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INDONESIA
International Journal Administration, Business & Organization
Published by Asosiasi Ahli Administrasi Indonesia
ISSN : 27215652     EISSN : 27215652     DOI : https://doi.org/10.61242/ijabo.xx.xxx
Core Subject : Economy, Humanities, Science, Social,
Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Environmental Science Social Sciences
International Journal Administration Business and Organization (IJABO) is an international peer-reviewed scientific journal with open access, publishing high quality conceptual and measure development articles in the areas of management, business administration, and related disciplines. IJABO publishing interesting articles in a highly readable format in English or Indonesian (bilingual). First published in 2020 for an online version and receive original research articles and any review papers. The aims of IJABO are disseminate research results and to improve the productivity of scientific publications for worldwide audience . IJABO is published four monthly (3 issues per year) with the scope and focus of the research areas that covers a wide variety of topics in management (but not limited to): Business Administration, Organization and Behavior, Marketing, Retail, Small Business, Entrepreneurship, Human Resources, Management Finance, Public Administration, Education Administration, Public Policy, and Organization.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Strategi dan Menejemen
Articles 9 Documents
 1 
Search results for , issue "Vol 3 No 2 (2022): IJABO" : 9 Documents clear
Pengaruh Harga dan Promosi via Sosial Media Terhadap Keputusan Pembelian Produk Kuliner Secara Online di Masa Pandemi Covid-19 (Studi pada Pelajar di DIY, Indonesia) Virginita Rianasari
International Journal Administration, Business & Organization Vol 3 No 2 (2022): IJABO
Publisher : Asosiasi Ahli Administrasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61242/ijabo.22.200

Abstract

Business solutions in the midest of the Pandemic Covid-19 discussed the impact of the pandemic on the community's economy, especially in Yogyakarta. Not less than people who have been affected by Covid-19 have swerved to find another fortune by selling whatever they could, and this research focuses on the culinary business by online marketing. The purpose of this study was to determine the partial and simultaneous effect of price and promotion via social media on online purchasing decisions for culinary products during the Pandemic Covid-19. This study explains the effect of price and promotion on consumer decision making in buying culinary products online during the Pandemic Covid-19. The targeted online culinary market was young students in the Special Region of Yogyakarta (DIY). The results showed that either partially or simultaneously, prices and promotions through social media had a positive and significant effect on online purchasing decisions for culinary products. KEY WORDS: Online Business, Culinary Business, Pandemic Covid-19, prices, promotions and purchasing decisions
Pengaruh Harga Terhadap Keputusan Pembelian Konsumen Pada Nanostore di Kabupaten Subang Mulyadi
International Journal Administration, Business & Organization Vol 3 No 2 (2022): IJABO
Publisher : Asosiasi Ahli Administrasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61242/ijabo.22.203

Abstract

This study aims to analyze prices that influence consumer purchasing decisions at nanostores in Subang Regency. Respondents come from nanostore consumers who live in Subang Regency and shop at nanostores in the past month. The total sample of the study amounted to 102 respondents. The study used a quantitative descriptive method and the data was processed using the SPSS 20 program. In addition, the data were analyzed using a simple linear regression test, simple correlation test, hypothesis testing, coefficient of determination, and chi-square test. Hypothesis testing is done through classical and probalistic approaches. The results of quantitative descriptive analysis show that price has a significant effect on consumer purchasing decisions. This shows that consumers in making purchasing decisions pay attention in terms of price. That way, nanostore business owners need to consider the prices set on the products they sell.
Analisis Pengaruh Kualitas Website Terhadap Keputusan Pembelian di Usaha Mikro Kecil Menengah -, Rafi Sulthan Rahman Majid
International Journal Administration, Business & Organization Vol 3 No 2 (2022): IJABO
Publisher : Asosiasi Ahli Administrasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61242/ijabo.22.205

Abstract

This study aims to determine the effect of website quality on buying decisions in various groups. Respondents came from people who actively online with minimum requirement of one hour. And people who have ties with author, such as friends, relatives, neighbours, etc. This study uses quantitative descriptive methods, validity and reliability tests, normality tests, and data analysis using simple linear regression. The sample in this study were 112 respondents. Data was collected by distributing questionnaires to respondents via Google Form. The results showed that the quality of website have a very significant effect on buying decision. This means, quality of website can improve buying decision.
Pengaruh Kualitas Produk, Kualitas Layanan, dan Harga Pada Minat Beli Ulang Konsumen Restoran Ayam Bang Dava Rizal Nur Qudus, Mohamad; Sri Amelia, Nita
International Journal Administration, Business & Organization Vol 3 No 2 (2022): IJABO
Publisher : Asosiasi Ahli Administrasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61242/ijabo.22.207

Abstract

The purpose of this study is to determine and analyze the effect of product quality, service quality, and price on the repurchase intention of Bang Dava Chicken consumers. The research method used is descriptive quantitative with primary data obtained from distributing online questionnaires to 200 respondents, namely people who have purchased Bang Dava Chicken products at least once. The data that has been collected was analyzed using descriptive analysis and multiple regression with the help of the SPSS program. The results of this study indicate that product quality, service quality, and price have an effect of 55.8% on consumer repurchase intention of Ayam Bang Dava, while the most dominant factor influencing Bang Dava Chicken consumer repurchase intention is price.
Pengaruh Fasilitas Pembayaran Non-Tunai di Kawasan Kuliner Dipati Ukur Kota Bandung terhadap Kepuasan Konsumen Selvia, Nanda
International Journal Administration, Business & Organization Vol 3 No 2 (2022): IJABO
Publisher : Asosiasi Ahli Administrasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61242/ijabo.22.208

Abstract

The growth of Small and Medium Enterprise (SME) in Indonesia is increasing day by day, this has resulted in SME’s owners having to give their best in order to satisfy consumers and increase their business potential. There are several things that can support the fulfillment of customer satisfaction, one of which is providing the facilities needed by consumers. Considering the development of an all-digital era, many people are now switching to using cashless transaction facilities to speed up the transaction process. Thus, the research was conducted to find out how the implementation of cashless payment facilities and its effect on consumer satisfaction. Researchers used a descriptive method with a quantitative approach through data, which was obtained from filling out questionnaires by consumers in the Dipati Ukur culinary area of ​​Bandung City as many as 106 respondents. The analysis technique used is descriptive analysis test, normality test, linearity test, heteroscedasticity test, simple linear regression test, coefficient of determination test, and hypothesis testing using IBM SPSS 23 software. Based on the results of data analysis, it can be concluded that there is a positive influence between cashless payment facilities to customer satisfaction. This means that if the application of cashless payment facilities is optimized, then customer satisfaction will also increase.
Pengaruh Kualitas Layanan Terhadap Minat Beli Ulang di Restoran Mie Gacoan Kota Bandung Dewi Sri Sulastri
International Journal Administration, Business & Organization Vol 3 No 2 (2022): IJABO
Publisher : Asosiasi Ahli Administrasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61242/ijabo.22.209

Abstract

The purpose of this study is to find the effect of service quality on repurchase interest in the city of Bandung. The sample used in this study amounted to 139 respondents who are consumers who buy food at Mie Gacoan Restaurant in Bandung City. This research uses descriptive analysis method, validity and reliability test, correlation analysis and simple regression analysis. Data was collected through questionnaires distributed through social media to respondents who met the criteria. The results showed that the quality of service at Mie Gacoan Restaurant had an influence but the effect obtained was not significant on consumer repurchase interest. This means that service quality is not strong enough to influence consumer repurchase interest in Mie Gacoan Bandung restaurant. In the study, the results obtained were 23.8% the effect of service quality on repurchase interest. Meanwhile, 76.2% is influenced by other variables not discussed in this study.
Pengaruh Aksesibilitas dan Fasilitas terhadap Kepuasan Konsumen Halsean Coffee & Resto Valerina R., Muthia; Adysholihah F., Rina
International Journal Administration, Business & Organization Vol 3 No 2 (2022): IJABO
Publisher : Asosiasi Ahli Administrasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61242/ijabo.22.210

Abstract

Currently, enjoying coffee has become a lifestyle for the community, this makes coffee shops one of the promising businesses in Indonesia. But it is undeniable, business people must pay attention to supporting factors such as access, facilities and other factors in building a coffee shop. Therefore, this study was made with the aim of examining the effect of accessibility, facilities, and customer satisfaction at Halsean Coffee & Resto. This study uses an explanatory method with a quantitative approach. A total of 300 visitors to Halsean Coffee & Resto in Cimahi and surrounding areas were involved in this research. Data analysis in this study used frequency analysis, factor analysis, data normality analysis, and simple regression analysis with the help of SPSS v.24 software. The results of data analysis found that accessibility has a negative and insignificant direction on customer satisfaction, on the contrary, facilities have a positive and significant direction on customer satisfaction.
Analysis The Effect of College Student’s Perceptions on Investment to Their Interest on Investing in Stock Market Viqar Azkiansyah
International Journal Administration, Business & Organization Vol 3 No 2 (2022): IJABO
Publisher : Asosiasi Ahli Administrasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61242/ijabo.22.212

Abstract

This study aims to determine how much influence of the student’s perception on investment has to student’s intrest on investing in Indonesian Stock Market (IDX). Respondents came from stundents college who live or study in Bandung city, this study uses quantitative descriptive methods, validity and reliability tests, an data analysis using simple linear regression. 100 respondents had been participate as sample of this study, data collection was done by distributing questionaire by google form. The result of this study showed that a positive perception of investment does have an effect to students intrest on investing in stock market
Pengaruh Penggunaan Celebrity Endorser Terhadap Implusive Buying Behavior Konsumen (Survey pada Scarlett Body Whitening di Kota Bandung, Indonesia) Azzahra, Latifah; Nursholehah, Nabilah
International Journal Administration, Business & Organization Vol 3 No 2 (2022): IJABO
Publisher : Asosiasi Ahli Administrasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61242/ijabo.22.215

Abstract

Scarlett Body Whitening is a brand from Indonesia released by Felicya Angelista which is famous for its brightening product variants. One of the promotions carried out by Scarlett Body Whitening is using a celebrity endorser. Celebrity endorser is an advertisement with the support of a celebrity which is believed to make it easier for consumers to remember the product and can accelerate the emergence of brand awareness of the product so as to create high consumer buying interest in beauty products. Seeing the importance of promotion and increasing sales, this research is to find out "The Influence of the Use of Celebrity Endorsers on Consumers' Implusive Buying Behavior (Survey on Scarlett Body Whitening in Bandung City)". The method used in this research is descriptive method, collecting data through questionnaires. Test data through validity and reliability tests, statistical analysis through classical assumption tests, simple regression analysis and hypothesis testing. Based on the results of a partial hypothesis test (t test) shows that the use of celebrity endorsers has a significant effect on the Implusive Buying Behavior of Scarlett Body Whitening Consumers in Bandung, namely because tcount (9.378) > ttable (2.262). Based on the coefficient of determination test, it can be concluded that the use of celebrity endorsers has a significant influence on the Impulsive Buying Behavior of Scarlett Body Whitening Consumers with a percentage of 40.8%, while 59.2% is influenced by other factors not observed by this study. Keywords: Celebrity Endorser, Impulse Buying Behavior, Scarlett Body Whitening

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