cover
Contact Name
Nur'aeni
Contact Email
nuraeni.mesy@gmail.com
Phone
+6285758966695
Journal Mail Official
jurnaldimamualmasoem@gmail.com
Editorial Address
Gedung Universitas Ma'soem Jl.Raya Cipacing No.22 Bandung Telepon & Fax : (022) 7798340
Location
Kab. sumedang,
Jawa barat
INDONESIA
Jurnal Dimamu
Published by Universitas Ma'soem
ISSN : -     EISSN : 28092228     DOI : 10.32627
Jurnal ini berisi kajian tentang penelitian murni dan terapan pada bidang : Sistem Informasi Sistem Informasi Akuntansi Manajemen Informatika Digital Bisnis Perbankan Syariah Manajemen Bisnis Syariah Agribisnis Teknologi Pangan Bimbingan Konseling Pendidikan Bahasa Inggris
Articles 13 Documents
Search results for , issue "Vol. 3 No. 1 (2023)" : 13 Documents clear
Pengaruh Manajemen Risiko dan Audit Internal terhadap Kebijakan Pembiayaan di Bank Muamalat KCP Ujung Berung Zelly Juliana Rachman
Jurnal Dimamu Vol. 3 No. 1 (2023)
Publisher : Ma'soem University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32627/dimamu.v3i1.857

Abstract

This study aims to determine the effect of risk management and internal audit on financing policies at Bank Muamalat KCP Ujung Berung both partially and simultaneously. The object of this research is the financing policy at Bank Muamalat KCP Ujung Berung. The type of research is associative quantitative. The type of data in this study is primary data, and data collection techniques are observation, interviews, literature studies, questionnaires. The population amounted to 35 people, while the determination of the sample using the slovin formula was 32 people. The results showed that there was a significant influence between risk management on Financing Policy by 40.9%, there was a significant influence between internal audit on Financing Policy by 42,7% , and simultaneously there is a significant influence between risk management and internal audit on financing policies at Bank Muamalat Sub-Branch Office Ujung Berung by 42,8.
Pengaruh Pengalaman Kerja dan Lingkungan Kerja Fisik Terhadap Kinerja Karyawan di PT. BPR Hayura Artalola Delvi Kusumah Dewi; Ayu Nike Retnowati; Retno Widya Ningrum
Jurnal Dimamu Vol. 3 No. 1 (2023)
Publisher : Ma'soem University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32627/dimamu.v3i1.867

Abstract

The problems that occur are fluctuating employee performance achievements, lack of employee work experience and lack of comfort in the physical work environment in the company. This research aims to determine respondents' responses regarding the situation and how much influence work experience variables and the physical work environment have on employee performance at PT. BPR Hayura Artalola and its partial and simultaneous influence. This research uses descriptive and verification methods with a quantitative approach. The population used in this research was 43 employees with a sample of all employees at PT. BPR Hayura Artalola using non-probability sampling techniques, saturated sampling. Based on the results of data distribution, it was found that work experience was in the fairly high category, the physical work environment was in the quite good category and employee performance was in the good category. Based on the results of the determination test, it was found that work experience had an effect on employee performance by 57.4%, physical work environment had an effect on employee performance by 24%. Work Experience and Physical Work Environment simultaneously influence employee performance by 65.4%. The results of partial hypothesis testing show that work experience influences employee performance with a sig. of 0.000 (0.000 < 0.05) and the t-count value is 7.231 > t-table 2.021. The physical work environment influences employee performance with a sig. of 0.001 (0.001 < 0.05) and the t-count value is 3.419 > t-table 2.021. Based on simultaneous hypothesis testing, it shows that work experience and physical work environment influence employee performance with a sig. < 0.05 (0.000 < 0.05) and F-count value > F-table (40.728 > 3.232).
Peran Sosial Media dalam Perkembangan Pemasaran Digital : A Systematic Literature Review Faisal Reza; Ira Valentina Silalahi
Jurnal Dimamu Vol. 3 No. 1 (2023)
Publisher : Ma'soem University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32627/dimamu.v3i1.868

Abstract

The main problem in marketing communications is the communication channels that can be used in marketing programs. The purpose of this research is to answer the question of how the role of social media Instagram on the development of digital marketing. This research applies the Systematic Literature Review method. Based on the results, the researcher found 136 Scopus articles in a search using Publish or Perish and the help of other applications such as Zotero, Mendeley, VOSViewer, and Microsoft Excel which were then filtered into 55 selected articles for descriptive analysis. The findings show that social media Instagram has contributed to the development of digital marketing. Social media Instagram has played a role as a marketing communication medium, increasing brand awareness, influencing consumer engagement and behavior, and generating data that supports marketing strategies.

Page 2 of 2 | Total Record : 13