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Ma'adul Yaqien Makkarateng
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Program Studi Komunikasi dan Penyiaran Islam Fakultas Ushuluddin dan Dakwah Institut Agama Islam Negeri Bone Watampone - Sulawesi Selatan
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Palakka : Media and Islamic Coummunication
Published by Institut Agama Islam Negeri Bone
ISSN : 27464687     EISSN : 29619017     DOI : https://doi.org/10.30863/palakka
Core Subject : Religion, Humanities, Education, Art, Social,
Religion Arts Humanities Languange, Linguistic, Communication & Media Social Sciences
Palakka: Media and Islamic Communication is published twice a year, June and December by the Communication and Islamic Broadcast Study Program at the Bone State Islamic Institute. This journal is a publication of scientific papers for academics and practitioners. This journal publishes articles from the results of field research (research reports) as well as library research (literature studies), conceptual study articles, scientific book references related to the actual problems and problems of media and Islamic communication. This journal focuses on the field of media and Islamic communication with the scope of mass communication / communication of social change and innovation / communication of Islam / popular culture and new media.
Arjuna Subject : Ilmu Sosial - Komunikasi
Articles 2 Documents
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Search results for , issue "Vol. 1 No. 2 (2020)" : 2 Documents clear
"Jamaah" As a Communication Symbol of Da’wah of Wahdah Islamiyah Group Hasanah, Uswatun
Palakka : Media and Islamic Communication Vol. 1 No. 2 (2020)
Publisher : State Islamic Institute of Bone, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (525.299 KB) | DOI: 10.30863/palakka.v1i2.1125

Abstract

Wahdah Islamiyyah is a religious group that has its own characteristics. Its main strength lies in the concept of 'Jamaah' as well as its group doctrine. As a dakwah concept, the term 'Jamaah' has a meaning manifested in the behavior of each of his followers. Therefore, this study aims to reveal the meaning of 'Jamaah' as religious propaganda. The unit of analysis of this study was the followers of the Wahdah Islamiyyah group. Thus, this research approach is a case study. Data were collected by in-depth interview techniques, observation, and literature review. Furthermore, the data were analyzed using the Three-Groove Technique model in the form of reduction, categorization, and interpretation as a result. The results of this study are: (1) Wahdah Islamiyyah (WI) has the power as a 'Jamaah' (community) which is also a symbol of communication. Through the 'pilgrims' they display their identity as a form of dakwah. (2) 'Jamaah' is also a social relationship which has the function of strengthening individual relations by means of emotional ties and social solidarity. The conclusion of this research is Wahdah Islamiyyah has the identity (characteristic) of 'Jamaah' with all its elements which is an attraction to others as a symbol of communication.
Peirce' Semiology of Rinso Advertising's through Total Branding of Integrated Marketing Communication Sampurna, Angelia; Putri, Ayu Faizah; Perkasa, Muhammad Iman Adi; Chinmi, Maichael; Marta, Rustono Farady
Palakka : Media and Islamic Communication Vol. 1 No. 2 (2020)
Publisher : State Islamic Institute of Bone, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (673.155 KB) | DOI: 10.30863/palakka.v1i2.1036

Abstract

The intense competition in the world of industry and business requires a company to be more creative to market its products. Companies will struggle to face their contenders without creativities, innovatives, and strategies to persuade prospectives consumers. One of the funnels to compete is to use advertising media. Advertising media as a means of communication used to deliver and disseminate messages which follow the marketing objectives, one of which is through total branding marketing. This study was to determine Charles Sanders Peirce's semiotic message based on the object, representant (sign), and interpretant with a qualitative approach through observation, content analysis, and data collection through library research. The results of the analysis of this research prove that advertising communication is no longer offering a clear and rigid product, but also through creative and attractive persuasive product of marketing. From a semiotic point of view, it can be seen that advertising does not only provide information about a product or service, it does not only try to market the product persuasively but has extended to specific situation conditioning in the target market. By using this Rinso Warna product, through advertisements, it can be seen that the stain on the clothes will disappear in the first wash, where the color of the clothes will be maintained even after several washing processes, hands will feel smooth.

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