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All Journal PRoMEDIA JURNAL KOMUNIKATIO Jurnal Signal Toplama PANDAWA : Jurnal Pengabdian kepada Masyarakat
Gissani, Muhammad Fikri
Unknown Affiliation
Humanities Civil Engineering, Building, Construction & Architecture Economics, Econometrics & Finance Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Medicine & Pharmacology Social Sciences

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Ardan Radio Convergence As An Adaptation Of Private Radio In The Digital Era Gissani, Muhammad Fikri; Sanusi, Nunung; Yulianti, Alin
JURNAL KOMUNIKATIO Vol. 10 No. 2 (2024): Jurnal Komunikatio
Publisher : Universitas Djuanda Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30997/jk.v10i2.13040

Abstract

The digital age poses great challenges to traditional media institutions, including the radio industry. This research aims to examine the application of convergence by private radio institutions, particularly Radio Ardan, to navigate this dynamic landscape. Adaptation is key in facing fierce competition in the digital media landscape for survival and achievement of media goals. Radio Ardan, considering the number of listeners, the ranking of private radio stations in Bandung City, and its business strategy, is the center of attention of this research. The internet accelerates cultural shifts in media consumption, facilitates access to audio-visual information, and encourages the growth of alternative mass media platforms, significantly changing the traditional radio landscape. The resulting convergence model can serve as a guide for other private radio stations in Bandung City, helping them adapt to the challenges of the digital era and meet changing consumer preferences. Convergence involves the integration of traditional radio broadcasting with digital platforms such as online streaming, podcasts, social media engagement and mobile apps. By utilizing these various channels, radio stations can expand their reach, engage with audiences in new ways, and stay relevant amidst growing media competition. Through research and analysis of Radio Ardan's convergence efforts, it is hoped that it can provide useful insights and recommendations for other private radio institutions. By understanding and implementing effective convergence strategies, radio stations can increase competitiveness, maintain listener engagement, and secure their position in the ever-evolving media landscape in Bandung City and its surroundings. Adaptation and innovation are the keys to success in the face of these changes, while collaboration with digital platforms opens up new opportunities for the radio industry to spread its wings and continue to survive in the digital era.
CAKRA RADIO AS A DIVERSIFICATION FORM OF ARDAN GROUP Fathurrahman, Donny; Gissani, Muhammad Fikri; Nugraha, Adhyasa Henry
TOPLAMA Vol. 2 No. 1 (2024): TOPLAMA
Publisher : PT Altin Riset Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61397/tla.v2i1.224

Abstract

Ardan Group utilizes a three-pronged diversification strategy: concentric, horizontal, and conglomerate. Notably, Cakra Radio and Ardan Hotel exemplify this approach.  Cakra Radio, focusing on local culture, integrates itself into the lives of Bandung residents. Through diverse programming and high-quality content, it strives to remain the city's preferred radio station. Ardan Hotel, on the other hand, represents horizontal diversification. By entering the hospitality industry, Ardan Group expands into a related but distinct sector. The hotel caters to guests seeking an exclusive experience with top-notch facilities and services. Its success hinges not only on luxurious accommodations but also on efficient and innovative management practices. This demonstrates Ardan Group's ability to adapt and thrive in a dynamic business environment. In essence, Ardan Group's diversification strategy, exemplified by Cakra Radio and Ardan Hotel, fosters comprehensive growth. By strategically expanding into various sectors, the group optimizes its potential while managing risks. This approach has propelled them to success not only in radio but also in the hospitality industry.
ARDAN RADIO BANDUNG DIVERSIFICATION IN FACING MEDIA INDUSTRY BUSINESS COMPETITION IN THE DIGITAL ERA Gissani, Muhammad Fikri; Nugraha, Adhyasa Henry
TOPLAMA Vol. 2 No. 1 (2024): TOPLAMA
Publisher : PT Altin Riset Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61397/tla.v2i1.226

Abstract

The Internet has an impact and has implications for conventional broadcast media. The internet has become a new market in the current competitive media industry and has also caused cultural changes in society in using media. This research tells about the main concern is the diversification carried out by Ardan Radio in facing an industry business media in the digital era. The research method used in this research is a qualitative method with a case study approach according to Creswell. The research results show that it can be concluded that the business carried out by Ardan  Radio in facing media industry competition in the digital era is by diversifying through the  Five-O business strategy which  is adapted to  the environment. Diversification is carried out by Ardan with the Five-O concept. Five-O is a business strategy used by Ardan Radio to reach both markets, namely conventional and digital.
SOCIAL MEDIA CONTENT AS A MEDIUM TO PROMOTE AGRICULTURE TO GEN Z BY @TANDURIA Nasir, Fuad; Gissani, Muhammad Fikri; Al Mujib, Ihwan Huda
PRoMEDIA Vol 11, No 1 (2025): PROMEDIA
Publisher : UNIVERSITAS 17 AGUSTUS 1945 JAKARTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52447/promedia.v11i1.8375

Abstract

This study explores the role of social media content—particularly YouTube Shorts—on the Tanduria channel in promoting agriculture among Generation Z. Given Indonesia's status as an agricultural nation, concerns about the lack of farmer regeneration, especially among youth, have become increasingly urgent. This study aims to understand how digital communication strategies can enhance interest in agriculture within this demographic. Utilizing a qualitative descriptive method, data were collected through interviews, content analysis, and literature review. The findings reveal that Tanduria successfully engages Gen Z by using informal and relatable language, branding itself with the urban farming concept, and presenting practical, informative, and entertaining short videos. The channel also integrates commercial elements such as product promotions without disrupting educational value. Communication strategies such as personal greetings, humorous tones, and culturally resonant jargon contribute to high engagement. Moreover, the use of real-life demonstrations and DIY tips adds authenticity and practicality, aligning with Gen Z’s preferences for accessible and action-oriented content. This research concludes that social media, especially short video platforms, can serve as an effective medium to bridge the gap between agriculture and younger generations. The study contributes to the discourse on digital communication for agricultural promotion, offering insights for stakeholders aiming to attract youth involvement in this sector.
KOMODITFIKASI AUDIENS DALAM INDUSTRI BISNIS MEDIA: STUDI KASUS ARDAN SCHOOL SEBAGAI EKONOMI POLITIK MEDIA ARDAN RADIO BANDUNG Gissani, Muhammad Fikri; Yulianita, Neni
JURNAL SIGNAL Vol 13 No 1 (2025): JURNAL SIGNAL
Publisher : Universitas Swadaya Gunung Jati

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Penelitian ini mengeksplorasi proses transformasi khalayak menjadi konsumen dalam program Ardan School, sebuah inisiatif strategis dari Ardan Radio Bandung. Menggunakan metode kualitatif, dengan pendekatan studi kasus, penelitian ini mengkaji komodifikasi khalayak terhadap identitas dan pengalaman mendengarkan khalayak. Penelitian ini mengungkap bahwa Ardan Radio tidak hanya menjangkau pendengar, tetapi melibatkan mereka secara aktif dalam ekosistem bisnis stasiun untuk membangun loyalitas khalayak dan mengonversi mereka menjadi pelanggan produk atau layanan yang diiklankan. Menggunakan program Ardan School untuk membangun engagement dengan target pasarnya, yaitu para pelajar. Hal ini terkait dengan penguatan brand yang dilakukan oleh radio Ardan sebagai nilai komersial dengan memanfaatkan sumber daya yang dimiliki mulai dari program dan penyiar, hingga mengeksploitasi penyiar. Kesimpulan dari penelitian ini adalah terdapat praktik komodifikasi khalayak yang dilakukan oleh radio Ardan dengan memanfaatkan target pasar sebagai sebagai bentuk penguatan positioning yang dilakukan oleh radio Ardan dengan memanfaatkan engagement terhadap khalayak melalui program Ardan School.
MEMBANGUN GENERASI HEBAT DARI RUMAH : SINERGI KARAKTER ORANG TUA DAN ANAK Prasetyo, Sisman; Fauziah, Fauziah; Ahmad, Masnia; widiastuti, Ika; Kamaruddin, Muhammad Junaid; Nugroho, Prasetyo Adi; Adiba, Mirza Azkia Muhammad; Gissani, Muhammad Fikri; Azizah, Nur
PANDAWA : Jurnal Pengabdian kepada Masyarakat Vol 4, No 1 (2025): PANDAWA: JURNAL PENGABDIAN KEPADA MASYARAKAT
Publisher : UNIVERSITAS 17 AGUSTUS 1945 JAKARTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52447/pandawa.v4i1.8558

Abstract

Pengembangan karakter anak adalah dasar krusial untuk membangun generasi masa depan yang memiliki integritas dan tanggung jawab. Dalam konteks pemberdayaan masyarakat, keluarga berfungsi sebagai tempat utama untuk menanamkan nilai-nilai moral dan etika sejak usia dini. Artikel ini bertujuan meneliti peran sinergis orang tua dan anak dalam proses pengembangan karakter dengan pendekatan pemberdayaan keluarga. Pelaksanaan program dilakukan melalui pendidikan untuk orang tua, pelatihan komunikasi yang efektif, serta penguatan nilai-nilai teladan dalam lingkungan keluarga. Hasil dari kegiatan menunjukkan bahwa partisipasi aktif orang tua dalam proses pendidikan karakter secara nyata meningkatkan kedisiplinan, empati, serta tanggung jawab anak dalam kehidupan sehari-hari. Dengan demikian, kolaborasi antara orang tua dan anak perlu terus diperkuat melalui kerja sama komunitas serta dukungan program pemberdayaan yang berjangka panjang.
MASS MEDIA MONOPOLY IN INDONESIA IN THE MEDIA BUSINESS INDUSTRY Putra, Dwi Kurniawan Riyadi; Cahyati, Witri; Gissani, Muhammad Fikri
TOPLAMA Vol. 3 No. 1 (2025): TOPLAMA
Publisher : PT Altin Riset Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61397/tla.v3i1.433

Abstract

This study aims to critically examine the phenomenon of media monopolies in Indonesia and their implications for press freedom, content diversity, and democratic discourse. Mass media play a crucial role in society as a provider of information, education, entertainment, and social control, as stipulated in Law No. 40 of 1999 on the Press. However, the persistence of monopolistic practices, despite the prohibition outlined in Law No. 5 of 1999 on Monopolistic Practices and Unfair Business Competition, raises significant concerns regarding the imbalance between regulation and reality. Employing a qualitative research design with a literature study approach, this research synthesizes scholarly journals, books, and legal documents to interpret the patterns and consequences of media concentration in Indonesia. The methodology allows for the integration of diverse perspectives from communication studies, economics, law, and political science, thereby constructing a comprehensive understanding of media monopoly dynamics. The findings reveal that media ownership in Indonesia is highly concentrated among a few conglomerates, leading to reduced content diversity, weakened independent journalism, and narrowed public discourse. Digital transformation, while initially viewed as a democratizing force, has enabled new configurations of monopoly, with algorithms and platform dominance amplifying established corporate voices and marginalizing smaller players. Regulatory gaps and limited enforcement capacity further exacerbate these issues, allowing oligopolistic practices to persist across traditional and digital domains. This study concludes that addressing media monopolies requires robust regulatory reforms, strengthened institutional frameworks, and enhanced media literacy initiatives to preserve pluralism, ensure press freedom, and maintain the democratic function of the media.
Co-Authors Adiba, Mirza Azkia Muhammad Ahmad, Masnia Al Mujib, Ihwan Huda Fathurrahman, Donny Fauziah Fauziah Ika Widiastuti, Ika Kamaruddin, Muhammad Junaid Nasir, Fuad Neni Yulianita Nugraha, Adhyasa Henry Nur Azizah PRASETYO ADI NUGROHO, PRASETYO ADI Prasetyo, Sisman Putra, Dwi Kurniawan Riyadi Sanusi, Nunung Witri Cahyati Yulianti, Alin