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SMART Management Journal
Published by Institut Bisnis Muhammadiyah Bekasi
ISSN : 27460932     EISSN : 27983781     DOI : https://doi.org/10.53990
Core Subject : Economy,
Economics, Econometrics & Finance
Berisi tentang hasil penelitian dan kegiatan pengabdian kepada masyarakat di bidang manajemen, serta implementasinya dalam manajemen stratejik, manajemen pemasaran, manajemen SDM, manajemen keuangan, manajemen operasional, yang diterapkan pada organisasi profit dan non-profit.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 5 Documents
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Search results for , issue "Vol 3, No 2 (2023): SMART Management Journal" : 5 Documents clear
STRATEGI PEMASARAN PT. MITRAGAMA INTIPERKASA UNTUK MENINGKATKAN PENJUALAN UNIT RUMAH LA PALMA GRANDE BEKASI Ahmad Zita; Venny Oktaviany
SMART Management Journal Vol 3, No 2 (2023): SMART Management Journal
Publisher : Institut Bisnis Muhammadiyah Bekasi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53990/smj.v3i2.239

Abstract

This research studies marketing strategies for the increase of house sales at La Palma Grande, PT. Mitragama Intiperkasa according to product, location, price, and promotion with several observations and interviews with related parties. The type of research was qualitative descriptive by selecting some information sourced and direct observation of the location. The result of this research states the product, location, price, and promotion La Palma Grande greatly affect the increase in sales. The result of the observation of the location of La Palma Grande is very strategic, residential locations directly access the main road, near the highway, education facilities, health facilities and hospital, shopping center, industrial area, business, and office areas as well as tourist attractions. In terms of price, the results of interview respondents in La Palma Grande are very affordable for factory employees, civil servants, state-owned enterprises, entrepreneurs, and private employees, starting price from 400 million in 2022.
PENGARUH KUALITAS LAYANAN KENTUCKY FRIED CHICKEN BEKASI TRADE CENTER TERHADAP KEPUASAN KONSUMEN Indra Jaya; Eva Fauziana
SMART Management Journal Vol 3, No 2 (2023): SMART Management Journal
Publisher : Institut Bisnis Muhammadiyah Bekasi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53990/smj.v3i2.240

Abstract

The purpose of this study is to focus on the analysis to determine whether there is an effect of service quality on customer satisfaction in the Kentucky Fried Chicken Bekasi Trade Center. The distribution of questionnaires to 150 consumers of Kentucky Fried Chicken Bekasi Trade Center with a sampling technique using purposive sampling. The research method used is the descriptive quantitative method. The data analysis technique uses descriptive analysis testing, research instrument testing, classical assumption testing, simple linear regression analysis hypothesis testing, and testing the coefficient of determination (R^2) with the help of the SPSS version 25 application program. The results of this study indicate that service quality has a positive effect on customer satisfaction at Kentucky Fried Chicken Bekasi Trade Center by 23.039 > 1.976 and 0.000 < 0.05. While the coefficient of determination (R^2) of the effect of service quality on customer satisfaction at Kentucky Fried Chicken Bekasi Trade Center is 78.2% and the influence of other variables outside this study is 21.8%.
PENGARUH KUALITAS PELAYANAN TERHADAP KEPUASAN PELANGGAN DI TOKO INFORMA AHMAD YANI BEKASI Nabila Nabila; Jaenudin Jaenudin
SMART Management Journal Vol 3, No 2 (2023): SMART Management Journal
Publisher : Institut Bisnis Muhammadiyah Bekasi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53990/smj.v3i2.241

Abstract

This study aims to analyze the effect of service quality which consists of reliability, assurance, tangibles, empathy, and responsiveness to customer satisfaction at Informa Store, at Ahmad Yani - Bekasi. The research method used is descriptive quantitative. The author collected data in the form of a questionnaire, with a total of 110 respondents using Slovin to determine the sample size. The analytical methods used are descriptive statistical tests, validity tests, data reliability tests, normality tests, heteroscedasticity tests, correlation coefficients, coefficients of determination, simple linear regression tests, and hypothesis tests which are processed using the Statistical Package for Social Sciences (SPSS) version 25 program. Simultaneous test results show that the quality of service (X) which consists of reliability, assurance, physical evidence (tangibles), empathy (empathy), and responsiveness (responsiveness) have a significant effect simultaneously (together). the same) on the customer satisfaction variable with a significance value (P value) of 0.003
PENGARUH KUALITAS KERJA TERHADAP KINERJA KARYAWAN PT. DUTA PARAMINDO SEJAHTERA Sulima Dwi Anggarini; Muhammad Muchlas Rowi
SMART Management Journal Vol 3, No 2 (2023): SMART Management Journal
Publisher : Institut Bisnis Muhammadiyah Bekasi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53990/smj.v3i2.242

Abstract

This study aims to determine whether there is an effect of work quality on employee performance. The method used is a quantitative approach with data collection through a questionnaire. The sample of respondents was taken using a saturated sample technique of 62. The data collection technique used a closed questionnaire or questionnaire with alternative answers using a Likert scale. analysis tool using simple linear regression analysis using t-test. The results of this study are: work quality partially has a positive and significant effect on employee performance. Employee The performance variable can be explained by the variation of the independent variable work quality of 84.5%. While the remaining 15.5% can be explained by other factors or other variables outside variables studied such as work motivation, leadership style, and others
PENGARUH KUALITAS LAYANAN TERHADAP KEPUASAN NASABAH KOPERASI SIMPAN PINJAM DANA ARTA MANDIRI KABUPATEN PURWAKARTA Tiara Yustika; Rita Mardiana
SMART Management Journal Vol 3, No 2 (2023): SMART Management Journal
Publisher : Institut Bisnis Muhammadiyah Bekasi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53990/smj.v3i2.243

Abstract

The purpose of this study is to focus on analysis to determine whether there is an influence of service quality on customer satisfaction at KSP (Koperasi Simpan Pinjam) Dana Arta Mandiri, Purwarkarta. The distribution of questionnaires to 100 KSP Dana Arta Mandiri customers with sampling techniques using purposive sampling. The research method used is a descriptive quantitative method. Data analysis techniques use descriptive analysis testing, research instrument testing, classical assumption testing, hypothesis testing of simple linear regression analysis, and coefficient of determination testing with the help of the SPSS application program version 25. The results of this study are known that the quality of service has a significant effect on customer satisfaction at KSP Dana Arta Mandiri of 4,645 > 1,984 and 0.000 < 0.05.R2

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