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All Journal Empathy : Jurnal Fakultas Psikologi KOMUNITAS JURNAL PENGEMBANGAN MASYARAKAT ISLAM KEMBARA Jurnal Kajian Komunikasi Wacana: Jurnal Ilmiah Ilmu Komunikasi Satwika : Kajian Ilmu Budaya dan Perubahan Sosial Janaru Saja : Jurnal Program Studi Sastra Jepang Citradirga : Jurnal Desain Komunikasi Visual dan Intermedia Jurnal Partisipatoris Jurnal Ranah Komunikasi Journal of Community Practice and Social Welfare (JaCiPS) Warta LPM Jurnal Ilmu Komunikasi UHO : Jurnal Penelitian Kajian Ilmu Komunikasi dan Informasi
Aditya Dwi Putra Bhakti
University Of Muhammadiyah Malang
Religion Arts Humanities Computer Science & IT Earth & Planetary Sciences Economics, Econometrics & Finance Education Engineering Health Professions Languange, Linguistic, Communication & Media Library & Information Science Public Health Social Sciences Other

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Content Marketing Training and Assistance to Micro Enterprises from Rumah Kreatif BUMN-Telkom Community in Malang Regency Moch Fuad Nasvian; Radityo Widiatmojo; Aditya Dwi Putra Bhakti; Zen Amirudin
Journal of Community Practice and Social Welfare Vol. 1 No. 1 (2021): Journal of Community Practice and Social Welfare
Publisher : LPPM Universitas Ma Chung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33479/jacips.2021.1.1.11-22

Abstract

The Covid-19 pandemic in Indonesia forces people to have different behaviours, both socially and economically. This epidemic has made Indonesians’ shopping behaviour change; online shopping and cashless transactions have increased rapidly. Micro, Small, and Medium Enterprises (MSMEs) in Indonesia has left behind this consumer behaviour change. The BUMN Creative House (RKB) is a government effort to improve MSMEs’ quality in products, marketing, and funding. Regularly, RKB provides its members with training, workshop but cannot afford to assist their new knowledge. Telkom Indonesia manages the RKB in Malang Regency. This service activity is in the form of training and mentoring for MSMEs who are also partners of the RKB. The training lasts for three weeks, with tiered materials about content marketing and one month of assistance after the last session training to deepen their skills to help MSMEs setup their new digital marketing technique and deepen their skills. From this program, we found that (1) MSMEs digital literacy is varied depending on their age; (2) Greater Malang MSMEs is slow to adapt in new digital marketing technique, they even scared to try it, because even after one month of assistance, only 3 out of 15 businesses can advertise on the Facebook Platform.
VISUALISASI STRUKTUR INTELEKTUAL DAN PERKEMBANGAN PENELITIAN ANIMASI: ANALISIS BIBLIOMETRIC Alfi Mawan Rizki; Aditya Dwi Putra Bhakti
Jurnal Ranah Komunikasi Vol 5 No 2 (2021): Jurnal Ranah Komunikasi (JRK)
Publisher : Jurusan Ilmu Komunikasi Universitas Andalas

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (578.002 KB) | DOI: 10.25077/rk.5.2.77-87.2021

Abstract

This paper analyzes previous research on the relationship between animation and radicalism through the keyword "animation", which uses a bibliometric approach from 1071 journal articles sourced from the Scopus database in the last 5 years. Basically, the purpose of animation is not only for entertainment, animation can also be used as an effective educational medium. This paper was created because of the news that connected one of thr animaed film made in Indonesia with negative thing. The review paper uses VOSviewer which aims to produce visualization, structure, and relevance. VOSviewer is useful for visualizing the mapping of concept findings that are parsed from the scopus database. From 1071 articles, 5501 keywords were obtained and 151 of them met the threshold. From 151 keywords, it was broken down into 9 clusters. In this bibliometric analysis, it is shown that research on animation has attracted the attention of many researchers from many countries. The field of social science was found to be the field that most discussed about animation media. Animated media are widely used for educational and entertainment purposes. From the findings of the scopus database, it is known that animation is not only focused on learning and entertainment, but also in other fields such as engineering, medical, and mathematics. Animation or animation media has many positive benefits, especially in learning media.
Representasi Gerakan 3C (Sanmitsu) Sebagai Upaya Mencegah Virus Corona dalam MV Hanarete Itemo-AKB48 Hamdan Nafiatur Rosyida; Aditya Dwi Putra Bhakti
Janaru Saja: Jurnal Program Studi Sastra Jepang (Edisi Elektronik) Vol 11 No 1 (2022): Mei 2022
Publisher : Program Studi Sastra Jepang, Universitas Komputer Indonesia Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34010/js.v11i1.5719

Abstract

Abstract This study aims to identify the 3C’s (sanmitsu) messages for the implication of Covid-19 protocols during the Covid-19 pandemic in the MV Hanarete Itemo performed by AKB48. The research use a descriptive qualitative method, and analyzed by representation theory of Stuart Hall to display the meaning contained in it. The results of this study show eleven messages to carry out health protocols in the form of behavior modification such as 3C, social distances in public places, wearing masks, washing hands with antiseptic soap, sterilizing goods with alcohol, as well as separating items that have not been and have been used. Delivering Covid-19 protocols through MV is one of the most efficient and acceptable ways to promote a healthy lifestyle during pandemic. However, this research is a pioneer research to use MV as popular culture that talking about Covid-19 issues, then it can be developed in terms of methods and theories to enrich scientific perspectives. Keywords: AKB48; Covid-19; MV Hanarete Itemo; representation; Sanmitsu (3C) Abstrak Penelitian ini bertujuan untuk mengidentifikasi pesan 3C (sanmitsu) dan penerapan protokol kesehatan lainnya selama masa pandemic Covid-19 dalam MV Hanarete Itemo yang dibawakan oleh AKB48. Penelitian berbentuk deskriptif dengan metode kualitatif, serta menggunakan teori representasi yang dikemukakan Stuart Hall untuk menampilkan makna yang terkandung di dalamnya. Hasil penelitian ini menunjukkan sebelas pesan untuk melakukan protokol kesehatan berupa modifikasi perilaku seperti 3C, menjaga jarak di tempat umum, penggunaan masker, mencuci tangan dengan sabun antiseptik, sterilisasi barang dengan alkohol, maupun pemisahan barang yang belum dan telah digunakan. Penyampaian pesan kesehatan melalui MV merupakan salah satu cara efisien dan mudah diterima untuk mempromosikan gaya hidup sehat. Penelitian ini merupakan penelitian pioneer mengenai MV yang mengangkat pesan tentang Covid-19 dalam produk budaya populer, serta dapat dikembangkan dari segi metode maupun teori untuk memperkaya perspektif keilmuan. Kata kunci: AKB48; Covid-19; MV Hanarete Itemo; representasi; Sanmitsu (3C)
MISTIFIKASI BIAS GENDER PADA IKLAN KOMERSIAL UNTUK PASAR MUSLIM DI INDONESIA Aditya Dwi Putra Bhakti
KOMUNITAS Vol. 11 No. 2 (2020): Empowerment and Islamic Studies
Publisher : Prodi Pengembangan Masyarakat Islam Fakultas Dakwah dan Ilmu Komunikasi UIN Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (549.477 KB) | DOI: 10.20414/komunitas.v11i2.2673

Abstract

Penelitian ini bertujuan untuk mengetahui bias gender yang terdapat dalam iklan komersial yang ditujukan untuk segmentasi pasar kaum muslim di Indonesia. Selain itu penelitian ini juga ingin mengetahui bagaimana bias gender tersebut terkaburkan melalui adegan-adegan yang terdapat dalam iklan, sehingga iklan tersebut tetap dapat diterima dan menarik hati audiens. Penelitian ini menggunakan pendekatan kualitatif dengan metode analisis semiotika Roland Barthes. Objek penelitian yang dipilih adalah iklan Djarum, Gojek, Matahari, P&G, dan Sprite versi Ramadan. Temuan dari penelitian ini menunjukkan bahwa momen Ramadan dan Idul Fitri tidak memiliki relevansi terhadap pengakomodiran kesetaraan gender di dalam iklan. Masih ada bias gender dalam iklan yang ditujukan kepada pasar kaum muslim di Indonesia. Hal tersebut terkaburkan oleh pemilihan adegan-adegan yang ada sehingga dapat diterima sebagai suatu yang biasa. Ini menunjukkan bahwa mistifikasi bias gender masih lestari dan sangat efektif digunakan untuk menarik perhatian audiens termasuk pada kaum muslim di Indonesia.
VISUAL ELEMENTS AS A CONSTRUCTION MEDIA OF KOREAN CULTURE IMPERIALISM Aditya Dwi Putra Bhakti; Moch. Fuad Nasvian
Jurnal Partisipatoris Vol. 4 No. 1 (2022): March
Publisher : University of Muhammadiyah Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22219/jp.v4i1.27937

Abstract

This study aims to find out how visual elements are used as a construction medium for cultural imperialism, especially Korean Culture, through film series production. This study uses a qualitative approach. This study uses the visual element concept of Timothy Samara with Roland Barthes' semiotic analysis method. The object under study is the Korean serial film, Squid Game Season 1 which consists of 9 episodes. The results of this study of the Squid Game series in a structured way maximize the use of elements of form and space, color, symbolic space, typography, and layout as a medium for constructing Korean cultural imperialism. The findings from this study also contribute to the science of visual communication, especially in the use of visual elements in film works.
Enhancing the Value of Bajing Coffee: A Branding Training and Assistance at Girimoyo Village Novin Farid Styo Wibowo; Moch Fuad Nasvian; Aditya Dwi Putra Bhakti; Radityo Widiatmojo
Journal of Community Practice and Social Welfare Vol. 3 No. 1 (2023): Journal of Community Practice and Social Welfare
Publisher : LPPM Universitas Ma Chung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33479/jacips.2023.3.1.1-11

Abstract

One of the sectors that contribute to the Indonesian economy is agriculture, forestry, and fishery with around 13.28% of the Gross Domestic Product (GDP). Among them, coffee is known to be one of the essential commodities. Girimoyo village, one of the known coffee producers in Malang Regency, has a special coffee product called Bajing Coffee. Pamanjur Coffee Processor, one of the coffee production businesses, wants to make Bajing Coffee more popular. However, Pamanjur Coffee Processor fails to recognize the consumer and that makes the business grow slowly. Hence, Pamanjur Coffee Processor needs to raise people’s awareness of their products by methods that suit youngsters, especially through appealing social media content. As a result, this community service aims at helping Pamanjur Coffee Processor to gain more awareness. This community service program uses several methods, assessment, training, and assistance. The result shows that Pamanjur Coffee Processor did not have the “energy” to spend on the branding process of Bajing Coffee, but all the skills provided by the community service team are used to develop the identity and promotion of their cafe business line. As a result, this community service program was successful at the skill transfer level but failed to increase the branding of Bajing Coffee.
AFGHANISTAN WOMEN'S SPORTS PORTRAIT: VISUAL RHETORIC ANALYSIS OF PHOTOS BY EBRAHIM NOROOZI Aditya Dwi Putra Bhakti; Ahmad Rizal Dwi Yulianto
Jurnal Partisipatoris Vol. 5 No. 1 (2023): March
Publisher : University of Muhammadiyah Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22219/jp.v5i1.28370

Abstract

Sport is a means for women to voice gender equality, but this is difficult to realize in Afghanistan. To be precise, in 2021, since the Taliban returned to power, women have been banned from participating in sports. Ebrahim Noroozi captured this in a series of photos published on the Associated Press' official website. This study aims to discover the message that Noroozi wants to convey in 15 photographs. This study uses a descriptive qualitative method by utilizing visual rhetorical theory by Foss and Hesford and Brueggemann's rhetorical triangle as data analysis techniques. From the analysis that has been carried out, it is found that this collection of photos is a form of criticism of the conservative policies implemented by the Taliban government which deprived Afghan women of the freedom to engage in sports and the freedom to carry out various other activities. The photographer utilizes a series of photographic techniques to create the illusion of audience intimacy with the phenomenon being raised. These photos were produced with the intention of getting public attention and provoking audiences to act and provide support to Afghan women.
Analisis Resepsi Imperialisme Budaya Dalam Film Seri Korea Aditya Dwi Rachmad; Aditya Dwi Putra Bhakti
WACANA: Jurnal Ilmiah Ilmu Komunikasi Volume 22, No. 1 June 2023
Publisher : Universitas Prof. Dr. Moestopo (Beragama)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32509/wacana.v22i1.2447

Abstract

This study aims to identify and describe the reception of Korean cultural imperialism through traditional games in the Squid Game movie series. This study uses a constructivist paradigm with a qualitative descriptive approach and Focus Group Discussion (FGD) as the data collection method. The subjects studied were 6 informants from followers of the Twitter account @kdrama_menfess who were selected purposively; the study scope was limited to the chosen informants who only come from Javanese culture. Secondary data from this study includes six scenes of traditional games in the Squid Game series and various data sources relevant to the topic of the study. The study used Stuart Hall's analysis theory, which focuses on the encoding-decoding process of the audience. This study found that the audience's attitude in accepting Korean culture was influenced by Korean media consumption activities, fondness for new things from Korea, and social environment. The movie series is an effective medium to create cultural imperialism, but the informants' openness in accepting foreign cultures is a strength for South Korea in building cultural imperialism through series films. So that Korean fans do not feel the impact of Korean cultural imperialism.
BEYOND WHATSAPP PROFILE PICTURE: PERSONALITY PRESENTATION, SELF-DISCLOSURE, AND IMPRESSION MANAGEMENT OF 2021 FRESHMEN IN MALANG Hidayatullah, Muhammad Alfian; Bhakti, Aditya Dwi Putra; Nasvian, Moch Fuad
Jurnal Ilmu Komunikasi UHO : Jurnal Penelitian Kajian Ilmu Komunikasi dan Informasi Vol. 8 No. 4 (2023): EDISI OKTOBER
Publisher : Laboratorium Ilmu Komunikasi Fisip UHO

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52423/jikuho.v8i4.107

Abstract

Profile photos are an integral part of most online media platforms as it allows account owners to connect with a wider variety of online communities. Profile photos can also be used to describe self-disclosure in online communications, hence, the users are often confused about choosing an image or photo to describe themselves. For freshmen of the Covid-19 generation, profile photos on social media are part of impression management because they are required to have full interactions through online platforms, especially WhatsApp, without prior direct interaction. In this situation, usually, most freshmen will use their best photos as profile photos with the aim of inviting interaction with other freshmen so they can start exchanging messages on WhatsApp. This research aims to depict how WhatsApp profile pictures reflect the personalities, emotions, and self-disclosure of freshmen in the class of 2021 (Covid-19 Generation) in Malang, Indonesia, and what is the role of Impression Management in CMC communication, WhatsApp in this case. The research was carried out using thematic analysis, using the IPIP-NEO 30 instrument. The results of the study show that there is a fairly strong relationship between WhatsApp profile pictures and the personalities of freshmen in the class of 2021 (Covid-19 Generation) in Malang. Also, the WhatsApp profile pictures speak a lot about their emotion and mental state as they attempt to communicate through images. Furthermore, the WhatsApp users in this case consciously choose images representing themselves. It means that they are aware of their self-disclosure and Impression Management in CMC communication, in this case, WhatsApp.
PENINGKATAN KESADARAN LINGKUNGAN MELALUI DESIGN SOCIAL CAM-PAIGN PADA SISWA SEBAGAI WUJUD SUSTAINABLE ENVIRONMENT Dharmawan, Awan Setia; Dwi Putra Bhakti, Aditya
Jurnal Partisipatoris Vol. 5 No. 1 (2023): March
Publisher : University of Muhammadiyah Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22219/jp.v5i1.34479

Abstract

Remaja harus dibekali tools yang tepat agar dapat menjalankan fungsinya secara maksimal sebagai agen perubahan. Potensi remaja sebagai generasi yang melek teknologi dan pendidik remaja sebaya yang efektif dapat dimanfaatkan untuk mengkampanyekan isu-isu sosial yang masih termarginalkan. Program peningkatan kesadaran lingkungan melalui kampanye sosial ini dipilih karena saat ini remaja atau generasi milenial erat kaitannya dengan perkembangan teknologi, apalagi perkembangan era revolusi industry 4.0 menjadi sangat memiliki peran penting terhadap tumbuh kembang remaja. Terutama dalam menanggapi kasus-kasu terkait keberlanjutan lingkungan hidup (sustainability environment). Penelitin ini berfokus pada proses penignkatan kesadaran lingkungan,FGD, hingga pendampingan pembuatan design yang terintegrasi dengan Pengabdian masyarakat yang tim kami lakukan, melalui social campaign yang berisikan pesan-pesan untuk meningkatkan kesadaran lingkungan yang terkandung dalam desain tersebut.
Co-Authors Aditya Dwi Rachmad Ahmad Rizal Dwi Yulianto Alfi Mawan Rizki Andalas, Eggy Fajar Apriliana, Selvia Awan Setia Dharmawan Hamdan Nafiatur Rosyida Hidayatullah, Muhammad Alfian Moch Fuad Nasvian Moch Fuad Nasvian Mulyono, Annastasya Meyzsa Nasrullah Nasrullah Novin Farid Styo Wibowo Novin Farid Styo Wibowo Radityo Widiatmojo Radityo Widiatmojo Ratih Eka Pertiwi Sugiarti Sugiarti Sungkono, Fandy Pratama Zen Amirudin