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Yen Efawati
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INDONESIA
International Journal Administration, Business & Organization
Published by Asosiasi Ahli Administrasi Indonesia
ISSN : 27215652     EISSN : 27215652     DOI : https://doi.org/10.61242/ijabo.xx.xxx
Core Subject : Economy, Humanities, Science, Social,
Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Environmental Science Social Sciences
International Journal Administration Business and Organization (IJABO) is an international peer-reviewed scientific journal with open access, publishing high quality conceptual and measure development articles in the areas of management, business administration, and related disciplines. IJABO publishing interesting articles in a highly readable format in English or Indonesian (bilingual). First published in 2020 for an online version and receive original research articles and any review papers. The aims of IJABO are disseminate research results and to improve the productivity of scientific publications for worldwide audience . IJABO is published four monthly (3 issues per year) with the scope and focus of the research areas that covers a wide variety of topics in management (but not limited to): Business Administration, Organization and Behavior, Marketing, Retail, Small Business, Entrepreneurship, Human Resources, Management Finance, Public Administration, Education Administration, Public Policy, and Organization.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Strategi dan Menejemen
Articles 6 Documents
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Search results for , issue "Vol 3 No 1 (2022): IJABO" : 6 Documents clear
Pengaruh Promosi Terhadap Keputusan Pembelian Konsumen GrabFood (Studi di Kota Tasikmalaya) Nopebrianti, Novi; Putri Ramadhani, Audry
International Journal Administration, Business & Organization Vol 3 No 1 (2022): IJABO
Publisher : Asosiasi Ahli Administrasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (509.227 KB) | DOI: 10.61242/ijabo.22.191

Abstract

Grab companies must be able to compete, because consumer needs are increasingly complex and in order to attract the attention of consumers. There are several factors that consumers consider when making a purchase on Grab, one of which is promotion. This study aims to determine how promotion influences the purchasing decisions of GrabFood consumers in Tasikmalaya City. This study uses a quantitative approach and data collection methods using a questionnaire with a sample of 158 respondents in the City of Tasikmalaya. The analytical technique used is reliability test, descriptive analysis test, correlation test, normality test, linearity test, simple linear regression test and coefficient of determination test using SPSS 25. Based on the results of data analysis, it can be concluded that there is a positive promotion effect on GrabFood customer purchasing decisions, this means that if the promotion is increased, the purchase decision will also increase.
Analisis Pengaruh Keragaman Produk Terhadap Keputusan Pembelian Konsumen Toserba Borma Kota Bandung, Indonesia Al Bukhori, Gina Nurlatipah Perawati
International Journal Administration, Business & Organization Vol 3 No 1 (2022): IJABO
Publisher : Asosiasi Ahli Administrasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (587.435 KB) | DOI: 10.61242/ijabo.22.192

Abstract

This study aims to determine the effect of product diversity on consumer purchasing decisions in the city of Bandung, Indonesia. Respondents came from consumers who bought their various needs at the modern market closest to their place of residence, namely the Toserba Borma, Bandung City. This study uses quantitative descriptive methods, validity and reliability tests, normality tests, and data analysis using simple linear regression. The sample in this study was 113 respondents. Data was collected by distributing questionnaires to respondents who met the criteria. The results showed that the diversity of products in Borma, Bandung City is very significant on the buying interest of Borma consumers. This means product diversity can improve purchasing decisions.
Faktor yang Mempengaruhi Minat Beli Konsumen Terhadap E-commerce GoFood di Era Covid-19 (Studi pada Masyarakat di Kota Bandung, Indonesia) Puspaningrum, Rheyna Ayu
International Journal Administration, Business & Organization Vol 3 No 1 (2022): IJABO
Publisher : Asosiasi Ahli Administrasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (385.913 KB) | DOI: 10.61242/ijabo.22.194

Abstract

Due to the Covid-19 that has hit Indonesia since 2020, people's activities have become slightly hampered, especially to get goods from outside, one of which is food. Due to its practicality, many people use food ordering applications in this Covid-19 era, one of which is the GoFood application. In addition, there are still many factors that make someone use the GoFood application. Therefore, the purpose of this study is to find out what factors influence consumer purchase intention in GoFood in the Covid-19 era. This study uses a quantitative descriptive method with data analysis using the SPSS v.26 application. This study used a questionnaire measuring instrument and there were 148 GoFood users involved. The data analysis method used is factor analysis, validity test, reliability test, multiple linear regression analysis and correlation. The results of this study there are 4 factors that influence consumer purchase intention on GoFood, namely the perceived usefulness factor, the perceived ease of use factor, the security factor, and the information delivery factor.
Faktor yang mempengaruhi minat beli online Produk Makanan dan Minuman UKM. Studi pada masyarakat Kabupaten Bandung Barat, Indonesia Irfania, Novi
International Journal Administration, Business & Organization Vol 3 No 1 (2022): IJABO
Publisher : Asosiasi Ahli Administrasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (311.781 KB) | DOI: 10.61242/ijabo.22.195

Abstract

Advances in technology make online shopping models increasingly in demand by the public. This change in spending behavior has made the government seek to digitize the UMKM sector. However, only 3.79 million UMKMs have used online platforms to market their products. Therefore, this study was conducted with the aim of knowing the factors that influence Kabupaten Bandung Barat society’s online purchase intention on UMKM’s food and beverage products and knowing the magnitude of the influence of each factor. So it is hoped that this research can help UMKMs develop their business through online media. This study uses a quantitative descriptive method. The respondents obtained were 101 of Kabupaten Bandung Barat’s society. Data were analyzed using SPSS v.26 using factor analysis and multiple regression analysis. The results of this study indicate that online purchase intention consists of four factors, there are information value, media display, price, and trust. All factors together or partially have a positive influence on the online purchase intention of UMKM’s food and beverage products in Kabupaten Bandung Barat.
Pengaruh Lingkungan Kerja terhadap Kinerja Karyawan di Universitas Panca Sakti Bekasi Tesmanto, Joni; Rina, Nova
International Journal Administration, Business & Organization Vol 3 No 1 (2022): IJABO
Publisher : Asosiasi Ahli Administrasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (424.438 KB) | DOI: 10.61242/ijabo.22.199

Abstract

This study aims to determine how much influence the work environment has on employee performance at Panca Sakti University Bekasi, Indonesia partially. This research belongs to the type of quantitative descriptive research. The population in this study were all employees at Panca Sakti University Bekasi, totaling 121 employees. The sampling technique is cluster sampling where a portion of the population is used as a sample, totaling 57 people. The analytical method used is simple linear regression analysis, correlation coefficient, t test, and coefficient of determination. The conclusions of this study are, 1) The results of simple linear regression analysis can be seen that the Work Environment variable has a significant influence on employee performance at Panca Sakti University Bekasi this is indicated by the regression value Y = 0.784 + 0.612 which means that the work environment variable has an influence which is significant to employee performance., 2) The correlation coefficient value is 0.648 which lies between -1 0.538 +1. That is, the value of the correlation coefficient (r) indicates that the relationship between the two variables is strong and positive, meaning that the work environment has an effect on improving employee performance. 3) The results of the t-test analysis, obtained by 5.751 while the t-table is 1.458 because t-count is greater than t-table means H0 is rejected and Ha is accepted. 4) Analysis of the coefficient of determination obtained the coefficient of determination of r = 0.319
Comparative Analysis of the Effectiveness of Cash Payment and Qris Payment Juliandhani, Audie Fricylia
International Journal Administration, Business & Organization Vol 3 No 1 (2022): IJABO
Publisher : Asosiasi Ahli Administrasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61242/ijabo.22.335

Abstract

This study aims to analyze the effectiveness of cash and QRIS (Quick Response Code Indonesian Standard) payment methods in transactions at Bandung State Polytechnic. A total of 104 respondents, who were students using the Business Laboratory, were selected as the sample. A quantitative approach was employed using descriptive analysis, correlation, and linear regression methods. The results show no significant difference in effectiveness between cash payments and QRIS payments. Both methods are considered effective based on transaction speed, ease of use, and convenience. These findings indicate that while QRIS is gaining popularity, cash payments still play an important role in micro-transactions. The study suggests the need for strategies to enhance digital payment adoption without disregarding conventional payment systems.

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