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Contact Name
Nur'aeni
Contact Email
nuraeni.mesy@gmail.com
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+6285758966695
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jurnaldimamualmasoem@gmail.com
Editorial Address
Gedung Universitas Ma'soem Jl.Raya Cipacing No.22 Bandung Telepon & Fax : (022) 7798340
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Kab. sumedang,
Jawa barat
INDONESIA
Jurnal Dimamu
Published by Universitas Ma'soem
ISSN : -     EISSN : 28092228     DOI : 10.32627
Jurnal ini berisi kajian tentang penelitian murni dan terapan pada bidang : Sistem Informasi Sistem Informasi Akuntansi Manajemen Informatika Digital Bisnis Perbankan Syariah Manajemen Bisnis Syariah Agribisnis Teknologi Pangan Bimbingan Konseling Pendidikan Bahasa Inggris
Articles 20 Documents
Search results for , issue "vol. 5 no. 2 (2026)" : 20 Documents clear
Analisis Usaha Agroindustri Ladu di Desa Malangbong Sulis Solawati Nurul Fauziah; Tito Hardiyanto Tito Hardiyanto; cecep pardani
Jurnal Dimamu Vol. 5 No. 2 (2026)
Publisher : Ma'soem University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32627/dimamu.v5i2.1668

Abstract

Sticky rice ladu is one of the traditional food products made from sticky rice flour and has economic potential to be developed as a superior commodity from Malangbong Village, Malangbong District, Garut Regency. The purpose of this study is to provide an understanding of expenditure, income, profit, and ratio of income to R/C costs of sticky rice ladu agroindustry in Malangbong Village, Malangbong District, Garut Regency at one stage of production activities. This research is a quantitative descriptive study using a case study approach on four glutinous rice ladu artisans selected through a census. Data analysis was conducted based on one production cycle to determine total expenses, income, profits, and the R/C ratio. Based on the research results, it can be seen that the average total production cost of sticky rice dumplings per process is Rp760,328.88. The average income earned reaches Rp1,110,000, resulting in an average profit of Rp349,671.12, the average R/C ratio at 1.48 in one stage of the production process. This means that every Rp1.00 spent by the artisan generates Rp1.48 in revenue, resulting in a profit of Rp0.48. Therefore, the sticky rice ladu agro-industry in this region is considered highly profitable and feasible.
Navigating EFL Classrooms: A Functional Analysis of Code-Mixing and Code-Switching as Instructional Strategies Ayang Winda Sri Widianingsih; Tinanthy Rosse Santosa Santosa
Jurnal Dimamu Vol. 5 No. 2 (2026)
Publisher : Ma'soem University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32627/dimamu.v5i2.1925

Abstract

This research investigates the phenomenon of code-mixing and code-switching used by a teacher and fourth-semester students in an English as a Foreign Language (EFL) speaking class at a university in Bandung. The study is grounded in the fact that while learning a new language influences communication choices, excessive reliance on code-switching (CS) and code-mixing (CM) may hinder the mastery of English grammatical rules. This study aims to identify the specific types of CS and CM that occur during classroom interactions. Using a descriptive qualitative case study design, data were collected through online observations via Zoom meetings and audio recordings, which were then transcribed and analyzed using Poplack’s (1980) and Muysken’s (2004) frameworks. The results reveal that only specific types of linguistic shifts occurred: intra-sentential and inter-sentential switching were the primary forms of CS used by the teacher to ensure student understanding. Meanwhile, CM was manifested through insertion—such as adding Indonesian affixes to English base words—and alternation. The findings and discussion highlight that students frequently reverted to Indonesian or their mother tongue during group discussions due to vocabulary limitations and a lack of direct teacher monitoring. The study concludes that while these phenomena facilitate material comprehension, teachers should implement strategic rules to limit dependency on non-English codes to optimize students' speaking proficiency.
Pengaruh Brand Image dan Kualitas Produk terhadap Keputusan Pembelian Smartphone Xiaomi Jajang Suherman; Ricky Rohmanto Rohmanto; Abi Rachmadia Azhar Azhar
Jurnal Dimamu Vol. 5 No. 2 (2026)
Publisher : Ma'soem University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32627/dimamu.v5i2.1927

Abstract

Competition in the smartphone industry is increasingly intense, especially in the entry-level segment targeting lower to middle-class consumers. Xiaomi has become one of the favored brands because it can offer high specifications at affordable prices. This raises the question of how much product quality and price perception influence purchasing decisions, particularly in Bandung City. This study aims to analyze the influence of brand image and product quality on Xiaomi smartphone purchasing decisions, both partially and simultaneously. Using a quantitative approach, data were collected through questionnaires from 100 Xiaomi phone users in Bandung City selected through purposive sampling. This study is expected to provide input for business actors and marketers in designing effective strategies. The data processing was carried out using SPSS version 27 software with methods including validity test, reliability test, normality test, multiple linear regression, t-test, F-test, and coefficient of determination. The results show that product quality and price perception have a significant effect on purchasing decisions, both individually and simultaneously. The coefficient of determination value reaches 62.5%, which means that these two variables explain most of the variation in consumer purchasing decisions. The conclusion of this study is that Brand Image has a significant effect on purchase decisions. The t-test results show that product quality has a significance value of 0.000 (p < 0.05) and a regression coefficient of 0.497. Product quality has a positive effect on purchase decisions, showing a significance value of 0.000 (p < 0.05) and a regression coefficient of 0.574. Brand image and product quality simultaneously have a significant effect on purchase decisions. The F-test results show a significance value of 0.000 (p < 0.05), indicating that both variables together have an effect on purchasing decisions. The coefficient of determination (R Square) value of 0.625 shows that 62.5% of the variation in purchasing decisions can be explained by product quality and price perception. The remaining 37.5% is explained by other variables not examined in this study.  
Analisis Fluktuasi Harga Tiga Jenis Cabai Menjelang Bulan Ramadhan di Pasar Induk Cibitung Samsul Arifin
Jurnal Dimamu Vol. 5 No. 2 (2026)
Publisher : Ma'soem University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32627/dimamu.v5i2.1951

Abstract

This study aims to analyze price fluctuations of three chili commodities—curly red chili, green bird’s eye chili, and red bird’s eye chili—during the week preceding the month of Ramadan at Cibitung Main Market. The research employed a quantitative approach using primary data collected from wholesale traders during the week preceding Ramadan for the years 2024, 2025, and 2026, corresponding to the Ramadan periods of March 2024, February–March  2025, and February 2026, respectively. Data were analyzed using descriptive price analysis, the coefficient of variation to measure price volatility, and a one-way ANOVA test to examine differences in average prices among the commodities. The results indicate that red bird’s eye chili has the highest average price at approximately IDR 77,926/kg, followed by curly red chili at around IDR 54,778/kg, while green bird’s eye chili records the lowest average price at about IDR 39,444/kg. In terms of volatility, green bird’s eye chili shows the highest coefficient of variation (approximately 0.448), indicating the greatest relative price fluctuation among the commodities. Meanwhile, curly red chili and red bird’s eye chili exhibit moderate volatility with coefficients of variation of approximately 0.250 and 0.257, respectively. The ANOVA test results show an F-value of 33.746 with a p-value < 0.05, indicating a statistically significant difference in average prices among the three chili commodities. These findings suggest that the period leading up to Ramadan is characterized by distinct price dynamics across chili types, influenced by differences in market demand and supply availability.
Pengaruh E-Service Quality dan E-Satisfaction terhadap E-Loyalty Pengguna Aplikasi Flip Ricky Rohmanto; Jajang Suherman Jajang Suherman; Angelinaumi Khusnul Khotimah Angelinaumi Khusnul Khotimah; Ayi Mi’razul Mu’minin Ayi Mi’razul Mu’minin
Jurnal Dimamu Vol. 5 No. 2 (2026)
Publisher : Ma'soem University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32627/dimamu.v5i2.1953

Abstract

The growing utilization of digital financial services has driven the Flip application to evolve into one of the most widely used fintech platforms. Despite its rapid user growth, complaints remain regarding transaction speed and customer service responsiveness. This study aims to analyze the influence of E-Service Quality and E-Satisfaction on E-Loyalty among Flip users in the Cileunyi District. The research subjects consist of Flip application users residing in Cileunyi District. This study employs an associative quantitative method, with data collected through questionnaires and literature review. The sampling technique used is non-probability sampling with a purposive sampling approach, involving 100 respondents. The findings reveal that E-Service Quality has a significant effect on E-Loyalty, indicated by tvalue > ttable (10.654 > 1.984) and a significance value of 0.000 < 0.05, contributing 53.7% to user loyalty. Furthermore, E-Satisfaction also shows a significant effect on E-Loyalty with tvalue > ttable (12.311 > 1.984), a significance value of 0.000 < 0.05, and a contribution of 60.7%. Simultaneously, both variables significantly affect E-Loyalty with Fvalue > Ftable (85.229 > 3.09) and a combined contribution of 63.7%. These results indicate that the better the service quality and user satisfaction, the higher the level of user loyalty toward the Flip application.
Rancang Bangun Sistem Informasi Absensi Perangkat Desa Berbasis Website di Desa Cilayung Ahmad Sobihi Hilmi Hilmi
Jurnal Dimamu Vol. 5 No. 2 (2026)
Publisher : Ma'soem University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32627/dimamu.v5i2.1983

Abstract

This study discusses the design and implementation of a web-based attendance in Formation system in Cilayung Village as a solution to the manual recording method that is still in use, which is prone to errors, delays in retrieving inFormation, and lack of transparency in leave and permit applications. The system was developed using the waterfall model through stages of requirements analysis, UML-based design, implementation with the Laravel framework, and testing with the Blackbox approach. The results show that the system can reduce recording errors, ensure data security through centralized storage, accelerate Real-Time inFormation access, and provide digital leave and permit features that simplify submission, verification, and tracking processes, thereby improving the effectiveness, efficiency, and accountability of village administrative management.
Analisis Preferensi Konsumen Sayuran Hidroponik di Kelompok Wanita Tani Citra Anisa
Jurnal Dimamu Vol. 5 No. 2 (2026)
Publisher : Ma'soem University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32627/dimamu.v5i2.1984

Abstract

The Citra Women Farmers Group (KWT) is located in Rancakasumba Village, where the group markets hydroponic vegetables as their agricultural products, but in marketing it we need to know what consumers consider when buying hydroponic vegetables.This study aims to determine the attributes of hydroponic vegetables that are considered by consumers in purchasing hydroponic vegetables and  preferences of hydroponic vegetable consumers in the Citra women's farmer group (KWT) in Rancakasumba Village. Respondents in this study were 30 people, all of whom were female. The research method used is a case study, the research data was analyzed using conjoint analysis with a combination of 3 attributes, namely freshness, packaging, and price.Based on the results of the study, it can be concluded that the attributes attached to hydroponic vegetables in this study are 3 attributes, namely freshness, packaging, and price. From the results of the conjoint analysis conducted by researchers, the attribute most preferred by consumers is high freshness. Consumer preferences for hydroponic vegetables in the female farmer group (KWT) Citra show consumer preferences for hydroponic vegetables by assessing the attributes of hydroponic vegetables where the importance value for the freshness attribute is 76.679%. This shows that consumer preferences for hydroponic vegetables in the female farmer group (KWT) Citra show that freshness is a consumer consideration in choosing hydroponic vegetables while packaging and price are not too much of a consumer consideration in choosing hydroponic vegetables.
Center UIN CALP Among Language Bandung Based on Student Toefl Score Percentage and Influencing Factors Israeni Chairun Nisa
Jurnal Dimamu Vol. 5 No. 2 (2026)
Publisher : Ma'soem University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32627/dimamu.v5i2.1985

Abstract

Language proficiency, particularly Cognitive Academic Language Proficiency (CALP), is essential for academic success and the ability to perform complex tasks. In Indonesia, English proficiency remains a challenge, as reflected in the 2024 EF English Proficiency Index, where Indonesia ranked 80th out of 116 countries in the “low proficiency” category. This study, entitled “ CALP Among UIN Bandung based on toefl score Students Percentage and Influencing Factors”, seeks to (1) measure the percentage of UIN Bandung based on TOEFL score students who achieve CALP proficiency and (2) examine the factors influencing this achievement.Grounded in Cummins’ theory of CALP, the research employed a qualitative descriptive design using document analysis and interviews using the theory of Zarate (2022).  Participants were sixth-semester students from the Language Center at UIN Bandung who had taken the TOEFL test. TOEFL scores were analyzed to assess students’ academic language levels, followed by interviews to explore internal and external factors affecting proficiency. The findings show that only 10% of students reached CALP level proficiency, highlighting a significant gap in academic English skills. Internal factors such as motivation, attitude, and anxiety, along with external factors such as media exposure and teaching effectiveness, were found to shape students’ performance.The study suggests that curriculum enhancement, interactive teaching strategies, and greater exposure to academic English are necessary to strengthen students’ CALP. Institutional support and personal motivation are also critical in equipping students for academic success and future professional demands in a globalized context.
Pengaruh Motivasi, Pelatihan dan Kompetensi Terhadap Pengembangan Karir Karyawan di Bank Muamalat Kantor Cabang Tasikmalaya Agnia Aulia
Jurnal Dimamu Vol. 5 No. 2 (2026)
Publisher : Ma'soem University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32627/dimamu.v5i2.1987

Abstract

The background of this research is related to the issue of low employee motivation and training that has not shown optimal results in improving employee career development, as indicated by the lack of significant changes in work performance after the training was conducted. This study aims to determine the effect of motivation, training, and competence on career development. The research subjects in this report are employees of Bank Muamalat, Tasikmalaya Branch Office. The type of research used is associative quantitative with primary data, and data collection techniques include observation, interviews, literature review, and questionnaires. The sampling technique used is non-probability sampling, with a population of 33 individuals. The data analysis tools include validity tests, reliability tests, and data normality tests. The research results show that there is a significant influence of motivation on employee career development, as indicated by the t-test where the value of t-count > t-table (9.324 > 2.03951) with an R² test result of 73.7%. There is also a significant influence of training on employee career development, with a t-test result where t-count > t-table (7.095 > 2.03951) and R² of 61.9%. Furthermore, competence has a significant influence on employee career development, with a t-count > t-table (5.382 > 2.03951) and an R² of 48.3%. Simultaneously, there is a significant effect of motivation, training, and competence on employee career development, as shown by the F-test where F-count > F-table (479.387 > 2.92) and the R² test result is 98.0%.
Pengaruh Kualitas Pelayanan, Harga dan Keamanan terhadap Kepuasan Konsumen Go-Ride Mahasiswa Anisa Melania Sandi Sandi
Jurnal Dimamu Vol. 5 No. 2 (2026)
Publisher : Ma'soem University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32627/dimamu.v5i2.1988

Abstract

This research investigates the influence of service quality, price, and security on customer satisfaction in using Go-Ride, with a case study of students at Ma’soem University. The study was motivated by the increasing reliance on online transportation services among students, accompanied by frequent complaints related to service quality, price discrepancies, and concerns over physical and digital security. A quantitative approach with a survey method was employed, involving 100 respondents selected through purposive sampling. Data were collected using an online questionnaire and analyzed through validity and reliability tests, multiple linear regression, t-test, F-test, and coefficient of determination (R²) using SPSS. The findings reveal that service quality, price, and security each have a significant effect on customer satisfaction. Collectively, the three variables also exert a significant influence. The coefficient of determination shows that 54.7% of customer satisfaction is explained by these variables, while 45.3% is influenced by other factors outside the scope of this study. This study concludes that customer satisfaction with Go-Ride services among students is strongly determined by the delivery of reliable services, affordable and transparent pricing, and adequate security, both in physical trips and digital transactions. These insights are expected to contribute to improving strategies in online transportation services to enhance user experience and loyalty.

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