDA BEKASI AGUS HERMAWAN; LIES MAISAROH
SMART Management Journal Vol 1, No 2 (2021): SMART Management Journal
Publisher : Institut Bisnis Muhammadiyah Bekasi

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (211.971 KB) | DOI: 10.53990/smj.v2i1.13

Abstract

This study aims to determine and analyze the relationship between food product training and the ability of students' skills at SMK Ananda Bekasi. Education is a form of human effort in improving its quality as a human being that can be done individually or in groups, Ananda Bekasi Vocational School which has a Hospitality Accommodation major where in class IX they get training material for food product training. This study uses historical-secondary data of grades IX grade students for the period 2017-2019, obtained a total of 78 students, then the data was cleaned to be processed. After testing with SPSS 25.0 software, the mean value of the training variable (X) 338.67 and the ability skills (Y) 167.47, the normality of the data obtained were normally distributed, the linear regression test obtained a significance result of 0.012, where it was less than 0, 05 it can be concluded that the training variables and skills ability have a correlation, the simulltan test obtained a value of 0.284 with the conclusion that the results of a close relationship (simultaneous) is low between the training variables (X) and skills ability (Y) with partial tests found a positive relationship and coefficient of determination (R2) 8.1%.

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