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International Journal of Green Tourism Research and Applications
Published by Politeknik Negeri Bali
ISSN : -     EISSN : 2721463X     DOI : https://doi.org/10.31940/ijogtra
Core Subject : Social,
Social Sciences
International Journal of Green Tourism Research and Applications is focused on green tourism research and applications. Its scope covers philosophies, ideologies, theories, science and technology, practices, and applications of responsible, sustainable, and green tourism; eco-, natural, and village/rural tourism; cultural, religious, and alternative tourism; community-based tourism; all travel, tourism, and hospitality businesses and tourist activities which are or have to be ecologically/environmentally and socio-culturally friendly.
Arjuna Subject : Ilmu Sosial - Ilmu Sosial (Lain-Lain)
Articles 105 Documents
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The Role of Indonesian Animal Quarantine Procedures in Supporting Sustainable Event/Exhibition Management Annisa Wardhani; Christina L Rudatin; Raden Ayu Trisnayoni; Asterina Anggraini; M. Iqbal Katik Rajoendah
International Journal of Green Tourism Research and Applications Vol. 8 No. 1 (2026): June 2026
Publisher : Politeknik Negeri Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31940/ijogtra.v8i1.100-108

Abstract

The organization of international pet exhibitions presents significant challenges related to public health, animal welfare, and event sustainability. Without strict quarantine procedures, the risk of spreading Animal Quarantine Diseases (in Indonesia regulation known as Hama dan Penyakit Hewan Karantina/HPHK) may threaten ecosystems, undermine event reputation, and erode stakeholder trust. Within the framework of green exhibitions and sustainable event management, animal quarantine is not merely a risk-control mechanism but also an ethical instrument that supports the three pillars of sustainability: environmental, social, and economic. This study aims to explain how animal quarantine procedures in Indonesia can be integrated into sustainable exhibition standards. The research design employs a descriptive qualitative approach, with the Indonesian Quarantine Agency at Tanjung Priok and Banten. Data were collected through direct observation and interviews with quarantine agency and examined thematically to identify procedural stages and their relevance to sustainability principles. The findings reveal that quarantine procedures in Indonesia encompass document preparation, physical examination, isolation with clinical and laboratory monitoring, and final stages including release, rejection, or destruction. These procedures contribute to green exhibitions by ensuring public health protection, safeguarding animal welfare, promoting digital administrative efficiency, and reinforcing compliance with international regulations. The implications of this research highlight that integrating animal quarantine into sustainable exhibition standards provides practical guidelines for exhibition organizers in Indonesia, while strengthening Indonesia’s position as a responsible and sustainable host within the global MICE industry.
Building Social-Ecological Resilience in Batukaras Coastal Tourism Village, Indonesia Ade Tri Putra
International Journal of Green Tourism Research and Applications Vol. 8 No. 1 (2026): June 2026
Publisher : Politeknik Negeri Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31940/ijogtra.v8i1.109-121

Abstract

Batukaras Village in Cijulang District, Pangandaran Regency, is known as a beach tourism area, as mandated by Village Regulation No. 5 of 2020, aiming to establish itself as an integrated and leading tourist destination. However, climate change and the intensification of coastal activities have increased pressure on marine resources and accelerated coastal environmental degradation. These conditions have created challenges that threaten ecological balance, local livelihoods, and the long-term sustainability of tourism. This study explores socio-ecological responses to environmental and social disruptions in Batukaras. Using a qualitative case study approach, data were collected through observation, documentation, literature review, and in-depth interviews with key informants. The analysis adopts a Social-Ecological Resilience (SER) framework to understand community adaptive capacities and institutional responses. Data analysis combined SER indicators with triangulation techniques to describe patterns of environmental change and socio-ecological interactions within the coastal tourism area based on observed phenomena. The phenomenon examined is the increasing socio-ecological vulnerability in Batukaras resulting from climate change, intensified coastal tourism activities, and tsunami hazards. The study identifies local adaptive responses, including efforts to coexist with environmental changes and limited governmental initiatives promoting ecosystem protection and social equity. In-depth interviews involved nine key informants, including village officials, tourism actors, community leaders, and local residents. To enhance resilience, the study recommends improving resource management, strengthening stakeholder participation in sustainable tourism planning, reinforcing collaborative governance, and integrating local knowledge into policy design to support long-term community welfare, adaptive capacity, disaster preparedness, and environmental sustainability.
The Gastrodiplomacy Model as an Optimization of the Sustainable Tourism Sector in Semarang City Kamal Ramadhani; Amir Mahmud; Moch Faizal Rachmadi
International Journal of Green Tourism Research and Applications Vol. 8 No. 1 (2026): June 2026
Publisher : Politeknik Negeri Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31940/ijogtra.v8i1.41-54

Abstract

Gastrodiplomacy has increasingly been recognized as a strategic approach to promote cultural identity and tourism development through culinary heritage. However, most existing studies focus on gastrodiplomacy at the national level, whereas research on city-level gastrodiplomacy models integrated with sustainable tourism systems remains limited. This study aims to examine the role of gastrodiplomacy in optimizing the sustainable tourism sector in Semarang City, Indonesia. This research employs a qualitative descriptive approach involving 20 informants representing the ABCGM stakeholders (academics, business actors, communities, government, and media). Data were collected through in-depth interviews, observation, and documentation. The validity of the data was ensured through source and methodological triangulation, and the data were analyzed using the Miles and Huberman interactive analysis model, including data reduction, data display, and conclusion drawing. The findings reveal that Semarang's gastrodiplomacy is manifested through three main culinary clusters: milkfish, herbal medicine, and lumpia, which function as cultural and economic assets for tourism promotion. The study identifies that the effectiveness of gastrodiplomacy depends on stakeholder collaboration, the development of culinary identity, tourism integration, and digital promotion strategies. This study proposes an integrated gastrodiplomacy model that connects culinary clusters, tourism destinations, transportation accessibility, and multi-stakeholder collaboration to strengthen sustainable tourism development. The findings contribute theoretically by expanding the gastrodiplomacy literature from a city-level sustainable tourism perspective, while offering practical policy insights for developing culinary-based destination branding and strengthening local economic resilience.
Community-Based Participatory Mapping for Tourism Development in Tuwed Village, Bali I Nyoman Meirejeki Meirejeki; I Putu Mertha Astawa; Ni Ketut Pradani Gayatri Sarja; I Ketut Suarta; I Komang Mahayana Putra; I Made Rony Mulia Kusuma Putra
International Journal of Green Tourism Research and Applications Vol. 8 No. 1 (2026): June 2026
Publisher : Politeknik Negeri Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31940/ijogtra.v8i1.122-134

Abstract

Tuwed Village, located in Melaya, Jembrana, Bali, has rich natural and cultural resources with strong potential for sustainable tourism development. However, it has not yet been officially designated as a tourism village. Based on interviews with local community leaders, Tuwed Village holds various tourism potentials, such as a mangrove forest that serves as a habitat for diverse biota and a forest area that functions as a birdwatching site with various bird species that attract tourists. In addition, the village has agricultural potential, including extensive rice fields, cocoa, and avocado plantations. Tuwed Village offers unique local traditions, such as the traditional buffalo racing, which is distinctive and promising to be developed as part of cultural tourism. Despite these strengths, tourism development in Tuwed Village remains underutilized due to the absence of structured, data-driven zoning and spatial planning, and limited community involvement. This research aims to identify and mapping the tourism potential in Tuwed Village through direct community participation. The research methods include identifying existing potentials by engaging directly with the local community, conducting focus group discussions to plan the mapping process and developing a digital map using Geographic Information System. This research result is a tourism potential map that can be utilized by the Tuwed Village management for the sustainable development of the village towards becoming a tourism destination. Furthermore, involving the community in the mapping process enhances the spatial data accuracy, strengthens social capacity, and fosters sense of ownership, consequently, it becomes a strategic instrument for strengthening community-driven tourism initiatives.
Rebranding Bali’s Hospitality Industry Through Green Marketing: Can Brand Awareness Strengthen Brand Image? Gratika Eka Wati; Teofilus
International Journal of Green Tourism Research and Applications Vol. 8 No. 1 (2026): June 2026
Publisher : Politeknik Negeri Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31940/ijogtra.v8i1.83-99

Abstract

Bali’s hospitality industry is facing increasing tension between rapid tourism growth and mounting environmental pressure, which may weaken the destination’s sustainable positioning. In this context, green marketing plays an important strategic role by integrating environmental considerations into product, price, place, and promotion. When sustainability signals are visible, credible, and consistent, green marketing can support hospitality rebranding while reducing the risk of greenwashing perceptions. This study examines the effect of green marketing on brand awareness and brand image, and tests the mediating role of brand awareness through the lens of Signaling Theory, where green marketing functions as the signal, brand awareness reflects signal reception, and brand image represents the cognitive outcome. A quantitative survey was conducted with 144 guests who had stayed between February 2025 and January 2026 at Ini Vie Hospitality villas or resorts in Bali holding Eco Climate Badge Gold or Silver certification from Eco Tourism Bali. The data were analyzed using PLS-SEM. The findings reveal that green marketing has a positive and significant effect on brand awareness (β = 0.764, p < 0.001) and brand image (β = 0.520, p < 0.001), while brand awareness also positively influences brand image (β = 0.411, p < 0.001). In addition, brand awareness significantly mediates the relationship between green marketing and brand image. These findings show that credible and verifiable sustainability signals can strengthen brand image through stronger brand awareness, while also offering practical guidance for hospitality managers in aligning environmental practices with consistent communication across guest touchpoints.

Page 11 of 11 | Total Record : 105

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