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Aghnia Dian Lestari
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INDONESIA
Jurnal Signal
Published by Universitas Swadaya Gunung Jati
ISSN : 23374454     EISSN : 25801090     DOI : http://dx.doi.org/10.33603/signal.v7i2
Core Subject : Humanities, Social,
Humanities Environmental Science Social Sciences
URNAL SIGNAL diterbitkan oleh Prodi Ilmu Komunikasi Fakultas Ilmu Sosial dan Ilmu Politik Universitas Swadaya Gunung Jati. JURNAL SIGNAL tujuannya merupakan kumpulan karya tulis ilmiah hasil riset maupun konseptual bidang Ilmu Komunikasi dengan ruang lingkup Public Relations, Manajemen Komunikasi, Jurnalistik, Broadcasting, Komunikasi Organisasi, Lokal Wisdom, Komunikasi Pemasaran, Corporete Sosial Responsibily (CSR), Komunikasi Politik, dan Komunikasi Lintas Budaya. JURNAL SIGNAL menerima tulisan dari para akademisi maupun praktisi dengan proses blind review, sehingga dapat diterima disetiap kalangan dengan penerbitan jurnal ilmiah berkala terbit setiap dua kali dalam setahun periode Juni dan Desember.
Arjuna Subject : Ilmu Sosial - Komunikasi
Articles 2 Documents
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Search results for , issue "Vol 14 No 1 (2026): JURNAL SIGNAL" : 2 Documents clear
ANALISIS STRATEGI KOMUNIKASI PEMASARAN SKINTIFIC DI TIKTOK SHOP MELALUI AKUN MEDIA SOSIAL SKINTIFIC_ID Feliana, Karin; Gissani, Muhammad Fikri
JURNAL SIGNAL Vol 14 No 1 (2026): JURNAL SIGNAL
Publisher : Faculty of Social and Political Sciences, Universitas Swadaya Gunung Jati

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33603/signal.v14i1.10714

Abstract

The development of digital technology has transformed the marketing landscape, leading to a Digital technology development has shifted marketing from conventional to digital media. TikTok, with interactive features and dynamic visual content, is widely used by companies to build consumer relationships and enhance brand awareness. This study analyzes Skintific’s marketing communication strategies on TikTok Shop via the @skintific_id account, focusing on audience engagement, brand image strengthening, and purchase decisions. Using a descriptive qualitative method and secondary data from industry reports, literature, and Skintific’s TikTok content, the study finds that Skintific effectively applies Marketing 4.0 through informative short videos, collaborations with beauty influencers, and interactive live shopping. These strategies increase engagement, reinforce brand image, and influence purchase decisions. The study concludes that TikTok Shop is a responsive and personal marketing channel, recommending other brands leverage it through creative content, direct interaction, and tailored messages to reach young digital audiences and stay competitive.
ANAK SEBAGAI MEDIATOR KOMUNIKASI KELUARGA DI TENGAH HUBUNGAN JARAK JAUH : (Analisis Pada Family Communication Patterns Theory) Mutiara Pasca Nanasya; Aditya Dwi Putra Bhakti
JURNAL SIGNAL Vol 14 No 1 (2026): JURNAL SIGNAL
Publisher : Faculty of Social and Political Sciences, Universitas Swadaya Gunung Jati

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33603/signal.v14i1.11220

Abstract

Communication patterns within families are often overlooked as a contributing factor to the high divorce rate, behind other internal and external factors, especially for families undergoing LDM (Long Distance Marriage). In this case, children play an important role as mediators to ensure the cohesion of migrant worker families is maintained, as occurred in Senggreng Village, Sumberpucung District, Malang Regency, which was the location of this research. During the observation, several migrant worker families were found to be able to maintain harmonious relationships despite having lived apart for almost a decade. Thus, the purpose of this study was to determine how children's strategies in mediating communication in families undergoing long-distance relationships based on communication patterns according to FCPT (Family Communication Patterns Theory). Qualitative with a phenomenological approach was used as the research method, and the research subjects were categorized into three, namely key informants, supporters, and other additional informants. Data collection techniques were carried out through four crucial stages, including In Depth Interviews, participant observation, conclusions, and data triangulation. Data analysis used the Miles & Huberman Model (1994), which consists of data reduction, data presentation, and conclusion drawing. The results of the study show that LDM (Long Distance Marriage) families in Senggreng Village successfully maintain harmony through communication patterns with a high conversation orientation in line with the Family Communication Patterns Theory perspective, and strategically manage relationships at all levels of Matouschka Dolls Theory to ensure the cohesion of migrant worker families is maintained. Children not only convey messages, but also interpret communication to maintain harmony through several strategies, such as censoring or modifying messages that contain criticism, stabilizing family emotions, and contextual bridges, which provide information to reduce the potential for misunderstanding. Although children are the key to maintaining the deepest layer of spiritual relationships despite physical separation, further research is expected to be able to further examine the influence of culture, social class, and more complex dynamics.

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